214 Comments (page 2)

What about multi channel fulfillment in UK?

really really helpful....Thank you....hope we can be a friends..

Hi there, I got 2 questions: 1. Do you have any hard figures PARENT-CHILD products actually sell more? Don't get me wrong, personally I am big fan of this kind of listing products (not only on amazon but any other channel too).... but... We've been speaking with German Amazon support (we are polish company focusing on german market) and one of managers told us they do not really advice having variation products. In this guy (there is no official statement) opinion it is better to have 20 search records (in case there are 20 child products) than only one. I am really confused... help 2. How do you actually create such description as you shower in "Product Description" section? As far as I know any media, tables or column layout is reserved only for Amazon itself. None of external merchants is not able to create such description for own item... or maybe I am wrong? btw. great article :)

I'm just checking... I left comment yesterday but it is not visible here. Do you validate all comments before you show them online? damian

Hey Will, Thanks for these awesome tips! Such an in-depth explanation of how to optimize your listings...don't see many other resources like this online. We are writing an eBook for Amazon sellers, and will definitely include your tips in it (and quote you as the resource, of course!). When the eBook publishes, I'll be sure to send it your way. Thanks, Tiana

If this post isn't in a newsletter or ebook, it should be. Excellent in-depth discussion.

there are lots of great selling products match the way you describe. Your article is really great. I have a question toward keywords in search term. How to spy these terms of those great selling products? I mean by understanding the way they doing, newbies can grow better. Really appreciate your great article and look forward to your insight.

Hi, Will: Thank you very much for your sharing. we make the bags for the customers in USA. but it is through somebody there. i think it is the time for me to sell directly in Amazon. or we might work on it together.what do you think? Look forward to your reply! Philip

Would love more information on how exactly to do this Here’s a neat little Amazon ranking hack you can do to take advantage of this factor: Where would you construct the URL in Amazon? on another website? Construct a URL for your product listing using the [&keyword=your+keyword] How? query (append the code inside the brackets to your product URL). Use a link shortening service like bit.ly to create a shareable link to that URL. How? Drive traffic to the shortened link. Now anytime you make a sale from one of these shortened keyword links, you’re basically tricking Amazon into thinking that these visitors performed a product search for your target keyword.

Just couldn't go without giving a reply! I am in this post around 30 mins and I didn't notice once, that's wired. I just understood while I saw, you said that it is about likely 4,000 words post! What you did here! I am in doubt, maybe Amazon "itself" will be in the confusion that how would you evaluate and gather such the information about the A9 algorithm of Amazon. You just simply describe the most promising points of view that how the seller can think better and can make sure what's the exceptions that the toppers are using and going through! You have needed to research a lot of things to collect the relevant examples and just made it a solid piece of theory to get forward one step more than the last day! But I am sure that you had some kind of real-life experience and the challenges of Amazon Sellers! You did the best performance here what I feel. However, I have copied your ideas for FREE and going to apply it one by one! You deserve more than appreciation, Mamun

What an excellent read! Thank you for sharing this article, Will. Still got a lot to learn about Amazon. This post made me learn more.

Hi Jason, Nice read. Is it possible to still insert photos in the description section of a product listing? I have not been able to do this, and I know amazon now dislikes even basic html code. Though I believe there is a feature where you can pay amazon a premium to allow for a nicely designed description section. What is your experience with this?

Wow, Will. I've been selling (books, which no one wants now, it seems) on Amazon for 13 years. I figured out keywords/search terms a few years ago. They really work, but they keywords/search are the same thing, when you test them. I just complained about this last week. Poor coding. But the other stuff in here is gold. Fantastic.

This is SOOO useful. Thank you. Not sure how old or out of date this post is but it has made me relook at our Amazon listings with new eyes.

Hey Will, Lots of great info here, thanks. I've noticed that some products have more than one product category that they belong to. How can a seller add their product to a second or third relevant category?

Wow, I want to thank you in advance for this awesome article. Do you have any articles on maximizing the use of Amazon sponsored ads? Thank you.

Hi, great article! I would like to know, if I have a new product and my brand has a single product listing but has more reviews than similar products and the listing is tight...do other brands that have multiple products (same category different product) with reviews have a higher chance of showing up on top listing, even when that specific product has less reviews than mine? Hope I didnt confuse too much. Thank you!

Thanks so much for this guide! We have been selling on Amazon for a couple of years with limited success. I am anxious to get some of these ideas into action to see how they work. We dominate our specific sub category (9 of 18 on the first page) but there is not a ton of volume, so we are looking at trying to crack the larger category and not pigeon hole ourselves into this niche market. Thanks SO much for this guide!

I heard on a different blog that if someone leaves a bad review about your product and it is a seller review, Amazon will remove it. If it is a product review and it is bad, learn from it and try to get more good reviews to make the one bad one less important. No way to get a bad product review removed but many good reviews can dilute the one bad one to a point where it is really not an issue.

Hi Will Thank you first for such a wonderful article. I've taken down several.notes while reading and will Implement each of these instructions into my listing Coming to my question, I've been using Amazon PPC for quite some time. Today while researching, i noticed that some ads appear much bigger in full length at the top or bottom of the page as sponsored ads as you will see in attached image while some appear relatively smaller on the right hand side of the page. Will you have an idea of how Amazon chooses which ads should be shown full length at the top or bottom of the page?

I loved reading this, but it only works if you personally create the listing page. If you are selling something that already has a listing you cannot amend anything on it of course, nor add bullet points etc etc. Sure you can add keywords to your product if you click on edit item, add extra photo's, which may or may not show up, but all of this makes no difference at all. Amazon only take into account the details in the original listing. I have tried and tried over 4 years with 20 products, so I'm not a total newbie

When was this written?

Awesome Article! Thanks so much for sharing as I will be listing my first product soon and this is a clear cut way to weed through alot of the unknown factors that you have laid out in a very clear fashion here. Cheers!

Thank you for this wonderful article. Really informative.

hi! i love your articles. i am very new to amazon so here is my question. You said to fill out every part of the product description when listing a product. What if you are selling a product that already has a listing and you are simply copying the ASIN when adding a product where all the information has already been filled in.

Hi, thanks for a great article!

Great post Will. I think with it being late 2016 this article could be updated for SEO on Start Up Bros, and for accuracy and the latest and greatest. I would be aware of the URL trick and other changes the last 12 months.

Thanks so much for this useful & wonderful article, This gave me a real boost of knowledge, but I would like more info about the SOURCE KEYWORD paragraph, Please advise, THANKS

Hi Guys, I have a product that has a parent item and Children. Should I be entering search terms/keywords for each child item or does Amazon only count the parent item? Thanks so much for all the valuable information!

Hi Will, Fantastic article. I work for an eCommerce broker/agency and I might start using this to give our new hires a quick 101 on Amazon search algorithm. Very easy to follow and a ton of good info. Your sources were the A9 website and seller central, correct? Any additional sources? Thanks! Mike

Thank u brother . I am a new worker. Few days ago i ranked a product by wish list , i dont know how to purses please help me .

Awesome article! Thanks a bunch! =)

Hi Great info. Easy to understand and most helpful to me as a beginner selling on Amazon. One question. How do I construct a URL for your product listing using the [&keyword=your+keyword] query (append the code inside the brackets to your product URL). Can anyone give me an example.

My name is Ali. How much do you charge to make my products visible and top ranking?

Thank you for much for putting together this article! I have been looking for this type of info condensed into one place instead of clicking around the amazon seller base aimlessly... and I DID read until the end of the article!! Thanks Again!

Really excellent post here. Thanks a lot. Do you have any thoughts on the 5000 characters for backend keywords? The parts I'm struggling with are how it should be structured, as in should it be readable. I have heard it should go in a logical order. Also, I am really really struggling to fill it all out. Even using various keyword generation tools I find it impossible to get to even 1000 characters without repetition. Any advice would be highly appreciated.

Recently Amazon changed their search algorithm and now top ranked products in 1st page are now going to 5,6,7 etc. What do you think about this?

i ranking to amazon product within 8hr.

Very nice explanation. Excellent post with detailed information. I have some products which are listed on amazon but they are not appearing in results when i search in amazon.

Really great post. In regards to stock inventory. If you run out of stock and suspend your product listing does it effect your seller rating?

Has anyone actually used these guys in the comments claiming to help get a product through the rankings?

Hi Greaves.....your product really help for us.. Because those product very popularity for world... thanks and i will bye those product

can u tell me about those product..... my contact.. [redacted]

Hi Will, do you think stuff has changed recently with Amazon's Algorithm and how easy it is to manipulate rankings ? We ran a big give-away campaign and gave away over 250 units with a 85% discount yesterday. The product even earned the bestseller badge in it's category and was even #1 in it's parent category, but it seems like nothing has changed in terms of our product rankings ?? Isn't that weird ? Also the BSR hasn't changed significantly.. We had the orange "bestseller" badge, but the BSR was still at 81 or something, I don't know maybe it hadn't updated yet.. But overall, I am not that impressed with the results. I did another launch last year and it was far easier (and probably cheaper) to get great results.. Do you have any advice ? Thanks!

i am amazon any product rank fast page[seo] [redacted]

Does having video reviews of your product help your Amazon search rankings and/or conversion rates?

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Hi, Will Mitchell , I really like your article because this article is very informative & well descriptive. keep continue your writing.

I want to work with you dear brother.

good day dear,if you need an amazon seo expert, I will agree to work with you.thx

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Answering every single comment my ass.

Does anyone know if Amazon factors in the add to cart rate for your product. I would think that the more people add your product to a cart versus other product, the more that demonstrates to Amazon Relevance.

Great help..... thanku so much want your help anytime please leave your email id so i contact with by emails such a great article i have ever read to boost my sales now i will impliment these ideas and see my results

Yes. thanks for Shearing it i know about this strategy but little bit Confused. When I read this My confutation has gone. But I think Amazon Algorithm updates Regularly. Day by Day its so hard.

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Great article thanks for this.

Great tips for me thanks

Good tips for amazon seo.

Great article!!! Passed over 4000 words :)))) The No of words should not be a problem comparing to the benefits brought by this article(or similar ones) Thank you for sharing!

Awesome post to share. Thanks a lot for this share. I loved reading your tips on SEO on Amazon. Keep blogging. Cheers..

Hi Will, I have a few questions on SKUs as it relates to private labeled products, I hope you could address each individually (thanks in advance!): 1) Does the A9 index the parent SKUs or the children (variation) SKUs? 2) If I change the parent SKU, will that affect my A9 search ranking? 3) Can the Parent SKU be made static or does Amazon keeps changing as the variations are added to the parent? 4) How do I find out what is the parent SKU for my listings? I have more questions but the above three are fundamental to the discussion. Thanks again for your input!

Hi Now easy to understand how amazon product rank. it's help us to rank more effectively our customer product. We can see the result with 2 week all thank's to you & Well researched post. Regard Tarun

This post is very helpful for me to Improving Alexa Rank of my Blog Thank you so much

Thanks for the post, very informative! I have a couple of questions on ranking.. People at Jungle Scout advise to promote your product with discounts through Jump Start to gain more sales, otherwise they say the product could get stuck on page 20...do you agree? I am based in the UK but Jump Start does not support this country (yet). What can I do to boost my sales and rank higher? About fake negative reviews from your competitors...it happens, and they can sink your rank. Amazon seems quite responsive to remove negative sellers reviews but not customers reviews. What would you suggest to do? Thank you for your help :-)

Thanks so much, i never thought there is so much to check on before selling on amazon. Though i yet to start, will do more efficiently now. Thanks again.

Wow, what an amazing post. Especially enjoyed the deep dive into the A9 algorithm.

Great post. Very useful information. Thanks.

Wow! A great post over Amazon SEO. You have just nailed it. I would like to write something like this. I wish I could.

Hi, I am very new to this. My goal is to sell branded products on Amazon. But I cannot be having a huge inventory for that. Max I can have is 10 pieces of a good branded product since I would like people to get the quality stuff. Do you think it will work ?

All above is probably useful for people who are not aware of online business rules. The intention of Amazon search engine is to make the buyer happy to grow Amazon business ( not yours in particular, as there are many other sellers happy to replace you ) So whatever Amazon does , it does it to increase their profit by getting the most possible conversion and improving buyer experience. This means that the above information about , product description, bullet points, keywords, feedback etc etc, are pretty obvious. What is not pretty obvious is that Amazon software is not written very well. I am not not only a Amazon seller, but also software programmer. I was really surprised discovering how many bugs Amazon developers managed to produce in their API and its documentation. (also reported by many other software developers ) example : it allows developer to do much more, than Amazon predicted and more than you can just do in seller central! Example: By API , you can update the despatch time of the order to whatever reasonable value even if it has been already marked as despatched , in seller central you cannot!. Another funny example. Recently Amazon scanned listings in automotive categories to stop people using car makes and model in Product Name ( forbidden according to t&c ) but guess what, People selling printer paper in format A4 and A3 received warnings that their products will be banned within few days ( because for Amazon, the A3 and A4 paper formats in Office supplier category is the same as A3, A4 Audi models ) and car makers still use forbidden car makes and models in their product titles, because Amazon is not able to find them. Yet another example, Amazon does not allow to duplicate the listings. No problem for clever sellers, who buy EAN numbers and list as many duplicated items as they like, increasing probability of sale. So, if you are new to Amazon and you really try hard and follow all the rules, you still have low chance to win with sellers who do not follow these rules. Another example? Amazon does not allow you to use any logos, watermarks and frames on the photos, so why is it possible that there are lots of sellers sill using such photos for years!

After reading this post, I have more and more reasons to build a stand alone e-commerce business, rather living off Amazon. Especially the "lowest price" point, I don't think Amazon is a good place to sell high-end products, or even average ones. Just push a lot of cheaply-made products with ridiculously low price, then you shoot to the top on Amazon. That's okay, good for THEIR business, not mine. Anyway, thank you for your post. Very good & useful one here.

This is one of the best posts in terms of style and voice I've read on such a tedious and uninteresting topic. Thanks for not making this sound like it was written by the voiceless, homogeneous blog monster that seems to write every marketing blog post. (I think the Patel guy may have ruined the whole internet.) Bonus points for not using the line tool in ms paint. Also very informative. Thanks!

Geez, it almost seems like "Amazon SEO" is even more complex than regular SEO! Amazing guide though, especially for someone like me who's just getting into selling on Amazon.

Hi Will, This is a great share. I am very new on Amazon platform. Your guide really help me so much.

This is a great post! I am new to the Amazon selling world and this helped tremendously! I am part of a team that is starting from scratch to use Amazon to ship our product FBA style. Most of the team would prefer to ship FBA and not FBM, but the expert of the team says that having more ASINs help our ranking and sales. I am not sure if that is true because right now we only have 5 products for sale, with two being a variation of each other. Do ASINs really help your sales rank?

Wow... (we say waawu where I come from). this is unarguably the best post ive read concerning search engine optimization. i took a 4-page note. thank you for this write up. im currently doing my product research to determine what to sell on amazon.

Hey cool except think the # of kws needs an update right? it's strictly limited to 250 isn't it?

Thank you for this post has helped me in what I was looking for. I have one question my listing is not discoverable on when I search specific keywords which means I wont be getting any sales = no reviews. what is the best way to rank my listing. Thanks.

Hello David, How is your journey on amazon so far ?

How can you find a company or person who is an "expert" with creating your Amazon page? I need help with my product....

Hey, I use Panda Boom they are top performers in every aspect of the business listwrting external traffic and blogger services that boost my reviews and ranking. super recommended

great !i want to start my e.commerce store i need few suggestions on can you tell me ,how to contact you

this is really a helpful post for all those who already have store on Amazon or who are looking to create like me. I need to now that which product we should sell? can we sell the product to other countries too ?how will we send these products to other countries? and most important how to research which product is best to sell on Amazon? please answer it would be more helpfull from your side. thank u :)

May be we all know these stuff but reading all together is a refreshment for mind to act and perform better selling on Amazon. These are very simple steps we can easily follow but we do mistakes by not taking them seriously as we go older with selling concentrating only on increasing the sales but we forget that these are the basic Tools we must have always :) Thanks Will Mitchell for collecting all the stuff together with awesome presentation.

Your content is really helpful! But, I'm still a little lost on sourcing keyword. How am I supposed to construct a URL? Another question is how can I determine which keyword to target for my product? How do I know if the keyword I'm targeting for has sufficient search volume?

Hey Will Mitchell, Thanks for writing a great article. I love it and also implement in our all products and I am sure your tips will definitely work. I have also one more question. If you have time please give me a reply. My question is, Can I get potential buyers on our Amazon products if I promote our products on social product submission sites like wanelo.com, theproductrank.com, and etc…? I hope you will give me best answers. Thanks again. Clara

Hi: The very much required information which you wrote over here, are those applicable on amazon.in also? Regards Partha

When was this published? Things change so fast on Amazon and I hate reading content that's 1+ years old. It's impossible to know if an article like this is worth reading when I can't find the published date.

When I am doing any changes in product pages from inventory panel, our product seller rank is increasing despite of decreasing frequently. Can someone tell me, why it's happening? And how to overcome it? You can see our products page on amazon by searching "RD Mounts".

Really this blog helpful for rank a product on Amazon. and I follow this steps and let's see what happen. Thanks for sharing.

Hi, I like the advice you have given in this blog post. Can you please show us how to do this part of it. Construct a URL for your product listing using the [&keyword=your+keyword] query (append the code inside the brackets to your product URL). Use a link shortening service like bit.ly to create a shareable link to that URL.

A very very help full for newer an amazon affiliate.truly it's amazing

Really helpful.. Thanks for sharing such precious knowledge.

wow, superb.. really intrested article. thankyou for this article. I'm Alwayes follow your blog.

Everyone who runs an online business with Amazon wants to ensure that they are getting high ranking since this will help increase the conversion much better. This article is such an excellent help to individuals who are having challenges with their ranking

Great info. Thank you!

Fantastic information, just read all of it, so hopefully I will be successful