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3 Steps to Validate Your Business Idea For FREE…almost

I see a painfully large amount of people waste their lives on stupid business ideas. We all have…

A friend gets giddy over some new venture he thought up after reading the daily newspaper for the first time in years. He runs around telling EVERYBODY how GREAT their lives will be after their product has hit the market.

Me and Kyle call these people “Wantrepreneurs”. They spend THOUSANDS of dollars and YEARS of their lives trying to fool themselves into believing they’re entrepreneurs. They get business cards, make Facebook pages, start Tweeting constantly, file for an LLC, open bank accounts…TONS of GARBAGE!

Don’t Be a Wantrepreneur!

Luckily for you, you are reading StartupBros and won’t be subject to the Wantrepreneur’s agony…

It is extremely easy to prove to yourself your business is a failure or a success with just a couple hours of effort. And it works for almost any idea.

Let me show you exactly how we validate our business ideas for FREE

Download these โ€œ3 Steps To Validate Your Business Ideaโ€ as a PDF for future reference.

Step 1 – Create a Landing Page

The first thing we are going to do is make a landing page for our business idea (as if it is already an established business).

I use Unbounceย (FREE) (Update: I now use LeadPages instead of Unbounce for this) to create all of my idea validation landing pages. Once you have an account and get familiar with it, it is very easy to use.

(Note – Unbounce now requires a credit card for their 30 day trial, so you will have to remember to cancel after your done testing)

If you don’t like Unbounce, you can also use Google Analytics Content Testing for free, but you will need to host your own landing pages/site. I highly suggest Unbounce for these types of tests.

Here is one of the best performing landing pages we used to validate and test StartupBros…

StartupBros Winning Landing Page Business Idea Validation Testing

A champion among scrappy landing pages…

You can see, I don’t put much time into these landing pages. The goal is to get it up QUICK and make sure it is something that your target market would bite at.

If you’re not sold on this concept yet, take a look at this…

Here are some landing pages we used to test different taglines with StartupBros – you will 2 of 4 different taglines we were testing.

StartupBros Winning Landing Page Business Tagline Validation Testing

A familiar tagline – You don’t need a job…

StartupBros Losing Landing Page Business Tagline Validation Testing

A loser of a tagline – Quit your job with us…

There’s literally NOTHING different but the taglines. I even toned down the logo tone to make sure the tagline alone was influencing conversions…

And boy, did it influence conversions! Take a look at the results –

StartupBros Tagline Testing Results and Data

Five words = 35% conversion rate INCREASE!

This test was a life-saver for StartupBros. I’m not saying StartupBros couldn’t be successful without the winning tagline, but why put yourself at a disadvantage like that?

This test showed us clear, reliable evidence that our target audience would be most receptive to the “You don’t need a job” tagline…

And a full 35% more receptive than the ‘Quit your job with us’ tagline.

35% conversion rate difference from five words…

That’s why it’s important that you take advantage of the A/B testing features on Unbounce/LeadPages when running validation tests. You’ll uncover insights that you didn’t know you didn’t know, and they’ll make all the difference in your business.

Test different headlines, different copy, different features, different prices, different colors…I test everything!

Step 2 – Run an Adwords Campaign

Now head over to Google Adwords with a Coupon.

If you need a hookup, I got you covered… Google is running a promotion for $75 in free ads when you spend $25, you can check it out here.

Make a new account and load up your Coupon. Go through the process to set up a new campaign and be sure to try to hit your target demographic as much as possible. Set your bidding option to Automatic Bidding to Maximize Clicks, with a max big target of $0.50. If you don’t get any clicks, raise this up 0.25 every couple hours until you do. Put your budget around $20/day. Setting up a good Adwords campaign is obviously much more in depth than this, but we are going purely for speed here, you don’t even know if your idea is good yet.

After you have your campaign set up, write some ads and throw some good keywords in the campaign. If you don’t know how to pick good keywords then don’t worry too much for now. Keyword selection is an in-depth topic and I’ll walk you through the process of keyword selection in an upcoming post.

sponsored listings

Your ad will show up in places like this

For now, check out the Google Keyword Tool and put a website similar to yours in the “Website” box. Then test some keywords that you’re thinking. Don’t be afraid to get specific with them. To get to the Keyword Tool go to and type “Google Keyword Tool” and it’ll be the first thing that comes up (they’ve been moving the URL around recently so I didn’t want to give a link that would go bad tomorrow).

You can also run Facebook or LinkedIn ads for these types of tests (obviously), but I can’t hook you up with coupons for those ๐Ÿ™

NOTE –ย Don’t forget to set up Conversion Tracking, or else this whole thing will be useless! In Adwords, set up Conversions under the Tools and Analysis section of your account. Take that script and put it on the confirmation popup on your Unbounce pages. Also, submit an entry into your landing page to make sure all tracking and lead capturing is working properly! If you have any trouble doing this, comment below and I will post a follow up!

Step 3 – Winner Winner Chicken Dinner! … or Try Again

Now you get to see what happens…

You will either start getting TONS of leads in your email, get a few leads, or get absolutely nothing. Be sure to contact your leads and find out as much as you can about them, their needs, etc. Start the sell!

You will soon find out if you have a smashing hit or a complete dud on your hands. People could start throwing money at you, or they may start cursing you out.

After a couple days you’ll have something that looks like this:

This is actually from Facebook Ads but Google Adwords will look similar.

This will give you some additional numbers about customer acquisition costs for you to weigh against your revenue (or potential revenue). What copy worked well? What tone? Using this information you will be closer to determining the validity of your business.

Moving Forward

After running your tests and looking at all your data, youย will have INFINITELY more perspective on if you want to move forward with your business idea; and if so, which direction to take it in.

Start itย now!ย It doesn’t take a lot of time and it has a very real possibility at changing your life for the better. You have pretty much zero to risk here – GET AT IT!ย 

For real – when in all of history has it been possible to test a business in a week for $25 and an hour or two of work? It’s absurd not to.

And you did it all in a couple of days, for no cost but your time. Pretty nifty huh?


Let us know how this is working for you! Are there extra details you’d like to know? Add anything and everything below in the comments!


We read and reply to every one!
  • Lorenzo

    Love it, going to do that RIGHT NOW! Thanks, bros!

    • Kyle Eschenroeder

      HELL YES LORENZO! If nobody else does anything with this post it was worth it ๐Ÿ™‚
      Don’t stop! Keep on it!

      • This is fantastic information. I have a salon with few existing clients. Could you tell me how I could best use this information, or the concept of “CrowdSourcing”, to very inexpensively (free being even better until I have the “test” results) test advertisement or headline copy?


        • Hi Meena,

          What do you want to test your headlines or copy on? If it is web-based (your website, landing page, etc.), it should be pretty easy. If not, it is still possible, but a little more difficult. Just give me a few more details and I’ll try to help you out.

          Talk soon,

    • Will Mitchell

      Let us know how it goes too!

    • foxtangocharlie

      This is an outstanding post. Thanks for the information. I love searching the web and discovering all the interesting tricks to help small businesses become success.

      • No problem, thanks for reading it! Glad to hear you liked it, especially since you’re always out there searching ๐Ÿ™‚

  • Kelly

    I like what you are saying Will. Can you add a share button so I can share with my students?

    • Will Mitchell

      Of course Kelly, I will add one right away! Are you looking for an e-mail share, or something to share to anywhere?

      • Kelly

        Thank you. A fb share where I could choose which fb voice I use would be great. An email share would work too.

        • Thanks for the reply Kelly, Ill be adding that immediately…

          You can disregard the email I hastily sent you ๐Ÿ™‚

  • Love it!

    Straight out of the four hour work week. I’ve used a similar approach to verifying 8 of my last business ideas. Currently pursuing 2 of them.

    • Awesome – then you know as well as I do how awesome this type of validation testing is! Imagine the amount of time and money you saved just by running those little tests.
      I take it your web design company was one of the winning ideas?

  • Mike R.

    Your template has a box that opens in the bottom right that has the default; “Your HTML-content goes here..”

    • Thanks a lot Mike – fixing it now. Appreciate the help.

  • Excellent advice, and thanks for making it practical. So many people get caught up in the first stage of starting a business — the stage wherein they over-think the business without actually doing anything with it to test the idea (as I’ve written here Your tips will come in handy to counter this problem.

    • Great post Dane, I couldn’t agree with you more. 95% of aspiring entrepreneurs will sadly never get past the idea stage to the execution stage. As entrepreneurs, it is more valuable for us to FAIL FAST – it leads to quick learning and thus quick success!

  • I have been working on this idea for weeks, and was getting ready to buy about $10,000 worth of inventory, and take my idea to market. I came across this idea validation process from a reddit post, and am very thankful. I setup a placeholder site a few weeks ago, started working with suppliers, getting all my tax and business license info in place. Right now, it’s all getting paused, and am running a validation.

    Thanks Bros!

    • The most awesome comment I’ve seen all month ๐Ÿ˜Ž

  • Unrelated, can you tell me what plugin you used in WordPress for that “Stay In Touch” thing inside a WordPress post? I like the look of it.

  • Ben

    I noticed at the end you said this approach would cost about $25, but that is the first time you mention costs. I’m just curious what part of this process is costing money?

    • Hi Ben,

      Thanks for taking the time to comment.

      The main costs in the beginning will be your samples, which depending on product will cost $25+ per sample (and I recommend getting 2-3 at least). You can usually flip those on eBay/Amazon/Etsy if they are good samples and make your money back.

      Then you need to buy your first load of inventory, which again depending on product will be $200-750. Ideally you’ll have done good research and flip those within a month and then go back for a $500-2000 order, and just keep building from there.

      Hope that helps!

      • Polina

        Hi Will,

        On the topic of samples.. If I want to put my logo on a leather product and adjust a few things.. Whatโ€™s the best place to find a supplier and get samples? I just know of Alibaba. But you mentioned ebay, amazon and easy. Would they be willing to change their logo and put mine?


  • Ben Harloe

    Very informative, thanks for the quick response! Is this strategy intended to be used injunction with your other article that discusses importing items from China?

    • Hey Ben, thanks for commenting! I didn’t write this with that intention, but you can use this in conjunction, and I certainly would!

      Hope that helps,

  • Chris

    With unbounce, do you need a different credit card # every time you want to validate an idea? Or is it more of a one and done kinda thing?

    Thanks for the blog, I love it!

    • Hi Chris,

      Thanks a lot for reading and taking the time out to comment.

      I usually try to do validation in a big spurt, so I’ll validate every top level thing about my new startup I need to (brand name, logo, tagline, etc). If it were me and I didn’t want to pay for Unbounce, I would try to do as many tests like that in a 30 day spurt as I could and then drop the subscription on day 29. You could do this on different cards to extend it. Unbounce is a great tool though, I pay for it now ๐Ÿ™‚

      Hope this helps,

      • Chris

        awesome response time! thanks for the advice. I cant wait to try it out with an idea I have. Keep the posts coming

        • No problem! Thanks again for commenting, keep us updated on your progress!

  • Great HOW TO and thanks for showcasing Unbounce. This is awesome! For all of you at an early stage and just trying to test a few ideas, contact our support team and they can set you up with a sweet longer-term deal.

    Best Regards,

    Rick Perreault, Unbounce CEO

    • Thanks for making Unbounce possible Rick, it has saved me an incalculable amount of time and money! A must have for any internet entrepreneur ๐Ÿ™‚

      Thanks for taking the time out to comment!

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  • Matej

    good work ๐Ÿ™‚

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  • Frank

    Hi, i want to test 2 different domains for the same idea, therefore i would have and but the same launch/landing page, can i use Unbounce for that purpose too. Hope you understand what i mean.

    • Hi Frank,

      Yes, you can definitely do that with Unbounce! Unbounce will let you use their domains on the Free Trial – you just need to change the Logo of the landing pages you test.

      That’s actually what I talk about in this article! We chose based on this type of testing.

      Hope this helps,

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  • Rachel

    I don’t understand, is this basically making a simple website and seeing if people come to it, to try and see if it’s popular or not?

    Sometimes I just need things explained differently, sorry to sound so thick!

    • Yep, you have it right Rachel! It’s all about building a simple landing page to see how much interest the idea will generate. That way, you can see if there’s a problem in your business model before dropping a bunch of time and money into it ๐Ÿ™‚

      Hope that explains it,

  • Hi Will,

    I am a novice in the trading business. I would really like to start trading your product, LED light bulbs, as a start up. The above website is srill under construction, but is online. I greatly need your advise..

    • Hi Andrew,

      Thanks for commenting! Can’t wait to see your site once it’s done. What do you need help with?

      Talk soon,

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  • Jim

    Is this idea compatible with testing a product for an importing business, such as the ones talked about previously on start up bros? It seems like it might not work. For example, one of the examples you used in your other post (in looking for a potentially profitable item to sell) was decorative pillows. It seems kind of weird to use a landing page to sell a single decorative pillow. But maybe not? Let me know your thoughts.

    • Hi Jim,

      Great to see somebody combining multiple concepts, many entrepreneurs fall short there. Not you! ๐Ÿ™‚

      You can definitely use a landing page to sell decorative pillows. However, with importing specifically, there are better ways to test. I’m big on A/B testing and validating my ideas before scaling them, so it’s the same concept in a different method. Here, you’re testing an idea, a brand, whatever. On the importing post, I walk through how to buy small sample orders and sell those samples to see what happens. It’s all about getting some hard data behind your hunches to help you make a more educated decision.

      Let me know if this helps,

  • SeanChan

    Thanks for idea, it sounds great… Let me see if I understand this concept. So in landing page you user will give their email address, that’s how you consider as successful lead.. Or just how many mins user are on the landing page… Can you please clarify this for me. And I have mobile app ideas, so I guess I can validate my idea of mobile app as well right and not necessary logo or any value prop statement… Just validate idea…

    • Hi Sean,

      You’re correct – emails captured are successful leads. Looking forward to seeing the mobile apps you test!

    • Hi Sean,

      Glad you like the idea, it’s one of my favorite methods! You pretty much have the idea set – the more action a user takes the better. For me, I usually want them to fill out their email. It’s important to set a goal to measure before you go into it, or else you’ll always be able to find a good statistic (that is really irrelevant). So for a mobile app, people can put their email in to get notified of the beta release. Or maybe there is a download now button, and you measure based on how many people click to download. Whatever you do, just make sure you’re actually measuring the demand of your idea/concept/brand/whatever you’re testing.

      Hope this helps,

      P.S. – Let me know how it goes!

  • Catherine

    Hi Will,

    Can this work to test an interest for a potential regular brick & mortar business – a sandwich shop?

    Thank you in advance,

    • Hi Catherine,

      Yes it could work for that, but it would be a little more complex to run (and get reliable data).

      It would be very important for you to know the hypothesis and goal of the test before you set it up. You’d probably be testing one of two thing – general branding and concept, and if it will work in your exact location (or, what location would get the most attention and perhaps be most profitable). I call that geo-testing.

      For the branding and concept, it depends on your overall vision and strategy for the business. You may want to geo-target that campaign by State, or by County, or maybe just the U.S.

      For the geo-testing, you’d want to set up a different ad and landing page for each town, or address, or ZIP, or whatever. It depends on how deeply you want to test. But basically, you’d set up a landing page for the business and just market it to different location segments, and see where the demand is.

      Like I said, those are more complex campaigns – but they will get you some REALLY interesting data!

      Keep me updated on the new business!

      Hope this helps,

  • Mohamed

    Hey Will,

    Great work here, it really hits the mark with everything that I found myself wondering about before I stumbled across your post. I have a couple of questions, the first being, I found my product and found a particular market, but it seems that with everything said and done I still seem to have large mistrust of all of the companies that I am speaking with in China. Alibaba is a great site, the biggest flaw is that their is no rating system for users to comment on or rate those businesses. I really have everything figured out expect the supplier, and seeing the post that’s the major thing. I need direction on how to approach this, before finding your post it seemed as though I was following it to the tee! Got samples coming, only issue with that was I used western union, not a large amount just for the shipping but your advise on this matter will be a great help! Thanks again

    • Thanks a lot Mohamed, glad to help!

      The truth is there’s no way to completely remove the risk of importing. That’s why it’s essential you always have third-party financial protection, just in case you miss something. As long as you do that, you’ll always at least get what you asked for. And that makes it relatively low risk.

      Here’s a guest post we had a friend post, it should help verify the legitimacy of the factory –

      Hope this helps,

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  • Yo dude your link is dead!

    “Here is a landing page we used to test different taglines with StartupBros”

    Fix it!


    • Thanks for the heads up Terry, I’ll get that fixed ASAP ๐Ÿ™‚

  • Gary

    How can I NOT…Here We GO!

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  • Thank you for this article, I’m sure many fall into the trap of registering LLC’s and patenting names without validation.

    • Absolutely! Might as well know it can work ๐Ÿ™‚

    • I have more than a few defunct LLCs in my name – it took me a while to learn ๐Ÿ™‚

  • Pete Bruce

    I am testing an idea for an ebook that is not out yet (because I’m testing to see if I should write it) Do you think I should use the “ebook” theme or the “coming soon” theme?

  • Tina

    No one follows up…wantrepaneurs is right. The test an bail or die off? I need feedback. A success or fail story. Everyone is asking redundant questions. Me i have questions only one…what happened after you unbounced?…….


    • Following up is definitely key! Too many people like the idea of being an entrepreneur, but not the work it takes. Going out there and asking people to essentially criticize your idea can be tough. Those that can manage it will reap the rewards ๐Ÿ™‚

  • Janet

    I have a product development idea for an iPhone case that would use a special material that is not used for any other case currently on the market. It is still in the planning stages because I’m short on funds to get a prototype made. I’d like to get a Kickstarter campaign going to fund the manufacturing, packaging, etc, but they require that I have a prototype first. However, since the iPhone case market is so saturated, I think testing the idea/design with a landing page containing CAD drawings and my company name/logo (maybe a pre-launch or pre-order page that collects emails for when it’s ready for sale?) would be beneficial before spending more money on this project. What do you think? Also, do you have any advice for raising money for my prototype?

    • That’s definitely possible Janet! You could even run your own crowd funding campaign. There are WordPress themes that duplicate the Kickstarter look/feel, and a bunch of other crowd funding themes. You could run that to raise money, or you could make a standard product page and pitch that to investors. Either way, I think testing it with the CAD drawings and testing everything is a good idea…

  • Shawn Wells

    Unbounce is brilliant. Startup Bros as well ๐Ÿ˜‰

    • Glad to help Shawn, and thanks for the love ๐Ÿ˜‰

  • Robin

    I’m a little confused with unbounce. I opted for the free one that will have the unbounce url(?) at the bottom so I could get a feel for it. I haven’t been able to figure out how to add actual text to the landing page. I can drag the box over but I can’t type in it. What am I doing wrong

    • Not sure what you’re doing wrong there Robin. Unbounce is pretty simple, so it may be a browser issue or something. I would contact Unbounce support, they’re pretty awesome and should be able to help.

  • I like this but What are you thoughts on Validating an Idea without actually spending any money???

    I have been studying business idea validation recently in great depth and have applied many tactics to my own ideas to fully validate ideas and in most cases actually make money before validation is over.

    I just launched a new course as well specifically catered to this idea validation process.

    I would like to hear your thoughts though on how to actually validate without spending money on google adwords. Or how effective has that process been for you??

    • I don’t know of any ways to get reliable data for free. I’ve had people pitch me on using Craigslist for free and things like posting flyers around and spamming Facebook groups. While all of that can work, they’re all extremely limited and easily tainted data sources. I think if you can’t put $25 behind your idea to test it, you need a new idea.

  • Diane

    Thanks for the helpful advice…what about risks of idea hijacking if the business is a service rather than a product…thanks again!

    • No problem Diane, glad I could help! I haven’t had any problems with ideas being stolen in my career, but even if it did happen – great ideas are a dime-a-dozen. Businesses are built on the execution of the idea.

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  • Didn’t realise it at the time but this is exactly what I have been doing with trialing fb ads. I found distinct results, although none actually resulted in sales. The main thing holding me back from google adwords was the cost involved. So thanks

    • Glad to hear you liked the article Joshua! It’s always good to get positive feedback from people experienced with the concept ๐Ÿ™‚

      FB Ads are another awesome way to do this method. I don’t do it as much, but maybe I should try…

      Adwords is quite a different beast, I definitely needed that $100 coupon the first time I ran a campaign ๐Ÿ˜›

  • wes

    just opened an unbounce account. i’ll keep ya updated!

    PS, my company bro studios and ya’ll should be bros ๐Ÿ™‚

    • Awesome, glad to hear it! Definitely let me know how it goes. Haha, great branding! ๐Ÿ™‚

  • Anti Wantrepreneur

    Awesome validation will. Everyone here needs to learn that validation is WAY more important than making something look pretty. When you validate you save time and money. two thinks that suck when you lose em. Great Stuff buddy!

    • Couldn’t agree with you more – thanks for reading!

  • Nim

    Hey Bros!
    I requested an Adwords voucher, but it’s been almost 2 days and I haven’t received my code. Can you hook a brother up?!

    • Hey Nim, thanks for the comment and the request! You’ll get an email soon, it usually takes longer than two days ๐Ÿ™‚

  • rkm80

    Thanks for this! Is this process still valid? Thanks again!

    • No problem – it’s definitely still valid and working!

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  • Alex

    Great info,

    Can you please better explain the last part about conversion tracking? I have no idea of how to implement what you explain the your last paragraph! Thanks

    • You want to set up your โ€˜Goalsโ€™ for Analytics or Adwords so you can track when a conversion is achieved. In your account, youโ€™ll find a script you can put on a page to mark it as a converting page. Copy that script, and put it on the Modal Popup that pops when you submit to an Unbounce Page. Ultimately, you want that script to be on your thank-you page or confirmation page after theyโ€™ve filled out and submitted their email.

      Hope this helps!

  • Rob


    Great site I have been pouring over everything to stop the wantrepenuer.

    I have a trio of products to import and brand, should i still use lead pages to validate or should i try a wix site and track those conversitons using stock photos etc?

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  • seo Google

    Hi there every one, here every one is sharing these kinds of experience,
    thus it’s nice to read this weblog, and I used to go to see this webpage all the time.

  • Laura J

    Hey Will — another great article — Thanks!! OK, some questions, then a suggestion.
    I have an idea for a new product, something that may be patentable. Let’s say it’s a do-hickey kitchen item to organize your drawers (it’s not). If I disclose it on a landing page, a) I think it’s an issue for patentability because of the disclosure and b) it’s very easy to steal (we’re now a “first to file” jurisdiction, so if someone beats me to the patent office with my invention, it doesn’t matter how far along I am in the development process).
    Also, what exactly am I offering people on my landing page? Am I just telling them to sign up if they think this product would be of interest to them if it ever gets made, without telling them exactly what it is, just what it does?
    And now for the suggestion. I would like to see the dates comments are posted so I know how recent and active these discussions are. What do you think?

  • Great article. Thanks for sharing.
    And here are so much comments, I had some queries but you did so nicely that I already found my solution. ๐Ÿ™‚
    Thanks a lot. Hope you will keep sharing such good stuffs with us in future also.

  • Hey bro’s,

    Love your website & recommended it to “my bro’s”. Some very cool articles and this one is definitely my favourite post of yours. Just a quick question regarding the 100$ Adwords credit. I put in my details a few days ago and still waiting for it. What can I do to help with it? Cheers

  • ฮคhat is a great tip especially to those new to the blogosphere.
    Simple ฦ…ut very accurate infึ…rmationโ€ฆ Thank you for
    sharing this one. A must read article!

  • Smoke

    This is great and I’m going to do it! Do you have any resources for people like me who have an idea for a web based business but have no experience developing websites and all this tech talk and terms are new? I’m so brand new that I’m going to stumble through this but it’s a great resource. Thank you!!

  • Paul Baker

    ok, I have an idea for a b2b website like should i build a survey on my iPad and get out and interview 100 business owners or build a landing page and piss off a stack of potential customers with a landing page that goes nowhere , I want a lot of questions answered, how many is too many, should they be yes/no or open questions where they must type their response or record it verbally Im a quadriplegic so I can’t type.

  • Cloudia

    Hi Wil, great article! I understand how a landing page is beneficial and how to set one up (thanks to your article). But here comes the very novice question, once I have my landing page live, is it absolutely necessary that I connect my page with a 3rd party, or is that what the point of sites such as ‘unbouce’ etc do for you…are you supposed to enter any keywords anywhere etc.

  • SebYK

    Like everyone else has already said, great article!

    I’ve got a product in mind i want to produce. How would you go about testing a product with a landing page minus product artwork?


  • Jennifer

    I just stumbled across this website and it is fantastic! I just wanted to know how did you decide what taglines to test? Did you just brainstorm these or had you decided on your target market and did some research to what may be appealing and best positioning for that particular market?

  • Mihailo Joksimovic

    Thanks for this superb article!

    However, since we already have a kind-of validated idea & around 600 potential leads, would you mind sharing some links or thoughts on actual requirements collection? Basically, I have more than 600 emails that I can contact, but I’m looking for the best way to approach the requirements collection part ๐Ÿ™‚

    Any help would be definitely appreciated!

    P.S. Once again, thanks for super-awesome article ๐Ÿ˜‰

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  • Hey awesome article! Im banned with Adwords because of some stupid thing I linked to over 9 years ago and they still hold a grudge! Could I use Facebook ads instead?

  • ian

    Hi Will I wanted to finish reading your blog article ..choosing an idea ….You have a list of blog posts b ut archive ? How do i get to previous posts ? Do you have a search feature Sorry if its obvious to everyone else !

    Thank you ian

  • Will, I have just developed a beta version of a free website to validate ideas and get the first customers. Let me know and I can let you try it as a special preview ๐Ÿ™‚

  • Joe

    Thanks for the information. I’ve followed the steps and now have some interesting data but I’m not sure what to do with it. what would consider a successful idea? what are the metrics to determine a successful idea vs. a dud?

    • It depends on your goals – match up your profit potential with startup costs and see. If you want to share details we can give you a better idea.

  • Silly ideas make silly businesses and wantrepreneurs remain same for year :/
    It’s me from past one year. Well, I think I have to give myself another chance and thanks for sharing this. I will try this for sure and I guess it will be a help ๐Ÿ™‚
    Will get back to you after that!

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  • Anand

    Hey Will

    Thanks for the idea. One of my ideas cannot go through this process (people don’t search for it on Google), but I think you might fit the target market. Can I email you about it?

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  • Matt

    Great post guys. I am looking to test a Saas business idea I have been working on. I don’t currently have logo or landing page yet, do you suggest I pay to run a contest for logo first? Or mock something simple up myself (ideas on good way to do this?) and test on LeadPages to see what kind of traffic I can get before spending money on a logo?

  • Hi, great article!
    Have you tried this approach with business to business oriented idea? Do you think enough lead conversion rate will be generated since the end consumer is not involved?

    • Business to business makes it even easier to get clients before you create the product!

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  • Thanks for this article guys, I’ve setup two campaigns to test already. I know we’re getting free Adwords credit but let’s say I need to bid $1.50 to hit the front page for a given keyword. Should I bother or go for a less competitive term?

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  • Jeter

    Love the info on your site. Unfortunately I can’t share an article that was published in 2005.

    Hopefully you guys will post something soon, preferably in 2014. And preferably with a goddamn date attached

    • Lol Jeter I wish we were blogging in 2005.

      I see everything in this post work every day.

  • Yo, Mitchell! Thanks for the great post! I’m just waiting to get my coupon so I can get started on testing my idea for a product! Thanks man!

  • Vanderson

    Great post. Thank you very much for that.

  • Great post, I started directly on unbounce, what a bless! Now wait and see when results come in. I have had some projects over the last years, where I had trouble reaching a good test group, that’s why I came up with As said, I created it overnight in unbounce (so it is a validation test), but would love to hear what you think!

  • First I want to thank you for this excellent and very comprehensive blog post. I am the marketing and brand management sector, these tips suits me fine. And I think I’m going to advise my client to use these simple steps and especially the idea of landing page – unbounce .Thank you and best regards

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    Hey dude,
    I have been watching your videos for a long time. I have no idea how internet marketing works and I would like to learn more about this concept.
    I have spended 2thousand dolars runnign ads, creating logos, and havent done one cent yet.
    Can you help me?

  • Short, Sweet, Simple and full of value! Great strategy; split testing! Thanks!

    • Thanks Kevin, glad you liked it and hope you can get some value out of it! Great looking site by the way, I’ve added your book to my Christmas Wishlist ๐Ÿ˜‰

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  • Mirek

    The thing is that the stuff on your web is so cool I do not want anoyone else to see it. ๐Ÿ™‚

  • Raj

    Thanks a ton, guys. You both are amazing and I can’t say how much value your posts bring to the aspiring entrepreneurs.

  • Lex

    Great article. It appeals to users who do not want to waste precious resources on kit that has no bearing on what you actually create. A-B testing is great. Can you A-B test different sites as well as variants of a single site?

    I’m glad I found your forum. Lots and lots of good content. Thanks.


  • Skip

    Hi Guys,

    Love your article here as I am in the process of testing an idea that I ‘believe’ could be a big hit. I would like to know how you would use your landing page idea for a fashion product – such as the ‘onesie’?? Very grateful if you could provide some advice.

  • Nichelle

    Hey Bros,

    Just started my validation using adwords and facebook ads and I can barely wait to see what happens. Just wondering though, do you have any guidelines for determining the “threshold” for a successful business idea?

    Since I don’t have the product yet and I’m just asking people to join the mailing list, how much weight should I give to the CTR (people interested in the product based on description) vs form conversions (people who want to be notified)? Maybe more importantly, how can I extrapolate to actual sales?

    Any guidelines or rules of thumb?

    Keep up the bro work.


  • mike

    My question is regarding auto responders. First which do you recommend and second can you use any add on tools for existing email (gmail, outlook, etc.) to do it for free.

    • Hi Mike,

      Autoresponders are great, you’ll definitely want to use them. Mailchimp might be the best way to set this up for free.

  • Fdo

    How could I apply this to an e-commerce website? I do not have the prod in my hands as of now. Thanks,

  • Ben

    Great article! It looks like LeadPages no longer offers a free plan or free trial period. Can you recommend another landing page option to run the test you recommend? Thank you in advance!

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  • Hi,

    I am stuck with setting up the conversion tracking , please help thanks ๐Ÿ™‚

    • This sounds like a questions for Unbounce ๐Ÿ˜‰

      • Akbar


        I don’t know how to execute these steps please help,
        “set up Conversions under the Tools and Analysis section of your account. Take that script and put it on the confirmation popup on your Unbounce pages. Also, submit an entry into your landing page to make sure all tracking and lead capturing is working properly”, thanks ๐Ÿ™‚

  • Cristian

    Hi, Bros!

    Thanks for the article?

    How can you test ideas that are not related to selling or building a product? For e.g., I want to build a jobs portal with a different approach. How can I test this?


    • You COULD test that idea with this, it would be much more valuable to build an MVP in your case though.

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  • Hey guys,

    First of all really love the site and your ideas, have been trying to implement a few of them. I have this idea for a money saving advice website. Pretty much followed what you wrote above for testing out the landing page, made a quick landing page with lead pages (linked) and tried some ads on google and facebook to see what happened. All went ok except… Facebook have blocked my ad and ad account! Have I made a massive error somewhere or broken a golden rule?! I even emailed to ask why and I got a generic response from Facebook, saying they will be unable to reactivate any adverts or ad account. Just a word of warning I guess!

  • Maryam Akram

    This is great stuff Will. I’m new to the entrepreneur world and I’ve got a few business ideas. This sound like a good low-risk way to start.

    Love it. ๐Ÿ™‚

  • James Jackson

    Holy Smagoly this advice is a winner!

  • Erich

    Dear Mr. Will Mitchell,
    Wow, that was a very good article, I must say. I think this guideline will help young entrepreneurs to set their goal for future.

  • Brilliant advice!

    Just one question though: do you test all your ideas with Google Adwords / Facebook ads?

    Cheers ๐Ÿ™‚

  • Question: I am now getting started with my business idea (literally today). I have my potential product in my mind and I am ready to jump on Alibaba to find suppliers who can ship me samples so I can test them (motivated through your other article). However, I linked to this article and after reading it I began to wonder: Should I create a LeadPage/Unbounce page now/first before I even begin to contact suppliers to order samples of my potential product? Help.


  • Hey, check out my lead generation page: I’d love to have your insights, comments, etc. I’m not sure what to try as far as A/B testing goes. Perhaps the title and subtitle, but I’m blank on what else to try.

    Thanks for this article. Great ideas. Much appreciated!

  • Denish

    Hey mitchell, i’m try to importing product, and sell in Indonesia, i’m indonesian people .. Is that possible to importing from alibaba to Indonesia ? Is they have the line to ship my products to my country ?

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  • Njeri

    Is the landing page good to use if you’re selling products as well or just services?

  • Fariq

    Great post will! The ultimate guide for them who need guidance.
    But i have doubt in my mind. What is your opinion on language used other than english to make research on local market? Thanks.

  • Simon

    Great article Will! I wondered if it was necessary to split test when you are just validating your idea? Can you split test with LeadPages?


  • Gil

    I’m implementing this technique through Leadpages and mail chimp.

    How do you measure success? If the landing-page gets click through rate then you pursue it?

  • You do you weigh the risks and benefits of throwing an idea into the open? What if someone picks up on the idea and develops it faster than you?

  • ybenz

    Hi guys,
    Great article, still waiting for that 100$ coupon to get started though!
    Thanks and keep up the good work



  • DL

    Hi guys,
    Great article, still waiting for that 100$ coupon to get started though!
    Thanks and keep up the good work

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  • 0000000

    I would want to target my potential demo on popular food blogs. How would your way measure simply testing a few days on the direct sites of my interest?

  • hello sir,
    i have read your complete article and post is very good and informative for startups.

  • Marili Morales

    I’m very new to this, If I am thinking of selling on Amazon, should I also do this?

  • CompactLoanworld

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  • BoboTehClown

    ever thought of taking a product idea from kickstarter (or any other similar platform) and running with that to an alibaba type supplier to hit the market earlier ?

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