1. Keep It Relevant
If you want to get large amounts of traffic from reddit, you have to keep your posts highly relevant to the users.
This means that the more that you can tailor your posts to the subreddit that you’re posting in, the better. Avoid posting content that addresses too broad of an audience.
This requires you to do a little bit of research into your subreddit and see what kinds of posts are already popular. Get a feel for your audience there. Then you will be more equipped to create a popular post of your own.
If the end goal of your site is to sell a product or get social media followers, you will need to do some customer development first.
This will ensure that you’re in touch with what your audience wants, while saving you a ton of time in the long run.
2. Only Post Great Content
Only post your best content on reddit!
Short and generic content will not perform well. It will also get down-voted and you’ll lose any valuable reputation points (karma) that you have.
Only post content that is in-depth, unique, well-written, helpful and helps people take action. Wherever you post your article, reddit users are going to click on it to check it out. What they think of it (either upvote or down vote) will dictate your results.
3. No Double Dipping
Don’t start getting greedy on me now! 😉
I’ll admit, the big win is addictive.
When you log in to your analytics account and see that spike in traffic and realize: “Oh yeah, I posted on reddit – and it only took me 2 seconds!”
Usually the next natural thought is “I should be doing this all the time!”
But that’s where you can get yourself in trouble. Stay out of “hot” areas. This means that if you just posted a link in a subreddit, let it rest for a while! I usually wait 2 weeks to a month before I post another link of my own in the same subreddit.
4. Have fun
This is possibly the most important point on the list that impatient marketers overlook.
This is why ‘the other guys’ are terrible at getting traffic from reddit.
You need to be a normal reddit user.
Remember, you can’t be a marketer, you have to be a redditor.
Interact with the rest of the site. Build up a post history that shows that you’re a normal user. Build up your karma points by posting helpful or funny comments on other posts.
Does this mean that you’re going to have to spend hours on end seemingly wasting time on the site?
No way!
All it takes is about 10 minutes a week talking about your favorite subjects or commenting on some of those funny GIF images. The interesting thing about reddit users is that they are generally very passionate about the site.
If they think that they smell a “marketer,” they WILL go and look at your post history and see if your posting pattern confirms their suspicion. If you have a good amount of normal posts, you will prove them wrong!
Not to mention “having fun” on subreddits relevant to your niche will give you a sense of what posts are popular there, so you can model them to create popular posts of your own.
Following the above guidelines has allowed me to achieve these results to the site that I am working with now.
reddit never existed as a traffic source for this site before I began applying these techniques.
Do you know what it took to get those 1,104 clicks from reddit? Drumroll please…
A grand total of 3 posts.
I’ll be modest and say that it took me a minute to create each post. That’s not bad traffic ROI for only spending 3 minutes.
Here’s a screenshot of the reddit traffic my first week helping promote this site. This was from a single post.
Advanced Steps:
Follow these steps and they will allow you to keep a positive reputation on reddit and sustain the above results.
5. Address the Concerns of the Community Before They Have Them
Steps 1-4 can get you far, but if you want to take it to the next level (which I’m sure you do) you can’t stop there!
Addressing the community’s concerns before they have them ties in with step 4 on the list. If you post links to your site on reddit, there will be a lot of users that will to try to find an excuse to down vote your posts, report you to moderators, bad mouth you etc.
What you have to do is beat them to the punch and address all of their concerns before they can get a word in.
I’ll show you how I did it while promoting my first Udemy course.
You can use text posts to help you promote something. The idea is to provide value and explain yourself before you ask users to click through to your site. You can be honest about the content being yours as long as it is genuinely helpful
Here’s exactly how I did it:
Posting Udemy courses in the entrepreneur subreddit has been a hot topic lately. So many of the users there complain because people make terrible Udemy courses and spam the entrepreneur subreddit. There are some posts like this that are actually valuable content (like mine 😉 ) but many users want to ban these types of threads and down vote them viciously.
Even in the midst of all of that trouble, by using this technique I managed to attract zero negative comments, and make the controversial list because lots of users were upvoting, while others were down voting. In the end, making the controversial list only got me more traffic for my Udemy courses. More on that a little later.
6. Don’t Ever Let Your First (or second) Post be a Promotion
This should go without saying, but if you’re new to a subreddit, be sure to post a few other things in that there first before you decide to promote anything of your own. I made this point short, since the last one was so long. 🙂
7. Don’t Over-Promote.
You may think that if you don’t promote your site repeatedly in the same Subreddit that you’ll be fine. But this is yet another big reddit no-no.
reddit moderators and users can see your site-wide activity.
Not to mention that they have automatic spam filters.
If you post links to the same domain name too often you run a huge risk. reddit’s automatic spam filters will blacklist your domain, so that if ANYONE posts it, it won’t show up. They can also “ghost” your account which is a special kind of punishment for spammers. Getting ghosted means that none of your posts ever show up to anyone but you. So you can post as much as you want, but they will never show up to anyone else.
Don’t abuse the system, and you’ll be safe.
So what happened with the Udemy course?
Long story short, other people began to do my work for me.
reddit is a great source of content for everyone. If users see something of value, they will share it. I only posted that text post 9 days before I wrote this post.
The results?
Look at that—652 students enrolled in the Udemy course!
And yes, reddit is the only public place that I’ve posted the link. Other redditors shared my link in many other places, which boosted my traffic and got me a surprising amount of sign ups, considering I was only shooting for 50. I’ll attribute about 15-30 students to me privately emailing people. So let’s call it 625 students enrolling in my Udemy course resulting from one post on reddit.
Here is how google analytics registered the traffic that I was getting:
Notice the high rate of engagement! All traffic driven to this campaign was very interested in what I had to offer, which again is no easy feat with many other traffic sources.
Pro Steps
8. Share Your New Posts With Your Friends
Even if you do not have a team, you should still have a group of people or a network that you can share your content with. This step entails you sending your new reddit posts to your friends (or Twitter followers) that are also reddit users. If they like what you posted, they’ll give you an upvote, which will attract other reddit users, and get the ball rolling for your post to get very popular.
Whenever I post anything on reddit, I immediately send it to a few of my friends that are on reddit. This popular post of mine, started with just a few upvotes, by the first people that I sent it to.
Once it was upvoted, other redditors knew that the post was worth their time to check out.
9. Comment and Reply to Everyone
Activity on your reddit post breeds more activity.
This means that when someone comments on your post, reply to their comment to double the comment count. When posts have lots of comments, it gets more redditors to click on your post, and join the conversation.
You can even be the first one to comment on a link that you post. I’ve used this method before to explain the content that I’ve posted and get the conversation started. With the same post above, I’ve stayed very active in the comments, to add lots of activity to the thread.
Here’s the comment count:
This looks like a lot of activity on a post, although 10 of the comments are my own.
10. Be Humble
Most people take criticism on their post as a bad thing.
But you can use it as one of your biggest advantages.
Here’s how:
When you post and reply to comments, be sure to keep your tone humble.
Not only will this help you with number 5 on the list (Address the Concerns of the Community Before They Have Them), it will also help you to get better at using reddit to drive traffic and customers to your website. When you reply to comments, be sure to learn as much from your commenters as you can.
If they criticize you use their criticism to ask questions.
State that you actively follow the rules, and that you aim to add value to the community.
The reddit self promotion guidelines they state: “It’s perfectly fine to be a redditor with a website, it’s not okay to be a website with a reddit account.”
If you follow this checklist, you will be following the rules of reddit.
Remind the community of this, and ask how you can better contribute your content. You’ll be surprised how much the commenters will help you get better at promoting your content.
I practice this in all of my posts, and it has allowed me to keep a very positive reputation on reddit, while learning how to get better at driving traffic to my sites.
To make sure that these points stick with you, we’ve created an infographic “cheat sheet” that you can always use as a quick reference.
Download it, share it, print it, but whatever you do be sure to use it.
11. (Bonus Step) Advertise
If you have an offer that you’d really like to send a lot of traffic to, then ADVERTISE!
Getting started with reddit ads is super cheap ($5 minimum) and you can send targeted traffic directly to an offer for $1 for 1000 ad impressions.
Paid ads that I currently run get 1%+ click through rates when everyone else averages 0.2%.
That’s 5X the average CTR of reddit ads!
Not only are the click through rates good, but the traffic to my landing pages has converted between 20-25%.
I’m not 100% done testing this out yet, but I’m planning on creating a guide on this very soon once I get some solid results and continue to fine tune the process.
Stay tuned, and I’ll be sure to send it to you for Free!
Too Long, Didn’t Read–The Reddit Marketing Cheat Sheet:
Conclusion:
Don’t be a “Reddit Marketer!”
Be a redditor.
Spend an extra 10 minutes a week to use the site normally, and get a feel for the community.
Follow this guide and you will be well on your way to being an upstanding reddit user, that also happens to own a website. You’ll also be well on your way to being able to drive thousands of visitors to your site on demand.
If you are looking to start a business without any money, then free communities are something you should take seriously
I’ll be hanging out in the comments, and responding to everyone’s comments and answering any questions. 🙂
Hi…
Thank you for opening our eyes…
Does this means that posting links on reddit for getting traffic for a blog will put the blog/vlog in a risk or only our reddit account is in risk???
very useful information. happy to share with others
Great post Travis! Reddit sounds like a great place to engage a community and generate traffic.
Thanks,
Alan
Hey Alan, thank you so much for reaching out and reading the article! We love reddit and use it all the time to create an audience it’s awesome.
Great post! I had never even heard of Reddit. LOVE the infographic too. Thanks!
Hey Adriane, Thank you so much for reaching out and reading the article!
Hi Travis,
I meant to respond earlier to David but I do have the same questions for both of you. I found this article as I was searching and searching to figure out what to post when it wasn’t a link. I mean, I don’t post someone else’s article because it’s still a link … I write a blog and if I want to post about anything, it’s going to be on my blog already. So, is it okay to post images and then later include same or similar photos that do link to my blog? I need a little help with this. I guess just commenting on other posts is helpful too?
Thanks!
This was really reliable and informative.
Thanks for checking out the article!
Thank you for this useful article but I haven’t been able to get traffic from Reddit.
Thanks for checking out the article!
Hey! I am really thankful to you for posting a wonderful and infromative article about being a redditer. I have been trying since long but not getting any sort of results from the redit. Now I realize that how can I get max from the reddit. Special thanks to you. Keep posting the good articles.
Thanks for checking out the article! Make sure to come back ask any question you might have 🙂
nice article however i havent been able to get traffic or any karma on reddit very tough almost impossible to get traffic here
Varun, I wouldn’t say that it’s impossible. It’s just not easy because you have to be a part of that community and contribute as much as you possibly can. That’s the only way to build trust and then promote something or mention it.
yes will have to try again
Reddit is really very good source of traffic. Your marketing tips are good I have followed them and generate some good traffic.
Nice Article about Reddit Marketing.It will helpful for those who started a new website or a blog.Thanks for sharing this information.
Thanks for opening my insight on reddit
I get over 1,000 daily visits from reddit now and they convert well
That’s what we like to hear! 🙂
Thank you very much for your very useful and informative post to get more reddit traffic, which has more quality as other sites.
Can you plz tell me how to run ads on reddit and targeting users can you please write a post on it. your post is very informative for me thanks for this.
Thanks
Regards
Shane watson
very nice article. this article is so good.
That’s really good. It is helpful for growing my local business.
So are you saying that it will take a lot of time before someone can start promoting his blog posts on Reddit?
A good read!! Another thing to mention is the backlinks you get from Reddit. I once shared an article on a particular subreddit, and it went on to receive at least 100 upvotes. It generated a lot of traffic from Reddit, but the best thing was that I got many backlinks due to the same. Within a day, my article was showing up on the first page of Google Search results for those particular keywords. It was all due to the backlinks from Reddit. You get a backlink, every time someone comments on your post. Thank You.
Great Post. Thank You for clearing out all about reddit for us. I specifically liked the do’s n Don’ts you covered.
As a person like me is more likely to over-promote. Thank You for telling us not to.
Keep writing valuable content.
Hi Travis,
What a great eye-opener? You hit all the points very well. I just started using reddit recently and I must say I sometimes get more than 200 dailg pageviews from reddit.
What I do is post without link 5 times and post with link once.
Thanks for posting this online. It will sure help a lot of people out there.
Hi Travis,
What do you post when you don’t post a link? Is it a thought, an opinion, a picture from something else on your website? Do you post something from your website but don’t link to it?
Hey Julie thanks for checking out the article. To answer your question, it completely depeands. You want to contribute to the group in general. You want to add value and get a ton of karma points so the people know who you are. Just write awesome stuff with no links. Then when you have something big you want to promote, make sure to write a value packed post and at the end you can say “this is from my site if you want to read more”. You can write something along those lines. But what you can also do is see how other people in that group post and mirror it. You need to get a feel for the room on Reddit.
Travish, Suddenly I was anxious about my traffic and thought to do with reddit. Thanks for your helpful post. I will do accordingly.
Excellent post. Keep writing such kind of information on your blog.
Im really impressed by your blog.
Hey there, You’ve done a great job. I’ll certainly digg it and in my
view recommend to my friends. I am confident they’ll be benefited from this website.
I just created my Reddit account two days ago and I am really delighted to find this helpful article as I am planning to use Reddit to gain additional traffics, other than search engine, my a site I am developing. There is no word other than “thank you” I can say.
I have actually heard about Reddit for long, but was never even considered it to generate traffic.
Hey Aliko, sounds awesome! Make sure you let us know how the marketing campaign goes 🙂 Trust us when we tell you that a carefully targeted Reddit marketing campaign can bring massive results!
Hi Travis,
I am using Reddit for many years but never got at that kind of success, which I got on other social networks like Stumbleupon, DIGG, FB, Delicious. I banned so many accounts Reddit because I never knew why they are banning. After all my experiences I ran one account for almost 2 years. Now I am working very sensibly and generating 100-200 sessions per month for my site
I am posting in relevant subreddits and keeping the good ratio of my links and other links also.
This was a really insightful post on Reddit marketing. You can apply these principles to most social media channels. I naturally spend quite a bit of time on Twitter, and on the occasions I do ‘promote’ myself it usually gets a good response.
Thanks for sharing , a wonderful write-up,
Great article. Used your advice and it has managed to help drive some traffic to my site https://www.firestickmods.com
Very important to not spam and be active in the reddit community
Brillaint article, I just browsed some subreddits, made some comments and finally promoted the link to my own site…https://www.markwatsonchildrensbooks.com/
Reddit is the great source of traffic.
Really a superb article. I’ve learned a lot about the reddit environment.. Thank you so much.
Great post indeed!
I also started using reddit and I am eager to see the magic, hope it helps me get traffic to my jewelry website https://www.oflara.com
This is very useful for me,
Thanks for sharing
It was really an interesting post that I have read on the internet about reddit. from now I will follow all the above-listed tips to drive traffic from Reddit
We created an awesome Subreddit especially for bloggers to grow and increase their audience. Join us on that subreddit. Thanks.
https://www.reddit.com/r/BloggerSupport/
Amazing article. On point. I have been able to drive a lot of traffic from Reddit. Just don’t spam. Never. That’s it. Stay relevant.
Great ideas, well done job.
Thanks for providing this great idea for generating traffic to website through reddit. i really loved your post and got some great ideas in my head and yeah reddit is one of the best sources from where we can generate a lot of traffic.
Great Article.
Now I understood why Reddit was a disaster for me. I tried to spam every subreddits related to my niche. Thank God, I found this article. The article tips were intuitive but still many people like me try to use shortcuts. I will try to add quality in subreddits from now on.
Thanks again:)
I will follow your step, but hope it works, because getting traffic from Reddit is not that easy
I have try getting traffic from Reddit, but is not really working for me, am not gonna lie
thank you for sharing such informative article. As you mention after building a site traffic engagement is most important. Now a days Social media is such a great platform for do so. Communication is also an essential part to engage the traffic. You made every point so descriptive now I am sure there would not be a problem of traffic engagement. Thanks once again.
This is a very good tip especially to those new to the blogosphere.
Short but very precise info… Appreciate your sharing this one.
A must read article!
This is great insights!! i created ad campaign but many times i ended up with lower conversion rates, though helped me to gain experience on how to more optimize. Been researching on internet, this one has powerful insights. Keep up the work !!! I will share this page with my twitter followers.
I don’t think I have ever seen some write honest content like this before. You did an excellent job.
Very informative article about reddit. Keep it up. Thanks
Nice work tarvis.
thank you for sharing this content.
it’s really cool one.
Thank for share this its usefull thanks a lot keep this work
great work !
im very happpy now
Thank you Travis’s brother has shared useful information. I feel attracted to reddit, someday I will try sometime. Introduce me is an owner and manager of an online store that is tas-branded.net, so far I still focus on using social media like facebook as my ad to reach a wider audience
Great post, it’s good to be reminded of the rules, it’s a while since I have visited Reddit now on my to do list. This time I will be become a Redittor first. Thank you very much
Still, I don’t get any response in Reddit..??
R u Sure it will work? i am using reddit from past two month and my karma is still 2. i post links and comment on few posts to. nothing happened
Very hot photo 🙂
I have tested reddit recently. As this article says, you need to post interesting or funny things.
And things relevant to the subreddit.
It surprised me because my post that had more karma was the one where I made a joke.
While promoting my product, I was talking about dogs favorite movies.
Hi Travis, the post was very much useful. I have a question about posting media content on reddit.
How about media content, let’s say if I submit GIF image hosted on my domain, will it still pass link juice?
Hi, Travis, Reddit is a hidden gem and most of the people out there does not know how to do it the right way. You have created an awesome post which clarifies most of the doubts.
I am surely going to apply all of your recommendations and steps. Till date I only focused on Facebook and Twitter as they are easy to do 😉
Thanks again. TC, bye
Quite a useful article, especially for a noob like me. I discovered reddit just a few weeks ago. I believe there are possibilities to get some good social traffic from it.
Thanks for this, been struggling with Reddit for some time now. Will give your steps a try.
You are right Travis. Basically, I’m promoting my youtube videos on Reddit and generate good amount view as like as sell every day.
Reddit is clean and spams free social media that’s why their visitor have quality.
Forget the spamming if you want really do something good with Reddit.
wow nice post.
I don’t have a website and I don’t know how to build one I signed up for the webinar I just wanted to ask if a tech dummy like me can learn and benefit from something like this? I am tired of being tricked into things. I want to learn!
Most of the people in marketing don’t understand that the way they promote themselves is just making their profile looks down and spammy. I liked the way you explained the whole process in detail because to build a profile in reddit is difficult.This take some time but yeah will definitely give you results
Great article
The post is useful to me, but how do I get the content to post on reedit ?
Hello admin,
Nice post. please check my website and tell which type of post i should post on Reddit. healthsexx.com
Thanks Travis for sharing such wonderful steps to have followers on Reddit. But, although I have been using Reddit for past 4 months I think I could not understand it properly.
Can, you please let me know do we have followers in Reddit like we have in Facebook or Twitter.
Or, our post should be good content then only random visitors on Reddit will see my post or can upvote or downvote.
In short I want to know how redditors would know that I have posted something on Reddit.
Its really awesome one .. Let me one’s again try thr reddit!!
Fantastic article. I had been looking at continually that blog page and I am influenced! Highly beneficial information and facts especially the shutting part 🙂 My partner and i handle similarly info a whole lot. I was trying to find this kind of particular info for a long period.. get rich online training Appreciate it along with all the best !.
This is an awesome post
It is very useful for me to update our website and get more traffics, thanks for the article.
Is there someone I can hire to help me with my Reddit posts?
Contact me: bharat.kardhar@gmail.com
Travis, this was an informative post. I’m glad that I came across this article. I am planning to sign up for
Reddit to engage and then drive traffic. A couple of questions for you:
#1. Should I create a username that is closely tied to the name of my blog? Or should it be more generic to hide the fact that I have a blog?
#2. When submitting a post from my own blog, should I acknowledge that it came from my blog?
Thanks!
Travis, this was an informative post. I’m glad that I came across this article. I am planning to sign up for Reddit to engage and then drive traffic. A couple of questions for you: #1. Should I chosebut I had a question about setting up my user name. Should I
Great article. Thanks for sharing your steps.
I found this article very valuable. I am going to use this strategy to drive my first visitors to my course. Before I came here though, I have made it my duty to assist those with questions by giving tips and more so far & got engagement (upvote(s) & comment(s)). It’s good that you mentioned being a redditor is key : ).
Can’t wait to send a link out (to the few subreddit groups im participating constantly on) to my service’s landing page.
Any tips to make my landing page get a good CTR? I focused on immediate benefits offered with the free report to entice ppl to sign up.
Fascinating. I had no idea. Someone shared something of mine on reddit, and I got a ton of traffic. Now I’m thinking I need to get in on this.
I knew Reddit was a hit but not to this degree. I had posted something genuine out of the Elite Dangerous community (how much money was 1000 years in the future and how much ships would cost). Until later 2016 it was the most visited page on my site and was responsible for over half my karma for the entirety of my 2 years on the site. Quite profound.
Thank you Travis! Great help.
I love reddit community for a long time. But, so far, I was trying to reach for marketing purposes only (even though I read good stuff from there). Good lesson to me.
I will be a redditor soon!
I love StatCounter 🙂
I m Garry Jefferson by name i just got my loan from this company to boost up my company business if you need a reliable loan for your business? Or need a personal loan? Email them now now at: (tombradinvestment@gmail.com) sincerely they are the best
…………….
Thanks for these valuable insights, Travis.
Advice means more when it came from vulnerably admitting how you discovered what works well in Reddit community. To tell others to help them out is priceless advice!
No matter how much you read, prepare and learn as an entrepreneur – we’re going to make mistakes.
We’re not perfect.
Taking smart risks is how we innovate and grow faster than everyone else.
Looking forward to more options than Reddit. Maybe leaders will mentor and demo effective ways to network with their communities.
~Keri
Great post Travis! Reddit is tough for any marketers; not as long as you have the right techniques
I joined reddit recently and was having trouble understanding it since it has its own string of rules that contradict the rules themselves ironically….So I was having problemtrying to understand the system… I am amazed by their hypocrisy …My account was blocked too …. I had no idea that this is a common and popular problem… feeling a bit consolidated about my complaint now… really grateful for your tips and guidelines…. thank you 🙂
Great Info but it looks like I have already pissed off the redditors as I am the only one that sees my own posts. Any way to correct this?
yeah!, you are right. They kicked on my ass in a pretty nice angle and still I have been feeling that pain on my ass. Thank you for your great post. God bless you.
This was fantastic. Do you have a Facebook group or anything where you and fellow redditors/marketers can share content, chat and help each other? Or do you just email people when you post to reddit? Just trying to understand your flow, but I love all your tips. Off to reddit!
This was good advice. I am new to this, but I would like to be able to build trust and develop a following. I look forward to your free Udemy course.
I could see this working if your selling something to entrepreneurs…
We recently experimented with Reddit’s self-serve advertising tool and found some basic systemic flaws – looks like they intend to fix them though
thats one the great point “to be redditer than a marketer”. can’t wait to see own overwhelming results with it. simply cant wait to be a redditer than promoting your post, but spending time and serious concerns on own results.
Over-delivered. Not promoting with your first posts, spending time and addressing concerns before they do and becoming a redditor, not a marketer is such a way to go I can’t wait to get my own results doing this.
Great post!
Hi,
As you said I have used reddit for one of my eBay business promotion and I got good visitors. However posting the same article on any of the top social book marking sites will make you as a spammer. your website may goto spammers database also. please be careful. any way yours is a great post.
I am trying from a year to become Reddit pro but not succeeded yet i will try now my best after reading and examining above detail post. thanks to share.
Focus on maxing out the earned and free media before shifting into paid media tactics, especially if you’re bootstrapped. There are hundreds of startup blogs out there, so focus on the top ones: Betalist, ProductHunt, Launching Next and Launching.io. You may not get listed by all 4, but if you’re listed by one or two, you’ll start seeing your startup shared across Facebook, Twitter, Reddit and tech blogs.
This is excellent advice, seconded.
Trying from weeks to be a Redditer instead of Marketer, But failing..
Hi
Traffic is very important for a blog/website to survive. Be cautious while going for reddit traffic. Because it is bit different to handle, anything found spam will be put on stealth ban.
This article is a good show for new bloggers and in fact for experienced blogger as well.
Thanks for sharing a quality.
sunil k
Awesome stuff Travis! I don’t mind hanging out on reddit and sharing a few goodies i find to get this kind of traffic and engagement. I’m getting started right away.
Also you mention posting cool links as part of being a redditor, how do you do this without being seen as a spammer? Is it just a question of posting non commercial links.?
Superb, what a weblog it is! This website provides useful data to us, keep it up.
I have read so many articles or reviews regarding the blogger
lovers however this post is truly a nice piece
of writing, keep it up.
This is an awesome post and so true. I learned a lot of this stuff the hard was as well. Reddit has been a great source of customer development for me as well!
Your make some great remarks about Reddit and the tips are all true. Do you have any suggestions on how to make thinks work on Reddit for someone who runs a pure e-commerce site rather than someone who sells content?
You could look into reddit advertising and market on reddit that way, but I’d strongly consider a content strategy for your business. There is something you can write about that is related to the things you sell or is valuable to your customers. Find what that is and start creating great content.
Hey John,
I would start a blog begin to create some content around whatever you are selling. Things like “Top 10 [Your Niche] Products” or “Products to get ready for summer” or maybe write some stories about how customers use your products. The things that perform well on Reddit are usually pure content. If you want to drive traffic directly to your ecommerce offers without making content, you may want to just take out some Reddit ads!
Hope this helps
“Be a redditor not a marketer” – very wise advice. I discovered this a few months ago when I accidentally posted a link to my personal account instead of my ‘business’ account. The result was a far more positive response in the comments, more upvotes and more clicks.
I’m surprised by how willing some/many redditors are to downvote companies or anyone who’s marketing something, even if their post and/or link is very useful. The personal approach is definitely the way to go, thanks for the excellent and very actionable post.
That’s a cool way to discover the power of being personable Tom.
Tom
Great story of how you found out the people prefer to deal with people. I think most bloggers know this all too well. I’ve also seen a few successful startups realize that their customer’s don’t want to deal with their brand, but the people behind the brand.
Glad you liked the post!
Heh… kind of Bruce Lee there, Travis.
“The art of fighting, widdout fighting…”
But you’re right.
You can’t come off as a marketer on Reddit and expect success, any more than you can come off as a pick-up artist and pick up a girl that’s, well… not already extremely interested anyway.
As I often say, there are only two things you need to be in business: 1) access to a thing of value [like your udemy course] and 2) a way to communicate with people that value that thing!
Your post here reminds us that you must speak the language of the tribe you are addressing. And while Reddit is a source of bookoo traffic, there are certain unwritten codes of conduct, certain rules of etiquette that will grant you entrance… or if broken, will bar you from access.
Thanks for helping me with MY learning curve. As the Bros will tell you, I’m slightly older than dirt 😉 but I remember becoming disgusted with “the Man”, becoming unemployable at 16 and striking out on my own as an entrepreneur. But that was over 30 years ago (gulp) and Reddit is what my SON does, not me.
Yet.
Thanks for the tips and the infographic. I will indeed try my hand at Reddit, and it
s all your fault 🙂
Keep Stepping,
Kurt
I can attest to Kurt’s awesomeness… still don’t believe about the dirt though 😛
I forgot that’s how you break down business, I love the 1-2 punch!
Hey Kurt,
Awesome! One of the best skills to have as an entrepreneur is keeping an open mind to discover new opportunities to grow your business. If you started being an entrepreneur when you were 16, I’m sure you know it doesn’t matter how young or old you are!!
Hope it works great for you!