Shipping to Amazon FBA can become confusing. Even seasoned FBA sellers stumble over the options and regulations. This can be especially true for sellers shipping from China, because they have the added layer of navigating overseas shipments, customs and tariffs.

We’re going to show you how to create a shipping plan and lay out every option available. We want to give you the advantages and disadvantages of each.

Shipping to Amazon FBA requires 3 things:

  • An Amazon Seller Central Account
  • Your products packaged ready for shipment (We go over this below)
  • Your listing set up and set up to be fulfilled by Amazon (Covered Amazon Listings here)

Here's What We're Covering:

(Quickest Shipping Method) Air Express: Manufacturer to Amazon FBA

Shipping costs from the manufacturer to Amazon FBA vary based on 3 factors:

  • FBA fees
  • Supplier and freight forwarder relationship
  • Size and Weight of your product

However, this method cuts out all the middlemen and is very fast but the cost of air shipment is significantly more expensive than sea shipment.

To lower costs it’s necessary to pay Amazon to ship all items to a single location. (which is an additional $0.30 per unit…quite a hit to the margins).

You can add a little control by including inspection on the China side (for an added cost of course). But there is still no one making sure the boxes weren’t damaged in transit. However, You won’t be required to do any labeling or inspecting yourself, which saves you time. And time is money.


How to Properly Set Up Air to FBA Shipments

Shipping “air express” directly to FBA is a simpler way to handle your FBA shipping.

First, you should choose to set up “inventory placement”. Sending two or three boxes separately to different facilities will likely be more expensive than just paying $0.30 a unit.

Go to “Settings” at the top right of Seller Central. Then click “Fulfillment by Amazon” and then go to “Inbound Settings.”

“Distributed Inventory” is the default setting, but if you edit you can change to “Inventory Placement” which will make Amazon accept all the products to only one facility.

Next, you’ll need to create the shipment in Amazon.

Quickly Prep & Ship Products to Amazon FBA

Now you need to select how your products are getting to Amazon.

Small parcel delivery and if you’re sending the products from your house you would be using your own shipping services. It can be FedEx, DHL, UPS or even the US post office, whatever you like.

If a third party is sending your shipments ask them who they’re using to send your products in and they will give you all of that information.


Note :

You cannot choose Amazon partnered carrier, because that UPS account is only for the United States (or local country). If your address of origin is outside of the country, this is not an option for you.

Use your factory’s shipping account. Most factories in China have a DHL account. 

Because of how much they ship, they can often offer you a pretty good deal. Also, I would get your own quote as well, to make sure your factory is actually giving you a discount.


Make sure all of shipping information is correct and ask your third party freight forwarder how much 1 box weights and what the dimensions are.

Otherwise, you can weigh the box in your house by stepping on a scale.


Print your box shipping labels.


In my example, the supplier factory address is my ship from address which is why the return address is Chinese. If you’re shipping from your house then it would be your home address.

Here are the FBA Prep Requirements to get your products accepted into FBA warehouses.

You need to send the file of these labels to whoever is going to be doing the shipping for you if it’s not yourself.

Once you send your products into Amazon you will get a tracking number from your shipping company. If you sent 10 boxes then you should get 10 tracking numbers. Place the tracking numbers in your Amazon seller dashboard.

(Safest Shipping Method) Air Shipping: Manufacturer to Home


A popular way many Amazon FBA sellers start out importing their products.

You get the advantage of faster air shipping. And, add a layer of protection by giving you the opportunity to personally inspect the boxes/products.

Cost is, of course, higher due to air shipping. And you may still want an inspection on the overseas side of things.

Quality control is what this strategy is all about. You are personally seeing to it that everything is done properly so that your shipment is not rejected by FBA.

You have to store the products at your location, inspect them yourself and then label them and arrange pickup/dropoff.

(Most Expensive Shipping Method) Air Shipping: Manufacturer to Prep Center


You might be wondering:
What’s the safest way to get products from overseas while making sure everything is packaged and labeled to perfect FBA standards?

The solution: Air shipping to a Prep Center.

This is a fast shipping method and prep centers, depending on their workload, can make short work of your prep requirements.

The major downside to using a prep center is the cost.

For some reason, FBA inspection centers are notoriously expensive for two reasons:

  1. Labor rates being rather high in the US.
  2. Due to the popularity of Amazon FBA, many inspection centers price according to the market.

We only recommend FBA Inspection as our inspection company.

Check Out Our Inspection Center

An FBA inspection center is specifically geared toward prepping your products for Amazon’s fulfillment warehouses. It’s their business to ensure nothing goes wrong and your shipment is accepted.

You pay for your time and peace of mind.

(*I still don’t recommend using a prep center, and I’ll explain a better way later).

(Cheapest Shipping Method) Sea Shipping: Manufacturer to Amazon FBA


Sea shipping:  Shipping from China to Amazon FBA via sea is the slowest method.

Slow as it may be, sea shipping is also the most affordable way to ship inventory.

Best Incoterm to Use? (LCL, FCL)

LCL (less than container load) sea shipments can be a few hundred bucks, reducing costs to no more than a dollar or two per item (sometimes even just a few cents).

There is the added cost of using a freight forwarder though, as they are necessary for helping obtain a customs broker and for consolidating LCL shipments or breaking apart shipments for distributed inventory.

Be Safe on Alibaba: Easily Avoid Scams, Middle-Men, and Fraud

As with air shipments, sea shipments sent directly to FBA reduce your level of quality control. Therefore, reduces safety in ensuring your products are accepted by the warehouse.

Benefits of sea shipping: 

  • Improves on the fact air shipments can cost anywhere from $5 to $11 per kilogram (or more).
  • Only Adds a few dollars PER UNIT to your cost of products.
  • Cuts out middlemen.
  • Low price of factory-side inspections.

No physical effort will be required on your part. The products are sent directly from factory to FBA warehouse. Both of which will likely be very far away from you.

How to Set Up Sea to Amazon FBA Shipment

With sea shipments, make no mistake, there are still “middlemen”.

But by setting up a system that limits time and confusion, you won’t experience unnecessary lag.  Sea freight shipment from the manufacturer to Amazon FBA is different depending if your shipment is LCL or FCL.

LCL Shipments:

Option 1: Have the products palletized overseas

First off, you must understand that you will not be using Amazon partnered carriers if you’re shipping from China to FBA.

That means the responsibility for scheduling drop off is on your end.

Amazon FBA allows floor loaded shipments, but only from a container. This means, the products have to be on pallets unless a whole container shows up properly filled.

If the staging warehouse doesn’t do the palletizing, then ask your factory to do it.



Question:  What does it mean to have a floor load shipment?

Answer:  It's when the boxes in a full container stacked the right way to allow warehouse employees to be able to go into the container on foot, lift the boxes and carry them out

Option 2: Use a “direct to FBA” forwarder that offers consolidation.

You’ll need a forwarder to help you handle logistics and customs clearance anyway, but what one of these China to FBA forwarders can do is offer “consolidation.”

What this means is, because they work with mainly FBA sellers, they are able to ensure the LCL shipments of many sellers are sharing the same containers.

Even with products from different merchants the whole container is full when it ships to FBA warehouses.

FCL Shipments:

You own the entire container, pack it properly. Then set up a direct to FBA shipment where it’s floor loaded.

Your freight forwarder will just ensure shipment of your products from your factory to the US (or wherever you sell), set up customs clearance once at the port, and then commission a trucking company or rail company to ship the products to the designated Amazon FBA warehouse.

When setting things up this way, you’ll create your shipment choosing “Less than truckload (LTL)” and then “Other carrier.”


If you click the hyperlink for “Which method should I choose?” you’ll see the exact information you’ll need to provide to your forwarder.

There is a downloadable FBA Booking Form they’ll need to set up the appointment for drop off. There is also a link to Transportation Central, where your forwarder will need to set up an account. (if they don’t have one already)

This is necessary for submitting the booking form. And finally, there is a download link for the User Manual for Carriers. This has the instructions on how to use the transportation portal to set up a shipment.

Your factory will also need to be sure to load the container properly so that the FBA center accepts a floor-loaded container from you. The full list of requirements is located in help documents, but here are the main points:

  • Stack boxes into columns.
  • Maintain at least 3 inches between column stacks and container walls.
  • Stack boxes no higher than 72 inches, unless they conform to the slip sheet or clamp truck instructions.
  • Make sure that the overall height of the column stack allows 3 inches of clearance from the top of the stack to the roof of the container.
  • All shipments should be properly secured using the load cars or straps.
  • Products exceeding 48 inches in length must be loaded along the length of the container or trailer.

How to Save Money: Cut Out the Middlemen – Teach Your Supplier to Apply FNSKU Labels

Notice that one of the steps on the seller checklist was to download the FNSKU labels?

Have your supplier apply the labels FOR YOU. Amazon charges you an additional $0.20 per unit, slowly chipping away at your margins. Typically your supplier will do this for free,

but sometimes they’ll charge a nominal fee. (a couple cents per unit extra).

Amazon prefers a sticker
, but printing it on the box is okay so long as the background is white. That means, you should NOT be paying an inspection center to apply your labels.

Shipping from China to FBA Direct

  • They place labels on the boxes
  • They’ll shrink-wrap and label the pallets
  • Anything else a prep center would typically do

Setting things up this way, shipments go straight to FBA, or are ready for Amazon partnered carrier as soon as it hits a warehouse distribution center or staging warehouse.

Let’s look at one of my favorite shipping methods…

5 Dirty Hacks for Amazon Sellers to Dominate the Marketplace (Updated 2018)

(Most Efficient Shipping Method) Sea shipping: Manufacture to Distribution Warehouse


This is a personal hack of mine:

Enter the Distribution center….

Unlike FBA inspection centers, distribution centers don’t squeeze every dime from unwitting yet hopeful Amazon sellers.

They make their money warehousing and distributing products, often times for very large companies.


Any labor will still be pricey.  So use these staging warehouses to have Amazon partnered carriers come and pick up the products.

Pro Tip: No need to pay Amazon that extra fee to have everything delivered to a single FBA center.

Distribution centers handle:

  • Freight forwarding
  • Duty and Customs
  • Palletize inventory when shipping less than a container load

You reduce your shipment travel time when your distribution center is located closer to your factory.

Benefits of Choosing the Right Distribution Center

For example, if you sell on Amazon in the US and are shipping from China, having a distribution center in California keeps your products on the water for about 16 days, as opposed to 30 to 45 days going to the East Coast.

  • Shipping by sea is affordable extra costs of freight forwarders is often made up for in speed of delivery and quality control.
  • Distribution centers help with quality control.
  • You can ask them to open a box and send you a picture to ensure things look good inside the cartons.
  • The center will be either palletizing or shipping/floor loading your products at FBA
  • Damaged cartons will be rejected by FBA and held at the distribution center to be returned.
  • Distribution centers handle your sea shipment and make the process entirely hands off.
  • You get peace of mind knowing things are being labeled, handled and organized properly.

Pro Tip: The biggest appeal to sending products directly from the manufacturer to Amazon FBA is to cut out the added cost of prep centers.

Here’s the thing:

After you understand the process, shift the labor over to your factory for a fraction of the cost.

Use a staging area like a distribution center warehouse (for sea shipments).

Or have the products directly sent from the manufacturer to Amazon FBA (for air shipments) by letting your factory overtake the labor involved.

How to Set Up Sea to Distribution Center Shipment

Use sea shipping for large orders not possible via air.

Over the ocean, you’ll be shipping either LCL (Less Than Container Load) or FCL (Full Container Load) in containers that are either 20ft, 40ft or 40ft HQ.

Advantages of shipping to a distribution center:

  • You have the ability to create a shipment using Amazon’s Partnered Carriers.
  • They discount the service.
  • You can use distributed inventory, since it will be Amazon’s carriers who pick up the products.
  • Organize your product variations the way you want and have them palletized separately.
  • A final set of eyes on your products to ensure shipping damage didn’t occur before everything is sent to FBA.

Pallet Requirements:

You must decide whether you wish to have your products palletized by your factory or by the distribution center. There are pros and cons to both methods.


  • Having your products palletized by your factory will save on labor.


  • It decreases the total capacity of your container (pallets take up room)
  • The pallet itself could be a concern. Amazon FBA clearly states pallets MUST be wooden.
  • You will be required to take extra steps to ensure your factory has vetted one.
  • If wooden pallets aren’t properly treated and fumigated, they could arrive in your FBA country either broken or infested.

Working with the distribution center to palletize your products will cost you more, but the pallets will meet all standards and regulations.

Whoever you decide to have palletize, they will also need to stack, shrink wrap and label the pallets according to Amazon’s guidelines. If the facility has no experience sending pallets to Amazon, you will need to supply them with the “FBA – Shipping Inventory to Amazon” handbook.

A couple of quick notes about pallets, however, are:

  • Must be standard 40” x 48” wooden.
  • Cannot exceed 1500lbs
  • Cannot exceed 72” in height (unless it’s a single oversized unit).
  • Must be shrink-wrapped.
  • Labels go on each of the 4 sides

First, have the products palatalized, then when you know the number of pallets you have, their dimensions and weights, you can create your shipment and provide your preppers with the pallet labels.

If you work with a distribution center, you’ll want to choose one that also offers freight forwarding and customs clearance, as your products will have to clear customs upon entry to your FBA country.

When you create your shipment, you will have to choose a pickup date for Amazon’s partnered carrier.

A couple of days before the pickup, a Bill of Lading generates in Seller Central that you need to provide to the distribution center.



If you create the shipment before delivery (which will be the case if you have your products palletized overseas) you’ll need to account for customs clearance when choosing a pickup date. This take as little as 48 hours, to as much as a couple of weeks.

If you choose to work with a distribution center on a coast directly across from your manufacturer, you can cut down shipping time, limiting the trip to a single ocean of travel.

If the warehouse is near a major port, the process takes even less time. This is why I personally work with a distribution center located in Los Angeles.

My factories are typically in China and both LCL and FCL shipments mostly go to either L.A. or Long Beach.

Important Checklists: The Seller and The Supplier

Organize yourself and Don’t forget anything important when you’re shipping your inventory from the manufacturer to Amazon FBA.

This also helps you keep your factory on track and held accountable.

To this end I’ve prepared two checklists; one for you the seller and one for your manufacturer.

Seller Checklist:

  • Get incoterm, unit price and MOQ from supplier (example EXW, FOB, DDP, etc)
  • What is the size of your order (number of units, number of components, etc)?
  • Get unit dimensions and weight, carton dimensions and weight and number of cartons from supplier (remember boxes cannot exceed 25in on any side
    unless it contains a single oversized unit. Boxes also must not exceed 50lbs unless it is a single, oversized unit).

How will you ship (air or sea)?

  • Divide shipping quote by number of units to determine shipping price per unit.
  • Will you use “inventory placement” or not (this will affect your unit price if you do use it)?/li>
  • Create your listings (doesn’t have to be fully optimized, just get the process started) so you can download your FNSKU to provide your supplier. To print just go to Inventory > Manage FBA Inventory, click the SKU and Print Item Labels.

Supplier Checklist:

  • The size of the Carton must not exceed 63.5cm on any one side.
  • Weight of the cartons must not exceed 22.6kg.
  • The cartons cannot have more than 150 units (a unit is the item and all components in its final packaging).
  • Master carton should be made of double-walled corrugated.
  • FNSKU barcode must be on white background.
  • Coordinate with inspection company date of pre-shipment inspection. Failed inspection may result in penalties, such as re-inspection at the cost of the factory.
  • Ensure all polybags have suffocation warning.
  • Make sure product labels, packaging labels and carton markings are spelled properly.
  • Please deliver accurate production completion date to company XYZ. Penalties for late completion may be issued.
  • Provide company XYZ with packing list and commercial invoice as soon as available.

Wrapping This Up...

At the end of the day, you need to do what is most beneficial for you and your business. Selecting a product to sell is hard enough.

As a physical products seller, supply chain management and logistics is an important issue.   In the beginning, you may want to do whatever is easiest, but as you become more experienced, it will be important to refine your systems so they are more efficient and profitable.

These tips will hopefully paint the landscape of possibility so that you can begin streamlining those systems. Just keep these key points in mind:

  • You want to shorten the distance traveled as much as possible.
  • Reduce the number of hands involved as much as possible.
  • Have everything organized beforehand to reduce unnecessary prep times.
  • Systematize the process so that it can train others and replicate it across all imports.

When you adhere to these principles you optimize your supply chain and free up both time and expenses, which will ultimately increase the bottom line.

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Avatar for Anthony Lee
Anthony Lee

Anthony is the COO of, the preeminent source for product launches on Amazon, as well as author and international speaker. He dedicates most of his energy communicating with suppliers, planning logistics and analyzing marketing data with a goal to systematize the process of taking a product from concept to profit. To communicate with him directly find him on FB Messenger!

  • Avatar for Gobinda Gobinda says:

    Hi Anthony Lee, this is Gobinda from Bangladesh. what is the shipping process from Bangladesh supplier to Amazon – USA. Please advise.

  • Avatar for Gabby Gabby says:

    Most of the items I want to send direct from China to FBA USA are considered oversize. For this reason, we do not like to use Inventory Placement Service and would prefer to use Distributed Inventory Placement (default setting). Using this placement setting, we are required to create a shipping plan for the quantity of units we want to send. This almost always splits our shipments into 2-4 delivery locations. If that’s the case, how can we manage FCL shipments? Do I have to use Inventory Placement Service if we want to make an FCL shipment from the factory in China to FBA US? We would ship directly to FBA. Conversely, do I have to “create shipping plans” before I can tell the factory what to ship? This is, once again, due to Amazon splitting up my shipments under the Distributed Inventory Placement setting. I have control over that. Or do I?

    Please let me know.

    Thank you so much!

  • Avatar for vicky vicky says:

    Hello , I need help. I have hired inspection service in China to go to manufactory and look products before shipment. Can I send after this straight that in amazon fba or should I hire again inspection service when products come to USA? Or after products come to sea port I need freight forwarder to forwarding my products to FBA? Thanks a lot 🙁

  • Avatar for Harald Harald says:

    Great article Anthony, thanks a lot.
    I still have one question about the contract. How do you handle the contract with the supplier in China? I think it is important to have written down the time the suppleir has to manufacture parts and send them aborad?Otherwise the supplier maybe will prioritise other customers first so you have to wait long time for your goods or he will supply bad quality.

  • Avatar for Gino Folkland Gino Folkland says:

    Love the article and thanks Anthony. I will be following.

    1 – China to FBA sea with FF
    2 – When setting up the LTL “other” in Amazon, I printed the box labels for my China factory.
    3 – The system asks for pallet info, which I don’t have. My FF told me that this is not necessary. I am imagining that they will be making the appt with Amazon and giving them this info?

    Does this make sense? Hopefully and thanks ahead of time.

  • Avatar for Robiul Hasan Robiul Hasan says:

    Thanks for your articles
    As per I know if I want to export anything to USA first I need PI. How can I get this from Amazon. And If I send the shipment via sea who will clear it.
    Thanks Advance from Bangladesh.

  • Avatar for Neil Neil says:


    I’m based in Australia. If my Chinese supplier sends products by airfreight direct from China to Amazon FBA warehouse how can I ensure any import tax is paid prior to being received at amazon?

    Will the Chinese supplier prepay the tax or would I need to call the carrier DHL, UPS etc to bill me any charges?

    • Avatar for Anthony Lee Anthony Lee says:

      It all depends on how they set it up with the carrier.
      If you pay DDP then customs tarrifs are paid up front. However, air express typically doesn’t offer this.
      Usually you’ll be called by the carrier and instructed on how to pay the tarrif after the fact.
      But see what you can work out with whoever you hire to do the shipping.

    • Hi Neil,
      From China to FBA in Australia support the Delivered Duty Paid (DDP) shipping already. The shipping company will using the air freight send to Australia, then after they finish the import clearance job, local ups etc., would finish the delivery job to your FBA address.
      In fact most FBA shipping companies can do that, include us.

  • Avatar for Michael Michael says:

    Hello Anthony,

    Thank you for the great pointers!
    Can you tell me if there is a way I can guarantee that my supplier is shipping my order by air express which is stated in the contract?
    I have some doubts because there have been 2 separate delays one of which they claim is due to customs clearance in which they are waiting on documents that will take several days to receive.

    Thank you

    • Avatar for Anthony Lee Anthony Lee says:

      The only and best way to guarantee your goods were shipped in any way is with a Tracking/Waybill number.

      If you have a Waybill number and the courier, you can track any parcel. If you look up the Waybill/Tracking number with the courier and don’t see any info, this doesn’t mean it WASN’T sent, but it isn’t a good sign.

      But, with that number you can also call the courier and get them to track it for you.

    • Avatar for Mikayla Mikayla says:

      Customs clearance sometimes delays shipping, especially during peak seasons.
      Since you didn’t say the specific situation, let me explain the rough process to you. For example, FBA shipping from China to FBA in usa will provide the UPS waybill number (if the UPS delivery is used) before the goods leave China, but this number can not see the latest status of the goods. After the goods arrive USA and finish the customs clearance job, you can use the waybill number to check the last status of the goods than, The delivery from China to USA will be by sea freight or by air freight. These are the customers’ choices and the cost is difference. Sea freight takes about 30 days, and air freight is about 10 days. If the customs clearance delays, you can contact with your FBA forwarder to try to push it.

  • Avatar for Max Max says:

    Great article Anthony ! Thanks

    Have you ever shipped a full 20ft or 40 ft container directly to Amazon’s warehouses? My freight fowarding company says that many warehouses rejects containers and that the pallets need to be transloaded into a truck (which is a more costly option). Is this true ? Or they are just trying to make more money with me ?

    Thanks a lot !

    • Avatar for Anthony Lee Anthony Lee says:

      My understanding is you cannot deliver a FCL on pallets. It MUST be floor loaded.
      Also, floor loaded containers will not be accepted if they are oversized.

      I hope that helps!

  • Avatar for Tan Tan says:

    I can’t thank you enough for your very well informed and easy to read guide, especially the check lists. My product is in mass production right now and I am nervous about the shipments. Your article is so helpful!

  • Avatar for Prahal Venkat Prahal Venkat says:

    Hi Anthony,

    Excellent article. Can’t thank you enough for the tonne of information provided for Amazon FBA sellers. I had products manufactured in China and got them shipped to Singapore, where I live. I want to ship them now to Amazon facility from Singapore. What is the best way of doing it: direct from Singapore to Amazon, or ship to distribution centre and then to Amazon. This is my first time shipping to Amazon FBA.


    • Avatar for Anthony Lee Anthony Lee says:

      Since your goods are with you in Singapore, you can save money by prepping them yourself and sending them directly to AMZ. The main reason people use prep centers and distribution centers is to automate processes and make them hands-off. But since you already have the goods in hand, you can gain some firsthand knowledge on how to prep everything.

  • Informative share, Anthony! Excellent and comprehensive information. Great value for new businesses.

  • Avatar for Shawn Shawn says:

    Awesome and well done article! It really helped me understand the process a lot more.

  • Avatar for James James says:

    Great information. Can you give some names of distribution centres in CA please. Prep centre fees are killing me.

  • Avatar for Ken Ken says:

    Awesome write up even for those who already ship direct. Really puts everything in perspective and some good nuggets to learn.

  • Avatar for Danny Danny says:

    Great article covering the basics and some more advanced tips.

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