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Should I Write A Book? Yes: Who, Why & How

85% of Americans in business say they want to write a book. 5% do.

There is no easier way to reach the top 5%.

I’m just wrapping up a book and it’s reminded how awesome it is. My hunch is that you could probably benefit from writing one as well.

James Altucher recently said:

Every entrepreneur should self-publish a book, because self-publishing is the new business card. If you want to stand out in a world of content, you need to underline your expertise. Publishing a book is not just putting your thoughts on a blog post. It’s an event. It shows your best curated thoughts and it shows customers, clients, investors, friends and lovers what the most important things on your mind are right now.”

Writing a book isn’t [click to continue…]

17 Paths to Entrepreneurship (Including Yours)

different paths

“Being an entrepreneur is an existential, not just a financial thing.” – Nassim Taleb


I am obsessed with origin stories. Every time I meet someone I want to know why they are the person they are.

If they are where I want to be then I go digging in their history for the secrets that got them to this magical place. This post is the result of years of digging for gold.

Something weird happens after collecting a certain amount of stories. It goes sort of like this (and I mean “sort of” in the most “sort of” sense):

  • 0-100 stories: You see paths beginning to emerge. You are convinced the key is out there.
  • 101-200 stories: You feel that you are on the cusp of discovering the secret.
  • 201-400 stories: You begin to see more subtleties. The keys that aren’t actually keys.
  • 401-700 stories: You see so many conflicting paths that you begin to lose faith in finding “a way”. The superficial differences fall away. You come back to the core attributes of entrepreneurs in a big way.
  • 700-1000 stories: You begin to appreciate the stories of entrepreneurs as stories—events colored heavily by terrible memories and the narrative fallacy. You fully realize the necessity of self-reliance to an entrepreneurial life while appreciating your dependence on others. The stories make you more self-aware and more present instead of making you feel there is another path you should be on. You realize the importance of context, temperament, and opportunity.

equal and opposite joke

For every entrepreneur there is an equal and opposite entrepreneur

Some entrepreneurs (John Rockefellar and Steve Jobs) read virtually zero books. Others read constantly and say it’s completely necessary (Charlie Munger and James Altucher).

Some entrepreneurs start with zero money (Oprah) while others started with silver spoons (Warren Buffett).

Some entrepreneurs [click to continue…]

How to Easily Increase Your Landing Page Conversions Using Visual Weight

Look at your landing page right now. What’s the biggest, boldest and brightest thing you see? If this isn’t something that directly supports your call to action, you’re doing it wrong.

Want to learn the simple concept behind creating a landing page that kicks serious conversion ass? Then listen up.

Visual Weight Impacts the Time a User Spends Focusing

Think of your landing page as a collection of elements all bunched together. There’s text, photos, buttons, boxes and icons. Each of these items has a “weight” associated with it.

The trick to getting users to do what you want is by making the important elements, such as your call to action, appear more important. This is called giving an item more visual weight.

The heavier an object, the more important it appears to the visitor, and the longer they spend focusing on it.

VisualWeightExample [click to continue…]

Rapid Listbuilding For Accelerated Hypergrowth with Will Mitchell + Tim Paige [Webinar Replay]

Here’s the replay video from a (very awesome) webinar we did for the StartupBros community.

We packed the house and revealed the presentation entitled Rapid Libstbuilding For Accelerated Hypergrowth – gotta love those buzzwords!

Rapid Listbuilding Training with LeadPages

In the video below, you’ll learn…

  • The 4-Pages that will make ALL THE DIFFERENCE for your website – the 4-pages that should receive the bulk of your time and energy!
  • [click to continue…]

How to Make (and Lose) $2,000,000 Day Trading: The System & The Story

bullshit detected

I’ve tried and failed to write this article ten times.

Even after I finished, I thought it was terrible–actually I was just scared to share the story. I sent it to a reader who had asked me about trading. He replied:

It’s different than most that I have read because there is no bullshit to try and look past and all of your readers appreciate that.” 

Thanks Garrett, here goes nothing:


A Kind of Introduction To Day Trading

This is about the lessons I learned while trading. The pitfalls people fall into and the ways people destroy themselves. There’s also the time I raised money for a hedge fund. Then my partner turned $30,000 into $2,000,000 in three months. It only took him two months to turn $2,000,000 into virtually zero. [click to continue…]