Startup Glossary

• A/B Testing

  A/B testing is the process used to determine how effective parts of your website are at engaging customers. Increase your conversions and test everything.

• Above the Fold

  There are certain terms that when you start learning about marketing and copywriting come up often. Above the fold is one of them.

• Annual Recurring Revenue

  Annual Recurring Revenue (ARR) is a widely used metric to calculate the rearly revenue for a subscription based business model. Here's how to caluclate it.

• Call to Action (CTA)

  Let’s talk about a call to action…

• FOB Shipping

  FOB (Free On Board) allocates shipping costs and the risk of loss between buyer and seller. Learn where that risk transfers, what the quote covers, and why FOB does not determine ownership of the goods.

• Fulfillment

  Fulfillment is everything that happens between a customer clicking buy and the box landing on their doorstep. Here are the three ways to do it and how to tell which one your business is ready for.

• Inventory

  Let’s talk about inventory…

• Logistics

  Logistics is the movement and storage of goods from raw material to the customer's door. Here is how the pieces fit together and where small businesses actually lose money on it.

• Manufacturing

  I’ve been working with manufacturers since I launched my first Airsoft business in 2009. And I always have people email me and ask me about manufacturers.

• Merchant

  Did you know that there are 4 different types of merchants? The largest retail stores in the world can give you insight into each business model.

• MOQ

  When I first started importing products I kept seeing the term MOQ everywhere and I just wasn’t sure what it meant.

• Opportunity Cost

  Opportunity cost is the trade off from making one decision over another. You want to make the best decision possible that aligns with your values the most.

• Point of Sale

  A point of sale system is used in retail stores to accept payment from customers when they make a purchase. The goal is to reduce purchase friction.

• Private Label

  Enter the practice of private labeling.

• Profit Margin

  Profit margin is an important business metric that tells you the health of a business and potentially how long the business can survive.

• Reseller

  We’re defining what it means to be a reseller, why you would want to do it and if it’s legal to do it. Our site has one of the most popular articles about

• Retail

  Let’s talk about retail…

• Return on Investment

  A return on investment is the value placed on activities you do for your business. Learn how to calculate it and apply it to your own business.

• Shipping

  In this article we’re covering shipping for eCommerce.

• Supply Chain

  Let’s talk about supply chains…

• Tariff

  A tariff is a consumption tax on imported goods. Governments use it as a way to protect domestic businesses from international competition.

• Upselling

  With the growth of eCommerce and more competition businesses need to stay profitable. Learn about Upselling and Cross-selling to increase sales.

• Wholesaler

  Because wholesalers deal in large minimum order quantities (MOQ) and get great deals from the manufacturer. Especially if they have developed a great