I see a painfully large amount of people waste their lives on stupid business ideas. We all have…

A friend gets giddy over some new venture he thought up after reading the daily newspaper for the first time in years. He runs around telling EVERYBODY how GREAT their lives will be after their product has hit the market.

We call these people “Wantrepreneurs”. They spend THOUSANDS of dollars and YEARS of their lives trying to fool themselves into believing they’re entrepreneurs. They get business cards, make Facebook pages, start Tweeting constantly, file for an LLC, open bank accounts…TONS of GARBAGE!

Don’t Be a Wantrepreneur!

Luckily for you, you are reading StartupBros and won’t be subject to the Wantrepreneur’s agony…

It is extremely easy to prove to yourself your business is a failure or a success with just a couple hours of effort. And it works for almost any idea.

(Watch Now: What’s the right business model?)

Let me show you exactly how we validate our business ideas for FREE

Picking a name to start your business can be difficult. If you want a step by step guide to figure out how to come up with a name check out our article!
Step 1 – Create a Landing Page

The first thing we are going to do is make a landing page for our business idea (as if it is already an established business).

I use Unbounce (FREE) (Update: I now use LeadPages or ClickFunnels instead of Unbounce for this) to create all of my idea validation landing pages. Once you have an account and get familiar with it, it is very easy to use.

(Note – These tools now requires a credit card for their free trials, so you will have to remember to cancel after your done testing)

Here is one of the best performing landing pages we used to validate and test StartupBros…

StartupBros Winning Landing Page Business Idea Validation Testing

A champion among scrappy landing pages…

You can see, I don’t put much time into these landing pages. The goal is to get it up QUICK and make sure it is something that your target market would bite at.

If you’re not sold on this concept yet, take a look at this…

Here are some landing pages we used to test different taglines with StartupBros – you will 2 of 4 different taglines we were testing.

StartupBros Winning Landing Page Business Tagline Validation Testing

A familiar tagline – You don’t need a job…

StartupBros Losing Landing Page Business Tagline Validation Testing

A loser of a tagline – Quit your job with us…

There’s literally NOTHING different but the taglines. I even toned down the logo tone to make sure the tagline alone was influencing conversions

And boy, did it influence conversions! Take a look at the results –

StartupBros Tagline Testing Results and Data

Five words = 35% conversion rate INCREASE!

This test was a life-saver for StartupBros. I’m not saying StartupBros couldn’t be successful without the winning tagline, but why put yourself at a disadvantage like that?

This test showed us clear, reliable evidence that our target audience would be most receptive to the “You don’t need a job” tagline…

And a full 35% more receptive than the ‘Quit your job with us’ tagline.

35% conversion rate difference from five words…

That’s why it’s important that you take advantage of the A/B testing features on Unbounce/LeadPages when running validation tests. You’ll uncover insights that you didn’t know you didn’t know, and they’ll make all the difference in your business.

Test different headlines, different copy, different features, different prices, different colors…I test everything!

(Watch now: Should I drop out of college?)

Step 2 – Run a Small Ad Campaign

Now we’re going to run a small ad campaign using pretty much any platform we can (Facebook Ads, Google Adwords, Twitter Ads – whatever you can run for cheap/free).

All these platforms offer coupons for free advertising credits. You’ve probably seen them floating around the internet. They’re fairly easy to get.

If you don’t have any free advertising coupons, no worries. You know I’ve got the hookup for you!

I keep a running list of working methods on how to get free PPC Ad Coupons from ALL the ad networks. And of course, it’s free for you 🙂

If you need Free PPC Ad Coupons, click here! 

I’ll be using Google Adwords to show you the method in this article, since those ad coupons are typically the easiest the get…

Make a new account and load up your Coupon. Go through the process to set up a new campaign and be sure to try to hit your target demographic as much as possible. Set your bidding option to Automatic Bidding to Maximize Clicks, with a max big target of $0.50. If you don’t get any clicks, raise this up 0.25 every couple hours until you do. Put your budget around $20/day. Setting up a good Adwords campaign is obviously much more in depth than this, but we are going purely for speed here, you don’t even know if your idea is good yet.

After you have your campaign set up, write some ads and throw some good keywords in the campaign. If you don’t know how to pick good keywords then don’t worry too much for now. Keyword selection is an in-depth topic and I’ll walk you through the process of keyword selection in an upcoming post.

sponsored listings

Your ad will show up in places like this

For now, check out the Google Keyword Tool and put a website similar to yours in the “Website” box. Then test some keywords that you’re thinking. Don’t be afraid to get specific with them. To get to the Keyword Tool go to www.google.com and type “Google Keyword Tool” and it’ll be the first thing that comes up (they’ve been moving the URL around recently so I didn’t want to give a link that would go bad tomorrow).

You can also run Facebook or LinkedIn ads for these types of tests (obviously), but I can’t hook you up with coupons for those 🙁

NOTE – Don’t forget to set up Conversion Tracking, or else this whole thing will be useless! In Adwords, set up Conversions under the Tools and Analysis section of your account. Take that script and put it on the confirmation popup on your Unbounce pages. Also, submit an entry into your landing page to make sure all tracking and lead capturing is working properly! If you have any trouble doing this, comment below and I will post a follow up!

Step 3 – Winner Winner Chicken Dinner! … or Try Again

Now you get to see what happens…

You will either start getting TONS of leads in your email, get a few leads, or get absolutely nothing. Be sure to contact your leads and find out as much as you can about them, their needs, etc. Start the sell!

You will soon find out if you have a smashing hit or a complete dud on your hands. People could start throwing money at you, or they may start cursing you out.

After a couple days you’ll have something that looks like this:

This is actually from Facebook Ads but Google Adwords will look similar.

This will give you some additional numbers about customer acquisition costs for you to weigh against your revenue (or potential revenue). What copy worked well? What tone? Using this information you will be closer to determining the validity of your business.

Moving Forward

After running your tests and looking at all your data, you will have INFINITELY more perspective on if you want to move forward with your business idea; and if so, which direction to take it in.

Start it now! It doesn’t take a lot of time, you can eventually quit your job and it has a very real possibility at changing your life for the better. You have pretty much zero to risk here – GET AT IT!

More knowledge isn’t always the answer. Take action and never look back!

For real – when in all of history has it been possible to test a business in a week for $25 and an hour or two of work? It’s absurd not to.

And you did it all in a couple of days, for no cost but your time. Pretty nifty huh?


Let us know how this is working for you! Are there extra details you’d like to know? Add anything and everything below in the comments!



Will Mitchell

Will Mitchell is a serial entrepreneur and Founder of StartupBros. You can learn more about him at the StartupBros About Page. If you have any questions or comments for him, just send an email or leave a comment!

  • Nichelle says:

    Hey Bros,

    Just started my validation using adwords and facebook ads and I can barely wait to see what happens. Just wondering though, do you have any guidelines for determining the “threshold” for a successful business idea?

    Since I don’t have the product yet and I’m just asking people to join the mailing list, how much weight should I give to the CTR (people interested in the product based on description) vs form conversions (people who want to be notified)? Maybe more importantly, how can I extrapolate to actual sales?

    Any guidelines or rules of thumb?

    Keep up the bro work.


  • mike says:

    My question is regarding auto responders. First which do you recommend and second can you use any add on tools for existing email (gmail, outlook, etc.) to do it for free.

  • Fdo says:

    How could I apply this to an e-commerce website? I do not have the prod in my hands as of now. Thanks,

  • Ben says:

    Great article! It looks like LeadPages no longer offers a free plan or free trial period. Can you recommend another landing page option to run the test you recommend? Thank you in advance!

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  • Akbar says:


    I am stuck with setting up the conversion tracking , please help thanks 🙂

    • This sounds like a questions for Unbounce 😉

      • Akbar says:


        I don’t know how to execute these steps please help,
        “set up Conversions under the Tools and Analysis section of your account. Take that script and put it on the confirmation popup on your Unbounce pages. Also, submit an entry into your landing page to make sure all tracking and lead capturing is working properly”, thanks 🙂

  • Cristian says:

    Hi, Bros!

    Thanks for the article?

    How can you test ideas that are not related to selling or building a product? For e.g., I want to build a jobs portal with a different approach. How can I test this?


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  • Elliott says:

    Hey guys,

    First of all really love the site and your ideas, have been trying to implement a few of them. I have this idea for a money saving advice website. Pretty much followed what you wrote above for testing out the landing page, made a quick landing page with lead pages (linked) and tried some ads on google and facebook to see what happened. All went ok except… Facebook have blocked my ad and ad account! Have I made a massive error somewhere or broken a golden rule?! I even emailed to ask why and I got a generic response from Facebook, saying they will be unable to reactivate any adverts or ad account. Just a word of warning I guess!

  • Maryam Akram says:

    This is great stuff Will. I’m new to the entrepreneur world and I’ve got a few business ideas. This sound like a good low-risk way to start.

    Love it. 🙂

  • James Jackson says:

    Holy Smagoly this advice is a winner!

  • Erich says:

    Dear Mr. Will Mitchell,
    Wow, that was a very good article, I must say. I think this guideline will help young entrepreneurs to set their goal for future.

  • Manuel says:

    Brilliant advice!

    Just one question though: do you test all your ideas with Google Adwords / Facebook ads?

    Cheers 🙂

  • Sami says:

    Question: I am now getting started with my business idea (literally today). I have my potential product in my mind and I am ready to jump on Alibaba to find suppliers who can ship me samples so I can test them (motivated through your other article). However, I linked to this article and after reading it I began to wonder: Should I create a LeadPage/Unbounce page now/first before I even begin to contact suppliers to order samples of my potential product? Help.


  • Travis Lee says:

    Hey, check out my lead generation page: valuestockindicators I’d love to have your insights, comments, etc. I’m not sure what to try as far as A/B testing goes. Perhaps the title and subtitle, but I’m blank on what else to try.

    Thanks for this article. Great ideas. Much appreciated!

  • Denish says:

    Hey mitchell, i’m try to importing product, and sell in Indonesia, i’m indonesian people .. Is that possible to importing from alibaba to Indonesia ? Is they have the line to ship my products to my country ?

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  • Njeri says:

    Is the landing page good to use if you’re selling products as well or just services?

  • Fariq says:

    Great post will! The ultimate guide for them who need guidance.
    But i have doubt in my mind. What is your opinion on language used other than english to make research on local market? Thanks.

  • Simon says:

    Great article Will! I wondered if it was necessary to split test when you are just validating your idea? Can you split test with LeadPages?


  • Gil says:

    I’m implementing this technique through Leadpages and mail chimp.

    How do you measure success? If the landing-page gets click through rate then you pursue it?

  • Mitsu says:

    You do you weigh the risks and benefits of throwing an idea into the open? What if someone picks up on the idea and develops it faster than you?

  • SANDEEP BOSE says:

    Dear Will,

    By reading your posts I can say only one thing here that I have become you fan. You are fantastic. I am mesmerized by your thoughts at such a young age… Bro I am Freight Forwarding Professional and worked for many MNC companies for many years (Around 13 years) this year have left my job and started my own logistics company and an AGRO Export house in the name of SAI AGRO EXPORTS, in the first year itself we Exported 18 tons of Alphonso mangoes to London. That really made us confidant, now we want to get into USA but couple find the way. We have the facility here in Bangalore, India to meet US Govt fresh produce norms. There is a huge profit in the vegetable and fruit import where we will provide the deliver till the destination port (Any Airport in USA). Further I would request you if you can allocate me someone there or probably give me some idea I will be really great full to you.

    Cheers Bro

    Age 32
    WhatsApp no: +919738322302
    Bangalore, India – 560036
    E-mail: [email protected]
    [email protected]

  • ybenz says:

    Hi guys,
    Great article, still waiting for that 100$ coupon to get started though!
    Thanks and keep up the good work

  • AMIT SINGH says:


  • DL says:

    Hi guys,
    Great article, still waiting for that 100$ coupon to get started though!
    Thanks and keep up the good work

  • […]     https://startupbros.com/3-steps-to-validate-your-business-idea-for-free/ […]

  • Veronica says:

    Hi Kyle & Crew,
    Howya guys all doing? My question is this- how can I successfully prove not only the need 4 my business idea, but the accurate reasons why it’s a societal need when the fact is that all the resources I once had have been successfully taken from me at every turn? I have people worried obviously about my story, my proving the validity of my experiences as well as showing loyalty as key character trait? I’ve tried very hard to both fight for my rights, my causes, whilst trying to not cause harm or controversy that would hurt those I love. It isn’t alright with me anylonger however to protect anyone as all my keeping the secrets of technology of things etc, has only caused me further trouble with no apparent relief in sight. I also being brand new to “technical life difficulties” as well as “the rejected, wrongfulky accused, scorned &defamed displaced homemaker,” am finding it increasingly more difficult to bring needed attention to my cause primarily because some think I have issues. Issues that 1) are nobody’s business and would unknown had my civil rights and the laws of the land/internet not been violated & used against me, 2) issues that are misunderstood and inappropriately judged due to the aforementioned, 3) the issues I had (legally, before my private info was illegally spread) are no longer issues. Seems as though I’m being held accountable (punished) but zero persons (many many many)are being held accountable for laws broken, manipulated and bent to make me look bad. I’m homeless, jobless and penniless without the emotional support of my family, the protection of the law, or the means to obtain a loan, submit job application, right to privacy, and legal help I should have in which case if properly represented, I’d have them all by the balls. It is not my agenda to punish, it is however, my agenda to partner and create a system that will not only help poor unfortunate souls like myself, but that will lead This Nation securing the future through innovative interactive communications networks. Most importantly so that what has happened to me happens less, family relations are strengthened, poverty stricken communities a proactive approach to stop the cycle. Pope Francis spoke to our nation about the very things I had in the forefront of my mind after having experienced an event that changed me so much so that my loved ones blame issues that have nothing to do with my circumstances. This is where I’m at impass. I want to succeed and bring to fruition my vision for the future, I also though, want my son back in my care and for my boys to find out their mother isn’t nuts, but was blessed for a purpose to share with others. I am exhausted, cold, hungry, and worn out. I’m not going to submit to a situation I should not be in. A situation I don’t deserve to be in but was placed in via corrupt processes, lack of checks and balances. I have a great many things I want to accomplish.. The most important is to regain custody of my son who was wrongful taken and kept from me. I can’t relax until someone helps me shed light on all that’s been done regarding my custody case. It’s a gross injustice, one that I’m going to make sure makes the headlines. It isn’t a “let it go” kind of thing which many are guilty of telling me. No way! My love for my children and the wrongs that are keeping us apart will be rectified of they’re gonna kill me to silence me. I’m speaking for myself and the thousands & thousands of other moms and dads who’ve suffered or are suffering the Same fate. Please start up bros, I’d like to know more about your company and I’d like to ask you for a job and or discuss possible interests in my ideas. Thank you guys , all of you for posting, for following, and for giving me an opportunity to write this. Would be much easier from a desk top and under a roof.☺️ God bless??
    Janet Starcher
    [email protected]
    Veronica Nissan
    [email protected]

  • 0000000 says:

    I would want to target my potential demo on popular food blogs. How would your way measure simply testing a few days on the direct sites of my interest?

  • hello sir,
    i have read your complete article and post is very good and informative for startups.

  • Marili Morales says:

    I’m very new to this, If I am thinking of selling on Amazon, should I also do this?

  • CompactLoanworld says:

    Hello, My name is Mrs. Sabrina Morris. I live in Alabaster AL, USA and i am a happy woman today? i I have wonder and told myself that any lender that rescue my family from our poor situation, i will refer any person that is looking for loan to him, he gave me happiness to me and my family, i was in need of a loan of $250,000.00 to start my life all over as i am a single mother with 3 kids I met this honest and GOD fearing man loan lender that help me with a loan of $250,000.00, he is a GOD fearing man, if you are in need of loan and you will pay back the loan please contact him tell him that is Mrs. Bonnie Roland that refer you to him. contact Mr. Compact Loans via Email: ([email protected])

  • BoboTehClown says:

    ever thought of taking a product idea from kickstarter (or any other similar platform) and running with that to an alibaba type supplier to hit the market earlier ?

  • Josh Sanborn says:

    Hey Will,

    Great site! Quuck question. When you talk about testing a business idea, do you mean I should do this before I start listing any product on Amazon, or is this after I have found a product that sells and I want to take it to the next level by branding my product?

    • Joel Oquendo says:

      Hey Josh, you are absolutely correct. Especially when thinking about listing on Amazon. Start as an individual seller and find market demand with unbranded products. 🙂 Worry about the name later!

  • Bill Sanders says:

    Great advice, thanks, Will!

    I would personally suggest starting even *before* building a landing page or an MVP to gauge initial interest: Time is your most valuable resource – don’t spend any more than necessary on something that you don’t even know is actually viable.

    Another point I would make is to not mistake your friends & family for your target audience – sometimes there may of course be overlaps, but a “yeah, that sounds cool” from your friends & family doesn’t cut it. There’s something called “Interviewer bias”, which means that your friends will rate your ideas more favorably than the general public.

    I’ve personally used http://www.ideacheck.io to validate my startup idea and get an initial sense of whether my ideas might actually be valuable. They take care of generating a questionnaire from the idea and put it to a panel of users from your target group. So far, the response to my ideas was mostly negative, but I’ve gained valuable feedback through this process.

  • Amamihe Nnodum says:

    Hey all,
    What is the most affordable shipping method on Alibaba? I am trying to order a product that likely weighs no more than 5lbs at a price of $6.00 total, but shipping by sea from China mainland to North Carolina, US is $40.00. Obviously paying $46.00 for a $6.00 order isn’t great. Is there a cheaper method to get the product to me?

    • Joel Oquendo says:

      You need to order more products to make the shipping affordable. You’re asking for something cheaper than $40 dollars from China to North Carolina. That’s unrealistic and close to asking for magic.

  • sharon F smart says:

    Site keeps saying my email is invalid but it is.

  • Robbie Singh says:


    Great info you have on here! Please do keep it up. Question- There are way too many Youtube videos promoting ‘Dropship’ model with Aliexpress. What is your take on it? I do not think it would work because Amazon is a direct competitor with next day delivery.Compare that to upto 5 weeks delivery time from Aliexpress combined with the fact that most Aliexpress products are already listed on Amazon, I don’t see how this model could work.

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  • Sarah Iannucci says:

    When you set up new landing pages to test an idea, do you typically use your own domain or go with the Leadpages subdomain? I am not sure whether or not it is worth it to buy new domains for each new business or product idea to test or if I should just do a landing page in the Leadpages URL first.
    Thank you!

  • […] 3 Steps to Validate Your Business Idea For FREE…almost … […]

  • […] 3 Steps to Validate Your Business Idea For FREE…almost … […]

  • […] 3 Steps to Validate Your Business Idea For FREE…almost … […]

  • […] 3 Steps to Validate Your Business Idea For FREE…almost … […]

  • Jay Patel says:

    Excellent post guys. Too many startups are bolting out of the door without even thinking about whether anyone will actually buy their product service.

    Testing, even on a crappy WordPress site (or cheaper!), is essential.

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