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12 Steps: Starting A Business While Working Full Time


“I quit!”

There, you said it. Or you said it in your mind. You dreamed it again. You dream about starting a company and walking into your boss’s office and quitting your job.

What’s stopping you? Oh, about a million things including your mortgage and putting food on the table. You’re probably thinking, “I’m not rich. How in the world can I start a company?”

But you have an idea, and you’re sure it’s a good idea. How can you take your good idea and turn it into a company while you still have your day job?

I have worked with, invested in, and advised a lot of different founders as a venture capitalist, a founder myself, and a mentor to startups. I have also interviewed dozens of ‘mid-life’ entrepreneurs for my forthcoming book Never too Late to Startup. One thing I hear pretty frequently is from people with ideas who can’t figure out how to turn those into businesses.

Here are 12 proven steps to starting a business while working full time:

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The Best Way to Make Money Blogging (And Change the World)


If you have been blogging for six months and haven’t made any money, this post will show you how to finally make money blogging.

If you are considering launching an online business, this post will make sure you don’t wait six months to make money.

If you have an idea, this post will show you how to make it matter (and make it profitable).


Everyone says, “Just help people and the money will follow.”

Not true.

First, you need a structure that captures value.

Then you can focus on helping people.

Each is “necessary but not sufficient”.

We were helping people with StartupBros for nearly two years with nearly zero compensation.

In the last couple months we brought in more than a quarter-million dollars.

We went from charging nothing for a set of ideas, to charging $497, to now charging $997.

How did this happen?

And how can you apply it to your own ideas?

Let’s take a look…

“Take a simple idea and take it seriously.” – Charlie Munger


The set of ideas I’m talking about is Will’s epic blog post: How You Can Make Big Money Importing From China–The Rise and Fall of My Empire….

It’s had millions of views and over 1400 comments. It’s used in forums and online communities around the world as the place to start if you want to start building an importing business.

It was valuable, but no money was coming in. What happened?

There was no quantum leap in the quality of information. No new breakthrough in technology.

The real improvement was in making the ideas more applicable. [click to continue…]

5 Dirty Hacks for Amazon Sellers to Dominate the Marketplace

Our last blog post about how Amazon’s algorithm ranks products was a huge hit, but everybody kept asking us one question…

Are there any quick hacks you can use to rank a new Amazon product FAST?

I’m happy to report that YES – there are several :)

Dirty Amazon Hacks for New Sellers

Here’s the most effective tricks, hacks, and schemes you can use to rank your new product on Amazon quickly… [click to continue…]

How to Scale Your Mental Energy Like President Obama and Steve Jobs

Why would a tech giant – with billions of dollars – willingly choose to wear a black turtleneck, Levi’s 501 jeans, and New Balance 992 sneakers day-in and day-out for over a decade?

One of the reasons he chose to wear the turtleneck, jeans, and sneakers every day was that it removed unimportant decision-making from his life.

According to the Steve Jobs biography, Jobs wanted to implement a corporate uniform at Apple. When he wasn’t able to sell the idea to his workers he had to settle for a personal uniform.

When you open your closet and have a hundred black turtlenecks staring back at you don’t have to consume mental energy picking a shirt and the rest of the outfit.

President Obama does the same thing. He only [click to continue…]

Expert Blog Launch Sequence: How To Start Your Blog The Right Way

The biggest mistake people make when they want to start a blog is that they start a blog.

Well, they start a blog without a plan.

Abraham Lincoln knew the power of preparation:

lincoln axe sharpening


Lincoln wasn’t just a politician with a metaphor, he was being literal. Before he became famous for politics he was known as one of the best axe-wielders around. The guy knew how to chop down trees better than anyone. (Lucky for us, he expanded his skill set beyond swinging sharp, heavy objects.)

Everyone wants to start a blog, and they should.

You can use a blog to generate massive amounts of revenue or just fascinating opportunities that you wouldn’t have otherwise.

A well-known local paper has about 40,000 copies in print. StartupBros gets about 150,000 unique views per month. We’re not that huge of a blog, but we’re still outpacing many traditional papers.

We don’t have a massive email list, just over 30,000 of the most active in the StartupBros community. That modest-sized list has generated hundreds of thousands of dollars in revenue in the last several months.

Will and I have been seriously working on StartupBros for just over a year. A lot can happen in a year:

Screen Shot 2014-12-08 at 11.40.09 AM

I recently read that there is a blog started every few seconds.

The harsh truth is that virtually zero of these blogs will attract any meaningful attention. That’s fine for people who are using a blog as a sort of personal journal or résumé. It’s daunting for those of us who want to build a tribe and make money.

Putting in the work is necessary–few people deny the grind anymore–but it’s not sufficient. There are just too many people putting too many hours in for that to be your competitive advantage. You’ve got to have a better strategy than them too.

Using a proper sequence will organize your energy so that each step builds on the next. A solid launch strategy will put you ahead of the majority of people blindly starting blogs because of some vague urge that they “really ought to”. [click to continue…]