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How to Rank Your Products on Amazon – The Ultimate Guide

If you want success on Amazon, you need to understand how Amazon’s Search Algorithm works – right?

Sounds obvious, but you’d be surprised…

Most sellers have no idea how Amazon ranks and delivers search results; let alone how (easily) exploitable it can be!

How to Rank Your Products on Amazon

Are you ready for a shocking fact?

THREE TIMES as many buyers search for products to buy on Amazon, rather than Google.

Think about it…

Where do you go when you need to know if a product is worth buying?

What about when you want the best deal on anything from a book to a refrigerator?


Yet, you probably don’t pay attention to it’s search engine – much less consider it as a marketing channel worth optimizing for. Even most ‘Amazon Marketers’ are still spending their days trying to optimize their Amazon Listings for Google…

But, what if you knew how to rank in Amazon instead?

You’d have THREE TIMES more ready-to-buy customers than you’d EVER get in Google – and you’d do it in a fraction of the time!

You’re about to read The Ultimate Guide to Ranking Your Products on Amazon…

But before we get into the meat of the matter, here are some basics you should know…

Introducing A9: Amazon’s Product Search Algorithm

A9 is the name of Amazon’s product search algorithm. Since this is a guide about ranking products in Amazon, it makes sense to start at the source. So, this is A9’s official statement for how they calculate search results.

[quote name=”Amazon”]Our work starts long before a customer types a query.  We’ve been analyzing data, observing past traffic patterns, and indexing the text describing every product in our catalog before the customer has even decided to search.[/quote]

As we can see here, much of the work is done before the customer even touches the keyboard. Once the customer actually hits “Enter” to perform a search, the A9 algorithm delivers results through a two-step process:

[quote name=”Amazon”]Once we determine which items are good matches to the customer’s query, our ranking algorithms score them to present the most relevant results to the user.[/quote]

It’s a pretty simple process at its core:

  1. First, they pull the relevant results from their massive “catalog” of product listings.
  2. Then, they sort those results into an order that is “most relevant” to the user.

Now, some of you SEOs out there might be thinking, “Wait a second… Isn’t relevancy Google’s turf? I thought Amazon only cared about conversions! What’s all this focus on relevance doing here?”

The answer is simple: Relevance doesn’t mean the same thing to Amazon that it does to Google. Read this statement from A9 carefully to see if you can catch the difference:

[quote name=”Amazon”]One of A9’s tenets is that relevance is in the eye of the customer and we strive to get the best results for our users. […] We continuously evaluate [our algorithms] using human judgments, programmatic analysis, key business metrics and performance metrics.[/quote]

See that?

  • Google says, “What results most accurately answer the searcher’s query?”
  • Amazon says, “What products is the searcher most likely to buy?”

The difference between those two questions is the difference between how Amazon measures relevancy compared to Google.

On the whole, ranking in Amazon is more straightforward than Google because you’re essentially cutting the work in half. This is because there’s no such thing as off-page SEO for Amazon; they only use internal factors to determine how a product ranks. Backlinks, social media, domain authority… These are all things you don’t need to worry about on Amazon.

That being said, there are a few simple rules you must always remember about Amazon. These 3 rules are critically important to making the most of this guide, so make sure you read them twice:

  1. Amazon’s top goal in everything they do is always maximize Revenue Per Customer (RPC)
  2. Amazon tracks every action that a customer takes on Amazon, right down to where their mouse hovers on the page
  3. The A9 algorithm exists to connect the data tracked in #2 to the goal stated in #1

So far, so good?

Core Pillars of the A9 Algorithm

From A9’s website and from the information that Amazon makes available to us through their Seller Central (login required), we can group Amazon’s ranking factors into three equally important categories:

Conversion Rate* – These are factors that Amazon has found have a statistically relevant effect on conversion rates. Examples of conversion rate factors include customer reviews, quality of images and pricing.

Relevancy – Remember the first step in the A9 algorithm? They gather the results, and then they decide how to list them. Relevancy factors tell A9 when to consider your product page for a given search term. Relevancy factors include your title and product description.

Customer Satisfaction & Retention – How do you make the most money from a single customer? Make them so happy that they keep coming back. Amazon knows that the secret to max RPC lies in customer retention. It’s a lot harder to get someone to spend $100 once than $10 ten times. Customer Retention factors include seller feedback and Order Defect Rate.

*Note that Amazon uses both predicted and real conversion rates for product rankings. For example, if your product is priced higher than other similar products, Amazon will predict a lower conversion rate for your listing and use that rate until real data corrects it.

Okay! We’re finally ready to start talking about how to rank product listings in Amazon. What you’ll find below are 25 Amazon ranking factors that either Amazon themselves or independent marketers have confirmed the A9 algorithm to use.

Top 25 Amazon Ranking Factors

Amazon isn’t like Google where they go to great lengths to hide the factors that they use in their algorithm. Inside Amazon’s Seller Central, they’ll blatantly tell you several of their top ranking factors. You can also visit the official Amazon Seller Support Blog for some great insights. And here’s the UK Seller Support Blog if you’re interested.

Conversion Rate Factors

Sales Rank

After just a couple searches on Amazon, it should be pretty obvious that number of sales compared to other similar products – otherwise known as Sales Rank – is one of the most important rankings factors.

Even now Amazon is testing a new feature in their search results where they automatically append a #1 Best-Seller banner (see below) to the best-selling product in category-specific searches, like this one for “Strollers”:

Amazon Best Seller Banner

It’s simple really…

More sales mean higher rankings – and higher rankings mean more sales!

It sounds like a vicious cycle, but luckily there are still many ways for new sellers to compete.

Customer Reviews

It probably doesn’t need to be said that the number and positive-ness of your customer reviews is one of the most important ranking factors in Amazon’s A9 algorithm.

This example product search for the keyword “vacuum” illustrates some interesting points about how Amazon weights review volume vs. review quality:

Amazon Reviews

Let’s dissect this search results page:

  1. The BISSEL vacuum (green) has the most reviews AND the highest review rating. It’s also the best-seller in its category, so it ranks at the top.
  2. The second-ranked Dirt Devil (red) has more customer reviews, but a lower review rating. It’s also a best-seller, so it ranks second.
  3. The third-ranked Shark Navigator (blue) has less customer reviews, but a higher rating than #2, and it’s also a best-seller, so it ranks #3.
  4. The Hoover WindTunnel at #4 has substantially more customer reviews than any of the top three listings, but it’s not as highly rated as #1 and #3, and it’s not a best-seller, so it ranks #4.

Answered Questions

This is one of those metrics that Amazon doesn’t specifically state they track. But, it’s data they have access to and Q&A’s are listed close to the top of the product page, which typically means it’s important for conversions.

Furthermore, there products like this (me-approved) Philips Sonicare electric toothbrush, which ranks #1 for the keyword “electric toothbrush” over other equally rated best-sellers because it has almost twice as many customer Q&As than any other listing in the category:

Amazon Questions Answers

Image Size & Quality

Amazon continues to tighten their image size and quality policies for product listings. Right now, some categories won’t even display results that don’t have at least one image that is 1000×1000 pixels or larger. These are called “suppressed listings”.

The 1000×1000 pixel image size allows Amazon to offer customers their Hover-to-Zoom feature, shown below, which they’ve found has a dramatic effect on conversion rates.

Amazon Image Zoom

Awful artistry aside, you can see that as my cursor hovers over the image, Amazon automatically displays a zoomed-in version in the product information pane.

Notice that image quantity is not what’s important here. This Tippmann paintball gun is the #1 product for the keyword “paintball guns”, but it only has one image. Since the image is big enough and informative enough to give the customer all the info they need, that’s all it takes to make Amazon happy.

That means it’s better to have one large, high quality image than to have multiple normal-sized images. Not to say that multiple images won’t convert better than one image, just that the benefits quickly taper off after the first.


Remember earlier when we talked about how Amazon’s A9 product search algorithm uses both predicted and real conversion rates to determine which products to show in their search results?

One of the biggest factors Amazon uses to determine predicted conversion rate is pricing – they know that customers tend to seek the best deals. More importantly, Amazon uses pricing as a major factor in picking which product to show in the buy box, which is the part of the page containing the Add to Cart button (we’ll talk more about that later).

Amazon Listing Price

Notice here that the top-ranking product for the search term “juicer” has less customer reviews, lower customer reviews and lower Sales Rank than every other listing in the top 4. It still shows #1 because it’s got decent ratings and is priced waaaaay below the category average.

Note that customer reviews are still vital here. And pricing isn’t the only reason that the Black & Decker Juicer ranks #1…

Parent-Child Products

Many sellers create multiple listings for variations of the same product. This is suboptimal. It’s much better to use Amazon’s built-in parent-child product functionality to direct all customers to a single product page.

This has several benefits:

  • It maximizes your customer reviews, since Amazon will combine your similar products into a single primary product page
  • It makes the most sense from a UX standpoint; keeping customers on the same page makes it more likely they’ll buy your product
  • Amazon has shown a preference for ranking products with multiple options in their listing

Let’s look at that top-ranking Black & Decker Juicer again:

Amazon Parent Child Products

If you scroll back up the page, you’ll see that this juicer is the only one in the top 4 results to utilize parent-child product connections. When you enable the parent-child relationship, it shows as an extra option in Amazon’s search results…

This not only increases click-through rates, we can see here that it also helps you rank above the competition!

Time on Page & Bounce Rate

Remember, Amazon can measure every way a customer interacts with their website, so it’s easy for them to track detailed time on page and bounce rate stats.

Here’s exactly what these similar-but-different metrics mean on Amazon:

Time on Page: Amazon believes that the amount of time a customer spends on your listing page is a good measure of how interested they are in your product. A customer who reads your full product description, looks through reviews and investigates the Q&A’s is much more likely to buy than the one that spends a couple seconds skimming the features.

Bounce Rate: A “bounce” is when a customer performs a search, visits your page, and then either goes back to the search results or clicks on a Related Product offer. Keep in mind that Amazon has a much more exact measurement of bounce rate than Google, again, because all user activity happens within their platform.

Product Listing Completeness

Finally, the last conversion metric to optimize for is listing completeness. The individual sections of the product listing mostly have to do with relevancy, as you’ll learn below, but the actual completeness of the listing has an effect on conversion rate.

As a general rule, the more complete you make your listing, the better. Do your best to fill in every single field in the listing setup page to maximize your chances of appearing at the top of product search results.

Relevancy Factors


Optimizing your product title for Amazon is an excellent example of the way that optimizing for Amazon differs from optimizing for Google.

In Google, you want a concise, engaging title with your keyword close to the beginning.

In Amazon, all you care about is keywords. You want to cram as many keywords into about 80 characters as you possibly can.

In fact, you can actually go beyond 80 characters if you want, and it’s better to have too many keywords than too few. I’ve seen top-listed products with titles that make no sense and have over 200 characters, like this top-rated “Nexus charger”:

Amazon Product Listing Title Keywords


It should be noted that Amazon is starting to crack down and standardize Product Titles – keep an eye out for this moving forward…

Features / Bullet Points

The other big reason that particular Nexus charger ranks so highly is because it has lots of keyword rich, informative features. Features, which are displayed as bullet points right below the pricing and product options, are an absolute must.

Just like with images, Features are so important that Amazon no longer allows products without bullet points to be featured in the buy box, and not having them is a serious road-block to good Amazon rankings.

Another good example of proper Feature usage is this Asus computer monitor, which ranks #1 for “computer screen”:

Amazon Product Listing Features

Notice how the bullet-points are both extremely detailed and include a ton of keywords? At the same time, they’re easily readable, which means they won’t confuse customers and risk hurting conversions.

Product Description

Your product description is basically where you expand on your Features. It’s also the part of the page you have the most control over. If there’s anywhereto really put a lot of effort into engagement, it’s in the product description.

That being said, keep in mind that unlike with Google there is no benefit to having a keyword appear multiple times on the product page; if it’s anywhere in your product listing at least once, you will be relevant to rank for it.

If you want to see a truly appetizing product description, check out the one for this DeLhongi Espresso Maker – the #1 ranked listing for the term “espresso maker”.

Amazon Perfect Product Listing

There’s nothing advanced about this product listing – they just covered all the bases. It’s thorough, inviting, easy to skim, includes plenty of images, captions, and they even included extra tech. specs that aren’t listed in the normal Specifications section (which we’ll talk more about below).

Brand & Manufacturer Part #

Remember earlier when we looked at the top results for the keyword “Juicer”? You can refresh your memory below:

Amazon Juicer Listings

Something that every single one of the top listings do right in that category is list the brand and manufacturer number first in the product title. In fact, if you do the search yourself it’s not until the 15th result that Amazon shows us a product listing without the brand and manufacturer number included in the title.

You always, always, always want to include a brand in your title because it enables your product for search filters AND allows you to capture customers searching for a specific brand. And if you’re in a niche where customers are using the manufacturer number to search for products, you definitely want to include that keyword in your title.


These are different than Features – this is the part of the page where you actually list the technical and physical details of your product. This includes size, shipping weight, color, publication date (if you’re doing books), tech. specs and more. You can see this top-ranked product for the “home theater system” search term using their product specifications to the max:

Amazon Product Specifications

Category & Sub-Category

You probably didn’t realize this, but once a customer has entered into a category – every other search they perform on Amazon will, by default, be limited to that category.

Take a look at the example below:

Amazon Search Category

You can see here that a simple search for “dog food” actually takes us three categories deep into Amazon’s product catalog, indicated by the red lines in the image above. The blue box shows that we’ll stay in the Dog Food category until we either return to the home page or manually tell Amazon to show us All Departments.

When setting up your product listing, make sure you put your product in the most relevant, narrow category possible.

Search terms

In addition to categories, you can also specify search terms that you want associated with your product.

Even though Amazon lists five different 50-character search term fields, you’re better off thinking about it as one big 250 character text box in which you can enter every possible search term you can think of for your product.

This is somewhat complicated to explain, and I can’t do a better job than Nathan Grimm has already done over at Moz (it’s about 1/3 of the way through this article), so just head over there if you want to learn more about this specific factor.

Source Keyword

This is one of the biggest hidden ways that Amazon determines a listing’s relevance to a given product search. This is also yet another example of how Amazon tracks every single minutia of a customer’s activity on their website.  Take a look at this URL that links to a listing for a Black & Decker electric drill, and see if you can tell me what search term I used to find it:


You can see the source keyword right at the end of the URL – &keywords=electric+drill – that tells Amazon that the source keyword was “electric drill”.

Therefore, if I were to buy this drill, Amazon would know that this listing is highly relevant for the term “electric drill”. The next time a customer searches for that term, this listing would be more likely to show at the top.

Here’s a neat little Amazon ranking hack you can do to take advantage of this factor:

  1. Construct a URL for your product listing using the [&keyword=your+keyword] query (append the code inside the brackets to your product URL).
  2. Use a link shortening service like to create a shareable link to that URL.
  3. Drive traffic to the shortened link.

Now anytime you make a sale from one of these shortened keyword links, you’re basically tricking Amazon into thinking that these visitors performed a product search for your target keyword.

Customer Satisfaction & Retention Factors

Negative Seller Feedback

Why do I list negative seller feedback specifically, as opposed to just seller feedback in general?

Interestingly, Amazon actually claims not to track positive seller feedback; at least, not for the sake of their product search algorithm.

Instead they track negative seller feedback rates, or frequency. It doesn’t matter how bad the feedback is – all negative feedback is the same, and it all counts against you equally in terms of search result rankings.

To be clear – as a third-party seller attempting to win the buy box (shown below) you want your seller feedback as high as possible. However, negative feedback rate is the only metric with a known effect on product search results.

Amazon Buy Box Feedback Ratio

Order Processing Speed

Amazon knows that one of the best ways to make customers happy is with fast and accurate shipping. Therefore, a vendor or seller who has shown consistent and efficient order processing is more likely to rank higher than a vendor who’s had complaints of inaccurate or slow shipping.

In-Stock Rate

Customers hate it when they want a product but can’t have it. One of the most common ways this problem occurs is when an item is out of stock, or when a seller doesn’t keep proper track of their inventory.

Whether you’re a first-party vendor or a third-party seller, keeping up your inventory is vital to maintain top rankings, both in A9’s product search results and in your product’s buy box.

Two of the big customer satisfaction metrics are Percentage of Orders Refunded and Pre-Fulfillment Cancellation. In both cases, Amazon has found that vendors/sellers with low in-stock rates tend have higher refunds and cancellations, which of course is bad for customer retention.

Perfect Order Percentage (POP)

POP is a measurement of how many orders go perfectly smoothly from the time that a customer clicks “Add to Cart” to the product arriving at their home.

If you have a high Perfect Order Percentage, that means you have a high in-stock rate, accurate product listings and prompt shipping. That’s exactly what Amazon wants for each and every one of their customers, so they’ll naturally rank high-POP sellers above lower-POP ones.

Order Defect Rate (ODR)

ODR is basically the opposite metric of POP.

Every time a customer makes a claim with an order, that’s considered an order defect. Here are some of the most ways an order can defect:

  • Negative buyer feedback
  • A-to-Z Guarantee claim
  • Any kind of shipment problem
  • Credit card chargeback

Each of those examples by itself would count towards your Order Defect Rate, which is the number of order defects compared to the total number of orders fulfilled over a given period of time. Amazon says that all sellers should aim for an ODR under 1%.

Important! Buyer-removed negative feedback does not count towards your ODR. So, it really pays to address each and every one of your customers’ issues.

Exit Rate

How often does a customer view your listing and then exit That’s your exit rate.

If your page has an above average exit rate, Amazon takes that as a sign that you have a low-quality listing. Usually a high exit rate is because your product has a low in-stock rate, or because your listing isn’t fully complete.

Packaging Options

This is a metric that I didn’t used to think Amazon measured, but recently I’ve been seeing stuff like this in product search results:

Amazon Listing Packaging Options

Clearly packaging options are something that Amazon has found their customers care about. But, even if it weren’t, it’s a great way to separate your listing from other similar products (and rank higher through an increased conversion rate).

An easy way to do this – seen in the example above – is to use Fulfillment by Amazon to offer Frustration Free Packaging. This is where Amazon uses less packaging and fully recyclable materials without sacrificing product protection. You can read more about it here.

Too Long; Didn’t Read

This post is getting dangerously close to 4,000 words, so I know that a lot of you probably won’t read it all.

That’s okay – I’ll forgive you with time 🙂

Key takeaways from The Ultimate Guide to Ranking Products on Amazon:

  • Maximum RPC (Revenue Per Customer) is Amazon’s top goal.
  • Amazon’s A9 algorithm uses conversion rate, relevance and customer satisfaction to rank products.
  • Fill out as much of your product listing page as possible, using as many keywords as possible.
  • Use FBA (Fulfillment by Amazon) to automate customer satisfaction.
  • Find ways to encourage customer reviews, and do everything you can to keep your customers happy.
  • Above all: More sales = higher rankings = more sales

There you have it! You now know exactly what metrics Amazon is looking at to rank listings in their industry-leading product search engine. All that’s left is for you to go out there and capitalize on your superior knowledge!

In the meantime, do you have any additional questions about ranking products on Amazon? Do you need me to clarify something I didn’t explain well enough?

Let me know in the comments below, I’ll be responding to every last one 🙂


We read and reply to every one!
  • Jason Isaacs

    Been selling on Amazon for nearly a decade now, Nd I still learned tons from this…

    Specifically, Had no idea about Amazons ‘POP’ metric, brilliant! Really simplifies a lot for me, gives me one metric to focus on…

    Quick question for you- if a buyer messages me, does that count against my POP? Or is it only things Amazons involved with?

    • Awesome to hear that Jason, congrats on the success so far! Hope this article helps you take it to the next level 🙂

      To answer your question – YES, a buyer-initiated message does affect your POP score! Amazon’s goal is for the order to go as smoothly as possible – the buyer shouldn’t worry at all, let alone send you a message!

      Sounds harsh, but such is Amazon’s Seller Standards. Just be sure your listings are up to snuff (completed, accurate, etc), and your customer service is top-notch (FBA simplifies this).

      • bowie

        really good article,i am a amazon seller,your information is really useful,and it may worth $1500 at least in china,because there are too less information about amazon sales in china.Many teachers who teach fresh sellers won’t tell them so many useful information like you,while the fee is very high.So i think i am lucky to read the article….Thanks very much,even though i do not know your name.

  • Great blog post. Very long but very detailed. As Jason stated above, even though I am a full time Amazon seller I still learned a ton. More blog posts like this please!

    • I wasn’t kidding around when I said ‘Ultimate Guide’!

      Glad you enjoyed it – we’ll have more posts on how to take advantage of Amazon soon 🙂

      • D Solid

        Yeah, Will, props for a great article!

      • Thanks so much for this guide! We have been selling on Amazon for a couple of years with limited success. I am anxious to get some of these ideas into action to see how they work. We dominate our specific sub category (9 of 18 on the first page) but there is not a ton of volume, so we are looking at trying to crack the larger category and not pigeon hole ourselves into this niche market. Thanks SO much for this guide!

  • Will- This is really helpful, thanks, although I wish it was a bit more prescriptive on how to break in.
    I have a reviews question for you: the example you gave were all for products that had a very high number (000s) of reviews. How does it work if you have a small number of great reviews compared to a large number of OK ones? This is one area that a startup can make progress, by getting great reviews.

    • Great question Rob! There are a few popular ways to get reviews for new products…

      Most people send their products out to friends and family for the initial reviews, and that’s been working fine.

      Some people give their products away for free, or offer it at a promotional discount through Amazon. This obviously costs more, but can be VERY effective.

      Our clients typically get their first few purchases/reviews through each other. No tricks here – they just sell each other their products at discounted prices. Then ask for real reviews 🙂

      No matter what you do, keep in mind you only need 4-5 initial reviews. After that, I’d work on pushing sales organically and through Amazon Ads.

      Hope that helps!

      • kelly

        I am interested in hearing more about how to get product reviews. I have 2 products that I am launching, but they are not something I can give away for free, as they are in the $100-$120 range. What would be the best way to do this?

        I am fine with not making any profit to get a few reviews, but I am not sure how that is done if it is through FBA.

        • Hi Kelly,

          Interesting question!

          I would look to get the first few reviews for as cheap as possible. Whether that be through swapping your product with other sellers (our clients do this often in our importing mastermind), or selling it at cost to somebody close to you – whatever works.

          Once you have 2-5 positive reviews, you’re over the initial hump. If you wanted to continue to drive reviews, then you could run a promotion on Amazon.

          Either way – make sure you’re reaching out to each of your buyers. Make sure their expectations are exceeded, and then kindly ask for a review of the product. Just make sure you’re within Amazon’s Seller Guidelines for ‘Misuse of ratings and feedback or reviews’

          It seems there’s quite a bit of interest on how to get Amazon Reviews – especially your first few. Sounds like my next blog post! 🙂

  • Jose Martinez

    Hi Will, great content!!!
    Thanks for sharing!!!
    Talk soon…

    • JOOOSSSSEEEEEEEEE – great to hear from you buddy 🙂

  • adel

    Hi Will,

    Do you recommend FBA or some fulfillment companies based on China and selling on Amazon or eBay ??


    • Hi Adel,

      If you’re selling anything on Amazon, FBA is a great choice! You can even use their ‘Multi-Channel Fulfillment’ feature to ship orders made outside of Amazon (your own site, eBay, etc).

      It’s best to ship domestically, so if you’re selling in North America – I wouldn’t recommend a fulfillment company based in China.

  • Jason G.

    Hey Will. Great stuff. As a new seller with an unknown brand on Amazon, it has been particularly difficult to make any sales. And Amazon support, though responsive, has taken me in circles. It’s been agonizing, especially since I’m doing this for a client. More sales = Higher rankings = More sales is great if you can get noticed. This came at just the right time to make some tweaks that will hopefully boost sales. Thanks for all your efforts and willingness to share.

    • Hey Jason, hope the tweaks you’ve made make all the difference… The good news is – once you start making sales, the momentum builds fast!

      Make sure to take a look at my response to Kelly’s question (above), it may give you some ideas. I’d also encourage you to experiment with Amazon’s internal ads – our mastermind clients have had TONS of success with them!

      Thanks for bringing this question up, I’ll definitely dive into this deeper in a future blog post 🙂

      • Sabin

        What about multi channel fulfillment in UK?

  • Faisal

    Great post mate!

    • Thanks Faisal, hope you got some value out of it!

  • Another great article Will! Not only is this a guide on how to be a better Amazon seller, it’s a great example of how to write useful blog posts.

  • Really great article, one of the most detailed and useful posts out there on how to rank on Amazon within the Amazon walls.

    Regarding driving traffic to the keyword-constructed URL, we’ve seen some great results through this method, either sending traffic directly to the product listings, or through coupon bridge pages.

    One thing to be careful about when building this URL is to make sure you are not including some params that might be used internally by Amazon to track the user session. While we haven’t confirmed if it’s less effective, our team avoids using the qid param and build the URL starting with the canonical link, with the keyword param at the end.

    Also, we make sure the outside traffic is highly targeted to our user demographic. This is obvious for anyone running paid traffic, but what I mean is we will start out very very targeted, and slowly expand out. For PPC we hardly ever expand out to broad keywords and stick to phrase or exact, to avoid the outside traffic driving down the nice conversion rate set by the internal Amazon traffic. Also, poor targeted traffic will likely drive up the exit rate metric mentioned in this article, causing you to lose rank.


    • Really great advice here Dennis! I didn’t even think to check for the qid – I’ll definitely start recommending people remove that 🙂

      Sounds like you’re running your PPC the right way as well – awesome stuff! I’m assuming you know this – but make sure you take advantage of Amazon’s internal ads too. I see nothing but unbelievable ROIs!

      • Samuel

        how do you get started with the amazon internal ads?

    • Dawn

      Hi Dennis – can you give an example – this is one area in the article that I had trouble following, and so it would be very useful to see an example of “before and after” as you recommend> thanks

  • Hi Will,

    I got into ecommerce from your “How to import from China” article. Now I buy from local retailers and sell solely Amazon FBA. It has been a long journey! I recently stumbled upon this site that I consider a huge break through for me and any Amazon seller. This site shows how many items per day sell in each category at any given rank. Also, you can upload a spreadsheet with UPC and Cost, and this site will tell you Net Profit(after fba fees) and Rank(demand). Wholesalers been sending me thousands of products and now it is easier than ever to find the gold nugget buried deep within.

    The site is:

    You’re in FL, I’m in NC; you should stop by!



    • That’s awesome to hear Dan, congrats on the success so far! Glad I could help 🙂

      Very interesting site – thanks for sharing. I haven’t seen it before, but it looks pretty useful!

      Best of luck on growing the business! And I’ll let you know next time NC is on my travel calendar 😀

    • Hi Dan,

      Just so you know the tool is far from being accurate. It could give you an idea of how many items a product is selling in any niche, but it’s usually undershot (by quite a lot sometimes). The lower the rank the greatest the gap between their #’a and the actual ones. Good luck!:)

  • Ben

    How are you guys getting HTML in your product descriptions? It seems that has been disabled for some time, and we can only use text. I would love to add some code to my description! Also, how to sellers get video alongside their product photos?

    • Unfortunately, Amazon is really cracking down on HTML lately. I’ve heard of some people finding ways around it – but many people are having trouble getting any HTML in these days. Hopefully Amazon figures out a way to regulate basic HTML tags soon, but it seems like right now you may have trouble.

      On the Videos – that’s unfortunately limited to products sold by Amazon. However, reviewers can upload videos – so there are some interesting things you can do with that 🙂

  • Excellent article. I have one question. You used the DeLhongi Espresso Maker as a great example for a perfect description. It looks to me like they violated the Amazon rules because you have to use html to format it like that. (as far as I know) I’ve seen several nicely formatted product descriptions, so Im not sure if Amazon does not enforce their rule or there is another way to format descriptions. Id love to know how to do description formatting without breaking the rules.
    Here is the rule I reference:
    “Do not include HTML, DHTML, Java, scripts, or other types of executables in your detail pages.”

    • Unfortunately, only Amazon can create these multi-media rich product descriptions. You’ll notice they’re common on items stocked and sold by Amazon.

      But, that listing is a great example of how to write a great description! The principles are the same, you just can’t use pictures and videos (right now) :-\

  • Marsha Eaton

    You write the most informative, condensed, insightful, thought provoking, highly intelligent and fascinating blogs! You go where most bloggers don’t go. I was reading this blog, and the one on Dataclysm, and I’m remembering one you wrote a little while back when you were delving into an area of thought in which voicing your expertise made you begin to wonder if people saw you as a “fraud.” They certainly don’t, but you were commenting about a feeling everyone goes through when speaking “too much” about what you know makes you feel deep inside, that sooner or later, everyone is going to notice your imperfections and see that you’re not as “perfect” as your expertise may be erroneously making you appear. You cover the whole gamut of what entrepreneurs and individualists may go through. And all without a dime! Thank you! You’re certainly being yourself, as the guy that wrote Dataclism may say, and, yes, we love you for it!

    • Awesome, thanks so much for the kind words Marsha!

      I’m glad you’ve been enjoying the blog so far! I’ll do my best to keep on exceeding all expectations, make sure to keep me updated on how I’m doing 🙂

  • Khalid

    Hi Will, i thank you for sharing all this valuable info.I read your ebook. I love it and i will send you my feedback about it.
    I have some questions please:
    1- Can you tell us about amazon’s logo.
    Does amazon accept logos with some type on icon/pic+ the name of the brand. Or just the name without any sign?
    2- I heard sm1 talking about a spreadsheet for amazon fees and i really liked the idea but i don’t know where to get that XL spreadsheet that calculates all these fees and ROI’s. Any ideas please.
    3- Some amazon sellers have videos included on their page to further explain the use of the product they are selling especially electronics. How they do that?
    Does amazon charge any fees for it?
    Do you think its a good thing to consider?
    Thanks again Will.

    • Thanks for reading Khalid, glad you enjoyed it!

      Amazon is pretty laid pack with their logo policy – I haven’t heard of anybody getting in trouble for the logo on their product. If you’d be okay selling it to your customers (and they’re okay buying it from you), then Amazon will probably be okay with it too…

      I’m not sure what spreadsheet you’re referring to, but there are a bunch of Amazon FBA fee calculators out there – just Google that term 🙂

      Check out my answers above – I mention the videos/pictures (only Amazon can do them right now!)

      Thanks for the comment,

  • Great knowledge to be found here Will. This post is going to be very useful when my book goes live on amazon. Thanks for providing such good tips, just when I needed it.

  • Ahmad Afiifi

    Hello Will, this is my first time talking to you, I really need your help, I have a clear picture now how to kick start my online business the only problem is that I’m afraid the item that I want to sell won’t get any intention. I want to try small by trying to sell small item like a purse(I bought it but it’s still on the way) but still do you any suggestion that can help me with my DILEMMA..Thanks in advance =)

    • Hi Ahmad,

      Awesome to hear you’ll be getting your samples soon – way to take action!

      You can alleviate a lot of the risk of importing by starting off with a small sample order, and building up from there. This allows you to verify your assumed sell price, experiment with the supplier, and also test your product’s quality in the eyes of a REAL buyer.

      So I think you’re all good so far 🙂

      I believe the purses will sell better on eBay than Amazon. At least, this has been my experience with selling fashion items. Amazon buyers tend to be more brand-loyal when it comes to fashion, where as eBay buyers are usually browsing for a good piece at a good price.

      Be sure to check out our BIG Guides on how to make money importing/selling products online. You can check them out here –

      Those should help out a lot!

      • Ahmad Afiifi

        Thanks Mate..Talk soon =)

  • Hi Will ,Thank you for you very interesting post ..Especially the saving of time using Amazon …Some time ago i offerd for sale the URL “ “on Ebay . The AD a few $ .I did not sell it but for 6 months i had high ranking on Google ..Would it be legit to put a product for sale on Amazon — at high price so if it sold fine but really as a strategy to get high ranking cheaply ? Regards Ian

    • Great to hear from you Ian, hope all is well!

      Interesting story there – something I’ll have to look into more! I haven’t heard of that method, but from your story it sounds like it could work 🙂

      • Hi ..Will Thank you for your comment ..Your business strength is your ability to answer mail ..Thats why i will use your site as a ref resource when i launch Yobrain in India in June 2015 Kyle has agreed ; you also ?
        I wonder if you would be interested in my story of building a 12 man team and launching the project making it an event to attract investment ..It is a different business model to the usual one man band ..But some of your clients might be interested .
        It will be a big flop or success ….If successful i need a resource like yours to send individuals to for mentoring ..I would not be able to cope nor need to as the platform will need my attention full time . I would like to post an article by you on the blog in due time …

        Thank you for your great info . Hope we can have a win win agreement

        Kind Regards Ian UK & PUNJAB

        • Answering email is one of the main parts of any business – couldn’t agree with you more Ian! Unfortunately, it can also be a huge time drain – it takes careful management…

          Sounds like you have been rocking & rolling since we last spoke, congrats to that! Would love to hear more and help if I can, feel free to email any time 🙂

  • Hemanth Malli

    Absolutely awesome article. Love your other importing articles too, by the way. I used those to find my product and supplier, and now I’ll use this article to rank that product on Amazon.

  • I want to sell on amazon, but they won’t let me sign up without a credit card, any tips? Live in japan and would like to work full time from home, thanks.

    • There’s no way around them needing a credit card – they need some way to charge you! If you’re having trouble since you live in Japan, check out Payoneer.

  • Sonja

    Incredible article, I’ve never seen anybody break it down in so much detail. Bookmarked for future reference!

  • Brandon

    What do you do if you don’t have a UPC or EAN #?

    • Vikas

      Contact Amazon and tell them, that you intend to sale a product without UPC. They will send you a form and post evaluation of your product, they can allow listing.

      • Awesome advice Vikas, I never knew you could do that!

      • Brandon

        Thanks !

      • Brandon

        Hey Vikas, I contacted Amazon & they told me their program only applies to people creating a product. She told me I had would have to either buy a UPC code or contact the manufacturer. In my case my contact in China doesn’t have any.

    • You can easily buy new UPC for your products on eBay or many other websites – they’re extremely cheap 🙂

      • Brandon

        Thankx! Your articles are amazing btw. Hope you keep them coming.

  • Vikas

    You are always on the top of your game ! Need a piece of advise. can you suggest a source by which somebody/company can consolidate my shipments and send to me.. in one package. This is in order to reduce freight. there are tons out there but i am looking for one which could be trusted source and used by our community. Thanks!

    • There is a great company called Sure Frieght that we’ve worked with – their owner (Stephen) is a guest expert in our importing mastermind. Great guy, tell them Will from StartupBros sent you 😉

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  • Hi Will.

    Top article, very interesting.

    I am a seller on Amazon and just 1 bad review can kill sales. It is very frustrating for new sellers because they don’t have the sales to produce many good reviews to bury the bad review. It takes a long time.

    I normally do a 100% off coupon in exchange for feedback (reviews) to bury the bad review. This means that I lose money on my stock and lose money in the mean tine because sales have slumped.

    Do you have any other suggestions on how to get over bad reviews?
    All the best

    • It might be an idea to try to funnel these reviews to you directly if they are bad and to Amazon if they are good. For example, if you contact them on your terms, you can impact the outcome. A lot of times they just want to be heard.

      Contact them (however you can if possible) and say “reply to this email to tell us what you are unsatisfied with. We will provide a free coupon / money back guarantee” etc.

      “if you enjoyed your experience, consider visiting Amazon to leave a positive review:”

      As I haven’t sold, I’m not entirely sure it is possible to contact them on their terms. This is what I do with reviews on my website, though.

      • Hi Mans.

        Thank you for your reply.

        I do contact the customers that leave bad reviews. I have refunded them, sent them a new free unit. asked them to contact me thru seller central to see if I can make things 100% right with them.

        The funny thing is, they never reply back or change their reviews. It seem to me that they are either a competitor or they are embarrassed that they were too hasty to leave a bad review.

        Just have to live with it.

        Thanks for the advice though.


        • I heard on a different blog that if someone leaves a bad review about your product and it is a seller review, Amazon will remove it. If it is a product review and it is bad, learn from it and try to get more good reviews to make the one bad one less important. No way to get a bad product review removed but many good reviews can dilute the one bad one to a point where it is really not an issue.

  • If you are interested in some product on Amazon, but you dont know if it works or not, then you better find a real user feedback and review.
    I suggest to user
    Many photos and user experience about product purchases on Ebay, Aliexpress, Amazon and other marketplaces.

  • Simba

    Hi there I hope you guys are fine ,just want to say this blog is owe some it’s highly motivating everytime i get a chance I read it.
    To introduce myself I work in a warehouse,night ,sorting all the amazon and eBay parcels mostly ,HARD work real manual labour ,during day time I do odd jobs from plumbing to gardening,I been in the UK for about 10 years now ,originally from Zimbabwe .thats all for now,with the help of this page I’m looking forwad to change a few things about my life this year,enjoy your new year as well

  • Dolli Lewis

    Will, how easy or challenging is it to buy from Alibaba then have Amazon warehouse and fulfill orders? Thanks Dolli

    • Shawn

      Will, thank you so much form a start up guy. Your info is amazing !

      On your U Tube you talk a about brand names and that we should stay away from importing brand names to sell on Amazon. Is this right ? Is it alright to find a no-name product baby/Family product to sell on Amazon which is not a brand-name (like the banana toothbrush) ?

  • David Cooper

    Will, thank you for the great insight! Fantastic article. I’ve got a kinda tricky question that so far (it’s been over 6 months) no one can accurately answer. You mention in one of your comments about creating fulfillment orders for items sold outside of Amazon, but it doesn’t seem to allow me to ship internationally. I’ve also signed up for international export over a year ago but none of my own items (I have nearly 100) ever seem to be on the list or eligible, even though they fit all the qualifications. I’ve spoken to Amazon countless times but seller support seems to be completely dumbfounded about what needs to take place in order for people outside of the US to be able to buy my FBA items. They also explain that there’s no one to talk to about it. I’ve read every help page about international export and I’ve come up with zilch. Any expert advice would be greatly appreciated.

    P.S. I’m positive you already know this tip, but perhaps it may help a newcomer to mention somewhere down the line. You are indeed correct that order of the words in your title doesn’t really matter, but something to consider is how much of that title is visible to a buyer in their search results using a mobile browser or the amazon app. For instance only about 10-15 of the first words in the title of an item are visible on my iPhone, I generally make sure that my first 10 to 15 words are not only the most relevant but the most coherent 🙂

  • Martin

    Hi! How do i withdraw money i earn via Google Ad-word and how do i get to track the growth of my money? Also i’m a Nigerian based in Nigeria: how do i create a Paypal account here in Nigeria as it appears impossible from here? God bless bro!

  • Joe

    Good info. Have been selling on Amazon for some time now and we now do a lot of
    fulfillment. Seems worth it to ship the products to Amazon and be done with it.
    We sell in the beauty catagory and have been very successful for the past 8 or 9 years.
    Your info is right on target and it’s a good read.

  • Spencer

    Can you guide me to a tool that will allow me to upload a list of UPC codes and prices that will scrub the data and compare it to the API in Amazon and provide me the seller rank and number of sellers and estimated FBA fees and profit per item?

  • I see some sellers that have BSR ratings in several categories. When they loose the #1 in one category they get it in another. I have had Amazon add search Node ID’s to change my category but still cant figure out how to keep more than one BSR on my listing.

  • I was actually browsing this page to inform people about where to get UPC and EAN codes but you have written such a great article about selling on Amazon and all the factors about ranking and selling more, even me -and i am selling since decades on Amazon- learned a bunch of new things. Definitely one of the greatest reads for Amazon sellers i have ever came across.

  • kathleen

    Hi Will,
    First I have heard of you and thanks for the awesome article. Do you have any articles on properly seeing up and maximizing the use of Amazon sponsored ads? Thanks.

  • jake

    Automated Review Request.

    I have read often in the seller forums that prompting a customer for feedback (a review) is not a good idea and that amazon’s algo’s punish those sellers. However, then I recently saw that amazon put out a series of videos to ‘help’ sellers. One of them recommended that sellers contact customers after each sale using this feature. Have you written about this elsewhere ?

  • Will, my question relates to the marketing of eBooks (Kindle Direct Publishing), Print on Demand Books (Amazon’s CreateSpace and possibly Audio Books (Amazon’s ACX). I’ll pass on your comments to my group of 400 Authors on FB.

    We have concentrated to date on:
    1. Category and sub-Category selection
    2. A well written product/book description
    3. Professional and properly designed book cover image

    Our group, with the algorithms in mind has a basic process, where members schedule and event, noting the free availability of an eBook through the Kindle Select program. That eVent is posted to the group, where members can download (R&R) read and review their fellow member’s books. We understand that somewhere in the metric, there is a magic number of 100 reviews.

    We also ask members and friends to post the review to Amazon’s Goodreads site. We are quoting a VP at Goodreads, who noted that the Goodreads search engine will not recognize a book with less than 100 reviews.

    In addition, we have heard that asking friends (our 400 members) to “vote” on each review on Amazon, as being “HELPFUL” may serve to pin those reviews to the top of the list and may have a similar effect of pushing “NOT HELPFUL” (ie: crummmy) reviews to the bottom or even off the list.

    Finally, a question: Do you know if we are targeting actual variables in the Algorithm, with our Download>Read>Review & Vote process?

    While we hope that our efforts are not in vain, are there any other variables that we as Authors can impact?

    We have posted your blog to the attention of our group (the Authors Pay It Forward Project) and look forward to any flashes of brilliance you may share. Muchas Gracias!


  • Salman

    Hi Will
    This article is great. I am currently looking for any buy Box Tracker? I have searched quite a bit but I am unable to find anyone. A little help would be appreciated 🙂

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  • Jake

    Great article…

    I didn’t see you mention Seller Feedback… this is different than Reviews (for newbies that may be reading) How does this effect you – especially since if you do FBA then this part of the transaction is all on AZ to get it right… (except for customer questions) How does Feedback vs Reviews move the needle in a positive direction? Cheers,


  • Joey

    With regards to what you wrote about ” Source Keywords”:
    With regards to step one of constructing a URL, the URL should start with:
    Such as:
    For the keyword terms “white iphone case”

    Then create a for this and drive traffic to the URL
    Is this correct?

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  • Great article, especially the part about “source keywords”. At AMZShark, we call these “Super URLs”, and we made a simple tool to make and manage them, then track the ranking changes that result 🙂

    New to your blog, looks like I have a lot of reading to do 🙂


  • Hi, do you know if having amazon fulfillment affects your ranking?

  • Jassica

    Hi, I have a specific question. We have observed that the sorting by avg. customer review is not simply ranking by avg. star, because products with higher may rank behind the lower one. Do you know the exact rule they utilized?

  • Casey

    Doesn’t look like you are responding to this post anymore, but I’ll ask anyway.
    My question is in regards to creating a link. Does this trick still work? Or has Amazon changed its effectiveness? If it no longer works, is there an alternative method that will help?


  • OK, regarding FBA, there is a couple of drawbacks.. The major disadvantage to FBA is the cost. Amazon charges a monthly fee for each cubic foot of warehouse space used, so FBA is especially costly for long tail items that may sit around for a while before they are purchased. One way to combat this cost is to use Amazon’s Inventory Health Report; it shows you how long inventory stays on the shelves, and if you’re restocking too frequently or not often enough. FBA also charges fees for handling, picking, and packing. These are weight-based. It is wise to use the FBA Revenue Calculator to calculate how hard these fees will hit your business.

  • Wow, that´s really awesome post! It´s quite a time I have read an article of 4000 words and did it till the end!
    Are there some other good resources You´d recommend for further reading?

    • How about the follow-up 🙂

  • Excellent post. Very valuable information. I am also an Amazon seller, who has a great product and am constantly looking for better ways to get the word to potential buyers. I am very appreciative of this information and advice.

    • This article is informative for amazon seller.
      I also providing amazon product ranking service, I have big team, if need please visit my profile/website.

  • Abid

    Awesome post!. Thanks for sharing valuable information, I am amazon worker, I help people to grow there sales on amazon by optimizing there product, My work is amazon basic, But i used your valuable information with my Technic. Amazon become Sticks now, So please tell me why amazon withdrew past reviews? I am happy if you advice me. Thank You

  • Paul Panther

    Was thinking about starting selling on Amazon couple of days ago and stumbled upon your website. Now I am convinced that I can also become a successful Amazon seller.
    I am currently still in the Products searching process, I have also ready your article about that. But here is a question:
    You have mentioned that the top products always name brands and article numbers. So if I am importing from China, there will be either no brand or it will be something completely unknown. I also don’t want to sell fake brand copies.

    So what is your advice for that? Just make up a brand, or what is the best option here?

    • I also providing amazon product ranking service, I have big team, if need please visit my profile/website.

  • Ivan

    Could, please, tell how to create different sizes and packing options for goods on Amazon (I have similar goods, but 10 sizes and 3 packing quantities of each).
    Thank you!

  • HI Will,

    Its really very important information that you have mentioned.
    I would like to know how can we put more colour options on amazon(Right side above bullets)?
    Is it good for the sells? I am looking that option from long time but didnot.

    Thanks for your help.


  • Darren

    I have heard that SuperURLs are now no longer working (Amazon has figured it out and blocked). So, if you’re in a super competitive category and you can’t just ask people to click though the pages manually until they find your product and then buy to help you rank (because you can’t find the ranking position of your product or it’s on a super high page, for example) – what can you do to get ranked by generating sales against your main keyword?

  • Yaniv Ezer

    Hello will

    Wanted to say great article learn so much and have a lot of homework to do.
    Thanks the info

  • Hey Will – Believe it or not, I got to TOO LONG DIDNT READ and thought .. Nooo it’s over?! Great article. I wanted to see if you have had luck/good results or used the search terms hack yourself? And if you know other resources for other ‘hacks’ that could be useful especially when starting out?


  • Abe

    Hi it’s a great post and I really liked it thanks again.
    My question is
    I have like 10 items for sale on amazon and 2 of them are #1 best seller and I’m very proud of my self by saying that 😉
    The thing is when I search my item in one of the top keywords I still don’t come up on the first page I would like to k mm pw why

    Thank you

  • rahul

    Hi Will

    Brilliant post! Do you know all this from your experience of selling or have you worked at amazon before?

    I have a question. You spoke about the factors affecting conversion and relevancy but didn’t mention about the factors for customer satisfaction and retention. Are they the same or are there any different ones?


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  • allen

    really really helpful….Thank you….hope we can be a friends..

  • Damian

    Hi there,
    I got 2 questions:

    1. Do you have any hard figures PARENT-CHILD products actually sell more?

    Don’t get me wrong, personally I am big fan of this kind of listing products (not only on amazon but any other channel too)…. but…
    We’ve been speaking with German Amazon support (we are polish company focusing on german market) and one of managers told us they do not really advice having variation products. In this guy (there is no official statement) opinion it is better to have 20 search records (in case there are 20 child products) than only one.
    I am really confused… help

    2. How do you actually create such description as you shower in “Product Description” section?

    As far as I know any media, tables or column layout is reserved only for Amazon itself. None of external merchants is not able to create such description for own item… or maybe I am wrong?

    btw. great article 🙂

  • Damian

    I’m just checking… I left comment yesterday but it is not visible here. Do you validate all comments before you show them online?


  • Hey Will,

    Thanks for these awesome tips! Such an in-depth explanation of how to optimize your listings…don’t see many other resources like this online. We are writing an eBook for Amazon sellers, and will definitely include your tips in it (and quote you as the resource, of course!). When the eBook publishes, I’ll be sure to send it your way.


  • Raymond

    If this post isn’t in a newsletter or ebook, it should be. Excellent in-depth discussion.

  • David

    there are lots of great selling products match the way you describe. Your article is really great.

    I have a question toward keywords in search term. How to spy these terms of those great selling products? I mean by understanding the way they doing, newbies can grow better.

    Really appreciate your great article and look forward to your insight.

  • Hi, Will:

    Thank you very much for your sharing. we make the bags for the customers in USA. but it is through somebody there. i think it is the time for me to sell directly in Amazon. or we might work on it together.what do you think?

    Look forward to your reply!


  • Would love more information on how exactly to do this

    Here’s a neat little Amazon ranking hack you can do to take advantage of this factor:
    Where would you construct the URL in Amazon? on another website?
    Construct a URL for your product listing using the [&keyword=your+keyword]

    query (append the code inside the brackets to your product URL).
    Use a link shortening service like to create a shareable link to that URL.

    Drive traffic to the shortened link.

    Now anytime you make a sale from one of these shortened keyword links, you’re basically tricking Amazon into thinking that these visitors performed a product search for your target keyword.

  • Just couldn’t go without giving a reply! I am in this post around 30 mins and I didn’t notice once, that’s wired. I just understood while I saw, you said that it is about likely 4,000 words post!

    What you did here!
    I am in doubt, maybe Amazon “itself” will be in the confusion that how would you evaluate and gather such the information about the A9 algorithm of Amazon. You just simply describe the most promising points of view that how the seller can think better and can make sure what’s the exceptions that the toppers are using and going through!

    You have needed to research a lot of things to collect the relevant examples and just made it a solid piece of theory to get forward one step more than the last day! But I am sure that you had some kind of real-life experience and the challenges of Amazon Sellers! You did the best performance here what I feel. However, I have copied your ideas for FREE and going to apply it one by one!

    You deserve more than appreciation,

  • What an excellent read! Thank you for sharing this article, Will. Still got a lot to learn about Amazon. This post made me learn more.

  • Skyler

    Hi Jason,

    Nice read. Is it possible to still insert photos in the description section of a product listing? I have not been able to do this, and I know amazon now dislikes even basic html code. Though I believe there is a feature where you can pay amazon a premium to allow for a nicely designed description section. What is your experience with this?

  • Wow, Will. I’ve been selling (books, which no one wants now, it seems) on Amazon for 13 years. I figured out keywords/search terms a few years ago. They really work, but they keywords/search are the same thing, when you test them. I just complained about this last week. Poor coding.
    But the other stuff in here is gold. Fantastic.

  • bea

    This is SOOO useful. Thank you. Not sure how old or out of date this post is but it has made me relook at our Amazon listings with new eyes.

  • Hey Will,

    Lots of great info here, thanks. I’ve noticed that some products have more than one product category that they belong to. How can a seller add their product to a second or third relevant category?

  • Selina

    Wow, I want to thank you in advance for this awesome article. Do you have any articles on maximizing the use of Amazon sponsored ads?
    Thank you.

  • Demetrios

    Hi, great article! I would like to know, if I have a new product and my brand has a single product listing but has more reviews than similar products and the listing is tight…do other brands that have multiple products (same category different product) with reviews have a higher chance of showing up on top listing, even when that specific product has less reviews than mine?

    Hope I didnt confuse too much.

    Thank you!

    • it’s informative for amazon seller.
      I also providing amazon product ranking service, I have big team, if need please visit my profile/website.

  • Santosh

    Hi Will

    Thank you first for such a wonderful article. I’ve taken down several.notes while reading and will Implement each of these instructions into my listing
    Coming to my question,
    I’ve been using Amazon PPC for quite some time. Today while researching, i noticed that some ads appear much bigger in full length at the top or bottom of the page as sponsored ads as you will see in attached image while some appear relatively smaller on the right hand side of the page.

    Will you have an idea of how Amazon chooses which ads should be shown full length at the top or bottom of the page?

  • Colin Sharder

    I loved reading this, but it only works if you personally create the listing page. If you are selling something that already has a listing you cannot amend anything on it of course, nor add bullet points etc etc. Sure you can add keywords to your product if you click on edit item, add extra photo’s, which may or may not show up, but all of this makes no difference at all.
    Amazon only take into account the details in the original listing. I have tried and tried over 4 years with 20 products, so I’m not a total newbie

  • Bob

    When was this written?

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  • Robby

    Awesome Article!

    Thanks so much for sharing as I will be listing my first product soon and this is a clear cut way to weed through alot of the unknown factors that you have laid out in a very clear fashion here.


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  • Corinne

    Thank you for this wonderful article. Really informative.

    • AshadKhan0011

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  • leead

    hi! i love your articles. i am very new to amazon so here is my question. You said to fill out every part of the product description when listing a product. What if you are selling a product that already has a listing and you are simply copying the ASIN when adding a product where all the information has already been filled in.

  • Hi, thanks for a great article!

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    • dana

      I have a mandoline slicer 3 weeks on sale on amazon. Sales are on an average of 2 pieces per day. Please advice related to how much money to spend a day in advertising and what keywords to use.
      Thanks so much, Dana

      • Md Babu

        Hi Dana – Could you please add me at Skype at: azonseo if you want to get Rank on Amazon?

      • This is a wonderful article. Really it’s informative for amazon seller.
        I also providing amazon product ranking service, I have big team, if need please visit my profile/website.

      • AshadKhan0011

        Please contact on our skype: amazonproductsranking

  • AshadKhan0011

    *You can contact us for Amazon Product Ranking. We can make you amazon best seller*.

  • AshadKhan0011

    *You can contact us for Amazon Product Ranking. We can make you amazon best seller*..

    • Dream Fashion

      How to contact you please suggest we need help on amazon ranking
      My contact number whatsapp 9811336733

  • mofizul

    hi I’m amazon product Ranking Expert. if you ranking your product please add my skype mofizul882 for more details.

  • Ryan Best

    Great post Will. I think with it being late 2016 this article could be updated for SEO on Start Up Bros, and for accuracy and the latest and greatest. I would be aware of the URL trick and other changes the last 12 months.

    • This is a wonderful article. Really it’s informative for amazon seller.
      I also providing amazon product ranking service, I have big team, please visit my profile/website.

  • azad
  • moshe

    Thanks so much for this useful & wonderful article,

    This gave me a real boost of knowledge, but I would like more info about the SOURCE KEYWORD paragraph,
    Please advise,


  • Chuck

    Hi Guys,
    I have a product that has a parent item and Children. Should I be entering search terms/keywords for each child item or does Amazon only count the parent item? Thanks so much for all the valuable information!

    • AshadKhan0011

      *You can contact us for Amazon Product Ranking. We can make you amazon best seller*..

      Please contact on our skype: amazonproductsranking

  • skype azad_1971

    nice post, you can connect us for better ranking and increase sales within 72 hours.we are (24/7) ready to serve. thanks all. skype :azad_1971

  • Mike O’Donnell

    Hi Will,

    Fantastic article. I work for an eCommerce broker/agency and I might start using this to give our new hires a quick 101 on Amazon search algorithm. Very easy to follow and a ton of good info.

    Your sources were the A9 website and seller central, correct? Any additional sources?


  • Sabbir Hosain

    I’m Amazon product Ranking & Amazon Product Listing,Product description and keyword Optimization–Specialist.
    I will do your Amazon product first page guaranteed.
    I’ll do your product purchase using your product best keywords,
    that keyword will find your product then will ranked your product on that keywords.
    Than your Amazon product first page guarantee and increase your product sales.So I hope positive response from you…my skype : Sabbir.hosain88

  • Birendra Nath Barman

    Thank u brother . I am a new worker. Few days ago i ranked a product by wish list , i dont know how to purses please help me .

  • it’s a wonderful article. Really it’s informative for amazon seller.
    I also providing amazon product ranking service, I have big team, if need please visit my profile.

  • This is a wonderful article. Really it’s informative for amazon seller.
    I also providing amazon product ranking service, I have big team, if need please visit my profile.

  • I am providing amazon product ranking service, I have big team, if need please visit my profile/website.

  • This is a wonderful article.
    I also providing amazon product ranking service, I have big team, if need please visit my profile/website.

  • it’s informative for amazon seller.
    I also providing amazon product ranking service, I have big team, if need please visit my website.

  • I am providing amazon product ranking service, I have big team, if need please visit my profile/website.

  • AshadKhan0011

    *You can contact us for Amazon Product Ranking. We can make you amazon best seller*..

    Please contact on our skype: amazonproductsranking

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