If you’re not already an Amazon seller then you first need to open an Amazon seller account to start your Amazon business. It might seem scary but the cost is low and it’s cheaper than starting your own website or signing up to sell with a third party business.
To sign up, you can go through a few different self-service options:
Go to Services.amazon.com, then click on either the “Selling on Amazon” link or “Sell on Amazon” box,
Select the inventory drop down and select ‘Add a Product’.
Next you want to select ‘create a new product listing’ and start from scratch.
You want to choose the category of the products you’re going to be selling. Make sure that your product category is not restricted. If you sell in a restricted category you won’t be able to create your product listing until you’re approved.
There are plenty of categories that don’t require approval so keep it simple and keep moving forward! Find the closest thing that relates to your product.
Fill in the required info. None of these fields below are set in stone. You just want to get the product listing up (but not live) so that you can send your products into Amazon FBA.
Next you want to fill out these spaces to complete your product listing and get your Amazon FBA listing completed.
Title: You want your product name here, you can change it later.
Manufacturer: Since you’re a private label seller you can list your company name as the manufacturer. If you don’t have a company name just make it the company name you will have in the future. Again don’t let this stop you.
Brand: Your brand can also be your company name.
Your Price: You can change this later so put any price for now. This is so the listing can get published but you can’t sell anything until Amazon receives your inventory. Select a price that’s comparable to the lowest Prime price to a similar product.
If you saw our last post about Amazon UPC codes you know that you need them to list your products on Amazon.
Step 3: Buy a UPC Code
You don’t have a UPC code yet, we need to buy one so we can enter it.
Go to BarcodesTalk
Click through all the steps until you can download the package.
Open the folder with the UPC JPEG in it and write down the number so you can enter it below.
Click on edit inventory and click “Change to Fulfilled by Amazon”
Then you want to click on “Convert Only” wait a few minutes, refresh the page, and now that it’s fulfilled by Amazon click on “Print Item Labels”.
What is an FNSKU?
The FNSKU is an acronym for Fulfillment Network SKU or Fulfillment Network Stock Keeping Unit. The FNSKU is used by Amazon to identify a product being sold as unique to the Amazon seller that is using Fulfillment by Amazon (FBA)
Now you get an Amazon FBA Barcode that you can place on your packaging so Amazon knows the products you’re sending to them.
You can have a designer place them on your product packaging, you can do it yourself or if you have an inspection company doing the FBA prep for you they can print these.
If you had different variations to your product then you would get a unique Amazon barcode for each variation.
Step 4: Create an FBA Shipping Plan
What makes Amazon businesses so profitable is that when you ship products to Amazon you can offer 2 day prime shipping.
Once you have your product listings up you need notify the Amazon how much inventory they’re going to receive.
Click edit and then “Send/replenish inventory”
You want to select case-packed products. What this means is that you are going to send all of your products together in one big box. If you are sending multiple products in one box into Amazon FBA then you will select individual products.
Next, fill in the Ship from field. In the beginning it’s your house but it can also be your FBA inspection service that will be prepping your products after receiving them from your Chinese supplier.
Amazon Hazmat Review Form
Depending on your category just to be safe Amazon will ask you to fill out a hazmat review form.
You want to tell Amazon how many units per case you’re sending to their warehouse and then how many cases you’re sending them.
Since your product is most likely not hazardous you want to download the exemption sheet that you need to fill out.
Click no on the entire sheet and save it on your desktop. You can then upload the document and hit continue.
Fill out the dimensions of your actual individual product. It’s okay to be approximate, just don’t be completely wrong. If you don’t know then ask your supplier and they would be more than willing to help you!
Then fill out the units per case and the number of cases you’re sending.
After you set the quantity, click on continue.
Next, it’s going to ask you if prep is required. What they’re asking is if there is any prep required by Amazon in their warehouses. The answer should be no. Either you are preparing your products or your prep/inspection company would be preparing your products for you.
Hit continue. The page asks you “Who Labels?” you want to select merchant. Put the label on the packaging earlier or the 3rd party company you paid to do it.
You don’t need to print labels here because that would be if you wanted to create stickers for every single one of your products.
FAQ: How do you know what Amazon FBA warehouse to send your products to?
By creating your shipping plan, Amazon automatically decides which warehouse your products are going to.
They provide you the address and you can either send it yourself or give that address to your freight forwarder so they can send it to the FBA warehouses.
Make sure that all of the information is correct.
Click work on shipment to select how you’re going to ship your product to Amazon.
You need to send the file of these labels to whoever is going to be doing the shipping for you if it’s not yourself.
Once you send your products into Amazon you will get a tracking number from your shipping company. If you sent 10 boxes then you should get 10 tracking numbers. Place the tracking numbers in your Amazon seller dashboard.
Make sure you take your product photos before sending your products in!
Done with shipping.
Step 6: Start selling on Amazon FBA!
There’s nothing left but to start your Amazon business at this point.
So, the idea behind this post is to give you a quick primer into understanding what you need to do because people get confused about the technical side of starting an Amazon business and never know where or how to start.
Hands-Off FBA services, including shipping plan and labeling
The reason I included scaling is because you need to start off learning the process and doing the hard work. Once you understand how each step of the process works you can then leverage help to allow you increase Amazon seller ranking to grow your business.
You don’t have an Amazon business until you have sales.
Let’s continue the conversation below and please ask any question that comes to mind and I would be more than happy to answer it!
Take action, start a business and don’t look back, you can do this.
Also, we host a 3-hour live webinar and Q&A on Monday’s that outlines all the steps you need to start a private label Amazon business and answer every single question you have!
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Find me on Twitter and let's talk! Mechanical engineer that left the corporate world to become a digital marketer and write about all things tech, leadership, and marketing. Usually working on my laptop at a Starbucks in Florida and Director of Product Development here at StartupBros.