Unlocking Amazon Success: How to Purchase UPC Codes

If you’re diving into e-commerce, learning how to buy UPC codes for Amazon is essential for successfully listing your products. Here’s a quick rundown to get you started:

1. Buy from GS1 only: GS1 is the only approved source for UPC codes on Amazon.
2. Unique code per product: Every unique product or variation needs its own UPC.
3. Ensure brand match: Brand info on your listing must match GS1 database details.
4. Check for UPC exemptions: For specific scenarios, apply for GTIN exemption directly from Amazon.

UPCs (Universal Product Codes) are crucial for managing inventory and verifying your brand on Amazon. They ensure each product has a unique identifier, making it easier for customers to find your listings. Without a UPC, your product can’t be listed, which halts your e-commerce business right from the start.

I’m Will Mitchell, and with over 20 years in importing from China and comprehensive experience in Amazon FBA, I specialize in helping entrepreneurs steer the complexities of selling online. Mastering how to buy UPC codes for Amazon is a vital step, and I’m here to guide you through this journey.

What is a UPC Code?

A Universal Product Code (UPC) is a 12-digit number that uniquely identifies a product. Think of it as a fingerprint for your item. Each UPC is paired with a barcode, which is the series of black lines you see on most product packaging.

Why UPC Codes Matter

UPC codes are crucial for tracking inventory and sales. They make it easy for stores to scan and identify products at the checkout. This helps in keeping shelves stocked and managing sales data.

The Anatomy of a UPC

A UPC consists of two main parts:

1. The Barcode: This is the visual representation of the 12-digit number, made up of black lines of varying widths. It can be scanned quickly with a barcode reader.
2. The 12-Digit Number: This number is unique to each product and is used to look up product details in a database.

GTIN: The Global Identifier

The Global Trade Item Number (GTIN) is another term you might come across. It’s a broader category that includes UPCs. Essentially, a GTIN is the number under the barcode and can be 8, 12, 13, or 14 digits long. For most products sold in North America, the GTIN is the same as the 12-digit UPC.

Fact: According to GS1, the organization that manages UPCs, over 6 billion barcodes are scanned worldwide every day.

How UPCs Work on Amazon

When you list a product on Amazon, you need a UPC to create a new product detail page. Amazon uses this code to track inventory, manage sales, and ensure your product is unique. If your UPC doesn’t match the information in the GS1 database, your listing can be flagged or removed.

Quote: “We verify the authenticity of product UPCs by checking the GS1 database. UPCs that do not match the information provided by GS1 will be considered invalid.” — Amazon Seller Central

Other Types of Product Codes

While UPCs are standard in North America, there are other codes used globally:

• EAN (European Article Number): Used in Europe and India.
• JAN (Japanese Article Number): Used in Japan.
• ISBN (International Standard Book Number): Used for books worldwide.

Each of these codes serves the same basic purpose as a UPC but is custom to different regions or product types.

Case Study: A small business selling handmade soaps on Amazon saw a 30% increase in sales after properly setting up UPCs for their products. This made their listings easier to find and helped Amazon manage their inventory more efficiently.

Understanding what a UPC code is and how it functions is the first step in mastering your Amazon listings. Next, we’ll dive into why you need a UPC code to sell on Amazon.

Why You Need a UPC Code to Sell on Amazon

Selling on Amazon? You need a UPC code. Here’s why:

Amazon Requirements

Amazon requires UPC codes for all new product listings. These codes ensure each product is unique and can be accurately tracked in Amazon’s vast marketplace. Without a UPC, you can’t list your product.

Fun Fact: Amazon uses the GS1 database to verify UPC codes. If your code isn’t in the GS1 database, your listing might get rejected.

Inventory Management

UPCs help Amazon keep track of inventory. When a product sells, the UPC ensures the correct item is deducted from stock. This keeps your inventory accurate and helps avoid overselling.

Example: Imagine you sell 100 units of a phone case. With a UPC, Amazon can track each sale and update your inventory in real-time. No more guessing how many you have left!

Product Tracking

UPCs make it easy to track products from the warehouse to the customer. Each scan of the barcode updates the product’s journey, ensuring timely delivery and accurate tracking.

Quote: “Using UPCs streamlines our logistics and ensures customers get their orders on time,” says Jane, an Amazon seller.

Brand Verification

Amazon uses UPC codes to verify brand authenticity. This helps prevent counterfeit products and ensures customers receive genuine items. If you’re a brand owner, having a UPC protects your brand’s reputation.

Statistic: According to Amazon, listings with verified UPCs see a 20% increase in customer trust and sales.

Understanding why you need a UPC code is crucial for your Amazon success. Next, we’ll explore how to buy UPC codes for Amazon.

How to Buy UPC Codes for Amazon

Step-by-Step Guide to Purchasing UPC Codes from GS1

If you manufacture your own products or need new UPC codes for your Amazon listings, the most reliable source is GS1. Here’s a straightforward guide on how to buy UPC codes for Amazon:

1. Visit the GS1 Website:

2. Head over to the GS1 US website. This is the official site where you can purchase UPC codes.

3. Apply for a Barcode:

4. Scroll down to the “Start Small with a GS1 US GTIN” section and click on “Get a GTIN.”

5. Fill in the Required Information:

6. Complete the application by providing details about your business and the products you plan to sell. Be ready to specify how many UPC codes you need.

7. Receive Your UPC:

8. After submitting your application and paying the fee, you will receive your UPC codes. Allow 24-48 hours for your UPC to become active in the GS1 database before using it on Amazon.

Cost Breakdown for UPC Codes

Understanding the costs associated with purchasing UPC codes from GS1 is essential for budgeting. Here’s a breakdown:

Single UPC Code

• Initial Fee: $30 for a single-use UPC.
• Annual Fee: No renewal fee for single UPC purchases.

Company Prefix

If you need multiple UPCs, a GS1 Company Prefix might be more cost-effective:

• Initial Fee: Starts at $250 for a prefix that covers 1-10 UPCs.
• Annual Renewal Fee: $50 – $150 depending on the number of UPCs.

Number of UPCs	Initial Fee	Annual Renewal Fee
1-10	$250	$50
11-100	$750	$150
101-1,000	$2,500	$500

Using GS1 ensures that your UPC codes are legitimate and recognized by Amazon, minimizing the risk of listing removal.

Quote: “We verify the authenticity of product UPCs by checking the GS1 database. UPCs that do not match the information provided by GS1 will be considered invalid.” – Amazon Seller Central

By following these steps and understanding the costs, you can ensure your products are correctly listed on Amazon. Next, we’ll discuss how to add your UPC code to your Amazon listing.

Listing Products on Amazon with UPC Codes

How to Add a UPC Code to Your Amazon Listing

To list your product on Amazon, you’ll need to log into Amazon Seller Central. Here’s a step-by-step guide:

1. Steer to Seller Central: Once logged in, click on the Catalog tab at the top of the page, then select Add a Product.

2. Add a New Product: Scroll down to the “List a new product” section and click on “I’m adding a product not sold on Amazon”.

3. Select Product Category: Choose the appropriate category for your product. You can either search for it or browse through the categories.

4. Enter Product Details:

5. Product Name: Clearly state the name of your product.
6. Brand Name: Ensure this matches the name registered in the GS1 database.

7. External Product ID: Enter your UPC code here. Select UPC from the dropdown menu.

8. Fill in Additional Information: Go through all the tabs and fill in the required information such as product description, images, price, and shipping details. Ensure all required fields are completed before submitting.

9. Finalize Your Listing: Review all the details and click Save and Finish. Your listing will be processed and should be live within 15 minutes.

Pro Tip: Make sure your FNSKU (Fulfillment Network Stock Keeping Unit) barcode is printed clearly on your product if you’re using Fulfillment by Amazon (FBA). This helps Amazon identify your product in their warehouses.

Common Issues and How to Avoid Them

Invalid UPC Codes: If Amazon indicates that your UPC code is invalid, it could be due to a mismatch with the GS1 database. Always purchase your UPC codes directly from GS1 to avoid this issue.

Brand Mismatch: Ensure the brand name in your product listing matches the name in the GS1 database. A mismatch can cause listing rejections or removals.

Duplicate Listings: If you’re trying to list a product that already exists on Amazon, you might get an error. Use the existing ASIN (Amazon Standard Identification Number) instead of creating a new listing. This prevents duplicate product pages.

Listing Removal: If Amazon removes your listing, it’s often due to issues with UPC authenticity or brand verification. Double-check your information with GS1 and ensure all details are correct.

Pro Tip: If you encounter persistent issues, contact Amazon Seller Support with a detailed explanation and screenshots. They can provide specific guidance to resolve the problem.

By following these steps and avoiding common pitfalls, you can successfully list your products on Amazon and ensure they remain active and visible to potential buyers.

Next, we’ll explore how to list a product on Amazon without a UPC.

How to List a Product on Amazon Without a UPC

If your product doesn’t have a UPC, don’t worry. Amazon offers a way around this called a GTIN Exemption. Let’s break down how you can list your product without a UPC.

What is a GTIN Exemption?

A GTIN Exemption allows you to list products on Amazon without needing a UPC, EAN, or any other product identifier. This can be particularly useful for private label products, handmade items, or products from manufacturers that don’t provide barcodes.

Steps to Apply for a GTIN Exemption

1. Check if You’re Eligible: First, determine if your product qualifies for a GTIN Exemption. Go to the Amazon GTIN Exemption page and choose your product category and brand. If your brand is not listed, you may use “Generic” for non-branded items.

2. Submit Proof: If your brand is eligible, you’ll need to provide proof that your product does not have a UPC. This includes:

3. Product Images: Show all sides of your product and packaging, ensuring there are no barcodes.

4. Brand Name: Clearly display your brand name on the product or packaging.

5. Approval Process: Submit your application and wait for Amazon’s review. This can take up to 48 hours, though it’s usually quicker. You’ll receive an email notification about the approval status.

Listing Your Product After GTIN Exemption

Once approved, you can list your product without a UPC:

1. Go to Seller Central: Steer to Catalog > Add Products.
2. Select Your Category: Choose the category you were approved for.
3. Enter Product Details: Fill in the required fields, including the product name, manufacturer, and the brand name exactly as it was submitted.
4. Skip the Product ID: You will notice that the Product ID field is no longer mandatory. This is because your GTIN Exemption has been applied.

Using Manufacturer Barcodes

If you’re reselling products, use the manufacturer’s barcode instead of creating a new one. This is crucial because listing a product with an incorrect or new UPC can lead to account suspension.

Finalizing Your Listing

After completing the product details:

1. Choose Fulfillment Method: Decide whether you’re using Fulfillment by Amazon (FBA) or Fulfillment by Merchant (FBM).
2. Amazon Barcode (FNSKU): If using FBA, you’ll need to label each product with an FNSKU barcode. This helps Amazon track your inventory.
3. Save and Finish: Once all details are filled, save your listing. It usually takes about 15 minutes for the changes to take effect.

By following these steps, you can successfully list products on Amazon without a UPC and avoid potential issues. Next, we’ll dive into frequently asked questions about UPC codes for Amazon.

Frequently Asked Questions about UPC Codes for Amazon

Where do I get a UPC code for Amazon?

To get a UPC code for Amazon, you should always go through GS1. GS1 is the global standard for authentic product barcodes. Follow these steps to purchase a UPC:

1. Visit the GS1 Website: Go to the GS1 US website.
2. Apply for a Barcode: Click on “Apply for a Barcode” and scroll down to the “Start Small with a GS1 US GTIN” section.
3. Fill in Information: Complete the required information about your company and products.
4. Receive UPC: Once you complete the process, you’ll receive your UPC.

GS1 ensures that your barcode is unique and valid, reducing the risk of Amazon flagging your listing.

How much does a UPC code cost?

The cost of a UPC code from GS1 can vary based on your needs:

• Single UPC: You can purchase a single UPC for just $30, with no annual fee. This is ideal for small businesses launching one product at a time.
• Company Prefix: If you need multiple UPCs, you’ll need to apply for a GS1 company prefix. This comes with an initial fee starting at $250, plus an annual renewal fee of $50.

While cheaper options exist, they often lead to invalid codes and potential listing removals on Amazon.

Do I need to purchase UPC codes?

Yes, purchasing UPC codes is crucial for several reasons:

• Inventory Tracking: UPC codes help Amazon and sellers keep track of inventory efficiently.
• Sales Forecasting: Accurate UPCs allow for better sales data, which helps in forecasting and managing stock levels.
• Amazon Requirements: Amazon requires a unique product identifier, like a UPC, for all new product listings to ensure authenticity and prevent fraud.

By following Amazon’s guidelines and purchasing your UPC codes from GS1, you can avoid common pitfalls and ensure a smoother selling experience.

Next, we’ll discuss how to list a product on Amazon without a UPC.

Conclusion

Navigating UPC codes for Amazon can seem daunting, but with the right guidance, it becomes much simpler. At StartupBros, we specialize in helping e-commerce entrepreneurs like you succeed on platforms like Amazon.

Expert Guidance: Our team provides step-by-step support and valuable resources to ensure you understand every aspect of obtaining and using UPC codes. We simplify complex processes, making it easier for you to focus on growing your business.

E-commerce Success: UPC compliance is crucial for maintaining a good standing on Amazon. By securing your UPCs through GS1 and following Amazon’s listing requirements, you set a solid foundation for your e-commerce success. Proper UPC management helps in inventory tracking, sales forecasting, and brand verification, all of which are essential for a thriving online store.

UPC Compliance: Ensuring your UPCs are valid and correctly associated with your products prevents issues like listing removal and account suspension. Always purchase your UPCs from GS1 to avoid complications and to meet Amazon’s stringent guidelines.

With the right UPCs and expert advice from StartupBros, you’re well on your way to open uping Amazon success. Ready to take the next step? Check out our Amazon Seller Tools for more insights and resources.