Launch Your First Successful Amazon Product & Build a Profitable E-Commerce Business in 48-Days

E-Commerce Empire isn't just a course - it's an expansive virtual mastermind & training program. This video shows you how to extract maximum value and utilize every aspect of the program.

Here's what we cover -

• How to Join the Bi-Weekly Newbie Coaching Calls
• Introduction to Virtual Mastermind Community
• Walkthrough of the Member's Area & Where to Find Everything
• Coaching Success Flowchart (How to Get Quick Answers to Your Questions)

I'll walk you through all the  major mindset differences I've noticed that set our most successful members apart...

You'll learn -

• Counter-Intuitive Ingredients required for success in Amazon & E-Commerce
• 3 Modes of Thinking that will absolutely sink you in this business
• 5 Most Critical Mindset Shifts you can make NOW that will immediately 10x your success
• Optimal Schedule & Progression Strategy to move through the modules

Before getting started on the day-to-day actions that are going to build this business, let's first cover the 30,000-foot view. I'll walk you through each phase of this business, starting from your first product sale.

The 6 phases to take you to $1mm in 12-months are - 

• Phase 1 (6-Weeks): Launch Your First Product to Your First Target Customer
• Phase 2 (6-Weeks): Strong Focus on Driving Sales & Ranking (Optimization + PPC)
• Phase 3 (6-Weeks): Launch Variations or Another Product (Same Target Customer)
• Phase 4 (6-Weeks): Focus on Sales & Ranking + Build Out Your Backend
• Phase 5 (2-Weeks): More Exotic Tracking & Analysis Tools + Automation
• Phase 5 (20-Weeks): Expand Catalog to 5 Products within Self-Contained Brand 
• Phase 6 (6-Weeks): Outsource Major Time Sucks (Support, Admin Tasks)

If you follow this blueprint and can average just 20 sales per day across all these different products (and their variations), you will have a business producing over $1,000,000 per year in sales.

This is the long-term blueprint I recommend...

Now that you know the big picture, let's break it down into the short-term actions that are going to make it a reality...

I'll cover every milestone you need to hit to reach profitability - 

• DAY 1: Begin Your Training, Young Jedi...
• DAY 2: Amazon Seller Account Set Up
• DAY 7: Samples Ordered (Foundational Vision & Research complete)
• DAY 14: Samples Evaluated & Soft-Brand Assets Complete
• DAY 15: Low MOQ Launch Order Placed
• DAY 25: Launch Order Arrived & Inbound to FBA
• DAY 27: High-Converting Listing Up & Ready to Sell
• DAY 30: Product Live on Amazon & First 5 Sales Made
• DAY 37: Product Launch Complete & Organic Sales Rolling In
• DAY 38: Re-Order Inventory to Avoid Stock Out
• And more 🙂

Don't worry - I have plenty for you to do between all these milestone to ensure your first product launch is a successful one!

I'll walk you through the process of setting up your Amazon Seller Account and some of the most frequent questions I get about the basics - 

• Walk through to correct initial Amazon Seller Account settings
• Which country / marketplace you should sell into (based on where you live)
• LLC & Banking basics you must know to avoid issues like account suspensions
• How sales tax works on Amazon (it just became MUCH easier)
• Fixing dumb initial settings in your Amazon Seller Account to prevent future problems

Amazon's platform for sellers isn't the prettiest thing in the world - but it works! I'll show you how to navigate to all the critical areas and reports you'll need during the process of launching your business.

You'll learn - 

• How to stay on Amazon's good side by knowing your Performance Metrics
• Amazon's unique lingo for sellers & what all the critical metrics mean
• How to access, read & analyze the most critical dashboard & reports
• Everything you can safely ignore (for now) so you can move forward & start selling

Most new sellers fail with their first product because they have NO secret sauce. Your secret sauce is your competitive advantage - the unique differentiator that's giving you an edge over all your competition...

In this lesson you'll start working on developing YOUR secret sauce. You'll combine this groundwork with next week's product research strategies to find unique, untapped niches to grow into.

You'll be guided through this week's action items with the following worksheets & printables - 

• Printable: Coaching Success Flowchart (How to Get Quick Answers to Your Questions)
• Printable: Building Your E-Commerce Empire (Long-Term Roadmap)
• Printable: 90-Day Rapid Launch to Profitability (Short-Term Roadmap)
• Worksheet: My Secret Sauce Production System

There's a total of 8 Action Items to accomplish this week...

You'll be able to get answers to your specific questions inside my Virtual Mastermind Community or during my 2-Hour Newbie Coaching Calls...

And you'll have unlimited lifetime access to both of those! ☺️

This week is 100% focused on uncovering a growing, untapped product for you to turn into a business... 

You'll receive several custom tools & many different working strategies to identify which products will be the most profitable. Then you'll combine that with your secret sauce (and some other fun things) to discover your perfect product to launch!

You'll end this week with your first major milestone - getting samples shipped!

Most new sellers make the same mistakes. This lesson shows you how to avoid them. 

You'll learn - 

• Most People's Dream Product vs What Acutally Makes the Perfect Product
• Which metrics matter during research (and which ones will kill you)
• How to Identify & Avoid ALL Me-Too Products (that will soon be saturated)

I'll show you all the dynamics at play that influence a product's financial performance, and give you concrete parameters to target.

You'll learn -

• My 6 Unbreakable Product Parameters (and WHY they exist)
• How to Target Products Early in Their Product Lifecycle (and what that is)
• Quick & Easy Solutions to Patent & Trademark Confusion
• How You Can Gauge the Effect of Seasonality & Designs on Products
• Recommended categories / niches & products to avoid or pursue
• How to Ultimately Define & Discover the Perfect Product for YOU

You'll get an "Over-My-Shoulder" walkthrough of each of the tools you'll use to analyze & compare different product opportunities against each other...

I'll show you how to rapidly research & eliminate the duds, til' you're left with nothing but diamonds in the rough!

Here's what we cover -

• Using my proprietary E-Commerce Empire tools to identify your perfect product
• Rapid Research Strategies to ensure you don't spend weeks on research...
• Analyzing Products vs Markets vs Keywords (and how to do each)
• How to Quickly Find Accurate Duty Rates & Shipping Estimates
• Mastering & Measuring the Product Lifeycle (target high-growth products)
• How to Quickly Project Profitability for First 5 Orders w/ Each Product

My research methodology is miles ahead of anything else that exists. You're going to love it ☺️

Remember - there's no additional charge to use my proprietary toolset (everything is included free!)

In this lesson we tackle the first step of product research -- coming up with the actual products we're going to research ☺️

I'll cover MANY different working methods to brainstorm great product ideas - 

• Using the P-I-H-P Exercise to Discover Beach-Head & Cornerstone Products
• Leveraging Human Psychology to Uncover the Next Big Thing
• Trend Hunting to Get Ahead of High-Growth in the Pipeline
• Using the Matrix Method to Find Deep-Niche High-Growth Products
• How to Spy on Other Successful Sellers (3 Working Methods)

Now that you have your fresh list of hot product opportunities, it's time to compare the profitability & financial projections for each one...

Sound complicated & time-consuming? Don't worry! I've been perfecting my proprietary tools since I started selling on Amazon in 2002. You'll be able to get complete financial forecasts on each product in a matter of minutes ☺️

I'll walk you through each step of the process - 

• Performing rapid market validation to eliminate bad products early (saves you time)
• How to Get Ultra-Accurate Profit Forecasts w/ 2 Extra Pieces of Data
• Taking your most profitable products through to full Multi-Order Forecasting
• How to read all this data like the rainman (and what data to ignore entirely)

You'll get all of these projections & forecasts calculated through my decision-making process using my proprietary tools! This all might sound complicated - but the result is dead-simple product selection for YOU! 

You now have a list of multiple different potential products you can launch profitably. Your next step is to process those through my final decision-making system to select the right product for YOU to turn into YOUR business!

You'll learn - 

• How to "Rise Above the Data" & Gain the Extra Level of Depth Required
• Factoring in the few things that matter more than pure profitability 
• How to Match Your Product Selection w/ Your Business Size for Max Success
• Final 10 Questions to KNOW if you can WIN with any product

By the end of this lesson, you'll be confident and able to launch 

You've just received a masterclass in product research & selection. You know more than most established sellers do about how to consistently select winning products...

In this lesson, I'll help you tie it all together with an "Over-My-Shoulder" Walkthrough of me brainstorming & researching over 50-products to select my final winner. You'll see all the different weird issues you might run into, and hacks to get around them.

This video has been heavily edited for maximum value - you'll see every part of my personal research process so you can make sure you've replicated it correctly!

The biggest trap in this business in spending too much time researching. If you're doing your research right - it shouldn't take longer than a few days!

I'll show you how to find the extra confidence you need to leap into action with your chosen products, and KNOW that they're going to WORK!

There's a total of 11 Action Items to accomplish this week...

You'll be guided through this week's action items with the following worksheets & printables - 

• Printable: Perfect Product Criteria (All Parameters + Basic Tips)
• Worksheet: P-I-H-P Exercise (Pre-Research Product Brainstorming)

You'll receive the following custom spreadsheets & tools to help you through this module - 

• Custom Tool: My Custom Product Research System (Amazon FBA Product Planner)

You'll be able to get answers to your specific questions inside my Virtual Mastermind Community or during my 2-Hour Newbie Coaching Calls...

And you'll have unlimited lifetime access to both of those! ☺️

Your only goal in this short module is to get samples sourced! However, it's not as simple as it sounds...

Most new sellers destroy their chances of success at this stage because they don't know how to communicate & negotiate with suppliers. They throw off red flags that send good suppliers running the other way.

I'll show you exactly how to position yourself correctly to suppliers, so they're fighting for your business and offering you the best deals possible. Lots of big gold nuggets!

You'll see exactly how big sellers and sourcing agents quickly filter through thousands of suppliers to find the perfect one, and avoid all the time-consuming bullsh*t...

Here's what we cover -  

• Step-by-Step instructions for sourcing from MANY countries (USA, China, etc)
• Differences you need to know about each country you can source from
• What information actually matters & what you can ignore til later
• Quick filters & red flags to rapidly eliminate bad suppliers & save time
• Walkthroughs of all major sourcing platforms, directories, and search methods

You're looking for the best supplier, and they're looking for the best buyers. Most newbies throw off red flags that force their suppliers to treat them like crap...

In this lesson, I'll show you how to master the first impression you make - forcing suppliers to treat you like gold from the very start. 

You'll learn - 

• Quick hacks that require almost no work and instantly save you money
• Main red flags good suppliers watch out for (and how to avoid them)
• How to Ensure Time Zone Differences don't slow you down
• How to use both the International & Domestic Supplier Contact Templates

Even though you'll receive templates you can copy & paste to use with your suppliers, I'll show you WHY they work before you deploy them...

Now you have the advantage of a LOT more information. It's time to put that extra data to good use to ensure you're selecting the optimal product / supplier combo...

You'll learn - 

• How to integrate supplier data to triple-validate your winning product
• Tactics & templates to filter through suppliers quickly & remove any guesswork
• How to use my Supplier Tracking & Comparison Workbook to stay organized

Now is the time for YOU to get YOUR samples! I'll walk you through every step of the process to ensure you get the best deal, quality, and speed possible...

You'll learn - 

• The only working trick I've ever seen for newbies to get free samples from suppliers
• How many sample units you should request (and from how many suppliers)
• Which payment & shipping methods to request from your supplier
• How to evaluate & test your samples w/ my Sample Evaluation Worksheet

If you've never received samples from a supplier before, you're in for a real adrenaline rush!

While you're waiting for your samples to arrive, you'll jump into the future modules and start working on the foundational SALES & MARKETING elements you'll need for your big launch in a couple weeks...

Your samples take ~5-7 days to arrive, but don't waste that time! I'll show you exactly which sales elements are safe to work on now, and which should be left for later.

There's a total of 7 Action Items to accomplish this week...

You'll be guided through this week's action items with the following worksheets & printables - 

• Worksheet: Sample Product Evaluation Template

You'll receive the following custom spreadsheets & tools to help you through this module - 

• Custom Spreadsheet: My Custom Supplier Tracking & Comparison Spreadsheet

You'll be able to get answers to your specific questions inside my Virtual Mastermind Community or during my 2-Hour Newbie Coaching Calls...

And you'll have unlimited lifetime access to both of those! ☺️

You'll master the art of the Low MOQ Launch Order in this module, which you'll start right after you've evaluated your samples. I'll simplify complex concepts like freight, inspections, incoterms, payment terms/methods, and lots more...

You'll finish this module with a Low MOQ inventory order that will serve as your launch inventory.

I'll walk you through my Product Pre-Launch Checklist to ensure you've completed all the necessary tasks for an extremely smooth & successful product launch...

You'll learn exactly what needs to get done NOW (before you launch), and what can be left for post-launch (after your product is up & selling). Prioritization is key if you want to move fast and beat your competition!

I'll show you how the Amazon FBA Supply Chain works at each stage of your business growth curve...

You'll learn -

• How big sellers automate their supply chains & avoid Amazon Fees
• Every task that must be completed in your chain, and WHERE to complete it
• How to forecast correct inventory order sizes for future orders
• Simple supply chain mistakes that will eat up your entire profit margin

By going through this lesson, you'll avoid 99% of all known scams that exist in this business. You'll also create a favorable cash-flow environment that most sellers can't figure out for many YEARS into this business...

I'll show you - 

• Stupid simple way to protect yourself from 99% of ALL scam suppliers
• How to protect yourself in ALL major business transactions
• Recommended payment methods for each stage of your business growth curve
• How to secure favorable payment terms to instantly improve cash-flow

One of the secret weapons of big sellers is using assessments, audits & inspections to quicky & cheaply remove all doubt from any given supplier or deal...

You'll learn - 

• How to Quickly Assess Suppliers Yourself to Verify All Major Details are TRUE
• When you should call in the big-dogs for an in-person audit or assessment
• How to get cheap inspections done to verify product quality

I'll also show you some example Product Inspection & Factory Audit Reports (you'll be amazed at how in-depth they are!)

You've shipped product all over the world for your entire life as a consumer. But most new sellers still find freight & shipping intimidating. I'll make it dead simple for you...

Here's what we cover - 

• Different shipping methods & when to use them (air freight vs sea freight vs courier)
• Simplifying incoterms down to the only 3 you need (and when to use them)
• How to calculate WHEN switching to Sea Freight makes you most profitable
• Easy hacks to save money & move faster when first starting w/ new suppliers

One of my personal favorite lessons - this is the world's best masterclass on supplier negotiations! I've read every book and consumed every course I could about negotiations, and NOTHING comes close to this...

You'll learn - 

• Powerful hacks to save money & reduce MOQ for ANY supplier
• How to "break their frame" and ensure suppliers submit to your demands
• The deep psychological triggers that control your supplier's behaviors
• Money-saving tricks you only gain after purchasing MILLIONS owrth of inventory

By the end of this lesson, you'll be confident and able to launch 

You've done the validation & negotiating - now it's time to place your launch order!

I'll walk you through the process of actually placing your launch order - including product prep & shipping walkthroughs. We'll also cover everything you need to know NOW, while you wait for your launch order to arrive...

Once your launch order arrives, you'll already have your entire launch lined up & ready to go - ensuring you don't waste any time before your product is profitably selling.

I'll walk you through creating a shipping plan inside of your Amazon Seller Central Account - allowing you to ship your launch inventory into Amazon's FBA Warehouses!

Getting your products shipped & checked into FBA is one of the simplest & cheapest parts of this process. After you see how this works, you'll have it mastered!

There's a total of 8 Action Items to accomplish this week...

You'll be guided through this week's action items with the following worksheets & printables - 

• Printable: How Your Amazon FBA Supply Chain Works

You'll receive the following custom spreadsheets & tools to help you through this module - 

• Custom Spreadsheet: Simple Product Order & Profitability Tracker

You'll be able to get answers to your specific questions inside my Virtual Mastermind Community or during my 2-Hour Newbie Coaching Calls...

And you'll have unlimited lifetime access to both of those! ☺️

The future of Amazon is strong brands, yet most 'gurus' barely mention it. You simply can't succeed on Amazon in 2020 without a strong brand.

Most newbies are intimidated by branding, but I'll show you exactly how simple (and powerful) it can be...

You'll get a checklist showing every element of an Amazon Brand, along with WHEN those elements must be complete. Then we'll work through each item on your checklist together - wrapping up with a brand that outperforms 90% of everything on Amazon.

You'll start this module on Day 10 (right after ordering your samples), work about half way through, and then wrap up the 2nd half after your launch order has been placed...

Most people can't even define what exactly a brand is - so let's start there! Building out an Amazon Brand is MUCH cheaper than building out an 'Apple' or 'Tesla'...

I'll walk you through every element of what exactly makes up an 'Amazon Brand', so you know exactly what matters and what doesn't. You'll understand all the levers you have to pull to influence the buying behavior of your target customers.

I'll give you a specific step-by-step checklist showing you HOW and WHEN to roll out each piece of your Amazon Brand for maximum profit & efficiency...

You'll learn -

• The fastest & most efficient possible way to roll out successful brands on Amazon
• Each piece of your Amazon Brand broken down & prioritized for execution
• Highest ROI places to invest in your brand & backend business
• How to successfully launch these brands on a tight budget

You'll get a VERY in-depth analysis of how your brand name & persona will affect your profitability, 

Here's what we cover -

• Tools I personally use to brainstorm & select brand names (and how I use them)
• How & when your brand should be broken down & niched down further
• Future Multi-Brand Strategies & Structuring Umbrella Brands / Holding Co's
• How to use my Business Name Checklist & Scoring System to score your brand
• Examples of incredible Amazon branding success stories for inspiration
• "Over-My-Shoulder comparison of live Amazon brands currently ranking

I'll show you how to get a world-class logo created that stands out and grabs attention - no matter what kind of budget you're on...

You'll learn - 

• 3 working logo design methods for ANY budget (Free methods included)
• How to determine when a cheap, budget logo will WIN (and when it won't)
• Huge mistakes new sellers make with logo design & usage (and how to avoid)
• Technical requirements you need to know for an Amazon Brand logo
• How to KNOW which logo will make you the most money & grow you fastest

Amazon gives sellers an internal post-purchase email follow-up system that allows you to send automated emails to customers after they buy something. And luckily - it's quick & easy to set up (and FREE until you start making over 3-4 sales per day)...

So it makes perfect sense for us to set this up NOW - before the sales start flowing in!

I'll walk you through the quick process of setting this up in your business, and also include several working templates (so you can just copy & paste the most effective strategies into your business from the start).

Product packaging is becoming hugely important on Amazon, but not for the reasons you think! Sellers who understand WHY packaging counts on Amazon, and HOW to make theirs work at low costs - will WIN against the competition...

You'll learn - 

• How to Get Extreme Packaging Results on Extreme Budgets
• One ninja hack to experience all the benefits of packaging w/ almost no costs
• How to Use Packaging to Artificially Boost Authority & Credibility
• Every form of packaging that exists on Amazon & how to get them (w/ costs)
• How packaging changes w/ each order as you grow (starting SIMPLE & CHEAP)
• What exactly needs to be printed on packaging to increase profit margins

Product inserts are the most profitable marketing channel that nobody uses correctly. Even hugely successful sellers are doing dumb things like begging for reviews in their product inserts... So 2014 😊

I'll walk you through my curated collection of the best product inserts I've ever seen on Amazon - breaking them down into campaign types & templates for you to quickly replicate within your own business!

Here's what we cover - 

• Using cheap inserts to build launch lists & drive future growth
• How to make inserts your most profitable low-cost mktg channel
• Who should print & place your inserts for lowest possible costs
• Avoiding mistakes almost every seller makes with inserts (don't follow the herd)
• How to optimize & improve inserts over time as your business grows

This lesson includes a 50-page PDF guide full of different examples of successful inserts from other Amazon Brands, along with breakdowns of why they worked...

Now that you have a basic product insert set up, I'll walk you through the cutting edge of what big sellers are doing with their campaigns right now!

Here's what we cover - 

• How to connect your insert campaign with chatbots & autoresponders
• Examples of effective campaigns for you to model & replicate
• Copy & paste templates for you to get going with these FAST

Chatbots & Autoresponders often take up WAY too much time. I'm going to help you roll out the essential elements fast and ignore all the crap that wastes time.

Most new sellers build external brand assets like Facebook Pages and Shopify Stores WAY too early. While they're begging for likes & shares, you'll be swallowing up their SALES and REVENUE!

You'll get a prioritized checklist showing each external brand asset you need, and WHEN you should start caring about it (keeping you focused on what counts!)

There's a total of 14 Action Items to accomplish this week...

You'll be guided through this week's action items with the following worksheets & printables - 

• Printable: Rapid Brand Rollout Strategy Roadmap
• Printable: Product Insert Strategies & Campaign Reference Guide
• Printable: Prioritized External Brand Asset Checklist

You'll receive the following custom spreadsheets & tools to help you through this module - 

• Custom Tool: Business Name Checklist & Scoring System
• Custom Template: Amazon Customer Post-Purchase Follow-Up Emails
• Custom Template: Amazon Chatbot & Autoresponder Templates

You'll be able to get answers to your specific questions inside my Virtual Mastermind Community or during my 2-Hour Newbie Coaching Calls...

And you'll have unlimited lifetime access to both of those! ☺️

This week is 100% focused on creating your product listing on Amazon. Your product listing is incredibly important - it's how customers will find & see your product!

I'll show you all the 'levers' you have to control Amazon's ranking algorithm, then walk you through how each listing element affects the algorithm...

Then we'll work together on each individual listing element to craft the perfect product listing with the highest possible conversion rate!

Most new sellers are extremely confused about driving organic sales on Amazon. Hundreds of different tools & services give conflicting advice to make it seem WAY more complicated than it actually is...

You'll learn - 

• How to control the 4 Levers of the Ranking Algorithm
• Amazon's secret core ranking metric (spelled out in their internal documents)
• Perfect Listing Ingredients (broken down by importance & effect)
• All other promotional elements that drive organic rank (just enable them)

You've already put in the legwork to source an incredible product your customers will love. But if your product images aren't done in a specific way, customers will never see it! I'll show you simple steps you can take to ensure your products stand out...

You'll learn -

• Stages of Evolution in Product Photography (and how to gauge where you're at)
• The 15 Amazon Product Photography Strategies (and when to deploy them)
• How to Develop an Effective Secondary Product Photo Stack
• Options to get product photo's at any budget (or free)
• Tricks to Maximize Effectiveness of Product Photos at Any Budget

You'll see how to craft copy (the actual words on your product listing) that captivates your target customer AND wins at the Amazon ranking game...

Here's what we cover -

• How to determine which keywords to target (and where/how to target them)
• What backend listing data effects on your ranking (and how to set them up)
• How each area of your listing needs to be structured (bullet points, description, etc)
• What "mobile-first" listings are, and why you need to build them in 2020 & beyond
• My 2 Custom "Plug-and-Play" Product Title Templates (use these!)

In this quick lesson, I'll show you the different pre-launch & post-launch pricing strategies you can use to affect your ranking and the success of your launch...

You'll see how to use these different strategies in different situations, and how pricing will affect your sales volume/ranking in general...

This is all important to know as you move into LAUNCH MODE and get ready to start SELLING!

Now let's tie this whole module together with a live "Over-My-Shoulder" walkthrough, so you can see EXACTLY what it looks like to create YOUR high-converting listing on Amazon...

I'll walk you through each and every field in the backend of your Amazon listing, and show you exactly how it needs to be set up to SELL! You'll see my entire thought-process, and we'll make sure YOUR listing is properly set up before launch.

Congratulations - you now have a better listing than MOST of the products out there!

In this lesson, I'll walk you through how to ensure your listing is primed to start strong - and more importantly, how to increase sales immediately out of the gate...

You'll learn - 

• How to Use my Final Pre-Launch Checklist to Ensure Great Launch Results
• Using Sales & Keyword Data to Optimize Your Listing Moving Forward
• How Often You Should Optimize Your Listing (and which elements to focus on)
• Determining your baseline metrics (and which metrics matter most)
• More Exotic Listing Optimization Strategies to Deploy in Future
• More Exotic Conversion Optimization Strategies to Deploy in the Future

Once you complete this lesson, your listing will be primed and ready to SELL - and you'll be better equipped for a successful launch than MOST sellers are today!

There's a total of 11 Action Items to accomplish this week...

You'll be guided through this week's action items with the following worksheets & printables - 

• Printable: Final Pre-Launch Product Listing Checklist

You'll be able to get answers to your specific questions inside my Virtual Mastermind Community or during my 2-Hour Newbie Coaching Calls...

And you'll have unlimited lifetime access to both of those! ☺️

This module is all about guiding you through highly-structured and highly-tested step-by-step product launch strategies...

One of the main things we do in my higher-level Amazon Mastermind (for $1mm/yr+ sellers) is constant testing of every launch strategy, element, variation, and idea we can think of. You'll benefit from the experiments of over 100 ultra-successful sellers and see exactly how to select & execute a product launch strategy that will work for you!

Let's first talk about the ocean of misinformation that exists around launching products on Amazon, and get clear on what you're actually doing here (and how to do it)...

You'll learn - 

• How to expand your product's honeymoon period (and what that is)
• Basic Amazon deadlines you need to know related to launching new products
• How organic sales & traffic are affected by paid strategies (giveaways, PPC, etc)
• 3 Big Things you want to avoid that sink otherwise successful launches
• How to structure your product launches so each one fuels the success of the next
• Exotic URLs like Super URLs, Add-to-Cart Links, and FBTs (and how to use them)
• How to "Feed the Algorithm" naturally to create a balanced ranking profile

You'll get the knowledge & experience of thousands of successful sellers, broken down into a simple flowchart that helps you get maximum launch results from the minimum possible investment...

Here's what I cover - 

• Every available working option you have to work the algorithm in your favor
• Exactly how much time & money each option costs (and if/when it's worth it)
• Highest-ROI options within Amazon you should use EVERY TIME
• Using my "Launch Ladder" to get crystal clear on your launch task-list
• Focusing on What This Is All For - How to Trigger the Amazon Mktg Machine
• Nuclear launch options reserved for ultra-competitive products & keywords

You'll see how big sellers drive initial reviews to their products, and how you can replicate that process for yourself. Amazon is VERY strict with it's review system - so I'll show you everything you CAN do to drive those initial reviews and make them stick!

Here's what we cover -

• Which review-generation methods are working (and won't get you banned)
• Why 7 Reviews is the Magic Number (and how review counts influence conversions)
• Using Your "Review Milestones" to Know When to Turn On PPC & Other Promo
• How to manage reviews & inquiries correctly during the launch period
• Tricks to maximize sales & ranking effectiveness of your first few reviews

Amazon is constantly giving sellers new ways to stand out from our competition. These become HUGE advantages for new sellers (because so many current sellers never update their listings!)...

I'll show you every ranking booster in your toolbox - 

• How to Set Up & Use Amazon Promotions (Including Exotic Tactics w/ This Feature)
• Using Subscribe & Save to Drive Literally Unbelievable Conversion Rates
• How to Set Up & Use Amazon Coupon Codes for Increased CTR & Conversions
• Keeping on the Cutting Edge of New Amazon Ranking Boosters & Tactics

This lesson is constantly kept up-to-date to ensure you always have the latest ranking boosters at your disposal!

You've probably heard of sellers giving away products for free to drive their sales. You'll only need to do this on your most competitive product launches. However, you'll hear about giveaways EVERYWHERE - so it's important you learn about them now!

You'll learn - 

• When product giveaways are actually necessary (and when they're a waste)
• Differences between discount vs giveaway vs full-price buy campaigns
• Why MOST newbies will not need giveaways on their first few launches
• Step-by-step guide on how to deploy this tactic (if you decide it's needed)

Most new sellers won't need to run a giveaway (or related) campaign until they've already launched a few successful products. But we'll cover it early and make sure you know how to deploy these campaigns when the time comes!

EVERY product you launch on Amazon should have a PPC campaign behind it. This lesson will show you how to start small with your Sponsored Product Ads and scale them up as they become more and more profitable...

If you were advertising on Facebook or Google, this would cost a fortune. But since Amazon makes money every time they sell your product - the Amazon PPC platform is ultra-cheap and ultra-effective!

You'll learn - 

• How Amazon PPC factors into organic rank (and other areas of your business)
• How to start small-budget to gather data & optimize profitability FIRST
• Properly structuring Auto vs Manual campaigns (and how they change over time)
• How to rapidly optimize PPC to ensure profitability immediately after launch

This lesson will walk you through everything needed for your initial product launch. You'll also get an even more advanced lesson on PPC & Sponsored Product Ads in Module 8 ☺️

You now know more about launching products on Amazon than MOST successful sellers do today. Now it's time to pull the trigger and EXECUTE your product launch!

In this lesson, I'll walk you through the actual execution of a successful product launch and make sure you don't fall into any of the mindset traps that ruin some newbies here.

You'll see how to tie all of these concepts and strategies together into a smooth and effective launch campaign. I'll also show give you a day-by-day calendar showing every task you'll complete during your launch (including recurring tasks).

There's a total of 12 Action Items to accomplish this week...

You'll be guided through this week's action items with the following worksheets & printables - 

• Printable: Final Pre-Launch Checklist
• Printable: Day-by-Day Product Launch Task List

You'll be able to get answers to your specific questions inside my Virtual Mastermind Community or during my 2-Hour Newbie Coaching Calls...

And you'll have unlimited lifetime access to both of those! ☺️

Congratulations! You now have a profitable product consistently selling on the Amazon platform -- otherwise known as a successful business!

But your work is not done yet. Now we need to secure our foothold and expand our successful product into a full-fledged E-Commerce Empire...

This module guides you through what comes next - expanding your success into multiple different products and many different streams of income, and growing your business into an asset that works for YOU.

The most dangerous number in business is ONE, and right now you have just ONE product for sale! In this lesson, I'll walk you through the process of launching your next successful product...

Good news - your first product launch is the hardest (by far). It only gets easier with each additional product you launch!

You'll learn - 

• How to "Expand Your Real Estate" w/ Popular Variations
• When to bundle vs use variations vs launch new products
• Leveraging existing products you sell to launch new ones (each one gets easier)
• Determining when to launch new products vs invest in existing ones
• How to know the right timing on category or niche expansion
• Using the Product Pathway & Your Data to Find Hidden & Huge Opportunities

You already know (from the previous module) how to run a properly structured PPC Campaign to fuel your Amazon product launches. In this lesson, I'll show you more advanced ways to optimize your PPC Campaigns & Product Listings based on simple data analysis rules...

You'll learn -

• How to schedule your PPC & listing optimization (and know when to scale them)
• Using PPC Reports to drive higher conversion rates & optimize your listing
• Easy PPC Automation Rules to live by (makes optimization super quick & easy)
• Other working methods to identify listing optimization opportunities
• How BIG sellers automate and/or outsource PPC management at scale
• Exotic techniques big sellers use to discover & test innovative hooks & mktg angles

As your business keeps growing - you'll need to change the way you order, ship, and store your products. This lesson will show you everything you need to know to effectively manage inventory to maximize cash flow in your business!

Here's what we cover -

• How to calculate how much inventory you should order (and WHEN)
• How to track all your inventory & ensure nothing falls through the cracks
• How to use auxiliary warehouses and 3PLs to minimize storage fees
• Avoiding stock-outs & backorders (and quick tricks to maintain rank if you do)
• How to create automated inventory alerts to never forget a replenishment 

As you start launching more competitive and higher-volume products, you'll need some advanced tactics to add into this launch framework. You'll learn all the most advanced & exotic tactics being used to launch products into ultra-competitive markets...

Here's what we cover - 

• Amazon Badges (Best Seller, Choice, New Release) & How to Get Them
• How to Track & Monitor Listing/Launch Performance & Results
• How to Supplements Launches w/ Facebook Ads & Other External Paid Traffic
• External Traffic From Your Own Website, Launch Lists & Social Traffic
• Leveraging Influencer Marketing, YouTube/Instagram & the Amz Spark Platform
• How to Use Prime Deals, Lightning Deals & Other Amz Sales Boosters

This is another lesson we keep constantly up-to-date, so you'll always have the latest working methods when you're ready to deploy them!

Now that you have a branded product line that's correctly positioned and successfully selling to your target customer - it's time to expand the amount of people that see your offer!

I'll walk you through every step of expanding outside of Amazon to ensure you don't get pigeonholed as an Amazon-brand...

You'll learn - 

• Your 5 Options for Off-Amazon Expansion (ranked by ROI & ease of execution)
• My recommended order for you to expand into every available option over time
• Simple strategies that work for having your own website as an Amazon brand
• Real case-studies & examples of successful expansion & website implementations
• Step-by-step guides for both domestic & international expansion across all marketplaces & channels

With every successful product you sell comes a certain amount of "grunt work". In this lesson, you'll see how you can outsource & automate the biggest time sucks so you can get back to focusing on things that will MULTIPLY your income (rather than maintain the sales you already have)...

You'll learn - 

• Lowest-hanging-fruit grunt-work you need to get off your plate ASAP
• Delegation vs Outsourcing vs Automation (and when to use each one)
• How to successfully outsource things & never think about them again
• Simple roadmap EVERY Amazon business should be using (when to outsource/delegate/automate each area of your business & HOW)

This is a lesson you can come back to again and again as your business continues to grow (and you continue creating more grunt work!)

You've mastered the formula for creating successful brands out of thin-air, giving you the power to create new revenue streams on demand...

The only thing holding you back now is the TIME it takes to execute this strategy. And the only way to win that time back (while continuing to make more money) is to build out your dream team!

Here's what we cover - 

• When & how companies successfully expand through different team structures
• Correctly structuring your company (project vs process, org charts, remote vs in-house, part-time vs full-time, contractors vs salaried, etc)
• Basic peformance & project management for highly-effective teams
• My very-specific recommendations for your first 5 team members (plus how/where to find them)

Now is the time for you to decide - are you building your business for cash flow? Or are you building your business to cash out?

In this lesson, we'll cover different scenarios of how you can pull money out of your company (and how they can result in dramatically different outcomes over time).

You'll learn - 

• Exact formulas used by investors & strategic buyers to value what your company is worth (and how to hack that formula to maximize your valuation)
• Q&A Interviews w/ Investors Who Have Purchased Hundreds of Amazon Brands
• How to make sure your company is "Built to Sell" from the beginning
• Small things that can have a huge effect of your multiple
• Where to find investors to purchase your company (when the time comes)
• How to negotiate & "pretty-up" your company to ensure the best possible valuation

There's a total of 9 Action Items to accomplish this week...

You'll be guided through this week's action items with the following worksheets & printables - 

• Printable: Amazon PPC Ads Scaling & Optimization Schedule
• Printable: Amazon PPC Automation Rules to Optimize By
• Printable: Marketplace & Channel Expansion Blueprint
• Printable: Outsourcing, Automation & Delegation Blueprint

You'll receive the following custom spreadsheets & tools to help you through this module - 

• Custom Tool: Amazon FBA Business Valuation Calculator

You'll be able to get answers to your specific questions inside my Virtual Mastermind Community or during my 2-Hour Newbie Coaching Calls...

And you'll have unlimited lifetime access to both of those! ☺️

This module is all about guiding you through highly-structured and highly-tested step-by-step product launch strategies...

One of the main things we do in my higher-level Amazon Mastermind (for $1mm/yr+ sellers) is constant testing of every launch strategy, element, variation, and idea we can think of. You'll benefit from the experiments of over 100 ultra-successful sellers and see exactly how to select & execute a product launch strategy that will work for you!

Let's first talk about the ocean of misinformation that exists around launching products on Amazon, and get clear on what you're actually doing here (and how to do it)...

You'll learn - 

• How to expand your product's honeymoon period (and what that is)
• Basic Amazon deadlines you need to know related to launching new products
• How organic sales & traffic are affected by paid strategies (giveaways, PPC, etc)
• 3 Big Things you want to avoid that sink otherwise successful launches
• How to structure your product launches so each one fuels the success of the next
• Exotic URLs like Super URLs, Add-to-Cart Links, and FBTs (and how to use them)
• How to "Feed the Algorithm" naturally to create a balanced ranking profile

You'll get the knowledge & experience of thousands of successful sellers, broken down into a simple flowchart that helps you get maximum launch results from the minimum possible investment...

Here's what I cover - 

• Every available working option you have to work the algorithm in your favor
• Exactly how much time & money each option costs (and if/when it's worth it)
• Highest-ROI options within Amazon you should use EVERY TIME
• Using my "Launch Ladder" to get crystal clear on your launch task-list
• Focusing on What This Is All For - How to Trigger the Amazon Mktg Machine
• Nuclear launch options reserved for ultra-competitive products & keywords

You'll see how big sellers drive initial reviews to their products, and how you can replicate that process for yourself. Amazon is VERY strict with it's review system - so I'll show you everything you CAN do to drive those initial reviews and make them stick!

Here's what we cover -

• Which review-generation methods are working (and won't get you banned)
• Why 7 Reviews is the Magic Number (and how review counts influence conversions)
• Using Your "Review Milestones" to Know When to Turn On PPC & Other Promo
• How to manage reviews & inquiries correctly during the launch period
• Tricks to maximize sales & ranking effectiveness of your first few reviews

Amazon is constantly giving sellers new ways to stand out from our competition. These become HUGE advantages for new sellers (because so many current sellers never update their listings!)...

I'll show you every ranking booster in your toolbox - 

• How to Set Up & Use Amazon Promotions (Including Exotic Tactics w/ This Feature)
• Using Subscribe & Save to Drive Literally Unbelievable Conversion Rates
• How to Set Up & Use Amazon Coupon Codes for Increased CTR & Conversions
• Keeping on the Cutting Edge of New Amazon Ranking Boosters & Tactics

This lesson is constantly kept up-to-date to ensure you always have the latest ranking boosters at your disposal!

You've probably heard of sellers giving away products for free to drive their sales. You'll only need to do this on your most competitive product launches. However, you'll hear about giveaways EVERYWHERE - so it's important you learn about them now!

You'll learn - 

• When product giveaways are actually necessary (and when they're a waste)
• Differences between discount vs giveaway vs full-price buy campaigns
• Why MOST newbies will not need giveaways on their first few launches
• Step-by-step guide on how to deploy this tactic (if you decide it's needed)

Most new sellers won't need to run a giveaway (or related) campaign until they've already launched a few successful products. But we'll cover it early and make sure you know how to deploy these campaigns when the time comes!

EVERY product you launch on Amazon should have a PPC campaign behind it. This lesson will show you how to start small with your Sponsored Product Ads and scale them up as they become more and more profitable...

If you were advertising on Facebook or Google, this would cost a fortune. But since Amazon makes money every time they sell your product - the Amazon PPC platform is ultra-cheap and ultra-effective!

You'll learn - 

• How Amazon PPC factors into organic rank (and other areas of your business)
• How to start small-budget to gather data & optimize profitability FIRST
• Properly structuring Auto vs Manual campaigns (and how they change over time)
• How to rapidly optimize PPC to ensure profitability immediately after launch

This lesson will walk you through everything needed for your initial product launch. You'll also get an even more advanced lesson on PPC & Sponsored Product Ads in Module 8 ☺️

You now know more about launching products on Amazon than MOST successful sellers do today. Now it's time to pull the trigger and EXECUTE your product launch!

In this lesson, I'll walk you through the actual execution of a successful product launch and make sure you don't fall into any of the mindset traps that ruin some newbies here.

You'll see how to tie all of these concepts and strategies together into a smooth and effective launch campaign. I'll also show give you a day-by-day calendar showing every task you'll complete during your launch (including recurring tasks).

There's a total of 12 Action Items to accomplish this week...

You'll be guided through this week's action items with the following worksheets & printables - 

• Printable: Final Pre-Launch Checklist
• Printable: Day-by-Day Product Launch Task List

You'll be able to get answers to your specific questions inside my Virtual Mastermind Community or during my 2-Hour Newbie Coaching Calls...

And you'll have unlimited lifetime access to both of those! ☺️