Look at your landing page right now. What’s the biggest, boldest and brightest thing you see? If this isn’t something that directly supports your call to action, you’re doing it wrong.
Want to learn the simple concept behind creating a landing page that kicks serious conversion ass? Then listen up.
Visual Weight Impacts the Time a User Spends Focusing
Think of your landing page as a collection of elements all bunched together. There’s text, photos, buttons, boxes and icons. Each of these items has a “weight” associated with it.
The trick to getting users to do what you want is by making the important elements, such as your call to action, appear more important. This is called giving an item more visual weight.
The heavier an object, the more important it appears to the visitor, and the longer they spend focusing on it.
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Here’s the replay video from a (very awesome) webinar we did for the StartupBros community.
We packed the house and revealed the presentation entitled Rapid Libstbuilding For Accelerated Hypergrowth – gotta love those buzzwords!
In the video below, you’ll learn…
- The 4-Pages that will make ALL THE DIFFERENCE for your website – the 4-pages that should receive the bulk of your time and energy!
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I’ve tried and failed to write this article ten times.
Even after I finished, I thought it was terrible–actually I was just scared to share the story. I sent it to a reader who had asked me about trading. He replied:
“It’s different than most that I have read because there is no bullshit to try and look past and all of your readers appreciate that.”
Thanks Garrett, here goes nothing:
A Kind of Introduction To Day Trading
This is about the lessons I learned while trading. The pitfalls people fall into and the ways people destroy themselves. There’s also the time I raised money for a hedge fund. Then my partner turned $30,000 into $2,000,000 in three months. It only took him two months to turn $2,000,000 into virtually zero. [click to continue…]
an entrepreneurial lion (remember this for Reason 3)
I don’t even know what an entrepreneur is anymore. For us, right now, it’s making money without having a job. And as jobs become less gettable entrepreneurship is becoming mandatory.
If you haven’t already been forced into entrepreneurship, you will be soon.
There are several forces that are making it extremely difficult for a company to justify paying you. There is the increased cost because of health care, increasing minimum wages, and machines replacing humans at an alarming pace. This has nothing to do with politics. It’s just what’s happening. (If you want more scary details then check out this post.)
So why am I taking the time to convince you to take the leap to entrepreneurship if it’s inevitable?
I want you to be ahead [click to continue…]
Once you’ve got your importing business going, you’re most definitely going to want to visit China. You’ll be able to meet your supplier face to face, negotiate lower prices, and also get the chance to experience China (which is awesome and weird).
However, if you aren’t prepared for China – you’re in for a BIG surprise.
Landing in China is like visiting a new planet. The customs, the language, the people, the food, the traffic- I could go on forever…
Personally I never thought anywhere on the planet could be more weird / unique. But despite all of its quirks and weirdness, I love it.
Below are the top 8 things that I think everyone should know and be prepared for when heading to China or doing business in China. [click to continue…]