146 Comments (page 1)

So the main takeaway is that to win the buy box you need to be priced lower than the competition? Isn't that a race to the bottom? I thought the idea from previous posts was to compete by selling better: branding products, writing better descriptions, etc

Maybe I should have made that point #5 - I do not believe it's the most important Uri! Advanced tactics like the URL Search Query hack and Vendor Powered Coupons are much more effective for new sellers. Furthermore, I would not recommend competing on price alone! However, if you're playing a pure arbitrage game - you're going to have to in most cases - at least until you can start differentiating your product and brand. Sorry for the confusion...

Re. The 1 penny undercutting - are you trying to get n00bs to start a race to the bottom? Because this is how you get n00bs to start a race to the bottom.

Thanks for bringing up that important point Rob. There are many other aspects of being a successful Amazon seller - but when speaking solely about ranking hacks, price cutting is obviously a big deal. You can instantly go from the bottom of the list to the top. I'll be sure to add a disclaimer that this is solely for ranking your Amazon products well!

Advanced tactics here, thanks for sharing. I've been selling on Amazon successfully for 2 years now, and the first couple weeks of a new listing is always the worst. I will try to apply these on our next product launch - thank you for sharing!

Sure thing Ina, glad to help! No reason to wait for the next product launch though - many of these methods could help with your current listings as well! Worth a shot :)

That's a good point :) I'll go try now, and email you with the results!

Ah, now that's the spirit Ina! Good luck, I'll keep an eye out for that email ;)

Hi. Thank you for the post! How can you make a nice product description with some html? ?

Hi, Thanks for your great article. I'm new to Amazon, and I've got a question about writing "Product Description". I know using HTML codes are actually against Amazon TOS, but I need to use bold, italic and underline formats to write a readable description. I tried several tags such as <b>,</b> but Amazon doesn't apply the changes to my listing. Any idea?

Thanks Martin, glad you liked it! Unfortunately Amazon is really cracking down on using HTML in product descriptions. You can still get away with some basics elements (bold, italics, bullet list) - but Amazon is even starting to crack down there. I would get your description up ASAP - as Amazon has not yet taken down any existing HTML listings. They are just beginning to stop new ones...

See my reply to Martin above - he had the same question. Let me know if you have any other questions!

Then I would say WTF. Thanks by the way.

Haha no problem - it is definitely a bad situation for Amazon. I personally hope they loosen up on the HTML formatting - but at the very least, they need to level the playing field...

Thanks for the info. I did retail arbitrage prior to private labeling on Amazon and I found that it was really effective to price slightly higher than the competition. Even if you are a few cents higher but within 1% of your competition (depending on the category) you will share the buy box and possibly avoid triggering their repricer. This avoids the whole race to the bottom and still gets you sales.

Great article! Lot's of easy to implement hacks and details.

Hi, Thanks for another great post! I have one newbie question to ask you...When you are going to put your listing on Amazon do you go to the existing product listing and click the "Have one to sell? Sell On Amazon" button? Or do you do something different? I'm not sure how to go about listing new imported products as I have only ever sold used textbooks which I piggyback onto existing listings in the used section.

You have brought up a lot of good suggestions and I commend you on your investigative ability. I would like to caution sellers about just piggybacking on listings. We have had many clients over the years that have done this just to get into a bit of trouble. Yes it is nice to be able to find a listing that already has a ranking that is higher than others and just add yourself to that listing, but you have to make sure the listing is complete and has the correct information. Just last week we have had several clients that came to us asking for help in removing negative feedback from buyers complaining that they were not getting what they thought they should receive based on the listing. And they were right, the image showed one thing, and there was no information in the listing (title, bullet points or description) that stated otherwise. Therefore there was no recourse that could be taken on the part of the seller, and you know that Amazon's primary focus is on making the buyer happy. Your feedback rating gets too bad, Amazon will take action. You had also discussed generic product listings for items that were not a name brand product. Once again this is more tricky than you make it sound. There are many Sellers out there that are working very hard to create their own brand; they have designers, work with manufacturers to make products for them and have spent the time and money to get their brand trademarked. They are not Nike or Black &amp; Decker or Otterbox, but they are brands that are recognized by Amazon through the Brand Registry. Not that many people are familiar with the smaller brands and just seem to think it is fine to attach their generic product to these listings. These are companies that have put a lot of effort into developing a following on Amazon and other marketplaces, just for someone who got a deal on a generic product that looks similar to add themselves to the listing. This not only takes sales away from the Seller who is developing the brand, it has also hurt the brand itself. Comments and reviews from buyers that dislike the product or find the quality inferior negatively impact these brands, but the buyer didn't get the brand item that they thought they were buying. Please have your readers make sure the listing is generic and not just a small brand. There are to many Sellers that are mistakenly adding products to listings that are actually brands (even though working with the trademark &amp; copyright infringement group to have these generic products removed from our clients listings keeps us busy) that should be creating their own listings for those generic products and working to affect the ranking instead of taking advantage of the work another Seller has already done.

Vendor Powered Coupons (VPC) are only for Amazon to use... ex... Only for Amazon to use with products they buy directly from the vendors/suppliers.... As a product seller you do NOT have the option to use this strategy regardless of whether you ship personally or whether you use FBA. I've spoken with several people there... It could be used to grab &amp; promote as an affiliate I guess, but that is chump change IMO compared to Private Labeling your own product.

This is really great info, unfortunately it doesn't seem to pally to books. Any advice to help place your books on the top of the list (besides keywords)? Thanks!

Hi Will! Thank you for a great post. I really appreciate that you give out all this information for free. About the URL search query hack: Can you recommend how to drive traffic to that link? I don't own any website that I could use and I assume Adwords is out of the question. Are the 2nd tier ppc networks the way to go?

Hi, need more help on how do I create a vendor powered coupon and promote it? I am a pro seller and am only using money off promotion which only lists on my listing page.

Will, I have another question for you. Does Amazon charges fees for purchases made using promotional codes? Imagine, I have a product with the listing price of $40. Amazon normally charges $7 per order. If I give out $40 promotional codes to my buyers, does Amazon still charge me for $7?

Great article. I have a question about the suggestion you make at the end of Hack 3, where you say you could do this yourself, but it basicly would be very expensive. Are you suggesting you do this for your own Private Label products, to drive your rankings up, or for your own listing for a branded product, so that your particular listing for the branded product ranks high?In either case, you would still have the product, so you could relabel it and send it back into Amazon FBA, so the cost of doing it would be the seller fee and the other amazon fees, right? Am I thinking about this correctly?

While its good to rank higher for the keyword you would be better to offer a coupon or discount with the aim of also getting a good review. It may cost you a bit more but alot less work and can give them a jazzy URL for keywork and get the reviews.. I've heard feedback genius is meant to be good to streamline that area..any reviews??

Great article but it applies to sellers who have their own product (or they have rights to edit the product listing). What about the smaller sellers who rely on arbitrage (buying products online/locally 'low' to sell high)?

Hey Guys, Wonderful blog post - I love your website. I must say I am one of your fans. Of course, I have a question about this post : Is there a way to find which keywords people are searching for on Amazon (like you can do in Google)? Or what are the keywords for a particular product? (e.g. hot pot instead of boiling pot). Do you just put those words in the title, description and that would take care of it? Thanks :)

Thanks for the great article. It has great information and it was communicated well. I'm new to selling on Amazon. I'll let you know how it goes. I loved your 5 Levels of Entrepreneurship book.

Excellent site you have here but I was wanting to know if you knerw of any ser discussion forums that cover thee same topics talked about here? I'd really love to be a part of community where I can get feedback from other experienced individuals that share the same interest. If you have any suggestions, please let me know. Appreciate it!

We have a private forum for clients where all this gets talked about in serious depth. There are a lot of other places online to go to but I can't point to one exactly.

Ok I got a newbie question about the piggybacking. Is it better to the highest ranking product or the highest ranking product without inventory or very little inventory?

I have purchased several things off of Amazon in the past and I disagree that the fulfillment center is fast. The only thing they are fast about is throwing your 5 items in a box, breaking 4 of them and smashing the 5th item. Also I find that the quality of the item is much higher when purchasing from a private seller. Example when I buy through the fulfillment center, I think I am buying a loaf of brand A breads, only to receive my bread and find out it is an old moldy generic brand of garbage. To me it seems that Amazon does not care about the buyer or the seller, since they want to push the most expensive item on you so they get the most profit. Example I you search for a banana, then go to the department they are in so you can search from low price to high price to highest price, more than likely you will find a few pages of the most expensive ones like for 4 bucks along with a few toys, electronics and junk in between, but then when you get to page 208, almost the end of the listing, you will find the perfect one for a penny? I my opinion Amazon has the worse search engine out there and I think people should be informed about their shady sales tactics, or just shop somewhere else. Like I said, I use to purchase a lot on Amazon but it has been 3 years now and I refuse to ever buy another item from there again.

Fine way of telling, and pleasant piece of writing to take information on the topic of my presentation subject, which i am going to convey in school.

is there a certain website like a marketplace that i can upload my product and get users' attention? please help.

These have not worked for me. I dont' know what it is, but I struggle to win the buybox. I've lost out on the buybox to sellers with an 82% rating, and I have a 100% rating, and I was priced lower than them.

hello, i am so confused you say "Basically, it involves finding knockoffs of popular products and listing them with the same ASIN as their non-knockoff counterparts" Ok lets say i found or i have the item already where in my inventory or listing do i copy and paste there asin to get traffic? please help with this question.

I read about URL query to drive sales. When I determine the url code to use, do I put it in the url box over and over to drive the traffic to my product? Thanks. Terry

Can some one sell on the Amazon Marketplace and at the same time advertise with their ad network.

Hey Will great post! I am still a little confused with Hack#2 Blackhat Piggybacking. I have a question regarding piggybacking. I found products that have a brand name on them selling on Amazon but it's not a registered trademark or anything. I also found the exact same product from the same manufacturer but it doesn't have a brand name on it. It's just black. My question is can I still piggyback off of the brand name product I saw on Amazon with my exact same product that I found that doesn't include the name? Thanks for your help

Tools for Amazon sellers that You need to try are at: www.amz.one Just a warm recommendation...You will not be sorry..All best

Ohh you mean that site where you blatantly copied another existing product (but will never work near as well). Peasant

Right on Travis :)

I am also a Seller on Amazon, I have found a way that helps me with new product launches. I have did some research and discovered "Review Groups" with bloggers and I have been doing this for over a year now and I have to say my raiting went up. I can control where they look, what they look out, how much they pay and get a sweet review out of the deal. I find reviews, Key words and Seller raitings are #1 factors when it comes to buying from Amazon.

Hi Enjoying reading all of these great tips. However I too have no luck with the buy box. Been selling successfully for 4 years. Excellent metrics in all areas 450+ feedbacks 99% rating, lowest price etc etc. It seems to me that the only criteria for the buy box is being FBA. I send out myself and therefore no buy box. Also I don't get this ASIN piggybacking. Surely that's a given. You find a successful product and if you have or can source the same item and make money on it then you list it along with other sellers of the item and it is automatically the same ASIN. In fact Amazon doesn't like it if you try and create a new catalogue entry for an existing product. Why mention ASIN's therefore ?

Lots of great info, thank you. Do you have a printable version?

From my experience you will be charged $1.00 or 15% (whichever is higher) as a commission from Amazon. The FBA fee's would remain the same. Most of my products originally would cost $5-$10 - but i ended up paying $2-$5 when i gave out "heavy discounted promotional codes"

We are selling branded watches on Amazon and want to research potential inventory numbers from our Vendor and see what the selling history is on AMazon? I cant figure out how to get that information on seller central.

Hello, I am interested in selling Amazon the tipi imported from China. When I import the products, do I need to change the product label with country of Origin? How many items will be good to try out on Amazon? When you sell it on Amazon, how do you work with their free shipping promotion for like Prime customers when it actually costs for a shipping? Please kindly advise. thanks

Hi Will, I'm an indie author, and I published several kindle books. I do it for almost 2 years and I couldn't understand yet how the SEO of the kindle books works. I got amazing (!) verified reviews (from reviewers I send my ebooks to for free) but I don't see any purchases. I researched the subject for over two years and I got many bad tips from the net (or maybe I used them wrong :/). In addition, I just tried the Merchantwords (free version) and when I got a term in kindle with 2,400 results the first books that appears have a low sales ranking, while a term with less than 100 searches in the kindle section showed in the first page results books that selles well. What am I doing wrong???? Can you give some (usefull) tips for kindle authors? P.S. I Apologize for any gramatical mistakes, English is not my native tounge (My books are translated, but I does the marketing completely by myself).

I think it is %20 for spaces and not &amp;20

Hey Guys, This is helpful and the article a few ideas I will test. We just left a paid Amazon forum because of too much black hat techniques. Also, if you rely on Amazon as your primary income (as my wife and I have for the past 9 years) trying these things very softly. We sell stationery, our own products, so a lot of the buy box does not relate to us. But I'd love to hear if anyone has had our issue: Amazon starting LLC's in their category and basically killing our business. Yep, they basically saw our margin was their opportunity (As Jeff Bezos said many times) and they took it to hear. We were a $15K/mo seller now less than $500. And we've tried talking to others and NO ONE can tell us what the hell has happened. We tried Amazon Ads, Google, Facebook, etc. The only thing that we came up with is Amazon no longer buys Google PPC. That helped us a lot. But after we paid a programmer to find out how much they were spending, insane amounts, $93,102 per month on our category listings alone. Is it true, we got the data but how accurate, never know I guess. Look at this point if you are a $10,000 per month seller we would like to hear from you or even potentially hire you for a consultation. I do not know how anyone selling a product that everyone else is and competing on price, FBA fees (btw-they've tripled in the past year) can make margin and support a family is beyond me. I guess we are doing something wrong. We believe someone hijacked our listings and that hurt. But our sales haven't gone back up. Amazon is NO help. I guess we are both seeing some end to this business and wish we didn't have to. Thanks for any advice.

Does it work for Amazon kindle publishing? If yes, how?

Hi, Lets introducing myself. I am an AMAZON SEO Expert. I have been working on product SE0 for 3 years. I will sincerely and successfully work for increasing ranking of your product. I will apply: Purchase, wishlist, gift idea, review, Question Post,seller feedback,Product Review Voting etc. If you give me, I will work my best for you.. Thanks

Thumbs up for AMZ.one. Best so far...

As an Amazon Seller, it is also important that you know your competitor products' quantities in stock. I found a new interesting tool which is a Google Chrome Extension called Amzpecty. This incredibly inspects all product offers quantities in just seconds. Just search "Amzpecty" in google chrome's app store and instantly add it to your Google chrome browser.

Hello, I found your article fantastic! I was wondering if you knew of or had any recommendations for any software/website services that allow you to do basically the same thing as your spread sheet with the addition of matching my product identifiers (SKU, UPC, etc.) with Amazon ASINs and pulling not only the fees but Amazon's "Commission" on that ASIN/listing? Basically what I'm looking for is something where I can retrieve Amazon ASIN numbers and other data in bulk fashion by searching with one of the following identifier types: UPC, EAN, SKU, MPN, ISBN, or Keywords. Gathering FBA fulfillment information including the "Comission", FBA tier level, order handing cost, pick &amp; pack cost, and weight handling cost. I know this may just be a pipe dream but I know there are services out there that allow you to search for an Amazon product based off of the identifier (SKU) and pull all the fees including commission such as Inventory Lab's "Scout" feature. Unfortunately their service limits the search to a manual one at a time search which is extremely tedious. It would make sense that if they can pull the data, and have access to all the information that someone would have created a service that could do that in a bulk fashion! Anyway I would greatly appreciate your input and suggestions!

Hey mate, great article. I was looking for a good Amazon guide, and this article is really helping getting stated with the selling. Anyway, thanks a lot for the time you invested, that probably took you like 5 hourse to write this crazy thing :)

Awesome article. One more info I need my dear friend. Now a days every alternative day one of my amazon listing is getting hijacked and we are suffering to release it. Can you share how exactly they do this Hijack so that we can avoid it.

Hi, I would like to ask for example if I am a distributor of a certain type of product in my country that I get from other countries' manufacturer, can I sell the products that I receive from other manufacturers on Amazon? Will the manufacturer of the products take legal action against me?

My question is about the book sellers who are posting 50-100,000+ reviews a year. Since only a % of buyers will make a review, the actual sales could be 5x or more than the number of reviews. Amazon won't respond to questions about this, but this strongly suggests that there is someway that sellers are spewing out clouds of reviews, positive in all cases. Further, now that Amazon only lists about 5 reviews per page, and does not make searching and filtering possible, then it is easy to bury a negative review.

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Hey Mitchell, did you gets any proven result for custom URL Queries that you called Hack#3? I just curious is that really count traffic on algorithm? Thanks Mahedi

Hey Will, nice one. Just wondering. First, is there a way to run a report on sales volume against UPC. For example, I don't know what I am buying and I don't want to purchase "cat in the bag" from the wholesaler not knowing if item will eventually sell or not. Is there a tool that will help you to see what's the sales volume per product UPC on Amazon. Also, having multiple accounts on Amazon, all with reputation, I know its against the rules bla bla, but in reality, is this an advantage and higher chances to sell?

hi mate i will submit something but dont see

Hi, Lets introducing myself. I am an AMAZON SEO Expert. I have been working on product SE0 for 3 years. I will sincerely and successfully work for increasing ranking of your product. I will apply: Purchase, wishlist, gift idea, review, Question Post,seller feedback,Product Review Voting etc. If you give me, I will work my best for you.. Thanks

Please contact me at [redacted]. Need your services.

Hello, interesting article. Helpful also, But I think for amazon ranking title description is are most impotent, i also get better result on it, i also recommended title 200-250 Characters, is better and image are also important and auto zoom and description are 1000+ word is better. Thanks for advice..

Thanks for the info. How important is delivering the product on time? What happens if some of my orders arrive late in the mail during the holiday season?

Hi Will, Is there a way to determine (eg. from the Amazon merchant APIs) how many sellers there are for a given sku? There seems to be a way to determine min/max prices, but I can't figure out where to see the total number of sellers for a given sku.

Great tips! I have been noticing that sometimes a used version of an item, priced higher than new versions will "win the buy box." Is this because Amazon is doing the fulfillment - although, none of these items are Prime eligible. or what's happening there?

These sellers will attack your account and use these friends and family to ruin you, they will keep buying your items, leaving negative feedback, report to Amazon that you are selling Fake items, broken items, ect - until Amazon shuts you down. Arrow Media - Francisco Vera, Jeffrey Winkler, Amy Quarles, Matthew J Aden, Frankie Olguin, Sosa Games - Daniel &amp; Amber Foote, Janine Lawton,and basically any order you get from the 46016 zip. Games Ink- Joey Pedone, Aaron Ledet, Peter Hess,David Hepple, Corey Baker JR,BrettFisher Greg T.Dougherty Mr Nice Deals- Chelsea, Angry Badger-Ash Alai? C &amp; G Global LLC - Garrett Pyatt,Jimmy Fugato, Gamer Girlz Online - Lindsy Clark and Idaho, Wyoming are states she uses for test buys to ruin you Tonys Extensive Game Exchange- T. Vasquez, Antonio Pedone, Kathryn J Ralston, Christian Reyes CMA Games - Ann Cantando, Colton, MS Denise Whitney, Brittany Kalosza Pawn Depo-Jacqueline Tion Pacific Cions &amp; Games- Kevin Rodgers, Christian Reyes?, Jeremy Levoye Way Too Many-Ash Alai Games Quere - Prodigy Networks - Kathryn J Ralston, Christian Reyes Video Game Gallery - Beware of "Test Buy" orders coming from these people. Also Google them - they are on Bad Buyer Lists and Bad Sellers List. They ruined me. So, I wanted to give other sellers heads up.

Amazon has not been posting all the reviews people have written, even though we know the reviews were very good, met all the criteria,etc. Amazon sends them a confirmation that their review will be posted, posts it for a day or two and then it disappears. We've had that happen about 10 times and we can't build our reviews. Any thoughts? Amazon has no answer for us as to why this happens.

You dont need this extension. Obviously it only works on Chrome and people use other browsers. Just add the item to your cart. Click "Cart", then +10. Input 999. It will show you the amount that is in stock if it's under 1000 units.

Maybe they are being flagged as fake?

Any advice if they keep intentionally adding a hundred a day to throw me off? I did not know that they could do this. Now the only choice that I can think of is to check hourly. Thanks!

Amazon ranking i think maintaining many thing On amazon business, Before this include topic are really very impotent for every seller, The listing very impotent for every listing, The perfect listing optimization can rank well easily. The description is very important Part sellsshine Include there blog, I also believe This From my 6 years amazon selling experience . What you think?

Hi there I have a question with regards to selling on amazon and cannot seem to find the answer anywhere! My question is - Can I sell two separate products from two different suppliers under one listing with amazon FBA? (just for this purpose I will use a coffee mug and a spoon for example). More to the point can I have two separate products sent to amazon FBA separately and list them under one listing? And when someone purchases the listing, amazon FBA with send both products in the same box to the customer? Would this be correct or am I completely wrong? I understand I will have to list the item under 'bundle' possibly. Basically I need to know if I can send two separate products to amazon FBA and they will send them both out to the customer as I would like to list them under one listing as a bundle but the products wont arrive at amazon FBA together as they are not from the same supplier. Would really appreciate any comments or advice you have on this. Thank you very much.

Hi! Did you find any solution for this?

Its really Works I Personally works on it.........

This happened to me too!!! With no answers at all from them. They wanted me to provide the lost feedback and who the seller name was. Of course I didn't keep a copy of every review. My guess is that they somehow linked it to an item purchased by a friend or family member or had a coupon. All of which were valid purchases... so annoying!

Hey Will Mitchell, Thanks for it. After all i think so its so hard to win a buy box.

I think maintaining many things On amazon business, Before this include topic are really very impotent for every seller, The listing very impotent for every listing, The perfect listing optimization can rank well easily. The description is very important Part shells shine Include their blog, I also believe This From my 6 years amazon selling the experience. What do you think?

Hi Will Mitchell, If I Submit my product link on Different DA authority sites, Is it optimize my product rank?

I think, amazon like a jungle. I tried to sell this tshirt hopefully not get lost. Thank for your post, give me a guide on amazon.

Hi Will would custom URL help something as placing it as a keyword or the only way it will work will be to set a custom url for your listing and market the link somewhare to end customers? i have a couple of 100 listings and we were not able to get those ranked well yet we tried SEO people but nothing worked your prompt response will be appreciated.

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Not likely. Your product rank within Amazon would not be influenced by the backlinks you try to place on websites all over the web.

That's pretty important. Your seller metrics also play a good part in getting a slice of the pie that Amazon holds in terms of number of potential buyers for a given query.

Great stuff, thanks! I'm looking to convert my Amazon shipping addresses to email addresses. Anyone familiar with Email Appending, adding an email to a name and postal address? I've heard a company called TowerData does that sort of thing.

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No, amazon will not combine products for you. You need to have the two products delivered to your office/warehouse, package them as a pair in one package youself, barcode the package, and send that to amazon.

I just came back to this post having read it more than a year ago. And actually ever is as relevant as it was then, the only issue is getting around to doing it all. But if you do it works - its all about getting the basics right on Amazon and then the dirty hacks after that, which give you the 'ninja results' but you have to have the basics right first unfortunately! My experience anyway... Thanks again for the great article!

Hi, I think it all does. Although I have found the only way is to keep testing and then look at your metrics (traffic and conversion). Hope that helps!

Hi. I just wanted to know, if you were to repeatedly buy your own product to boost sales wouldn't amazon flag that as fraudulent activity? I've heard amazons algorithm is capable of recognising these unnatural sales. Also if that is the case how does amazon recognise this? Thanks

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It is very hard to sell your products on the Amazon, specially on the initial stage. I searched for so many ways about how we can start selling on the amazon. Winning the buy box is actually a great idea and I will try this trick for sure. Apart from that getting positive reviews is one of the most important factor to fight with competitors. If I do blogging about my product and give amazon link their, will it improve my product listing?