If you are an Amazon seller, you know that Helium 10 and Jungle Scout are among the top tools for Amazon FBA.

In this comparison guide, you’ll learn…

  • What are the main differences between the two tools
  • What are their main features and pricing models of each tool
  • What are their pros and cons and what integrations they offer

We’ve got a lot to cover so we better get started.

Chapter 1: What Are the Differences Between Jungle Scout and Helium 10?

Both tools have great things to offer but to determine which tool is the best fit for your business needs, you need to fully understand each tool and the differences between them.

You may also want to refresh yourself on some Amazon product research tactics before deciding so you know how you will be using the software.

Let’s start by breaking down what each tool is, how to use it and if it’s worth your investment:

What is Jungle Scout?

Jungle Scout is made explicitly for Amazon sellers and is climbing to become one of the most popular research tools on the market currently.

Jungle Scout lets you quickly and easily find profitable products on Amazon. This benefits people who are looking to import products, add private labels, and resell.

The tool considers factors like the number of reviews, best seller rank, and many more to give you the right number of estimated sales.

How to use Jungle Scout?

Jungle Scout comes in two separate versions, a web app plus a Chrome extension – each with its own features that can help you to launch, build & grow your Amazon business.

The web app focuses on uncovering profitable products and niches that are projected to do well.

You can use additional filters for sorting through its extensive database that are not available in the Chrome extension. You can get very detailed information with one simple click.

While the Chrome extension is optimized for the discovery of easy to use private label products, when you are on any Amazon page, you can reveal details (like sales estimator and product prices) that can help you validate your product ideas.

The extension saves you time on research and discovery, giving you more time for other aspects of your business.

Is Jungle Scout worth it?

That’s the question we hope to answer for you in this guide. While Jungle Scout has many advantages to help your Amazon FBA business, it, of course, comes with some drawbacks that might be a deal-breaker for you.

In this comparison guide, we will go into further details about the pros and cons of Jungle Scout. Use these factors to make the ultimate decision for you if it’s worth the price.

What is Helium 10?

Helium 10 is another amazing software to help Amazon FBA sellers. The software is made up of several tools to help you find high ranking keywords, identify trends, spy on competitors, & optimize product listings.

Helium 10 Tool

Image Source: Helium 10

Helium 10 has built its product suite over time to include 20 highly integrated tools with the goal of helping Amazon sellers rise to the top.

How to use Helium 10?

There are many different ways to use Helium 10. Like Jungle Scout, they also offer a Chrome extension but Helium 10 offers it within their free plan.

They do offer paid plans with access to more features or you can pick and choose which tools you need with the a la carte plan. They even offer booster plans to extend the email automation tool.

If you are struggling with how to use any aspect of Helium 10, they offer professional-level training videos from beginner to expert. Get an in-depth tutorial on how to use each tool and how to apply them to your Amazon FBA business.

Is Helium 10 worth it?

Like with any other product research tool, the worth of a product comes from its value to you. You can decide a product’s value by comparing your business goals with what the product offers.

A lot of this will come down to the features of the product and the price point. We will cover both of those areas in the next two chapters.

We hope that after reading through the entire guide you will be able to answer if Helium 10 or Jungle Scout is worth it for you.

Chapter 2: Jungle Scout and Helium 10 Features

As we mentioned, the features a software offers should be a big factor when deciding which one to use. While both tools have many features to help you smoothly run your Amazon business, each software has certain features that separate it from the competition.

Let’s examine those features below:

Jungle Scout Opportunity Finder

Image Source: Jungle Scout

Opportunity Finder helps you discover emerging trends and profitable product niches.

Whether you’re looking for your first product to sell on Amazon or building your business around unique products, you can find keywords based on parameters like product category, competition, LQS, average price, and opportunity score.

Forget about doing it the manual way! With the click of a button, zero in on actual trending Amazon keywords with high demand and low competition

Jungle Scout Chrome Extension

Image Source: Jungle Scout

The Chrome browser extension can only work on a Google Chrome browser, so be sure you have this available and that you want to primarily work in it before you purchase this plan.

Find and validate Amazon FBA product opportunities directly from Amazon. The Chrome extension allows you to determine a product’s potential with one-click by using the opportunity score.

Jungle Scout Sales Estimator

Jungle Scout has a free tool available called the Amazon Sales Estimator. This tool allows you to easily check average monthly sales numbers for specific Amazon categories, help aid product launches and creates a simple way to spy on your competitors.

Calculate Amazon monthly sales data in 3 simple steps:

  1. Input Best Seller’s Rank (BSR) Number
  2. Choose an Amazon marketplace
  3. Choose an Amazon product category
Jungle Scout Amazon Sales Estimator

Image Source: Jungle Scout

Jungle Scout Product Tracker

Image Source: Jungle Scout

Once you have discovered your potential product, the Product Tracker will help you analyze and track the product to get precise sales data to make the best decision for your business.

It shows you the performance of certain products over a set time to make it easier for you to discover the most profitable ones.

It will give you information such as average price, daily units sold, average daily revenue, number of reviews, etc.

Author’s Note: For a breakdown of even more Jungle Scout features, check out our comparison guide for Jungle Scout vs Viral Launch.

Helium 10 Chrome Extension

Helium 10 Chrome Extension

Image Source: Helium 10’s YouTube Channel

Unlike jungle scout, this tool is completely free.

Xray, profitability calculator, ASIN Grabber, Review Downloader and Inventory Levels are listed as separate features and can operate as stand-alone.

However, they all take place inside Helium10’s Chrome Extension and helps you get immediate insight into a wide range of data while browsing through Amazon.

Revenue estimates, prices, sales trends, PPC analytics, and more are all here at a glance and can be beneficial when deciding which new product to launch.

Helium 10 Xray

Helium 10 Chrome Extension X Ray

Image Source: Helium 10

Xray is a search for Amazon products. You can find this tool directly in the Helium 10 Chrome Extension. This will really help you to get an overview of a market when browsing Amazon.

You can now have access to total sales revenue, unit sales, FBA profit margins, and number of reviews.

All of these are important and contribute to the overall strength of the competition.

Helium 10 Magnet

Helium 10 Magnet

Image Source: Helium 10

Magnet has the largest database of Amazon keywords available.

They make it easy to find high volume keywords that are relevant to your listing. The recommendations are broad so that it’s likely you’ll find one you didn’t think of previously.

The data is more accurate and reliable than you’ll find anywhere else. Also, the searches are instantaneous so you don’t have to waste time waiting for the results.

Helium 10 Cerebro

Helium 10 Cerebro

Image Source: Helium 10

Cerebro is a reverse ASIN keyword research tool that gives you access to relevant information, such as search volume and the quantity of contending items.

See exactly which keywords your customers are generating their sales from.

Use Magnet and Cerebro to enable you to find the best keywords to target. Once you find that, you can then begin to drive traffic and sales through the following:

  • Putting keyword in the product title
  • PPC Ads – targeting keyword search terms through matching ads
  • External Ads – through Instagram or Facebook, including the keyword in the link to buy the product

Helium 10 Black Box

Helium 10 Black Box

Image Source: Helium 10

This is Helium 10’s product search tool that can assist you in easily finding a profitable product that you want to sell, filtered by different criteria.

Save time and energy by searching for the most profitable Amazon products in any Amazon niche. With this product search, you can easily find profitable products and achieve higher ROI.

Author’s Note: When you are ready to purchase one of these tools (or even others) check for a coupon code. A simple Google search for “Helium 10 coupon codes” or “Jungle Scout coupon codes” can result in discount offers up to 50%!

Chapter 3: Jungle Scout and Helium 10 Pricing Plans

Pricing is a major factor to consider when comparing two or more tools to better your business. If software has great features but is out of your price range, it is no use to you.

Both tools offer different price plans so let’s take a look at them further:

Helium 10 Free Trial

Helium 10 offers a free plan if you want to test the tools before actually purchasing anything.

With their Chrome Extension, you can make 1000 search queries without paying a single cent. For other tools, there’s a limited time per day use. For example, you can have 2 uses per day for both Magnet and Cerebro.

It’s also possible to pay for only the tools that you need per their “A la carte plan”. If you notice that you need additional tools, you can adjust this subscription each month.

If you have a feeling that almost all tools are required, it’s worth taking a closer look at the Platinum, Diamond or Elite subscription.

Helium 10 Pricing

Helium 10 Pricing

Image Source: Helium 10

Platinum – If you’re a beginner in the Amazon FBA world, then the platinum plan might be the right fit for you.

You will have access to many of the Helium 10 tools, except for Frankenstein (Keyword List  Processor) and Scribbles (Listing Optimizer). You are also limited on some of the tools.

For example, you are only allowed up to 2,500 keyword trackers, 300 ASIN lookups, and 5,000 email automation per month.

Diamond – With the Diamond plan, you will have access to all the amazon tools that you will need to grow your business, and is suggested for the more advanced sellers.

This plan has expanded limits and capabilities. For many tools, the maximum number significantly increases so no more worrying about running out of uses for the month.

Elite – The highest-tier plan comes with cutting-edge training, in-person workshops, high-level networking, and full access to all the tools.

This option is great to take yourself to the next level and stay informed of the new developments in the industry.

Jungle Scout 14 Day Risk-Free Trial

Jungle Scout lets you try out the software for 14 days and you can get a risk-free money-back guarantee. Test the different features and tools, then if you decided you don’t like it – no problem.

With Jungle Scout, you have 3 different packages to choose from:

  • The Extension
  • The Web App
  • The Web App and Extension

They offer these different packages as a pay monthly or pay yearly subscription, where you can save 50% by paying yearly.

Image Source: Jungle Scout

Web-Based Software

This is the plan for you to source and launch your products on Amazon. The only two features that are not included are the Chrome Extension and Opportunity Score, where you can see a product’s profitability and competitive potential.

The plan is $49 per month, but if you choose the yearly option it’s only $39 a month. We recommend going with the yearly option to save yourself some money in the long run.

Web-Based and Chrome Extension

Jungle Scout’s plan with the web-based application and Chrome extension is the most popular plan. With it, you get access to all of their tools, academy resources and multi-lingual support.

This plan is the complete package with all the tools you need to build a successful Amazon business.

Now that you know a little bit more about the pricing of the products, let’s break down some advantages and disadvantages of each.

Chapter 4: Pros and Cons

As with every software, there are pros and cons.

The great thing about any software is that it is easy to update and constantly evolving so the cons of today don’t have to burden you forever but they are definitely something to note when making a purchasing decision.

For Jungle Scout, the main pro is that it is cheaper overall. The primary con is having to pay extra for the Chrome extension.

Pros for Helium 10 come from the Chrome extension being included in the pricing, the free plan they offer and the number of tools they offer.

Another pro of Helium 10 is that two of its biggest features, Frankenstein (Amazon Keyword Processor) and Scribbles (Amazon Keyword Listing Optimizer), are offered free for 30 days and then are included in their Premium Plan.

Some cons are its lack of a repricer and feedback management tool.

A con for both companies is their lack of a mobile app.

Ultimately, the pros and cons will differ per person depending on the user’s needs. Let’s see what some customers have to say about each company:

Helium 10 Reviews

Helium 10 Review

Image Source: G2

Overall, the ease of setup is the highest user ranking area. Ease of use and quality of support both achieve a high 8 ranking on G2.

Any dissatisfaction from customers comes from the lack of a feature they are looking for or the limitations on the lower plans.

Jungle Scout Reviews

Jungle Scout Review

Image Source: G2

Ease of setup is also the highest-ranking area for Jungle Scout but their ease of use rating broke into the 9’s as well.  They also had a high 8 rating for quality of support.

For areas that customers dislike, a few mention how the data is presented. Other’s mention the pricing structure and difficulty of some features for beginners.

With any product, software or service, take the time to read a lot of reviews on several different sites. This is the best way to gather real, honest feedback on the product before using it.

Chapter 5: Integrations

Lastly, you should evaluate the ease of integration before choosing a tool. Both of these tools allow for easy integration through the Google Chrome extension but as we’ve mentioned, you will have to pay separately for this convenience when using Jungle Scout.

Helium 10 offers these 6 tools integrated inside their extension:

  • Xray
  • ASIN Grabber
  • Profitability Calculator
  • Inventory Level
  • Review Downloader
  • Listing Health Score

With Jungle Scout, you get these 6 tools integrated in their extension:

  • Opportunity Score
  • Product Database
  • Product Tracker
  • Supplier Database
  • Keyword Scout
  • AccuSales Estimates

Both software offers seamless integration of the tools they include however, some tools might be limited.

With Helium 10 you also don’t get access to training resources like you do with Jungle Scout’s Extension package.

If you need further guidance through Amazon FBA strategies, we suggest taking a look at these 19 Amazon Seller Blogs to Master the FBA Game.

Get the data you need by seamlessly integrating either of these tools with your Amazon browsing experience.

Chapter 6: Final Thought

Jungle Scout vs Helium 10…

… You now are a step closer to know which one wins the battle.

My advice is this: Go on and use both tools before you make your decision.

Regardless of how many comparison guides you’ll read, you need to form your own opinion and the only way to do that is by testing a tool.

Only when you use both of them for keyword research, product research or to get sales estimates for product ideas you have, you’ll know which works best for you.

If you’ve tried one of them already, make sure to leave a comment below and let me know what you liked or didn’t like.

Additional Resources you might be interested in:

  1. Jungle Scout vs Viral Launch: FULL Comparison Guide (for 2020)
  2. 21 Amazon Chrome Extensions for FBA Sellers (2019)
  3. Amazon Seller Tools: The Complete List (for 2019)


Avatar for Will Mitchell
Will Mitchell

Will Mitchell is a serial entrepreneur and Founder of StartupBros. You can learn more about him at the Startupbros about page. If you have any questions or comments for him, just send an email or leave a comment!

1 comment add your comment

  1. Great comparative review. As Amazon seller I’m always looking for new softwares. Now I’m using AMZDrop https://amzdrop.com and like it so far. It would be interesting to try JS or Helium too.

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