The biggest mistake people make when they want to start a blog is that they start a blog.
Well, they start a blog without a plan.
Abraham Lincoln knew the power of preparation:
Lincoln wasn’t just a politician with a metaphor, he was being literal. Before he became famous for politics he was known as one of the best axe-wielders around. The guy knew how to chop down trees better than anyone. (Lucky for us, he expanded his skill set beyond swinging sharp, heavy objects.)
Everyone wants to start a blog, and they should.
You can use a blog to generate massive amounts of revenue or just fascinating opportunities that you wouldn’t have otherwise.
A well-known local paper has about 40,000 copies in print. StartupBros gets about 150,000 unique views per month. We’re not that huge of a blog, but we’re still outpacing many traditional papers.
We don’t have a massive email list, just over 30,000 of the most active in the StartupBros community. That modest-sized list has generated hundreds of thousands of dollars in revenue in the last several months.
Will and I have been seriously working on StartupBros for just over a year. A lot can happen in a year:
I recently read that there is a blog started every few seconds.
The harsh truth is that virtually zero of these blogs will attract any meaningful attention. That’s fine for people who are using a blog as a sort of personal journal or résumé. It’s daunting for those of us who want to build a tribe and make money.
Putting in the work is necessary–few people deny the grind anymore–but it’s not sufficient. There are just too many people putting too many hours in for that to be your competitive advantage. You’ve got to have a better strategy than them too.
Using a proper sequence will organize your energy so that each step builds on the next. A solid launch strategy will put you ahead of the majority of people blindly starting blogs because of some vague urge that they “really ought to”. [click to continue…]