To start a private label product business you need one thing:

You need a brand.

Nike, Gym Shark, Yeti, and Ray Ban (to name a few are private label brands)…

Below we go over trending private label products that we think are huge private label opportunities this year.

By creating your own private label brand, you’re able to charge more for your products. You’re able to control the quality, style, and feel of your own brand better than if you were selling a generic product.

You’re selling something that you’re passionate about.


I bet you’re wondering “how can I private label products?”:

It really comes down to 4 steps…

The goal here is to create a brand that your customers are eager to buy and tell people about.  When you take the time to properly source your products, create a brand you love, and learn how to sell it effectively then you have a business on your hands.

Private Label Road Bumps to Know About

Handpicked Content for You: Do I need an Importing License, LLC, or Business License to start an online business?

There are road bumps along the way to private labeling and this route often takes longer to grow than, let’s say,  a dropshipping model.

Therefore, these are the two things you need to consider before starting.

  • Overseas Manufacturing: As much as you might save on cost, a difficult part of creating a private label brand is manufacturing your products.  As a result, this is the biggest barrier to entry. People face fraud or production of poor quality products abroad. You can streamline this with Sourcify.
  • Upfront Investment: The one downside of starting a private label brand is you have to buy inventory upfront, without knowing how much you’ll be able to sell.

Tool to Source Products from China

Sourcify factory Inspection
Sourcify will help you find the right overseas factory for your products.

They will help with supplier negotiation, improve product quality, and increase margins that allow your brand to grow.

Here’s the deal: 

Through our manufacturing company Sourcify, we learned that private labeling enables you a freedom in business other business models can’t provide:

Check out Sourcify here!

Check out this private label profit example:
Return on Investment Example Private Label Products to sell

Seems like if you compare these “road bumps” with the opportunity for private labeling product, it’s clear creating your own brand to start your business is worth it.

So you’re probably wondering:

“What the heck do I sell then?”

10 Trending Private Label Product Ideas (In Demand For 2019!)

Private Label Water Bottles

1. Water bottles

Water bottle brands like Hydroflask and Swell are becoming popular.  This means the reusable water bottle market offers high potential market growth.

Especially if you’re able to hit a home run with a certain market.

The movement for social responsibility is pushing towards a change in spending.

People are looking to purchase more environmentally friendly items, like reusable water bottles.

This market is estimated to be worth $10.4 billion USD by 2025.

2. Essential oils

Essential Oils Private Label Brand

The insane sales growth of the cosmetics industry has also grown the sales of essential oils.

Not only are they useful in the food & beverage industry, but they are also being utilized in aromatherapy, massages, and other relaxation techniques, due to their added health benefits.

Here’s the deal:

The margins on these essential oils can be great, but watch out for certain federal regulations like the FDA.

There are around 200 different types of essential oils consumed yearly.  The United States has a major role in the overall demand. This offers a high potential to possible private labelers.

The U.S. essential oil market size was valued at USD 3.36 billion in and it’s estimated to grow 9% from 2016-2024.

3. Party games

Private Label Card Games like Cards Against Humanity

One of the fastest growing private label categories online right now is party games.

As a result, games like Cards Against Humanity and What Do You Meme? have been rising in popularity among consumers of all ages, with sales of $9.6 billion in 2016 and a predicted 9% annual growth rate from 2016-2022.

Party games also have a ton of brand equity, as no one likes to play a knock off Monopoly.

4. Phone accessories

Private Label Phone Accessories

With trending private label products such as Popsockets, car mounts, card wallets, and self-charging phone cases, it is with little surprise that the mobile phone accessories market is aimed to reach an astounding $107.3 billion by 2022.

Private labeling these phone accessories isn’t hard and the margins are sky high.

It get’s better: 

One approach would be to simply take a existing self-charging phone case and add your awesome brand logo.

5. Tracking devices

Private Label Tracking Devices

The GPS tracking device market is estimated to reach $2.89 billion by 2023, which would be a compound annual growth rate of 12.91% from 2017.

Factors that contribute to the growth in this market are the rising number of vehicle sales, which come equipped with a GPS.

You can attach a tracking device onto personal items like your phone, keys, or dog!

6. Reusable bags

Private Label Grocery Bags

Consumers want to have a positive impact on the environment. So it’s not surprising people are turning to alternatives like reusable bags.  One less plastic bag in a landfill.

Consumers want to shift their behavior towards a more “green” lifestyle.

This market is expected to grow at a rate of 4.66% annually, with North America accounting for the largest market share.

7. E-Cigarettes

Private Label eCigarettes

Cigarette smoking in the United States has hit an all-time low, of 15.1% and the US has also experienced the steepest decline in smoking worldwide.

People want to quit because of the growing health awareness of the effects of smoking. So, e-cigarettes have contributed to the drop in smoking rate.


The e-cigarette industry is estimated to show a growth of 22.36% (CAGR) from 2015 to 2025, totaling in a market value of $50 billion by 2025.

The rise of this industry creates a new wave of opportunity for brands to tap into this habit change.

8. Terrariums

Private Label Terrariums

Cities have inspired people to take an interest in houseplants and gardening.  In an effort to retain a feeling of nature and “greenness” in a congested world.

According to the 2016 National Gardening Report, 37% of millennials grow plants and herbs indoors.

Terrariums offer the functionality of holding multiple plants and they give people an chance to have their own mini garden. Especially if the environment they’re living in is not suitable for certain plants.

They also act as great home decoration pieces and come in many shapes and sizes. And completely makes your options for production limitless!

9. Smart backpacks

Private Label Smart Backpacks

Everyone uses backpacks, whether it’s students or adults in the working world.

Backpacks have been around for ages but technology bags now complement our devices.  Most people don’t have a preferred brand with backpacks so the market is open to more competition!

These bags offer expansion batteries to change devices, and additional USB ports.

The global smart backpack business market is expected to grow 4.89% from 2017-2021.

10. LED lights

Private Label LED Lights

The demand for LED lighting is increasing. Whether it be fairy lights, Chinese lanterns, neon LED room decorations, or Christmas lights.

Not only are they more energy-efficient than traditional incandescent light bulbs, but are also safer and sturdier.

Additionally, there are many uses for LED lights that you could venture into.

If you can create a new private label category within lights, like gloves with neon LEDs, you’ll have a private labeling business opportunity.

What’s the bottom line?

This list of trending private label products are a good starting point, of thousands of potential products, to get your business ideas flowing.

Now It’s Your Turn

If there’s one thing for certain,

Starting a private label product business starts with creating your own brand and that takes time.

Leave a comment below and let me know your new brand name and which product you want to sell! 

Remember, the early days of Gym Shark the founders were hand printing their shirts.

If you can find a part of your brand people really resonate with, it’s off to the races. Now that you have a clear set of ideas, it’s time to try and bring these business ideas to life!

We host a 3-hour live webinar and Q&A on Monday’s that outlines all the steps you need to start a private label business and answer every single question you have!

Click to sign up below!

Learn to Private Label Products and Build Your Own Ecommerce Epmpire Webinar Sign up

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Avatar for Nathan Resnick
Nathan Resnick

Nathan Resnick is the CEO of Sourcify a platform that makes sourcing easy. Nathan has brought dozens of products to market, ran ecommerce stores generating over six figures in revenue, been a part of campaigns on Kickstarter raising a total of over one million dollars, and used to live in China

  • Avatar for A. Qadri A. Qadri says:

    Branding your products can give you immense amount of leverage. Recently, I saw a video regarding an FBA model on YT, the lady sold her brand to a firm for 5 million, which she started just 2 years back.

    So, it could potentially be worth spending your time in effective branding. Though quality of the product should be a must consider factor too.

  • Avatar for Moin Moin says:

    If wish to get manufacture and sell cervical support cushion which can be used while working on computer and pillow at sleep under a brand name.

  • Avatar for Roderick Denny Roderick Denny says:

    “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”

    – Seth Godin

    Choose your brand wisely gentlemen!

  • Avatar for Kate Kate says:

    Like the ideas much especially “smart backpack”.

  • Your brand and your customer advocacy is what will make you go to the top and be known. This is a great way to make business owner understand the process of having a private label products.

  • Avatar for Anna Belle Anna Belle says:

    Hi Nathan,

    I like these ideas, it is very sensible and can surely help promote the product. I am planning to have a business online and I would include this idea in my business plan.


  • Avatar for Deniz Olmez Deniz Olmez says:

    Branding is still a key for startups and small businesses, as these cannot compete on pricing. This is especially obvious on marketplaces, such as

  • Avatar for Boineelo Boineelo says:

    I am much interested on Tracking device and Phone Accessories.

    • Avatar for Joel Oquendo Joel Oquendo says:

      That niche is huge and there is so much potential! People still haven’t adopted it fully and they are still selling like crazy 🙂

  • Avatar for Evelyn Evelyn says:

    I am in the process of starting an organic skin care line private label business. It’s already expensive investing in organic products. What I am not sure about is the pricing for the products. Not sure if it will be profitable

  • Avatar for Vikas Yadav Vikas Yadav says:

    I want to start LED Lights Business.

  • Avatar for Adam Adam says:

    I noticed you are not covering Private Label Services, only products. It seems like your readers might also be interested in services that bring recurring revenue streams (rather than one-time purchases)?

  • Avatar for IRENE IRENE says:

    I am very interested in tracking device and some phone accessories

  • Avatar for Daniel Daniel says:

    I’m interested in starting a white label mobile tracking devices business.

  • Avatar for erika erika says:

    hello. i would like to label a pill to alkalinize the body to promote health and diet. or something like that.. vegan and that makes you body to this future health. somenthing that i can use my image and body achivements and related with this product. i al ready have a body shop on line brand. dont know also is putti g another brand or inside this

  • Avatar for Achiri yenchek pearly Achiri yenchek pearly says:

    Hello from cameroon
    I’m really interested in private branding and also very passionate about the products I have a brand name already i really help

  • Hey Guys!

    We are a group of German students who founded smartminded earlier this year. We wrote a blog post on “What is Private Labeling?” Would you be interested in look at this article and give a Feedback?

    I would be very happy to receive a feedback!


  • Avatar for M shah M shah says:

    I am interested in setting up a private label in cellphone accessories, electronics and e cigrates .
    Please advice terms for consultancy on each product .
    Cellphone accessories and e cigrattes for middle east market. And electronics for UK market.