What are the best Amazon keyword research tools?

I created a massive list of the 19 best Amazon keyword tools for 2019.

The best part?

I will share the in’s and out’s for each of these tools so that you can get the most out of them.

If you’re interested in Amazon keyword research, want to find a profitable niche and grow (or start) your Amazon FBA, this list will be invaluable.

Let’s get started.

Tool #1: Amazon Keyword Tool

Amazon Keyword Tool Home Page

Here is the first tool I have for you.

Amazon Keyword Tool finds relevant keywords using Amazon autocomplete.

All you have to do is type a keyword and press enter:

Amazon Keyword Tool Search Engine

Amazon Keyword Tool will then generate a list of relevant keywords, as shown below:

Amazon Keyword Tool Search Results

The tool has four main metrics:

Amazon Keyword Tool Metrics

Let’s take a look at what each of these metrics mean:

  1. Search Volume—The monthly search volume for any given keyword
  2. Trend—How that keyword is trending in Amazon search
  3. CPC—The maximum bidding advertisers pay in Google for the keyword
  4. Competition—The number of advertisers bidding on the keyword in Google

To take full advantage of the tool, you’ll need to sign up for Keyword Tool Pro.

Overall, it’s a nifty tool with many interesting features that can be used to find profitable niches and discover successful products.

Best Feature: Competition

Cost: Pricing starts at $69/ month

Website: Amazon Keyword Tool

Tool #2: Keywords Everywhere

Keywords Everywhere Home Page

Keywords Everywhere is a free Chrome Extension.

It allows you to see the search volume for any keyword while searching on Amazon.

For example, let’s say we insert the term “dress” on Amazon:

Keywords Everywhere on Amazon

As you can see, Keywords Everywhere adds a number next to every result that Amazon auto-suggests.

This number is the monthly search volume for that particular keyword.

Keep in mind that these are just estimations.

This means that the results are not always 100% accurate.

However, they are enough to get you started.

An amazing feature is the Keyword Density Analysis.

How does it work?

While you are on a product page that interests you, click on Analyze Page:

Analyze Page With Keywords Everywhere

What you get is a list of keywords that exist on that page, along with their keyword density and some other useful metrics as shown below:

Page Analysis Results With Keywords Everywhere

Cool, right?

Make sure to give it a try!

Best Feature: Keyword Density Analysis

Cost: Free

Website: Keywords Everywhere

Tool #3: Amazon Autocomplete

Amazon Home Page

Amazon Autocomplete is the third keyword research tool I have for you.

How does it work?

Similar to Google, Amazon has a search engine which displays relevant search results while you are typing a certain keyword.

For example, here is what happens if you type the word “iphone:”

Amazon Autocomplete

This is an easy way to get keyword ideas.

One of the pros is that this feature is totally free. On the downside, you don’t get any metrics like monthly search volume or competition.

Best Feature: N/A

Cost: Free

Website: Amazon

Tool #4: Keyword Tool Dominator

Keyword Tool Dominator Home Page

Keyword Tool Dominator is a powerful Amazon keyword tool.

It helps you “discover long-tail keywords your target audience is searching for.”

All you need to do is insert a keyword that interests you, along with an * before or after that keyword:

Keyword Tool Dominator Search

In the above example, our keyword is “robert cialdini” and the results we got look like this:

Keyword Tool Dominator Search Results

You can then use some of these long-tail keywords in your Titles or body copy, making your product pages more visible.

Best Feature: Download keyword list

Cost: $39.89 (one-time purchase)

Website: Keyword Tool Dominator

Tool #5: Google Keyword Planner

Google Keyword Planner Home Page

Google Keyword Planner is a free keyword research tool by Google.

What makes it so special?

The data it provides come directly from Google. Plus, it’s very easy to use.

All you need to do is insert a term (or terms) that interest you and hit “Get Started:”

Google Keyword Planner Keyword Ideas

What you get is a list of relevant keywords based on the data Google has:

Google Keyword Planner Results Based on a Keyword

You can use Google Keyword Planner in two ways:

  1. Discover relevant keywords for your product pages
  2. Discover keywords you can bid on if you are running Google Ads to buy traffic

Make sure to add this one to your marketing stack.

Best Feature: Cost-per-click

Cost: Free (with a Google advertising account)

Website: Google Keyword Planner

Tool #6: Ubersuggest

Ubersuggest Home Page

Ubersuggest is an amazing keyword research tool.

The best part?

It’s totally free and easy to use.

All you need to do is insert any important keyword and you get a list of highly relevant keywords you can use in your copy.

For example, here’s what you get for the phrase “Canon EOS 5D Mark IV:”

Canon EOS 5D Mark IV Keyword Ideas on Ubersuggest

You can also filter keyword ideas by:

  • Search volume
  • Paid difficulty
  • Cost per click
  • SEO difficulty
  • Include/ Exclude certain words
Canon EOS 5D Mark IV Export Keyword Ideas

You can even export the results to a CSV.

Make sure to give it a try!

Best Feature: Trend

Cost: Free

Website: Ubersuggest

Tool #7: Viral Launch

Viral Launch Home Page

This is the next tool I have for you.

Viral Launch offers a suite of Amazon tools.

One of them is Keyword Research:

Viral Launch Keyword Research 1

After signing up for the product, you can use Viral Launch’s Keyword Research to discover relevant keywords.

All you need to do is type a keyword and press “Search:”

Viral Launch Keyword Research

You will get a list of keywords, along with useful metrics that will help you prioritize them:

Viral Launch Keyword Research Results

You can even export the results to a CSV file or copy them to your clipboard.

The Keyword Research tool by Viral Launch is a tool you need to have in your toolbox.

Be sure to check it out.

Best Feature: Relevancy Score

Cost: Pricing starts at $71 per month

Website: Viral Launch

Tool #8: Helium 10

Helium 10 Home Page

Helium 10 offers “insanely powerful software tools for Amazon sellers.”

Magnet 2 is their keyword research tool that is—without a doubt—one of the most powerful Amazon keyword tools right now.

All you need to do is insert a keyword that interests you:

MAGNET Keyword Research

You’ll get some high-level data on that particular keyword:

MAGNET Keyword Research Results

You’ll also get a list of keywords you can filter and use in your Amazon product page copy:

MAGNET Keywords

My favorite feature is the “Word Frequency,” which is similar to a keyword density analysis.

If you’re serious about making money on Amazon, I highly recommend you take a look at this tool.

Best Feature: Word Frequency

Cost: Free (for up to 20 keywords)

Website: Helium 10

Tool #9: Ahrefs

Ahrefs Home Page

Ahrefs is one of the best tools for keyword research and backlinking.

How can you use it to discover the best Amazon keywords?

Ahrefs has a powerful keyword research tool called Keywords Explorer.

It’s super easy to use.

All you need to do is insert the keywords that are important to you, choose “Amazon” and hit enter:

Ahrefs Keywords Explorer

Plain and simple.

Of course, this is just one of Ahrefs’ amazing features.

Site Explorer is another very useful tool, especially when it comes to Amazon FBA.

Feel free to play around and experiment, and I’m sure you’ll find more interesting features that can help you with your Amazon business.

Best Feature: Site Explorer

Cost: Pricing starts at $99 per month (monthly billing)

Website: Ahrefs

Tool #10: Sonar

Sonar Amazon Keyword Tool Home Page

Sonar is a simple tool for Amazon keyword research.

To find relevant keywords for your Amazon product listing, you just need to perform a search using words and phrases that are important to you:

Keyword Research With Sonar Tool

You can use these keywords to optimize your product listing.

The good thing about Sonar is that the data it provides come directly from Amazon.

This means that the tool doesn’t use any third-party data (i.e., from Google search) like other tools do.

Feel free to give it a try!

Best Feature: N/A

Cost: Free

Website: Sonar

Tool #11: Scope by SellerLabs

Scope by SellerLabs

Scope by SellerLabs helps you “discover profitable keywords and products.”

A major pro is that this tool’s insights can be really useful for your Amazon FBA.

On the other hand, there’s no free trial option before signing up for one of the paid plans.

I would suggest using this particular tool only if you have a profitable business on Amazon already.

Best Feature: N/A

Cost: Pricing starts at $390 per year (Essential)

Website: Scope by SellerLabs

Tool #12: Seller App

Seller App Home Page

This tool helps you identify keywords for your Amazon SEO and PPC campaigns.

With a database of over 100 million keywords and more than 1,000 daily keyword searches, SellerApp will help you boost your performance on Amazon.

By discovering keywords with low competition and high opportunity, you will be able to increase the visits on your product listings as well as your overall revenue.

Starting at $49.99 a month, this is a value-for-money keyword research tool.

You can give it a try for 7 days and if satisfied, subscribe to one of the paid plans.

Best Feature: N/A

Cost: Pricing starts at $49.99 per month

Website: Seller App

Tool #13: MerchantWords

MerchantsWords Home Page

According to its website, MerchantWords is:

“The world’s largest database of real Amazon shopper search data, directly from the search bar.”

This means that MerchantWords is using Amazon autocomplete to retrieve its data.

There are two paid plans, both of them affordable for professional Amazon sellers.

The tool itself is easy to use and has a seamless interface.

All you need to do after subscribing to one of the paid plans is type the term you want to discover relevant keywords for and hit enter:

MerchantWords Amazon Keyword Research

One of my favorite features is “Seasonality,” which basically tells you how often (or when) a keyword appears in Amazon search results.

Be sure to check this one out!

Best Feature: Seasonality

Cost: Pricing starts at $60 per month (Global Plan)

Website: MerchantWords

Tool #14: Scientific Seller

Scientific Seller Home Page

Keyword research must be quick and effective, right?

Not according to Scientific Seller which claims to be:

“The World’s Slowest Keyword Tool”

So how does Scientific Seller’s keyword research tool work?

On the home page, you just need to type the keywords that you want to discover keyword opportunities for and press “Start my Keyword Research:”

Amazon Keyword Research With Scientific Seller

After a while, you’ll get a nice list of Amazon buyer keywords:

Amazon Buyer Keywords From Scientific Seller

You can sort the list, and reset and start over as and when you like.

It’s a great tool for beginners and can help anyone level up their keyword research game.

Best Feature: Stuff Words

Cost: Free

Website: Scientific Seller Keyword Tool

Tool #15: WordTree

WordTree Home Page

WordTree is a tool that will help you grow your Amazon search traffic.

After all, that’s why you perform keyword research, right?

WordTree offers a free tool that allows you to see what keywords your product listing is and isn’t indexing for.

All you need to do is download the Chrome Extension, then insert your product’s ASIN and the keywords you’re interested in:

Amazon Keyword Indexing Checker

As you can imagine, you can do the same for your competitors.

Cool, right?

WordTree has a different pricing model compared to other keyword research tools.

It charges you per report, which means you can use it once every other month to discover relevant and profitable keywords.

Best Feature:

Cost: $20 per report

Website: WordTree

Tool #16: KeywordInspector

KeywordInspector Home Page

KeywordInspector claims to have the biggest database of Amazon keywords.

It offers a variety of tools you can use to optimize your product listing and grow your search traffic on Amazon.

Some of these include:

  • Trending Keyword Search
  • FREE Suggestions Tool
  • FREE Search Terms Tool

The price—for what you get—is fair.

I highly recommend checking this one out.

Best Feature: Keyword Trends

Cost: Pricing starts at $39.95 per month

Website: Keyword Inspector

Tool #17: Kparser

Kparser Home Page

Kparser is an Amazon keyword tool.

Similar to other keyword research tools, it returns results based one or more keywords:

Kparser Search Query

The results you get look like this:

Kparser Keyword Ideas

A cool feature is “Categories,” which essentially divides keywords into different categories so that you don’t have to:

Kparser Categories

Bonus Tip: Use body terms and not long-tail keywords to get the best possible results. For example, search for “lamps” instead of “lamps for living room.”

Best Feature: All Keywords

Cost: Pricing starts at $4.99 per month

Website: Kparser

Tool #18: AMAZvol

AMAZvol Home Page

Once again, all you have to do is type the keyword you’re interested in to gain a handful of keyword ideas for your Amazon product listing.

AMAZvol Keyword Research

This is a great tool overall, although you need to sign up for one of the paid plans to use the product.

Nonetheless, I recommend checking it out.

Best Feature: N/A

Cost: Pricing starts at $19.90 per month

Website: AMAZvol

Tool #19: JungleScout

JungleScout Home Page

JungleScout is a suite of products for Amazon sellers.

It’s products can help you:

  • Discover profitable products
  • Monitor your competitors
  • Get keyword research volume, AND
  • More

Starting at only $25 per month, JungleScout will definitely add value to your Amazon business.

The quality of its data, along with the seamless interface, makes it a must-have for Amazon keyword research.

Best Feature:

Cost: Pricing starts at $25 per month (web app plans)

Website: JungleScout

Before You Go!

So there you have it.

You now know what the 19 best Amazon keyword tools are and why.

Amazon has proven to be one of the best marketplaces to sell products online and these tools will maximize your returns on Amazon.

Now I turn it over to you.

Which of these tools have you used already and what were the results?

Let me know by leaving a comment below!

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Avatar for Will Mitchell
Will Mitchell

Will Mitchell is a serial entrepreneur and Founder of StartupBros. You can learn more about him at the Startupbros about page. If you have any questions or comments for him, just send an email or leave a comment!

2 comments add your comment

  1. Will Mitchell, your doing a wonderful work here,how do i get started? please guide.

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