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5 Dirty Hacks for Amazon Sellers to Dominate the Marketplace

Our last blog post about how Amazon’s algorithm ranks products was a huge hit, but everybody kept asking us one question…

Are there any quick hacks you can use to rank a new Amazon product FAST?

I’m happy to report that YES – there are several 🙂

(Note: If you want ALL the strategies/techniques…Download Our Complete Guide “How To Rank Your Products On Amazon – The Ultimate Guide”)

Dirty Amazon Hacks for New Sellers

Here’s the most effective tricks, hacks, and schemes you can use to rank your new product on Amazon quickly…

Hack #1 – Winning the Buy Box

As an Amazon seller, you need to know how to win the Buy Box. This is a crucial part of successfully selling on Amazon, especially if you’re not creating and manufacturing your own products.

Here’s an example of what it means to win the Buy Box:

Win Amazon Buy Box

Be a winner…

Of the 20 sellers for this product, only 4 of them are shown on the product page. You can bet that these four sellers are getting most of the sales for this listing…

If you’re one of the 16 losers for this product, what could you do to win the Buy Box?

Important Buy Box Metrics

First, let’s take some time to review known Buy Box metrics. They can basically be grouped into three categories. For reference, you can see the first page of sellers for the kettlebell listing above, shown to your right.

Pricing! – This is without a doubt the most important Buy Box metric.

Even though the image of the product listing above says that there are other offers “from $15.65”, closer inspection of the listings reveals that those cheaper options are actually more expensive once you take shipping into account.

Amazon Price Page Listings

 

By default, Amazon lists products on this page in order of Price + Shipping, and that carries into the Buy Box unless one of the other metrics are way out of whack.

Shipping Performance – Amazon puts an enormous priority on fast, hassle-free shipping for their customers. That’s why they encourage sellers to use their Fulfilled by Amazon program.

Shipping performance includes a number of individual metrics, including Order Defect Rate (ODR) and Perfect Order Percentage (POP), both of which we talked about in our last post on Amazon ranking factors.

  • ODR (Order Defect Rate) is how many orders are cancelled, returned, shipped improperly or get negative feedback for any reason.
  • POP (Perfect Order Percentage) is how many orders go perfectly smoothly without any customer intervention.

Amazon also keeps track of how often you run out of stock, so try to maintain a 100% in-stock rate.

Seller Rating – It seems to me that the magic number for seller rating is 90%.

The listings shown to your right are a great example. Every seller on the first page has a 90% rating or above. However, you can see that a seller with a 90% rating ranks higher than a 100% rating. It seems that as long as you hit 90% positive feedback, anything extra won’t have a huge impact on the Buy Box.

Conversely, it’s uncommon for a seller with a <90% rating to win the Buy Box.

How to Win the Buy Box

One of the top sellers you see in the list above is WayFair. As I was poking around Amazon, I noticed them showing up a ton in our searches. They have over 200,000 reviews and this seller clearly knows what they’re doing… Just about every item in their shop is winning its Buy Box.

You can see another of their Buy Box-winning products below, shown here from inside their Seller profile shop:WayFair Amazon Seller Shop

So, what are they doing right? What are the specific steps to win the Buy Box? Turns out, there are only two:

  1. Make sure you’re eligible – Your product must have the same ASIN as the listing you want to be featured on (more on this below). You also must meet all the criteria listed above.
  2. Lower your price – If you’re eligible, pricing is pretty much the sole determining factor. All you have to do is find out what your competitors are selling your product for, and offer to sell and ship it for one cent less. Voila, you rank higher in the Buy Box.Lower Price To Win Amazon Buy Box
  3. Use Fulfilled By Amazon – You’ll get a special orange Fulfillment By Amazon icon (see above) on your seller listing when you use FBA. You’ll also be able to compete on Amazon Prime listings, which is reason enough to join by itself. Plus, Amazon is constantly trying to push sellers onto FBA, so the sooner you hop on the bandwagon, the more rewards you’ll reap.

(NOTE – While lowering the price is certainly a good strategy to rank higher, it is not always a good long-term business strategy. You do NOT want to compete on price alone, as this will only start a price war/race to the bottom)

Hack #2 – ASIN Piggybacking

If you know how to win the Buy Box, your earning potential on Amazon instantly skyrockets. One of the most powerful tactics you can use is ASIN piggybacking.

Here’s how it works:

  1. Identify a successful non-unique product and find its ASIN. It will be listed in the Product Details section of the product listing. (shown below)Amazon ASIN Piggy Backing
  2. Research the manufacturer to figure out how you can start reselling the product for yourself. Find out how much it will cost wholesale, and calculate what it will cost you to ship. Is there room between that number and $0.01 less than the current Buy Box-winning price for you to make a profit?
  3. If the answer to and #2 is YES, contact the manufacturer and start selling. You’ve just found a gold nugget!
  4. If the answer to #2 is NO, you may still be able to work out a special deal with the manufacturer if you ask for it. However, if you don’t think it’s worth it, look around for other products in the same niche… Chances are, there’s money to be made on a slightly lower ranked product.

Blackhat ASIN Piggybacking

As you can probably guess, some sellers have developed a blackhat form of ASIN piggybacking. Basically, it involves finding knockoffs of popular products and listing them with the same ASIN as their non-knockoff counterparts.

This works because the process Amazon uses to identify and spend misleading sellers is extremely cumbersome. The seller whose listing is being illegitimately piggybacked has to order one of the suspected counterfeit seller’s products to prove that it is indeed a different product.

It should be noted here that Amazon doesn’t have anything against selling cheap knockoffs. They just don’t like it when you lie about what it really is or who really made it. So, I’m not telling you this method because I condone it, but merely to keep you informed doesn’t Amazon seller. Someday it could happen to you!

In order to keep your ASIN piggybacking above the table, make sure that you’re shipping the exact same product – with the same brand, SKU and manufacturing code – as the listing you’re trying to piggyback.

 

Hack #3 – Custom URL Queries

The other really common follow-up request we had after our last post was for more information on how Amazon uses URL queries for search results and what you can do to take advantage of that.

To show you what’s going on behind the scenes when you use Amazon, let’s start by looking at the URL for a search term you might want to rank a product for. When I search for “stove top espresso makers” from Amazon’s home page, here’s the URL that we get, shown in the image below:

Amazon URL Query Hack

In case you can’t see, this is the URL:

http://www.amazon.com/s/ref=nb_sb_noss_2?url=search-alias%3Daps&field-keywords=stove+top+espresso+maker

If we dissect this URL, it’s easy to see that the &field-keywords= string is what Amazon uses to ID which search results to show. The /s/?url=search-alias is how Amazon tells itself to query a search results page, automatically sorted by best-sellers.

So, if we’re building links or promoting this page, we could strip the URL down to this:

http://www.amazon.com/s/?url=search-alias&field-keywords=stove+top+espresso+maker

Quick Note: For some reason, removing the ?url=search-alias returns a different set of search results… Not sure why, but either way make sure you keep that in if you want to make it look like someone searched for that keyword from Amazon.

Now, let’s see what happens when we click on a product from the search page:Amazon URL Query Search Hack

http://www.amazon.com/Primula-Aluminum-Stovetop-Espresso-Coffee/dp/B001J1L59E/ref=sr_1_2?ie=UTF8&qid=1422041743&sr=8-2&keywords=stove+top+espresso+maker

The part of the URL that’s bold is all that you need to bring up this product page in your browser. Everything else is there to tell Amazon how the viewer arrived at the listing.

You can see the &keywords=stove+top+espresso+maker tells Amazon that I arrived at the listing by searching for “stove top espresso maker”.

There are a couple other keyword strings to be aware of. You may have to do some experimenting one your own to figure out specific URL string combinations that delivers the page you want to see, but knowing these queries will give you a great starting point:

&node= is what Amazon uses for categories. If you click on “All Departments” and enter the Kitchen & Dining category, you’ll get this URL:

http://www.amazon.com/kitchen-dining/b/ref=sd_allcat_ki?ie=UTF8&node=284507

Just like with the &field-keywords= string, the only part of the URL necessary to tell Amazon to bring us to the “Kitchen & Dining” category is the &node= query, in this case &node=284507. So, if we wanted to link to this page, you could strip down the URL to this:

http://www.amazon.com/s/&node=284507

&field-brandtextbin= is another URL string you’ll want to be familiar with. It’s what tells Amazon to filter your search by a brand name. Since many customers already know what brand they want, you may be able to use this query for tracking and SEO purposes.

To bring everything we’ve learned about custom URL queries together, let’s say we wanted to bring up the search results page for the term “espresso maker” in the Kitchen & Dining category, filtered by the Breville brand. Here’s what the URL would look like:

http://www.amazon.com/s/&field-keywords=espresso&20maker&node=284507&field-brandtextbin=breville

One important thing to note here the use of the &20 character instead of the + character in the URL. This tells Amazon to separate your keywords with spaces instead of actual plus signs.

How to Use Custom URL Queries

You may remember that Amazon keeps track of which products people end up buying after searching for a given keyword. They then use that data to help them decide which products are most relevant to the original search term.

This means that you can drive traffic to a product page using a custom URL and make Amazon think all those people came from a search result for your target keyword or brand. That way, every sale you make from that link counts toward that specific search term’s relevancy!

Make sense? No? Don’t worry, here’s a real-life example:

Let’s say you want to make this product rank higher for the “best espresso maker” keyword in the “Breville” brand:Ranking Your Amazon Product With URL Search Query Hacks

You could theoretically make Amazon think that every visitor to this page came from the search page for “best espresso maker”, filtered to the Breville brand, by directing traffic to this URL:

http://www.amazon.com/Breville-BES870XL-Barista-Express-Espresso/dp/B00CH9QWOU/&field-keywords=best%20espresso%20maker%20&field-brandtextbin=breville

Now, every purchase a visitor makes through that link would count as coming from our target search term, “best espresso maker”.

Keep in mind, this isn’t 100% proven to work, but everything we know about Amazon’s ranking algorithm tells us it should. Plus, the absolute worst-case scenario is that you’re driving extra sales to one of your products… Amazon isn’t like Google where they’ll punish you for trying to optimize for their search engine.

By the way, if you’ve got lots of capital, you can fast-track this process yourself:

  1. Search for a term you want to rank a product for
  2. Click on your product
  3. Buy it
  4. Change your IP (make sure to clear your cache) or get on a different computer.
  5. Repeat!

Of course, it you had that much capital – it may be better to spend them on Amazon Product Ads 🙂

Hack #4 – Vendor Powered Coupons

If you’re an Individual Seller with a Pro Merchant account, a Professional Seller or a Vendor, then you can use Amazon’s built-in promotion tools. The savviest of shoppers always make use of Amazon’s daily deals.

You can access these deals for yourself by clicking on the today’s deals link in the top-most navigation menu next to the Amazon logo (underlined in green below). That link will take you to a page like this:

Amazon Daily Deals Page

As you can see, this section of Amazon’s website is almost a department unto itself. Promotions are given their own unique links and listing pages. The part I’d like to draw your attention to is the Coupons link, highlighted in the blue box above. This page takes you to a list of Amazon’s most popular Vendor Powered Coupons (VPC) in a variety of categories. See the page for yourself below:

Amazon Vendor Powered Coupons

Scrolling down the page, we see coupons for Outdoor Gear & Clothing, Grocery & Gourmet, Baby, Household Supplies, Electronics, Personal Care Appliances, Kitchen, Industrial & Scientific, and Other Coupons. There are coupons categories for just about everything except for digital content!

Here’s what a coupon page looks like:

Amazon Individual Coupon Page

(Note: you won’t see this page if you’re signed into Amazon; instead the coupon will automatically be added to your cart)

Depending on your seller status, you can create your own VPCs for any products you sell.

What Can You Do With Vendor Powered Coupons?

Lots of stuff!

Here are three straightforward ways to make the most of your VPC promotions:

  1. Promote VPCs just like you’d promote any other Amazon product listing. Coupon pages have their own independent sales rank. So, if you’re a new seller or trying to compete in a tough niche, you may be able to get more eyes on your product by promoting a coupon for it instead of the listing itself.
  2. Create a bigger discount or coupon than your competition. This is a similar tactic to winning the Buy Box… Since Amazon tries to give customers the best possible deal, you only need to offer a little bit better of a coupon than your competition to maximize your chances of getting showcased on the Coupons page.
  3. Promote your VPCs on third-party deals sites. This is a really sweet hack that can get you decent levels of traffic with very little effort. Simply search Google for “submit a deal” and you’ll get a list of 500,000+ websites that all want to showcase your deals. Submit your coupons to 10 of these sites per day (not all of them will take online coupons) and if your deal is eye-catching enough, you should start seeing some steady traffic flowing in.
  4. Give your VPCs out to friends and family in exchange for reviews/sales metrics. This is also an awesome hack, which most of our clients use with great success. You can set up a VPC and discount your product down to your total costs (so you’re not taking a loss on each sale, but breaking even). Then give this VPC out to friends and family, and have them buy it through Amazon on their own. Most people will be ecstatic to receive such a deeply discounted product, and you’ll get a ‘Verified Purchase’ review – as well as a boost in your initial sales data!

Important – For #3 to work you really need to offer a standout deal. The penny-pinching you can get away with on Amazon probably won’t be enough to get you featured on the most popular Daily Deals sites.

Again, not everybody can make use of Vendor Powered Coupons or Amazon’s other built-in promotion tools. However, if you have the right type of account, be sure to check them out!

 

Hack #5 – Automated Tools for Amazon Sellers

Finally, no discussion of Amazon hacks would be complete without talking about the most important part of scaling any e-Commerce business…

Automation!

As you continue reading, we’re quickly going to look at three of the most powerful ways you can automate selling on Amazon.

Please note! This is not one of those posts where we’re secretly trying to get you to buy a bunch of stuff. We’ve found free alternatives where possible, and there are no affiliate links anywhere in this guide.

  1. Keyword Research

One of the most common questions we hear from entrepreneurs transitioning from SEO for Google to selling on Amazon is, “How do I find good keywords?”

Well, the short answer is that there is no built-in keyword tool for Amazon.

Sorry.

However, you can manually perform keyword research for Amazon. (1) Identify a popular root keyword in Google’s Keyword Planner, then (2) enter that keyword into Amazon’s search bar followed by a letter to (3) get Search Suggestions for that keyword.

You can see this process in action below:

Amazon Search Auto Complete 1Amazon Search Auto Complete 2 Amazon Search Auto Complete 3

It won’t take long for you to realize that manually finding and recording the Search Suggestions for even one root keyword would quickly turn into a huge task.

What if you had a tool that automated this whole process for you?

Turns out, there’s a 100% free tool that does exactly that – it’s the KTD Amazon Keyword Tool. When you enter a keyword, it automatically queries Amazon’s search box for all the long-tail Search Suggestions for your keyword + each letter of the alphabet.

If you want a premium alternative, we’ve heard good things about MerchantWords (not an affiliate link), but keep in mind that these types of services don’t get their data from Amazon… At least not fully. They typically use a system that pulls data from major search engines, identifies matching queries in Amazon, and then use an algorithm to combine that data and give you estimated traffic numbers. Still may be worth checking out for some.

  1. Product Re-Pricing

Once you win the Buy Box a few times, you’ll start running into a problem… Your competitors using the exact same tactics on you that you’re using on them. They’ll undercut you by a small amount to get placed above you in the Buy Box for your products.

What can you do about it?

Easy – invest in a tool that automatically reprices your products so that you always stay on top of the Buy Box. This is almost a requirement when you have lots of products for sale; there’s just no way to stay on top of pricing for all of them.

You have a few options if you want to invest in a product repricer, but the best one we’ve found is Sellery. It’s a straightforward application that gives you control over when and by how much you reprice your products. Here’s a screenshot of the interface:

Sellery Amazon Repricer User Interface Preview

For more info, here’s what one of their tech. guys had to say about how their system works and what it can do after Amazon updated their API a couple years ago:

This new API lets us provide real-time repricing (basically we can make changes to your prices as your competitors make changes, rather than waiting an hour to see if any changes need to be made), 100% accurate knowledge of Amazon’s offer, featured merchant status of your competitors and we’ll always know the lowest FBA offer, even when the “bucket” system would make it unavailable.

An alternative to Sellery is RepricerExpress. It does pretty much everything Sellery does with a similarly easy-to-use interface. The perks are that it’s a flat monthly rate instead of commission-based, and it claims to be one of the fastest large-volume repricers on the market.

(NOTE – Be careful when using Repricing Tools, and be sure to keep a close eye on all your product prices. Repricing errors are not unheard of, and they can be devastating.)

  1. Listing, Inventory & Shipping Management

Finally, large volume sellers and vendors, especially those who sell their inventory across multiple platforms, will inevitably need a tool to manage inventory and shipping.

If you’re an Amazon-only seller, the best tool we can recommend is InventoryLab. It’s an all-in-one inventory management system. You can create product listings, keep track of shipments and inventory, manage income and expenses, and analyze your business’s growth and performance over time.

If you’re an Amazon seller AND an eBay seller (or a NewEgg seller, or one of the other six supported platforms), we recommend SellBrite. It sacrifices the accounting, financial and analytics tools of InventoryLab in favor of multi-channel inventory and listing management tools.

For example, SellBrite automatically keeps inventory for your Amazon store, eBay store and Etsy store all synced up so that you’re never showing duplicate products. You can also manage multiple stores on the same channel (if you have two Amazon accounts, for example). You can learn more about specific features on their website.

Final Words

Selling on Amazon doesn’t have to be intimidating, even if you’re a new seller. It’s the largest e-Commerce platform in the world, and now you have all the tools you need to make the most of it. But in the end, nothing beats getting your hands dirty and actually putting these Amazon ranking hacks to work!

What are you waiting for? Get out there and make some money!

TL;DR

  • Win the Buy Box by making sure your offer is eligible, accurate, and priced a penny lower than the competition.
  • Get easy sales by piggybacking on the ASINs of successful products.
  • Drive traffic to your product pages using custom URL queries to “trick” Amazon into ranking your products for high-volume search terms.
  • Create Vendor Powered Coupons if you’re competing in a tough niche because they’ll have their own independent Sales Rank.
  • Automation is the ultimate secret to seller growth – identify which tools will help you make the most sales.

If you have any other Amazon ranking hacks, I’d love to hear about them in the comments below! See you there 🙂

We read and reply to every one!
  • Uri

    So the main takeaway is that to win the buy box you need to be priced lower than the competition? Isn’t that a race to the bottom? I thought the idea from previous posts was to compete by selling better: branding products, writing better descriptions, etc

    • Maybe I should have made that point #5 – I do not believe it’s the most important Uri! Advanced tactics like the URL Search Query hack and Vendor Powered Coupons are much more effective for new sellers.

      Furthermore, I would not recommend competing on price alone! However, if you’re playing a pure arbitrage game – you’re going to have to in most cases – at least until you can start differentiating your product and brand.

      Sorry for the confusion…

      • Will

        These have not worked for me. I dont’ know what it is, but I struggle to win the buybox. I’ve lost out on the buybox to sellers with an 82% rating, and I have a 100% rating, and I was priced lower than them.

  • Rob

    Re. The 1 penny undercutting – are you trying to get n00bs to start a race to the bottom? Because this is how you get n00bs to start a race to the bottom.

    • Thanks for bringing up that important point Rob.

      There are many other aspects of being a successful Amazon seller – but when speaking solely about ranking hacks, price cutting is obviously a big deal. You can instantly go from the bottom of the list to the top.

      I’ll be sure to add a disclaimer that this is solely for ranking your Amazon products well!

  • Ina Krautwurst

    Advanced tactics here, thanks for sharing. I’ve been selling on Amazon successfully for 2 years now, and the first couple weeks of a new listing is always the worst. I will try to apply these on our next product launch – thank you for sharing!

    • Sure thing Ina, glad to help! No reason to wait for the next product launch though – many of these methods could help with your current listings as well! Worth a shot 🙂

      • Ina Krautwurst

        That’s a good point 🙂

        I’ll go try now, and email you with the results!

        • Ah, now that’s the spirit Ina! Good luck, I’ll keep an eye out for that email 😉

  • martin

    Hi. Thank you for the post!

    How can you make a nice product description with some html? ?

    • Thanks Martin, glad you liked it! Unfortunately Amazon is really cracking down on using HTML in product descriptions. You can still get away with some basics elements (bold, italics, bullet list) – but Amazon is even starting to crack down there. I would get your description up ASAP – as Amazon has not yet taken down any existing HTML listings. They are just beginning to stop new ones…

  • Amir

    Hi,

    Thanks for your great article. I’m new to Amazon, and I’ve got a question about writing “Product Description”. I know using HTML codes are actually against Amazon TOS, but I need to use bold, italic and underline formats to write a readable description. I tried several tags such as , but Amazon doesn’t apply the changes to my listing.

    Any idea?

    • See my reply to Martin above – he had the same question. Let me know if you have any other questions!

      • Amir

        Then I would say WTF.

        Thanks by the way.

        • Haha no problem – it is definitely a bad situation for Amazon. I personally hope they loosen up on the HTML formatting – but at the very least, they need to level the playing field…

          • Amir

            Will, I have another question for you.

            Does Amazon charges fees for purchases made using promotional codes?

            Imagine, I have a product with the listing price of $40. Amazon normally charges $7 per order. If I give out $40 promotional codes to my buyers, does Amazon still charge me for $7?

            • Sunit

              From my experience you will be charged $1.00 or 15% (whichever is higher) as a commission from Amazon. The FBA fee’s would remain the same.

              Most of my products originally would cost $5-$10 – but i ended up paying $2-$5 when i gave out “heavy discounted promotional codes”

  • Thanks for the info. I did retail arbitrage prior to private labeling on Amazon and I found that it was really effective to price slightly higher than the competition. Even if you are a few cents higher but within 1% of your competition (depending on the category) you will share the buy box and possibly avoid triggering their repricer. This avoids the whole race to the bottom and still gets you sales.

  • EJ

    Great article! Lot’s of easy to implement hacks and details.

  • Emily

    Hi,

    Thanks for another great post! I have one newbie question to ask you…When you are going to put your listing on Amazon do you go to the existing product listing and click the “Have one to sell? Sell On Amazon” button? Or do you do something different? I’m not sure how to go about listing new imported products as I have only ever sold used textbooks which I piggyback onto existing listings in the used section.

  • You have brought up a lot of good suggestions and I commend you on your investigative ability.
    I would like to caution sellers about just piggybacking on listings. We have had many clients over the years that have done this just to get into a bit of trouble. Yes it is nice to be able to find a listing that already has a ranking that is higher than others and just add yourself to that listing, but you have to make sure the listing is complete and has the correct information. Just last week we have had several clients that came to us asking for help in removing negative feedback from buyers complaining that they were not getting what they thought they should receive based on the listing. And they were right, the image showed one thing, and there was no information in the listing (title, bullet points or description) that stated otherwise. Therefore there was no recourse that could be taken on the part of the seller, and you know that Amazon’s primary focus is on making the buyer happy. Your feedback rating gets too bad, Amazon will take action.

    You had also discussed generic product listings for items that were not a name brand product. Once again this is more tricky than you make it sound. There are many Sellers out there that are working very hard to create their own brand; they have designers, work with manufacturers to make products for them and have spent the time and money to get their brand trademarked. They are not Nike or Black & Decker or Otterbox, but they are brands that are recognized by Amazon through the Brand Registry. Not that many people are familiar with the smaller brands and just seem to think it is fine to attach their generic product to these listings. These are companies that have put a lot of effort into developing a following on Amazon and other marketplaces, just for someone who got a deal on a generic product that looks similar to add themselves to the listing. This not only takes sales away from the Seller who is developing the brand, it has also hurt the brand itself. Comments and reviews from buyers that dislike the product or find the quality inferior negatively impact these brands, but the buyer didn’t get the brand item that they thought they were buying. Please have your readers make sure the listing is generic and not just a small brand. There are to many Sellers that are mistakenly adding products to listings that are actually brands (even though working with the trademark & copyright infringement group to have these generic products removed from our clients listings keeps us busy) that should be creating their own listings for those generic products and working to affect the ranking instead of taking advantage of the work another Seller has already done.

  • Dave

    Vendor Powered Coupons (VPC) are only for Amazon to use…
    ex… Only for Amazon to use with products they buy directly from the vendors/suppliers…. As a product seller you do NOT have the option to use this strategy regardless of whether you ship personally or whether you use FBA.

    I’ve spoken with several people there…

    It could be used to grab & promote as an affiliate I guess, but that is chump change IMO compared to Private Labeling your own product.

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  • This is really great info, unfortunately it doesn’t seem to pally to books. Any advice to help place your books on the top of the list (besides keywords)?
    Thanks!

  • Antti

    Hi Will! Thank you for a great post. I really appreciate that you give out all this information for free.

    About the URL search query hack: Can you recommend how to drive traffic to that link? I don’t own any website that I could use and I assume Adwords is out of the question. Are the 2nd tier ppc networks the way to go?

  • Libratiger

    Hi, need more help on how do I create a vendor powered coupon and promote it? I am a pro seller and am only using money off promotion which only lists on my listing page.

  • Great article. I have a question about the suggestion you make at the end of Hack 3, where you say you could do this yourself, but it basicly would be very expensive. Are you suggesting you do this for your own Private Label products, to drive your rankings up, or for your own listing for a branded product, so that your particular listing for the branded product ranks high?In either case, you would still have the product, so you could relabel it and send it back into Amazon FBA, so the cost of doing it would be the seller fee and the other amazon fees, right? Am I thinking about this correctly?

    • rich

      While its good to rank higher for the keyword you would be better to offer a coupon or discount with the aim of also getting a good review. It may cost you a bit more but alot less work and can give them a jazzy URL for keywork and get the reviews.. I’ve heard feedback genius is meant to be good to streamline that area..any reviews??

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  • Great article but it applies to sellers who have their own product (or they have rights to edit the product listing). What about the smaller sellers who rely on arbitrage (buying products online/locally ‘low’ to sell high)?

  • Andrey

    Hey Guys,

    Wonderful blog post – I love your website. I must say I am one of your fans.

    Of course, I have a question about this post :
    Is there a way to find which keywords people are searching for on Amazon (like you can do in Google)? Or what are the keywords for a particular product? (e.g. hot pot instead of boiling pot). Do you just put those words in the title, description and that would take care of it?

    Thanks 🙂

  • Thanks for the great article. It has great information and it was communicated well. I’m new to selling on Amazon. I’ll let you know how it goes. I loved your 5 Levels of Entrepreneurship book.

  • drive

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    interest. If you have any suggestions, please let me know.
    Appreciate it!

    • We have a private forum for clients where all this gets talked about in serious depth. There are a lot of other places online to go to but I can’t point to one exactly.

  • Ok I got a newbie question about the piggybacking.
    Is it better to the highest ranking product or the highest ranking product without inventory or very little inventory?

  • Jerry

    I have purchased several things off of Amazon in the past and I disagree that the fulfillment center is fast. The only thing they are fast about is throwing your 5 items in a box, breaking 4 of them and smashing the 5th item.
    Also I find that the quality of the item is much higher when purchasing from a private seller. Example when I buy through the fulfillment center, I think I am buying a loaf of brand A breads, only to receive my bread and find out it is an old moldy generic brand of garbage.
    To me it seems that Amazon does not care about the buyer or the seller, since they want to push the most expensive item on you so they get the most profit. Example I you search for a banana, then go to the department they are in so you can search from low price to high price to highest price, more than likely you will find a few pages of the most expensive ones like for 4 bucks along with a few toys, electronics and junk in between, but then when you get to page 208, almost the end of the listing, you will find the perfect one for a penny?
    I my opinion Amazon has the worse search engine out there and I think people should be informed about their shady sales tactics, or just shop somewhere else. Like I said, I use to purchase a lot on Amazon but it has been 3 years now and I refuse to ever buy another item from there again.

  • Vanessa

    is there a certain website like a marketplace that i can upload my product and get users’ attention? please help.

  • renee

    hello,
    i am so confused you say “Basically, it involves finding knockoffs of popular products and listing them with the same ASIN as their non-knockoff counterparts”
    Ok lets say i found or i have the item already where in my inventory or listing do i copy and paste there asin to get traffic? please help with this question.

  • I read about URL query to drive sales. When I determine the url code to use, do I put it in the url box over and over to drive the traffic to my product? Thanks. Terry

  • Darren

    I have heard that SuperURLs are now no longer working (Amazon has figured it out and blocked). So, if you’re in a super competitive category and you can’t just ask people to click though the pages manually until they find your product and then buy to help you rank (because you can’t find the ranking position of your product or it’s on a super high page, for example) – what can you do to get ranked by generating sales against your main keyword?

  • Can some one sell on the Amazon Marketplace and at the same time advertise with their ad network.

  • Todd

    Hey Will great post! I am still a little confused with Hack#2 Blackhat Piggybacking. I have a question regarding piggybacking. I found products that have a brand name on them selling on Amazon but it’s not a registered trademark or anything. I also found the exact same product from the same manufacturer but it doesn’t have a brand name on it. It’s just black. My question is can I still piggyback off of the brand name product I saw on Amazon with my exact same product that I found that doesn’t include the name? Thanks for your help

  • Gordon

    Tools for Amazon sellers that You need to try are at: http://www.amz.one
    Just a warm recommendation…You will not be sorry..All best

    • Ohh you mean that site where you blatantly copied another existing product (but will never work near as well). Peasant

      • Right on Travis 🙂

  • Felicia

    I am also a Seller on Amazon, I have found a way that helps me with new product launches. I have did some research and discovered “Review Groups” with bloggers and I have been doing this for over a year now and I have to say my raiting went up. I can control where they look, what they look out, how much they pay and get a sweet review out of the deal. I find reviews, Key words and Seller raitings are #1 factors when it comes to buying from Amazon.

  • Colin

    Hi

    Enjoying reading all of these great tips. However I too have no luck with the buy box. Been selling successfully for 4 years. Excellent metrics in all areas 450+ feedbacks 99% rating, lowest price etc etc. It seems to me that the only criteria for the buy box is being FBA. I send out myself and therefore no buy box.

    Also I don’t get this ASIN piggybacking. Surely that’s a given. You find a successful product and if you have or can source the same item and make money on it then you list it along with other sellers of the item and it is automatically the same ASIN. In fact Amazon doesn’t like it if you try and create a new catalogue entry for an existing product. Why mention ASIN’s therefore ?

  • Lots of great info, thank you.
    Do you have a printable version?

  • We are selling branded watches on Amazon and want to research potential inventory numbers from our Vendor and see what the selling history is on AMazon?

    I cant figure out how to get that information on seller central.

    • Rahul

      I should be able to help you out – drop me a note on rahul(dot)chitale(at)gmail(dot)com

  • pamela

    Hello,
    I am interested in selling Amazon the tipi imported from China. When I import the products, do I need to change the product label with country of Origin?
    How many items will be good to try out on Amazon?
    When you sell it on Amazon, how do you work with their free shipping promotion for like Prime customers when it actually costs for a shipping?

    Please kindly advise.

    thanks

  • Rav

    Hi Will,

    I’m an indie author, and I published several kindle books. I do it for almost 2 years and I couldn’t understand yet how the SEO of the kindle books works. I got amazing (!) verified reviews (from reviewers I send my ebooks to for free) but I don’t see any purchases. I researched the subject for over two years and I got many bad tips from the net (or maybe I used them wrong :/). In addition, I just tried the Merchantwords (free version) and when I got a term in kindle with 2,400 results the first books that appears have a low sales ranking, while a term with less than 100 searches in the kindle section showed in the first page results books that selles well.

    What am I doing wrong????

    Can you give some (usefull) tips for kindle authors?

    P.S. I Apologize for any gramatical mistakes, English is not my native tounge (My books are translated, but I does the marketing completely by myself).

  • Eric

    I think it is %20 for spaces and not &20

  • Hey Guys, This is helpful and the article a few ideas I will test. We just left a paid Amazon forum because of too much black hat techniques. Also, if you rely on Amazon as your primary income (as my wife and I have for the past 9 years) trying these things very softly.

    We sell stationery, our own products, so a lot of the buy box does not relate to us.

    But I’d love to hear if anyone has had our issue: Amazon starting LLC’s in their category and basically killing our business. Yep, they basically saw our margin was their opportunity (As Jeff Bezos said many times) and they took it to hear. We were a $15K/mo seller now less than $500. And we’ve tried talking to others and NO ONE can tell us what the hell has happened. We tried Amazon Ads, Google, Facebook, etc. The only thing that we came up with is Amazon no longer buys Google PPC. That helped us a lot. But after we paid a programmer to find out how much they were spending, insane amounts, $93,102 per month on our category listings alone. Is it true, we got the data but how accurate, never know I guess.

    Look at this point if you are a $10,000 per month seller we would like to hear from you or even potentially hire you for a consultation.

    I do not know how anyone selling a product that everyone else is and competing on price, FBA fees (btw-they’ve tripled in the past year) can make margin and support a family is beyond me. I guess we are doing something wrong.

    We believe someone hijacked our listings and that hurt. But our sales haven’t gone back up. Amazon is NO help. I guess we are both seeing some end to this business and wish we didn’t have to.

    Thanks for any advice.

  • Manuel

    Does it work for Amazon kindle publishing? If yes, how?

  • Scott

    Thumbs up for AMZ.one. Best so far…

  • Question, if I am selling an ebook Ive created which has a landing page for it that I also created, can I place an add for it but direct buyers to my landing page instead of buying thru anazon & use amazon listing for free traffic or place a picture with my website link on it or place adds with my link in the title with keywords or anything like that? Also would you please research reddit hacks for driving traffic. Ive seen listings in the search results for launches that are just some tupe of page theyve created with it titled as the launch site or something but that would be great! My sites ebook reveals a suppressed secret to stopping & preventing opiate withdrawal all naturally so heroin addicts or opioid addicts or opiate users can kick without experiencing opiate withdrawal. If u would like to check it out go to NoMoreOpiateWithdrawal (dot) tk

  • shadowchest

    As an Amazon Seller, it is also important that you know your competitor products’ quantities in stock. I found a new interesting tool which is a Google Chrome Extension called Amzpecty. This incredibly inspects all product offers quantities in just seconds. Just search “Amzpecty” in google chrome’s app store and instantly add it to your Google chrome browser.

  • Sparkos Merriman

    Hello,

    I found your article fantastic! I was wondering if you knew of or had any recommendations for any software/website services that allow you to do basically the same thing as your spread sheet with the addition of matching my product identifiers (SKU, UPC, etc.) with Amazon ASINs and pulling not only the fees but Amazon’s “Commission” on that ASIN/listing?

    Basically what I’m looking for is something where I can retrieve Amazon ASIN numbers and other data in bulk fashion by searching with one of the following identifier types: UPC, EAN, SKU, MPN, ISBN, or Keywords. Gathering FBA fulfillment information including the “Comission”, FBA tier level, order handing cost, pick & pack cost, and weight handling cost.

    I know this may just be a pipe dream but I know there are services out there that allow you to search for an Amazon product based off of the identifier (SKU) and pull all the fees including commission such as Inventory Lab’s “Scout” feature. Unfortunately their service limits the search to a manual one at a time search which is extremely tedious. It would make sense that if they can pull the data, and have access to all the information that someone would have created a service that could do that in a bulk fashion!

    Anyway I would greatly appreciate your input and suggestions!

  • Customer Service Guy

    Hey mate, great article. I was looking for a good Amazon guide, and this article is really helping getting stated with the selling. Anyway, thanks a lot for the time you invested, that probably took you like 5 hourse to write this crazy thing 🙂

  • Shailendra Prasad

    Awesome article. One more info I need my dear friend. Now a days every alternative day one of my amazon listing is getting hijacked and we are suffering to release it. Can you share how exactly they do this Hijack so that we can avoid it.

  • Mary.

    Hi, I would like to ask for example if I am a distributor of a certain type of product in my country that I get from other countries’ manufacturer, can I sell the products that I receive from other manufacturers on Amazon? Will the manufacturer of the products take legal action against me?

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  • David E. Roy, Ph.D.

    My question is about the book sellers who are posting 50-100,000+ reviews a year. Since only a % of buyers will make a review, the actual sales could be 5x or more than the number of reviews. Amazon won’t respond to questions about this, but this strongly suggests that there is someway that sellers are spewing out clouds of reviews, positive in all cases. Further, now that Amazon only lists about 5 reviews per page, and does not make searching and filtering possible, then it is easy to bury a negative review.

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    • Duee

      yes it looks legit, thanks for the share

  • Mahedi

    Hey Mitchell,
    did you gets any proven result for custom URL Queries that you called Hack#3? I just curious is that really count traffic on algorithm?
    Thanks
    Mahedi

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  • Claudio Schmidt

    Hey Will, nice one. Just wondering. First, is there a way to run a report on sales volume against UPC. For example, I don’t know what I am buying and I don’t want to purchase “cat in the bag” from the wholesaler not knowing if item will eventually sell or not. Is there a tool that will help you to see what’s the sales volume per product UPC on Amazon.

    Also, having multiple accounts on Amazon, all with reputation, I know its against the rules bla bla, but in reality, is this an advantage and higher chances to sell?

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  • Ringku Khan

    hi mate i will submit something but dont see

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  • Hello, interesting article.
    Helpful also, But I think for amazon ranking title description is are most impotent, i also get better result on it, i also recommended title 200-250 Characters, is better and image are also important and auto zoom and description are 1000+ word is better.

    Thanks for advice..

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  • Daniel

    Thanks for the info. How important is delivering the product on time? What happens if some of my orders arrive late in the mail during the holiday season?

  • Hi Will, Is there a way to determine (eg. from the Amazon merchant APIs) how many sellers there are for a given sku? There seems to be a way to determine min/max prices, but I can’t figure out where to see the total number of sellers for a given sku.

  • JMe2

    Great tips! I have been noticing that sometimes a used version of an item, priced higher than new versions will “win the buy box.” Is this because Amazon is doing the fulfillment – although, none of these items are Prime eligible. or what’s happening there?

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    Lots of ways for amazon Seo. Now a days, Not only money can not Grow your business. you have to apply various tricks in your business. So on of them is keyword ranking. If you did this, then you will get lots of traffic and lots of traffic means huge sales. customer buy a product within 2nd page max. they dont have enough time search 10 pages. so keyword ranking is on of the tricky solution.

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  • Brody Miles

    These sellers will attack your account and use these friends and family
    to ruin you, they will keep buying your items, leaving negative
    feedback, report to Amazon that you are selling Fake items, broken
    items, ect – until Amazon shuts you down.

    Arrow Media – Francisco Vera, Jeffrey Winkler, Amy Quarles, Matthew J Aden, Frankie Olguin,
    Sosa Games – Daniel & Amber Foote, Janine Lawton,and basically any order you get from the 46016 zip.
    Games Ink- Joey Pedone, Aaron Ledet, Peter Hess,David Hepple, Corey Baker JR,BrettFisher Greg T.Dougherty

    Mr Nice Deals- Chelsea,
    Angry Badger-Ash Alai?
    C & G Global LLC – Garrett Pyatt,Jimmy Fugato,
    Gamer Girlz Online – Lindsy Clark and Idaho, Wyoming are states she uses for test buys to ruin you
    Tonys Extensive Game Exchange- T. Vasquez, Antonio Pedone, Kathryn J Ralston, Christian Reyes
    CMA Games – Ann Cantando, Colton, MS Denise Whitney, Brittany Kalosza
    Pawn Depo-Jacqueline Tion
    Pacific Cions & Games- Kevin Rodgers, Christian Reyes?, Jeremy Levoye
    Way Too Many-Ash Alai
    Games Quere – Prodigy Networks – Kathryn J Ralston, Christian Reyes
    Video Game Gallery –
    Beware of “Test Buy” orders coming from these people. Also Google them – they are on Bad Buyer Lists and Bad Sellers List.
    They ruined me. So, I wanted to give other sellers heads up.

  • Amazon has not been posting all the reviews people have written, even though we know the reviews were very good, met all the criteria,etc. Amazon sends them a confirmation that their review will be posted, posts it for a day or two and then it disappears. We’ve had that happen about 10 times and we can’t build our reviews. Any thoughts? Amazon has no answer for us as to why this happens.

    • Nick Manning

      Maybe they are being flagged as fake?

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  • Nick Manning

    You dont need this extension. Obviously it only works on Chrome and people use other browsers. Just add the item to your cart. Click “Cart”, then +10. Input 999. It will show you the amount that is in stock if it’s under 1000 units.

    • Colleen Graves

      Any advice if they keep intentionally adding a hundred a day to throw me off? I did not know that they could do this. Now the only choice that I can think of is to check hourly. Thanks!

  • John

    Nice work

  • Amazon ranking i think maintaining many thing On amazon business, Before this include topic are really very impotent for every seller, The listing very impotent for every listing, The perfect listing optimization can rank well easily. The description is very important Part sellsshine Include there blog, I also believe This From my 6 years amazon selling experience . What you think?

  • Graham

    Hi there
    I have a question with regards to selling on amazon and cannot seem to find the answer anywhere!
    My question is –
    Can I sell two separate products from two different suppliers under one listing with amazon FBA? (just for this purpose I will use a coffee mug and a spoon for example).
    More to the point can I have two separate products sent to amazon FBA separately and list them under one listing? And when someone purchases the listing, amazon FBA with send both products in the same box to the customer?
    Would this be correct or am I completely wrong?

    I understand I will have to list the item under ‘bundle’ possibly. Basically I need to know if I can send two separate products to amazon FBA and they will send them both out to the customer as I would like to list them under one listing as a bundle but the products wont arrive at amazon FBA together as they are not from the same supplier.
    Would really appreciate any comments or advice you have on this.
    Thank you very much.

  • Fatimah

    Hi! Did you find any solution for this?

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