Looking for trending private label products?

Then you’re in the right place.

In this guide, you’ll find a list of 20 private label products that are in high demand right now.

These private label products are popular in marketplaces like Amazon.

If you want to start an eCommerce business, this list is for you.

Let’s dive right in.

What Are Private Label Products?

Before we dive into the private label product ideas themselves, I’d like to give you some context on private labeling.

So what are private label products?

Let’s look at a simple definition from Wikipedia:

Private label products are those manufactured by one company for sale under another company’s brand. Private-label goods are available in a wide range of industries from food to cosmetics.

Simply put, a private label product has your brand name on it but is manufactured by someone else.

Many of the products you see on Amazon, eBay and other popular marketplaces are private label products.

In fact, Amazon itself has two private label product lines:

  1. Pinzon—products for bedding and bath
  2. AmazonBasics—products for work and home
Amazon Private Label Brands

Image Source: Amazon Private Label Brands

Over the past few years, private labeling has become widely popular, with many eCommerce and online businesses selling products manufactured by another company as their own products.

However, the truth is that setting up a private label business isn’t easy.

If you want to sell private label products, you’ll need to consider the many things outside your control.

On the other hand, this business model can be extremely successful, as many private label businesses have become best sellers on Amazon through discovering trustworthy private label manufacturers and selling profitable products.

So what do you need to know and pay attention to as a private label seller?

Here are three things that I consider to be critical.

1) Product Research

First things first.

To build a successful private label brand and sell Amazon products that people love, you have to conduct thorough product research.

Everything starts with good product ideas. These should be things that you already have some knowledge about and think have the potential to sell big on Amazon (and other marketplaces).

For example…

Amazon Product Ideas

Luckily for you, we’ve created some great resources on product research to get you started.

Be sure to check these out before your start your research:

Step-by-Step Guide: How to Find a Profitable Product to Sell ←

What to Sell on Amazon (12 Steps + Free Product Planner) ←

3 Amazon Product Research Tactics You Need in 2019 ←

20 Top Selling Amazon Products & More (2019 Update) ←

Reading through these resources will help you gain a solid understanding of what you need to do to discover which products to sell.

Author’s Tip: Stay away from generic products that are expensive, hard to pack and difficult to use. These products are usually not profitable. You can use a tool like JungleScout to make the product research process a bit easier.

Now that you have your product ideas, you need to find someone to build that product for you.
We partnered with JungleScout to put together a supplier/manufacturer database to help you find the right factory for your products. If you want to check it out, it’s right here.

Check Out The Supplier Database

2) Private Label Manufacturers

This is the point where almost every company private label brand fails.

You see, private labeling and dropshipping requires you to find and start working with a trustworthy and reliable private label manufacturer.

As your online business is growing—regardless of whether you’re selling on Amazon or have your own eCommerce store—you may have to work with more than one manufacturer.

You therefore have to be sure that the people you choose to work with will make good business partners.

This process can be a bit time-consuming, especially if you start your research for product label manufacturers on Google.

The best place to start from is Alibaba:

Alibaba Homepage

Image Source: Alibaba

Some quick research on Alibaba will let you know how easy it is to find a private label manufacturer for your product ideas.

You can use Alibaba’s product categories to make your research easier.

Of course, sourcing products from Alibaba has both advantages and disadvantages.

You can find them all—along with useful information on how to find reliable private label manufacturers for your Amazon FBA or eCommerce business (i.e. Shopify)—in the following guide:

How to Quickly Find Private Label Manufacturers (Updated 2019) ←

As you’ll see in the next chapter, there are tools like Sourcify that take care of the tough process of sourcing, finding and negotiating with manufacturers, allowing you to focus on other aspects of your online business.

Author’s Tip: Before you decide to contact a manufacturer, make sure to check all the positive and negative reviews the manufacturer has on their page.

Let’s move on to the third aspect of starting a private label business you need to pay attention to.

3) Shipping Cost, Shipping Time, Minimum Order Quantity

Many Amazon sellers are excited about starting a new product line (e.g. starting a T-shirt line), only to later realize that their online business isn’t viable.

Unfortunately, when it comes to private labeling—besides offering a great customer experience—you have to care about things like shipping cost, shipping time and minimum order quantity.

A product may seem cheap at first, but you have to consider the shipping cost and import taxes to get it:

  • To your own eCommerce business on Shopify or any other platform
  • To Amazon fulfillment centers if you’re an Amazon FBA seller
  • Directly to your customers if you have a dropshipping business

Thus, one of the first things you need to look at when sourcing for private label manufacturers is the shipping cost.

You can also contact the seller directly to see what the shipping time and production capacity is, so that you won’t have any surprises.

You can do this in the Company Profile page for each Alibaba seller:

Alibaba Company Profile Page

Image Source: Alibaba

The next thing you need to pay attention to is the Minimum Order Quantity (MOQ).

The good thing is that most manufacturers on marketplaces like Alibaba have a Minimum Order Quantity (MOQ) for all their product listings.

Minimum Order Quantity on Alibaba

Image Source: Alibaba

The MOQ is something that can affect the overall cost of the products you order.

Thus, you need to make sure that a) you need that specific quantity and b) you can cover the cost and still have a good profit margin.

But keep in mind that when it comes to private labeling, you have to pay for the goods you’re going to order upfront.

Now that you know what private labeling is and where you can find private label product ideas, let’s look at the difference between private label and white label products.

We partnered with JungleScout to put together a supplier/manufacturer database to help you find the right factory for your products. If you want to check it out, it’s right here.

Check Out The Supplier Database

How to Start a Private Label Business

At this point, let’s see how you can start your own private label business.

By creating your own private label brand, you’re able to charge more for your products and get a better profit margin.

You’re able to control the quality, style, and feel of your own brand better than if you were selling a generic product.

Above all, you can build your own brand name. Now the question is:

How can you private label products?

It really comes down to 4 steps:

  1. Find a successful private label product idea
  2. Find a private label manufacturer
  3. Build a strong brand
  4. Sell your product

The goal here is to create a brand that your customers are eager to buy and tell people about.

When you take the time to properly source your products, create a brand you love, and learn how to sell it effectively then you have a great online business on your hands.

Handpicked Content for You: Do I need an Importing License, LLC, or Business License to start an online business?

There are road bumps along the way to private labeling and this route often takes longer to grow than, let’s say,  a dropshipping model.

Therefore, these are the two things you need to consider before starting.

  • Overseas Manufacturing: As much as you might save on cost, a difficult part of creating a private label brand is manufacturing your products.  As a result, this is the biggest barrier to entry. People face fraud or production of poor quality products abroad. You can streamline this with Sourcify.
  • Upfront Investment: The one downside of starting a private label brand is you have to buy inventory upfront, without knowing how much you’ll be able to sell.

A great tool to source products from China is Sourcify:

Sourcify factory Inspection

Sourcify will help you find the right overseas factory for your products.

They will help with supplier negotiation, improve product quality, and increase margins

that allow your brand to grow.

Here’s the deal:

Through our manufacturing company Sourcify, we learned that private labeling enables you a freedom in business other business models can’t provide:


Check out this private label profit example:

Return on Investment Example Private Label Products to sell 785x1024

Seems like if you compare these “road bumps” with the opportunity for private labeling product, it’s clear that creating your own brand to start your business is worth it.

Now that you know how to start a private label business, let’s move on to the 20 trending private label products I promised you.

Idea #1: Water Bottles

Private Label Water Bottles

Image Source: Globaledge

Water bottle brands like Hydroflask and Swell are becoming popular. This means the reusable water bottle market offers high potential market growth.

Especially if you’re able to hit a home run with a certain market.

The movement for social responsibility is pushing towards a change in spending.People are looking to purchase more environmentally friendly items, like reusable water bottles.

This market is estimated to be worth $10.4 billion USD by 2025.

Idea #2: Essential Oils

Essential Oils on Amazon

Image Source: Amazon

The insane sales growth of the cosmetics industry has also grown the sales of essential oils.

Not only are they useful in the food & beverage industry, but they are also being utilized in aromatherapy, massages, and other relaxation techniques, due to their added health benefits.

The  profit margins on these essential oils can be great, but watch out for certain federal regulations like the FDA.

There are around 200 different types of essential oils consumed yearly.  The United

States has a major role in the overall demand. This offers a high potential to possible private labelers.

The U.S. essential oil market size was valued at USD 3.36 billion in and it’s estimated to grow 9% from 2016-2024.

Check Out The Supplier Database

Idea #3: Party Games

Private Label Card Games like Cards Against Humanity

Image Source: Game Evening

One of the fastest growing private label categories online right now is party games.

As a result, games like “Cards Against Humanity and What Do You Meme?” have been rising in popularity among consumers of all ages, with sales of $9.6 billion in 2016 and a predicted 9% annual growth rate from 2016-2022.

Party games also have a ton of brand equity, as no one likes to play a knock off Monopoly.

Idea #4: Phone Accessories

Phone Ring Holder on Amazon

Image Source: Amazon

With trending private label products such as Popsockets, car mounts, card wallets, and self-charging phone cases, it is with little surprise that the mobile phone accessories market is aimed to reach an astounding $107.3 billion by 2022.

Private labeling these phone accessories isn’t hard and the margins are sky high.

So make sure to keep this product category in mind when doing your product research.

Idea #5: Tracking Devices

GPS Tracking Device on Amazon

Image Source: Amazon

The GPS tracking device market is estimated to reach $2.89 billion by 2023, which would be a compound annual growth rate of 12.91% from 2017.

Factors that contribute to the growth in this market are the rising number of vehicle sales, which come equipped with a GPS.

You can attach a tracking device onto personal items like your phone, keys, or dog!

Idea #6: Reusable Bags

Private Label Grocery Bags

Image Source: Groupon

Consumers want to have a positive impact on the environment. So it’s not surprising that people are turning to alternatives like reusable bags.

One less plastic bag in a landfill.

Consumers want to shift their behavior towards a more “green” lifestyle.

This market is expected to grow at a rate of 4.66% annually, with North America accounting for the largest market share.

Idea #7: E-cigarettes

E Cigarette on Amazon

Image Source: Amazon

Cigarette smoking in the United States has hit an all-time low, of 15.1% and the US has also experienced the steepest decline in smoking worldwide.

People want to quit because of the growing health awareness of the effects of smoking.

So, e-cigarettes have contributed to the drop in smoking rate.

The e-cigarette industry is estimated to show a growth of 22.36% (CAGR) from 2015 to 2025, totaling in a market value of $50 billion by 2025.

The rise of this industry creates a new wave of opportunity for brands to tap into this habit change.

Check Out The Supplier Database

Idea #8: Terrariums

Private Label Terrariums

Image Source: The Spruce

Cities have inspired people to take an interest in houseplants and gardening.  In an effort to retain a feeling of nature and “greenness” in a congested world.

According to the 2016 National Gardening Report, 37% of millennials grow plants and herbs indoors.

Terrariums offer the functionality of holding multiple plants and they give people a chance to have their own mini garden.

Especially if the environment they’re living in is not suitable for certain plants.

They also act as great home decoration pieces and come in many shapes and sizes.

And completely makes your options for production limitless!

Idea #9: Smart Backpacks

Private Label Smart Backpacks

Image Source: Indiegogo

Everyone uses backpacks, whether it’s students or adults in the working world.

Backpacks have been around for ages but technology bags now complement our devices.

Most people don’t have a preferred brand with backpacks so the market is open to more competition!

These bags offer expansion batteries to change devices, and additional USB ports.

The global smart backpack business market is expected to grow 4.89% from 2017-2021.

Idea #10: LED Lights

Led Lights on Amazon

Image Source: Amazon

The demand for LED lighting is increasing. Whether it be fairy lights, Chinese lanterns, neon LED room decorations, or Christmas lights.

Not only are they more energy-efficient than traditional incandescent light bulbs, but are also safer and sturdier.

Additionally, there are many uses for LED lights that you could venture into.

If you can create a new private label idea within lights, like gloves with neon LEDs, you’ll have a private labeling business opportunity.

Idea #11: Yoga Accessories

Yoga Accessories on Amazon

Image Source: Amazon

Yoga accessories are in high demand right now.

It seems that more and more people are becoming interested in yoga, and in buying products and accessories that are relevant to this form of exercise.

If you take a look at the search volumes for various yoga accessories on Amazon, you’ll notice that most of them are impressively high.

Yoga Accessories Search Volume on Amazon

Image Source: Amazon

Author’s Note: The search volumes are estimates, as calculated using the KeywordsEverywhere Chrome Extension.

The good thing about these products is that they’re easy to produce, easy to pack and ship, and usually have a low price.

This makes them ideal for product labeling or white labeling.

According to a 2018 article by The Good Body, the number of Americans doing yoga between 2012 and 2016 grew by 50%.

There are now over 300 million yoga practitioners worldwide and more than 6,000 yoga studios in the United States.

Thus, this seems to be one of the most promising markets right now for private label products.

Let’s move on to the next idea.

Check Out The Supplier Database

Idea #12: Rain Ponchos

Rain Ponchos on Amazon

Image Source: Amazon

You may be wondering what makes rain ponchos a good opportunity for a private label business.

Well, the term “rain poncho” has 49,500 monthly searches on Amazon alone.

Monthly Search for Rain Poncho

Image Source: Amazon

Of course, that doesn’t necessarily make this a good product.

However, if you consider the following facts…

  • Rain ponchos are easy to manufacture
  • The cost of manufacturing is not high
  • It’s a product that can easily be packaged
  • It can be used by anyone

… You’ll understand that rain ponchos can make a very good private label brand indeed.

Let’s move on to the next private label product idea.

Idea #13: Clothes & Accessories from Organic Cotton

Organic Products on Amazon

Image Source: Amazon

Products using organic cotton are also in high demand right now.

From t-shirts to sheets to basic cotton pads, products made from organic cotton can be a great opportunity for your private label business.

Some might say that products from organic cotton used to be a trend but are no longer as popular.

However, Google Trends shows us that the interest worldwide remains the same.

Interest for Organic Cotton on Google Trends

Image Source: Google Trends

Idea #14: Keto Snacks

Keto Snacks on Amazon

Image Source: Amazon

Author’s Note: Many of the products in this category are eligible for Prime Shipping, which is an additional benefit for customers.

Keto snacks are another category of products that’s expected to explode in the following years.

People are talking a lot about keto on social media and are interested in learning about the keto diet, looking for keto products on sites like Amazon.

According to a 2018 report by Mordor Intelligence, the “global ketogenic diet food marketing is projected to grow at a CAGR of 5.3% during the forecast period 2019-2024.”

The customer base for keto products is going to continue to grow, and it’s therefore a good idea to do your research and jump on the wave as an early adopter.

Let’s move on to the next idea.

Idea #15: Shaving Equipment

Shaving Brush on Amazon

Image Source: Amazon

Shaving equipment is one of the product categories that I personally believe is appropriate for private labeling.

Products like shaving brushes, shaving soaps or shaving creams are all ideal for a private label business.

The good thing about these products is that you can find many private label manufacturers that can produce and ship them on your behalf.

Idea #16: Food Supplements

Food Supplements on Amazon

Image Source: Amazon

Another great product idea for ambitious private label sellers is food supplements.

Of course, selling food isn’t as easy as selling yoga mats or shaving brushes, but there’s definitely an opportunity in these products.

On the downside, many new products come up in this category every day, but on the upside, the market is just so big that everyone can make a profit.

Just take a look at the following keywords and their search volumes:

Search Volumes for Supplement Keywords

Image Source: Ahrefs

People are obviously looking for supplements of all kinds online, and it’s therefore worth doing product research in this category to see whether there are market gaps you can fill with your own private label products.

Idea #17: Detox Products

Detox Tea on Amazon

Image Source: Amazon

The demand for detox products right now is excessively high.

This means that detox products (e.g. detox tea) could make a great private label or white label opportunity.

The great thing about this idea is that you can skyrocket your profit margins simply by building a strong brand name.

If you’re wondering exactly how big this market is, just keep in mind that the detox products market is expected to reach $69.85 Billion By 2025, with a CAGR of 4.6%.

Be sure to check this one out.

Check Out The Supplier Database

Idea #18: Vegan Products

Vegan Products on Amazon

Image Source: Amazon

This is the next idea I have for you.

From bamboo toothbrushes to vegetable sponges for dishes, vegan products are exploding right now.

The good thing here—as with other product categories—is that:

  • Most of these products are easy to manufacture
  • The cost of manufacturing is not high
  • The products can easily be packaged

All this makes vegan products a great opportunity for a private label business.

Idea #19: Hair Products

Hair Products on Amazon

Image Source: Amazon

Hair products have traditionally been very popular.

Some of the most successful hair product brands online are private label brands.

The good thing is that hair products are not seasonal, as people want to use them the whole year round.

In most cases, profit margins are good as well.

Let’s move on to the final product idea.

Idea #20: Beauty Products

Beauty Products on Amazon

Image Source: Amazon

This is another timeless product idea for a private label business.

People will always look for and buy beauty products.

Again, as with hair products, most of these are not seasonal.

Just one piece of advice: don’t choose to sell yet another generic beauty product (a me-too product).

Do your research and find something that truly stands out.

Let’s close this article with some final thoughts.

We partnered with JungleScout to put together a supplier/manufacturer database to help you find the right factory for your products. If you want to check it out, it’s right here.

Check Out The Supplier Database

Now Over to You

You now know what private labeling is, what you need to pay attention to when starting a private label business, and what  top 20 private label product ideas are in high demand right now.

Before leaving you, I want to make one thing clear: building your own brand is never easy.

You will likely face many obstacles along the way.

However, if you’re able to build a strong brand name behind your private label, the results may amaze you.

Now I’d like to hear from you:

What are your thoughts when it comes to building your own private label business—regardless if it’s with Amazon FBA, Shopify or any other eCommerce platform?

Let me know by leaving a comment below!

Special Offer…

There’s a huge section on finding profitable products that sell in our brand new Amazon business course that teaches first time entrepreneurs how to launch their very own physical product Amazon business. If you want to check that out and see if it’s right for you click here…

Or ->  /ecommerce-workshop”>Join us live for the free presentation on launching an Amazon business in 90 Days <-


Avatar for Will Mitchell
Will Mitchell

Will Mitchell is a serial entrepreneur and Founder of StartupBros. You can learn more about him at the Startupbros about page. If you have any questions or comments for him, just send an email or leave a comment!

28 comments add your comment

  1. Hello, Tabula Geofrey from Uganda.
    Thanks for the teaching.
    I am interested in setting up a private lebal in phone accessories.
    Please advise me in terms for consultantcy on that product.

  2. I am interested in setting up a private label in cellphone accessories, electronics and e cigrates .
    Please advice terms for consultancy on each product .
    Cellphone accessories and e cigrattes for middle east market. And electronics for UK market.

  3. Hey Guys!

    We are a group of German students who founded smartminded earlier this year. We wrote a blog post on “What is Private Labeling?” Would you be interested in look at this article and give a Feedback?

    I would be very happy to receive a feedback!


    • Yea, we can absolutely check it out 🙂 Thanks for the comment!

  4. Hello from cameroon
    I’m really interested in private branding and also very passionate about the products I have a brand name already i really help

  5. I noticed you are not covering Private Label Services, only products. It seems like your readers might also be interested in services that bring recurring revenue streams (rather than one-time purchases)?

  6. I am in the process of starting an organic skin care line private label business. It’s already expensive investing in organic products. What I am not sure about is the pricing for the products. Not sure if it will be profitable

    • That niche is huge and there is so much potential! People still haven’t adopted it fully and they are still selling like crazy 🙂

  7. Branding is still a key for startups and small businesses, as these cannot compete on pricing. This is especially obvious on marketplaces, such as Amazon.com

  8. Hi Nathan,

    I like these ideas, it is very sensible and can surely help promote the product. I am planning to have a business online and I would include this idea in my business plan.


  9. Your brand and your customer advocacy is what will make you go to the top and be known. This is a great way to make business owner understand the process of having a private label products.

  10. “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”

    – Seth Godin

    Choose your brand wisely gentlemen!

  11. If wish to get manufacture and sell cervical support cushion which can be used while working on computer and pillow at sleep under a brand name.

  12. Branding your products can give you immense amount of leverage. Recently, I saw a video regarding an FBA model on YT, the lady sold her brand to a firm for 5 million, which she started just 2 years back.

    So, it could potentially be worth spending your time in effective branding. Though quality of the product should be a must consider factor too.

    • Absolutely quality products will bring you repeat customers! Branding is what will bring awareness to your private label brand. Starting a business is a mix of both! Thanks for the comment 🙂

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