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How to Scale Your Mental Energy Like President Obama and Steve Jobs

Why would a tech giant – with billions of dollars – willingly choose to wear a black turtleneck, Levi’s 501 jeans, and New Balance 992 sneakers day-in and day-out for over a decade?

One of the reasons he chose to wear the turtleneck, jeans, and sneakers every day was that it removed unimportant decision-making from his life.

According to the Steve Jobs biography, Jobs wanted to implement a corporate uniform at Apple. When he wasn’t able to sell the idea to his workers he had to settle for a personal uniform.

When you open your closet and have a hundred black turtlenecks staring back at you don’t have to consume mental energy picking a shirt and the rest of the outfit.

President Obama does the same thing. He only [click to continue…]

Expert Blog Launch Sequence: How To Start Your Blog The Right Way

The biggest mistake people make when they want to start a blog is that they start a blog.

Well, they start a blog without a plan.

Abraham Lincoln knew the power of preparation:

lincoln axe sharpening


Lincoln wasn’t just a politician with a metaphor, he was being literal. Before he became famous for politics he was known as one of the best axe-wielders around. The guy knew how to chop down trees better than anyone. (Lucky for us, he expanded his skill set beyond swinging sharp, heavy objects.)

Everyone wants to start a blog, and they should.

You can use a blog to generate massive amounts of revenue or just fascinating opportunities that you wouldn’t have otherwise.

A well-known local paper has about 40,000 copies in print. StartupBros gets about 150,000 unique views per month. We’re not that huge of a blog, but we’re still outpacing many traditional papers.

We don’t have a massive email list, just over 30,000 of the most active in the StartupBros community. That modest-sized list has generated hundreds of thousands of dollars in revenue in the last several months.

Will and I have been seriously working on StartupBros for just over a year. A lot can happen in a year:

Screen Shot 2014-12-08 at 11.40.09 AM

I recently read that there is a blog started every few seconds.

The harsh truth is that virtually zero of these blogs will attract any meaningful attention. That’s fine for people who are using a blog as a sort of personal journal or résumé. It’s daunting for those of us who want to build a tribe and make money.

Putting in the work is necessary–few people deny the grind anymore–but it’s not sufficient. There are just too many people putting too many hours in for that to be your competitive advantage. You’ve got to have a better strategy than them too.

Using a proper sequence will organize your energy so that each step builds on the next. A solid launch strategy will put you ahead of the majority of people blindly starting blogs because of some vague urge that they “really ought to”. [click to continue…]

We Need Your Help! What Would You Change About Our New Website Design?

You’re a smart entrepreneur – that’s why you’re here, right? :-D

Over the past couple weeks, we’ve done our best to re-design the StartupBros website. Fortunately, it’s been a relatively smooth process…

But now that it’s coming time to pull the trigger, I’m a little nervous.

We’ll be sending the design off for development tomorrow night, and I want to make sure we’ve thought of EVERYTHING before then…

So I was hoping to get your opinion on it!

Check out the ‘before & after’ screenshots below, and let me know what you think (either via email or the comments below).

We’ll be giving away $100 Amazon Gift Cards for the best ideas – just in time for the holidays :)


Old (Before)


New (After)

[click to continue…]

How To Guarantee Yourself A Freelance Income (And Make It Grow)

“Are you mad?!”

 That’s the first question my mother asked when I quit my retail job. Because, somehow throwing away a $1000 a month ‘stable’ income was the craziest thing I’d ever done in my life.

Not the time I threw myself off a cliff into a pool full of Jellyfish, apparently.

But, I was done selling shoes, taking instructions from managers and getting absolutely no joy from going to work at all.

I wanted to be a writer. And, no matter who told me that I was Mad, Crazy or Bold to do so, that’s what I was happening. Evidently, stubbornness seems to be one of my more favourable character traits.

However, to an extent, those concerns were right. As a Freelancer, whether a writer, a graphic designer or anything else, there is no such thing as a ‘stable’ income.

You’re paid for the work you do (if you get hired at all), and you’re constantly fighting an uphill struggle to try and get yourself enough work to make a living.

But, here’s the thing about Stable Incomes: they’re not all they’re cracked up to be.

A stable income guarantee’s you a paycheck at the end of the month, but it wont guarantee you anything else.

In fact, there are some limitations to having a stable income that completely cancel its benefits out:

  • The amount you can earn is restricted
  • Your free time is limited
  • You have little room for progression
  • You can’t watch Cat videos and Sip Coffee all day

Thankfully, as a Freelancer (or Start Up Owner) you’re not bound by [click to continue…]