214 Comments (page 1)

Been selling on Amazon for nearly a decade now, Nd I still learned tons from this... Specifically, Had no idea about Amazons 'POP' metric, brilliant! Really simplifies a lot for me, gives me one metric to focus on... Quick question for you- if a buyer messages me, does that count against my POP? Or is it only things Amazons involved with?

Awesome to hear that Jason, congrats on the success so far! Hope this article helps you take it to the next level :) To answer your question - YES, a buyer-initiated message does affect your POP score! Amazon's goal is for the order to go as smoothly as possible - the buyer shouldn't worry at all, let alone send you a message! Sounds harsh, but such is Amazon's Seller Standards. Just be sure your listings are up to snuff (completed, accurate, etc), and your customer service is top-notch (FBA simplifies this).

Great blog post. Very long but very detailed. As Jason stated above, even though I am a full time Amazon seller I still learned a ton. More blog posts like this please!

Will- This is really helpful, thanks, although I wish it was a bit more prescriptive on how to break in. I have a reviews question for you: the example you gave were all for products that had a very high number (000s) of reviews. How does it work if you have a small number of great reviews compared to a large number of OK ones? This is one area that a startup can make progress, by getting great reviews.

I wasn't kidding around when I said 'Ultimate Guide'! Glad you enjoyed it - we'll have more posts on how to take advantage of Amazon soon :)

Great question Rob! There are a few popular ways to get reviews for new products... Most people send their products out to friends and family for the initial reviews, and that's been working fine. Some people give their products away for free, or offer it at a promotional discount through Amazon. This obviously costs more, but can be VERY effective. Our clients typically get their first few purchases/reviews through each other. No tricks here - they just sell each other their products at discounted prices. Then ask for real reviews :) No matter what you do, keep in mind you only need 4-5 initial reviews. After that, I'd work on pushing sales organically and through Amazon Ads. Hope that helps!

Hi Will, great content!!! Thanks for sharing!!! Talk soon...

JOOOSSSSEEEEEEEEE - great to hear from you buddy :)

I am interested in hearing more about how to get product reviews. I have 2 products that I am launching, but they are not something I can give away for free, as they are in the $100-$120 range. What would be the best way to do this? I am fine with not making any profit to get a few reviews, but I am not sure how that is done if it is through FBA.

Hi Will, Do you recommend FBA or some fulfillment companies based on China and selling on Amazon or eBay ?? Regards Adel

Hey Will. Great stuff. As a new seller with an unknown brand on Amazon, it has been particularly difficult to make any sales. And Amazon support, though responsive, has taken me in circles. It's been agonizing, especially since I'm doing this for a client. More sales = Higher rankings = More sales is great if you can get noticed. This came at just the right time to make some tweaks that will hopefully boost sales. Thanks for all your efforts and willingness to share.

Great post mate!

Another great article Will! Not only is this a guide on how to be a better Amazon seller, it's a great example of how to write useful blog posts.

Really great article, one of the most detailed and useful posts out there on how to rank on Amazon within the Amazon walls. Regarding driving traffic to the keyword-constructed URL, we've seen some great results through this method, either sending traffic directly to the product listings, or through coupon bridge pages. One thing to be careful about when building this URL is to make sure you are not including some params that might be used internally by Amazon to track the user session. While we haven't confirmed if it's less effective, our team avoids using the qid param and build the URL starting with the canonical link, with the keyword param at the end. Also, we make sure the outside traffic is highly targeted to our user demographic. This is obvious for anyone running paid traffic, but what I mean is we will start out very very targeted, and slowly expand out. For PPC we hardly ever expand out to broad keywords and stick to phrase or exact, to avoid the outside traffic driving down the nice conversion rate set by the internal Amazon traffic. Also, poor targeted traffic will likely drive up the exit rate metric mentioned in this article, causing you to lose rank. Dennis

Hi Kelly, Interesting question! I would look to get the first few reviews for as cheap as possible. Whether that be through swapping your product with other sellers (our clients do this often in our importing mastermind), or selling it at cost to somebody close to you - whatever works. Once you have 2-5 positive reviews, you're over the initial hump. If you wanted to continue to drive reviews, then you could run a promotion on Amazon. Either way - make sure you're reaching out to each of your buyers. Make sure their expectations are exceeded, and then kindly ask for a review of the product. Just make sure you're within Amazon's Seller Guidelines for 'Misuse of ratings and feedback or reviews' It seems there's quite a bit of interest on how to get Amazon Reviews - especially your first few. Sounds like my next blog post! :)

Hi Adel, If you're selling anything on Amazon, FBA is a great choice! You can even use their 'Multi-Channel Fulfillment' feature to ship orders made outside of Amazon (your own site, eBay, etc). It's best to ship domestically, so if you're selling in North America - I wouldn't recommend a fulfillment company based in China.

Hey Jason, hope the tweaks you've made make all the difference... The good news is - once you start making sales, the momentum builds fast! Make sure to take a look at my response to Kelly's question (above), it may give you some ideas. I'd also encourage you to experiment with Amazon's internal ads - our mastermind clients have had TONS of success with them! Thanks for bringing this question up, I'll definitely dive into this deeper in a future blog post :)

Thanks Faisal, hope you got some value out of it!

Haha, thanks Dave - appreciate that!

Really great advice here Dennis! I didn't even think to check for the qid - I'll definitely start recommending people remove that :) Sounds like you're running your PPC the right way as well - awesome stuff! I'm assuming you know this - but make sure you take advantage of Amazon's internal ads too. I see nothing but unbelievable ROIs!

Hi Will, I got into ecommerce from your "How to import from China" article. Now I buy from local retailers and sell solely Amazon FBA. It has been a long journey! I recently stumbled upon this site that I consider a huge break through for me and any Amazon seller. This site shows how many items per day sell in each category at any given rank. Also, you can upload a spreadsheet with UPC and Cost, and this site will tell you Net Profit(after fba fees) and Rank(demand). Wholesalers been sending me thousands of products and now it is easier than ever to find the gold nugget buried deep within. The site is: http://fbatoolkit.com You're in FL, I'm in NC; you should stop by! Cheers, Dan

That's awesome to hear Dan, congrats on the success so far! Glad I could help :) Very interesting site - thanks for sharing. I haven't seen it before, but it looks pretty useful! Best of luck on growing the business! And I'll let you know next time NC is on my travel calendar :-D

How are you guys getting HTML in your product descriptions? It seems that has been disabled for some time, and we can only use text. I would love to add some code to my description! Also, how to sellers get video alongside their product photos?

Excellent article. I have one question. You used the DeLhongi Espresso Maker as a great example for a perfect description. It looks to me like they violated the Amazon rules because you have to use html to format it like that. (as far as I know) I've seen several nicely formatted product descriptions, so Im not sure if Amazon does not enforce their rule or there is another way to format descriptions. Id love to know how to do description formatting without breaking the rules. Here is the rule I reference: http://www.amazon.com/gp/help/customer/display.html/ref=help_search_1-1?ie=UTF8&nodeId=200414280&qid=1355168686&sr=1-1 "Do not include HTML, DHTML, Java, scripts, or other types of executables in your detail pages."

You write the most informative, condensed, insightful, thought provoking, highly intelligent and fascinating blogs! You go where most bloggers don't go. I was reading this blog, and the one on Dataclysm, and I'm remembering one you wrote a little while back when you were delving into an area of thought in which voicing your expertise made you begin to wonder if people saw you as a "fraud." They certainly don't, but you were commenting about a feeling everyone goes through when speaking "too much" about what you know makes you feel deep inside, that sooner or later, everyone is going to notice your imperfections and see that you're not as "perfect" as your expertise may be erroneously making you appear. You cover the whole gamut of what entrepreneurs and individualists may go through. And all without a dime! Thank you! You're certainly being yourself, as the guy that wrote Dataclism may say, and, yes, we love you for it!

Hi Will, i thank you for sharing all this valuable info.I read your ebook. I love it and i will send you my feedback about it. I have some questions please: 1- Can you tell us about amazon's logo. Does amazon accept logos with some type on icon/pic+ the name of the brand. Or just the name without any sign? 2- I heard sm1 talking about a spreadsheet for amazon fees and i really liked the idea but i don't know where to get that XL spreadsheet that calculates all these fees and ROI's. Any ideas please. 3- Some amazon sellers have videos included on their page to further explain the use of the product they are selling especially electronics. How they do that? Does amazon charge any fees for it? Do you think its a good thing to consider? Thanks again Will.

Unfortunately, Amazon is really cracking down on HTML lately. I've heard of some people finding ways around it - but many people are having trouble getting any HTML in these days. Hopefully Amazon figures out a way to regulate basic HTML tags soon, but it seems like right now you may have trouble. On the Videos - that's unfortunately limited to products sold by Amazon. However, reviewers can upload videos - so there are some interesting things you can do with that :)

Unfortunately, only Amazon can create these multi-media rich product descriptions. You'll notice they're common on items stocked and sold by Amazon. But, that listing is a great example of how to write a great description! The principles are the same, you just can't use pictures and videos (right now) :-\

Awesome, thanks so much for the kind words Marsha! I'm glad you've been enjoying the blog so far! I'll do my best to keep on exceeding all expectations, make sure to keep me updated on how I'm doing :)

Thanks for reading Khalid, glad you enjoyed it! Amazon is pretty laid pack with their logo policy - I haven't heard of anybody getting in trouble for the logo on their product. If you'd be okay selling it to your customers (and they're okay buying it from you), then Amazon will probably be okay with it too... I'm not sure what spreadsheet you're referring to, but there are a bunch of Amazon FBA fee calculators out there - just Google that term :) Check out my answers above - I mention the videos/pictures (only Amazon can do them right now!) Thanks for the comment, Will

Great knowledge to be found here Will. This post is going to be very useful when my book goes live on amazon. Thanks for providing such good tips, just when I needed it.

Hello Will, this is my first time talking to you, I really need your help, I have a clear picture now how to kick start my online business the only problem is that I'm afraid the item that I want to sell won't get any intention. I want to try small by trying to sell small item like a purse(I bought it but it's still on the way) but still do you any suggestion that can help me with my DILEMMA..Thanks in advance =)

Let us know when your book is up :D

Hi Will ,Thank you for you very interesting post ..Especially the saving of time using Amazon ...Some time ago i offerd for sale the URL "secretsoftheblackhole.com "on Ebay . The AD a few $ .I did not sell it but for 6 months i had high ranking on Google ..Would it be legit to put a product for sale on Amazon -- at high price so if it sold fine but really as a strategy to get high ranking cheaply ? Regards Ian

Glad you liked the article Hannah, hope it helps with the book launch!

Hi Ahmad, Awesome to hear you'll be getting your samples soon - way to take action! You can alleviate a lot of the risk of importing by starting off with a small sample order, and building up from there. This allows you to verify your assumed sell price, experiment with the supplier, and also test your product's quality in the eyes of a REAL buyer. So I think you're all good so far :) I believe the purses will sell better on eBay than Amazon. At least, this has been my experience with selling fashion items. Amazon buyers tend to be more brand-loyal when it comes to fashion, where as eBay buyers are usually browsing for a good piece at a good price. Be sure to check out our BIG Guides on how to make money importing/selling products online. You can check them out here - https://startupbros.com/how-you-can-make-big-money-importing-from-china-the-rise-and-fall-of-my-empire/ https://startupbros.com/step-by-step-guide-on-how-to-find-a-profitable-product-to-sell/ Those should help out a lot!

Great to hear from you Ian, hope all is well! Interesting story there - something I'll have to look into more! I haven't heard of that method, but from your story it sounds like it could work :)

Absolutely awesome article. Love your other importing articles too, by the way. I used those to find my product and supplier, and now I'll use this article to rank that product on Amazon.

Thanks Mate..Talk soon =)

Thanks a lot Hemanth, glad I could help :)

Hi ..Will Thank you for your comment ..Your business strength is your ability to answer mail ..Thats why i will use your site as a ref resource when i launch Yobrain in India in June 2015 Kyle has agreed ; you also ? I wonder if you would be interested in my story of building a 12 man team and launching the project making it an event to attract investment ..It is a different business model to the usual one man band ..But some of your clients might be interested . It will be a big flop or success ....If successful i need a resource like yours to send individuals to for mentoring ..I would not be able to cope nor need to as the platform will need my attention full time . I would like to post an article by you on the blog in due time ... Thank you for your great info . Hope we can have a win win agreement Kind Regards Ian UK & PUNJAB

I want to sell on amazon, but they won't let me sign up without a credit card, any tips? Live in japan and would like to work full time from home, thanks.

There's no way around them needing a credit card - they need some way to charge you! If you're having trouble since you live in Japan, check out Payoneer.

Incredible article, I've never seen anybody break it down in so much detail. Bookmarked for future reference!

Glad you liked it Sonja!

Answering email is one of the main parts of any business - couldn't agree with you more Ian! Unfortunately, it can also be a huge time drain - it takes careful management... Sounds like you have been rocking & rolling since we last spoke, congrats to that! Would love to hear more and help if I can, feel free to email any time :)

Hi Dennis - can you give an example - this is one area in the article that I had trouble following, and so it would be very useful to see an example of "before and after" as you recommend> thanks

What do you do if you don't have a UPC or EAN #?

You are always on the top of your game ! Need a piece of advise. can you suggest a source by which somebody/company can consolidate my shipments and send to me.. in one package. This is in order to reduce freight. there are tons out there but i am looking for one which could be trusted source and used by our community. Thanks!

Contact Amazon and tell them, that you intend to sale a product without UPC. They will send you a form and post evaluation of your product, they can allow listing.

Awesome advice Vikas, I never knew you could do that!

You can easily buy new UPC for your products on eBay or many other websites - they're extremely cheap :)

There is a great company called Sure Frieght that we've worked with - their owner (Stephen) is a guest expert in our importing mastermind. Great guy, tell them Will from StartupBros sent you ;)

Thankx! Your articles are amazing btw. Hope you keep them coming.

Hey Vikas, I contacted Amazon & they told me their program only applies to people creating a product. She told me I had would have to either buy a UPC code or contact the manufacturer. In my case my contact in China doesn't have any.

eBay it up Brandon! :)

Yeah, Will, props for a great article!

No problem Daniel, hope you're doing well!

Hi Will. Top article, very interesting. I am a seller on Amazon and just 1 bad review can kill sales. It is very frustrating for new sellers because they don't have the sales to produce many good reviews to bury the bad review. It takes a long time. I normally do a 100% off coupon in exchange for feedback (reviews) to bury the bad review. This means that I lose money on my stock and lose money in the mean tine because sales have slumped. Do you have any other suggestions on how to get over bad reviews? All the best Martin

It might be an idea to try to funnel these reviews to you directly if they are bad and to Amazon if they are good. For example, if you contact them on your terms, you can impact the outcome. A lot of times they just want to be heard. Contact them (however you can if possible) and say "reply to this email to tell us what you are unsatisfied with. We will provide a free coupon / money back guarantee" etc. "if you enjoyed your experience, consider visiting Amazon to leave a positive review: XXXXX.com" As I haven't sold, I'm not entirely sure it is possible to contact them on their terms. This is what I do with reviews on my website, though.

Hi Mans. Thank you for your reply. I do contact the customers that leave bad reviews. I have refunded them, sent them a new free unit. asked them to contact me thru seller central to see if I can make things 100% right with them. The funny thing is, they never reply back or change their reviews. It seem to me that they are either a competitor or they are embarrassed that they were too hasty to leave a bad review. Just have to live with it. Thanks for the advice though. Best Martin

If you are interested in some product on Amazon, but you dont know if it works or not, then you better find a real user feedback and review. I suggest to user http://skuguru.com Many photos and user experience about product purchases on Ebay, Aliexpress, Amazon and other marketplaces.

Hi there I hope you guys are fine ,just want to say this blog is owe some it's highly motivating everytime i get a chance I read it. To introduce myself I work in a warehouse,night ,sorting all the amazon and eBay parcels mostly ,HARD work real manual labour ,during day time I do odd jobs from plumbing to gardening,I been in the UK for about 10 years now ,originally from Zimbabwe .thats all for now,with the help of this page I'm looking forwad to change a few things about my life this year,enjoy your new year as well

Hi Dan, Just so you know the fbatoolkit.com tool is far from being accurate. It could give you an idea of how many items a product is selling in any niche, but it's usually undershot (by quite a lot sometimes). The lower the rank the greatest the gap between their #'a and the actual ones. Good luck!:)

Will, how easy or challenging is it to buy from Alibaba then have Amazon warehouse and fulfill orders? Thanks Dolli

Will, thank you for the great insight! Fantastic article. I've got a kinda tricky question that so far (it's been over 6 months) no one can accurately answer. You mention in one of your comments about creating fulfillment orders for items sold outside of Amazon, but it doesn't seem to allow me to ship internationally. I've also signed up for international export over a year ago but none of my own items (I have nearly 100) ever seem to be on the list or eligible, even though they fit all the qualifications. I've spoken to Amazon countless times but seller support seems to be completely dumbfounded about what needs to take place in order for people outside of the US to be able to buy my FBA items. They also explain that there's no one to talk to about it. I've read every help page about international export and I've come up with zilch. Any expert advice would be greatly appreciated. P.S. I'm positive you already know this tip, but perhaps it may help a newcomer to mention somewhere down the line. You are indeed correct that order of the words in your title doesn't really matter, but something to consider is how much of that title is visible to a buyer in their search results using a mobile browser or the amazon app. For instance only about 10-15 of the first words in the title of an item are visible on my iPhone, I generally make sure that my first 10 to 15 words are not only the most relevant but the most coherent :)

Hi! How do i withdraw money i earn via Google Ad-word and how do i get to track the growth of my money? Also i'm a Nigerian based in Nigeria: how do i create a Paypal account here in Nigeria as it appears impossible from here? God bless bro!

Will, Good info. Have been selling on Amazon for some time now and we now do a lot of fulfillment. Seems worth it to ship the products to Amazon and be done with it. We sell in the beauty catagory and have been very successful for the past 8 or 9 years. Your info is right on target and it's a good read.

Will, Can you guide me to a tool that will allow me to upload a list of UPC codes and prices that will scrub the data and compare it to the API in Amazon and provide me the seller rank and number of sellers and estimated FBA fees and profit per item?

I see some sellers that have BSR ratings in several categories. When they loose the #1 in one category they get it in another. I have had Amazon add search Node ID's to change my category but still cant figure out how to keep more than one BSR on my listing.

I was actually browsing this page to inform people about where to get UPC and EAN codes but you have written such a great article about selling on Amazon and all the factors about ranking and selling more, even me -and i am selling since decades on Amazon- learned a bunch of new things. Definitely one of the greatest reads for Amazon sellers i have ever came across.

Hi Will, First I have heard of you and thanks for the awesome article. Do you have any articles on properly seeing up and maximizing the use of Amazon sponsored ads? Thanks.

Automated Review Request. I have read often in the seller forums that prompting a customer for feedback (a review) is not a good idea and that amazon's algo's punish those sellers. However, then I recently saw that amazon put out a series of videos to 'help' sellers. One of them recommended that sellers contact customers after each sale using this feature. Have you written about this elsewhere ?

Will, my question relates to the marketing of eBooks (Kindle Direct Publishing), Print on Demand Books (Amazon's CreateSpace and possibly Audio Books (Amazon's ACX). I'll pass on your comments to my group of 400 Authors on FB. We have concentrated to date on: 1. Category and sub-Category selection 2. A well written product/book description 3. Professional and properly designed book cover image 4. REVIEWS, REVIEWS AND REVIEWS! Our group, with the algorithms in mind has a basic process, where members schedule and event, noting the free availability of an eBook through the Kindle Select program. That eVent is posted to the group, where members can download (R&R) read and review their fellow member's books. We understand that somewhere in the metric, there is a magic number of 100 reviews. We also ask members and friends to post the review to Amazon's Goodreads site. We are quoting a VP at Goodreads, who noted that the Goodreads search engine will not recognize a book with less than 100 reviews. In addition, we have heard that asking friends (our 400 members) to "vote" on each review on Amazon, as being "HELPFUL" may serve to pin those reviews to the top of the list and may have a similar effect of pushing "NOT HELPFUL" (ie: crummmy) reviews to the bottom or even off the list. Finally, a question: Do you know if we are targeting actual variables in the Algorithm, with our Download>Read>Review & Vote process? While we hope that our efforts are not in vain, are there any other variables that we as Authors can impact? We have posted your blog to the attention of our group (the Authors Pay It Forward Project) https://www.facebook.com/groups/authorspayitforward/ and look forward to any flashes of brilliance you may share. Muchas Gracias! David

Will, thank you so much form a start up guy. Your info is amazing ! On your U Tube you talk a about brand names and that we should stay away from importing brand names to sell on Amazon. Is this right ? Is it alright to find a no-name product baby/Family product to sell on Amazon which is not a brand-name (like the banana toothbrush) ?

Hi Will This article is great. I am currently looking for any buy Box Tracker? I have searched quite a bit but I am unable to find anyone. A little help would be appreciated :)

Great article... I didn't see you mention Seller Feedback... this is different than Reviews (for newbies that may be reading) How does this effect you - especially since if you do FBA then this part of the transaction is all on AZ to get it right... (except for customer questions) How does Feedback vs Reviews move the needle in a positive direction? Cheers, Jake

Thanks for a marvelous posting! I seriously enjoyed reading it, you maay be a great author.I will remember to bookmark your blog and may come back very soon. I want to encourae yourself tto continue you great work, have a nice day!

With regards to what you wrote about " Source Keywords": With regards to step one of constructing a URL, the URL should start with: http://www.amazon.com/ Correct? Such as: http://www.amazon.com/s/ref=nb_sb_noss?url=search-alias%3Daps&field-keywords=white+iphone+case For the keyword terms "white iphone case" Then create a bit.ly for this and drive traffic to the bit.ly URL Is this correct?

Great article, especially the part about "source keywords". At AMZShark, we call these "Super URLs", and we made a simple tool to make and manage them, then track the ranking changes that result :) New to your blog, looks like I have a lot of reading to do :) Matt

Hi, do you know if having amazon fulfillment affects your ranking?

how do you get started with the amazon internal ads?

really good article,i am a amazon seller,your information is really useful,and it may worth $1500 at least in china,because there are too less information about amazon sales in china.Many teachers who teach fresh sellers won't tell them so many useful information like you,while the fee is very high.So i think i am lucky to read the article....Thanks very much,even though i do not know your name.

This site was... how do I say it? Relevant!! Finally I've found something which helped me. Cheers!

Hi, I have a specific question. We have observed that the sorting by avg. customer review is not simply ranking by avg. star, because products with higher avg.star may rank behind the lower one. Do you know the exact rule they utilized?

Doesn't look like you are responding to this post anymore, but I'll ask anyway. My question is in regards to creating a link. Does this trick still work? Or has Amazon changed its effectiveness? If it no longer works, is there an alternative method that will help? Thanks

OK, regarding FBA, there is a couple of drawbacks.. The major disadvantage to FBA is the cost. Amazon charges a monthly fee for each cubic foot of warehouse space used, so FBA is especially costly for long tail items that may sit around for a while before they are purchased. One way to combat this cost is to use Amazon's Inventory Health Report; it shows you how long inventory stays on the shelves, and if you’re restocking too frequently or not often enough. FBA also charges fees for handling, picking, and packing. These are weight-based. It is wise to use the FBA Revenue Calculator to calculate how hard these fees will hit your business.

Wow, that´s really awesome post! It´s quite a time I have read an article of 4000 words and did it till the end! Are there some other good resources You´d recommend for further reading?

How about the follow-up :) https://startupbros.com/amazon-ranking-hacks/

Excellent post. Very valuable information. I am also an Amazon seller, who has a great product and am constantly looking for better ways to get the word to potential buyers. I am very appreciative of this information and advice.

Awesome post!. Thanks for sharing valuable information, I am amazon worker, I help people to grow there sales on amazon by optimizing there product, My work is amazon basic, But i used your valuable information with my Technic. Amazon become Sticks now, So please tell me why amazon withdrew past reviews? I am happy if you advice me. Thank You

Was thinking about starting selling on Amazon couple of days ago and stumbled upon your website. Now I am convinced that I can also become a successful Amazon seller. I am currently still in the Products searching process, I have also ready your article about that. But here is a question: You have mentioned that the top products always name brands and article numbers. So if I am importing from China, there will be either no brand or it will be something completely unknown. I also don't want to sell fake brand copies. So what is your advice for that? Just make up a brand, or what is the best option here?

Hi! Could, please, tell how to create different sizes and packing options for goods on Amazon (I have similar goods, but 10 sizes and 3 packing quantities of each). Thank you!

HI Will, Its really very important information that you have mentioned. I would like to know how can we put more colour options on amazon(Right side above bullets)? Is it good for the sells? I am looking that option from long time but didnot. Thanks for your help. Ravi

I have heard that SuperURLs are now no longer working (Amazon has figured it out and blocked). So, if you're in a super competitive category and you can't just ask people to click though the pages manually until they find your product and then buy to help you rank (because you can't find the ranking position of your product or it's on a super high page, for example) - what can you do to get ranked by generating sales against your main keyword?

Hello will Wanted to say great article learn so much and have a lot of homework to do. Thanks the info

Hey Will – Believe it or not, I got to TOO LONG DIDNT READ and thought .. Nooo it's over?! Great article. I wanted to see if you have had luck/good results or used the search terms hack yourself? And if you know other resources for other 'hacks' that could be useful especially when starting out? Thanks!

Hi it's a great post and I really liked it thanks again. My question is I have like 10 items for sale on amazon and 2 of them are #1 best seller and I'm very proud of my self by saying that ;) The thing is when I search my item in one of the top keywords I still don't come up on the first page I would like to k mm pw why Thank you

Hi Will, Great in depth post for newbies like myself. If and whenever you have the time, I would like for you to go through my listing and give me your tips on where and how to improve. would be highly appreciated. thanks

Hi Will Brilliant post! Do you know all this from your experience of selling or have you worked at amazon before? I have a question. You spoke about the factors affecting conversion and relevancy but didn't mention about the factors for customer satisfaction and retention. Are they the same or are there any different ones? Thanks