It’s a digital-first world today. How you get your message out there in relation to promoting your event is heavily reliant on having something solid behind you in terms of a marketing strategy that is focused on using strong online platforms and tools. Whether it’s a conference, workshop, or event, you can always utilize digital marketing to help you reach your audience and gain attendance. Top digital marketing tips you need to follow to make your next event a complete raving success!
Build a Strong Online Presence
Make an event page or site just for that event, showing the date, venue, agenda, ticket options with FAQs, etc., and create a user-friendly & visually appealing page that will instill credibility, and people will be able to find out the information and register hassle-free. The key fact to remember is that to ensure your event page gets ranked well, you need to provide some keywords in the URL, meta descriptions, and internal links.
Use the Power of Social Media
Social media platforms are used for event promotion and advertisement. Continue to captivate your post with design elements like eye-catching countdowns and sneak peeks of what’s coming at attendees. Figure out how you can talk about your business on Instagram, Facebook, and LinkedIn and what the best platforms are to get your reach on the platforms where your audience is most active. Don’t forget to make an event hashtag. A clever hashtag will bring the buzz that will have people searching for the event, creating their own content with the hashtag, and driving traffic to your event.
Invest in Paid Advertising
You need organic reach, and for the best results, you should go for paid advertising. There are platforms such as Facebook Ads and Google Ads that enable you to target feelings, gender, location, and many more. Whether you’re featuring your keynote speakers, your entertainment, or providing limited networking passes, video ads are easy ways to share some of the key features of your event. Other ways to promote your event include visuals and a strong call to action, which will convert ticket sales by leaps and bounds.
Personal outreach via Email Marketing
Email marketing comes high on the promoting tools list. Segment your email list based on your target audience’s preferences and behavior. Give them customized or early bird offers, personalize the text in reminders for important dates, and remember to personalize the invitations, too. Subjects in your emails should offer a different call to action that’s compelling and should include the perfect content. Your call to action button must be clear and direct people to your event registration. Be consistent, but don’t come across as a spammy brand to your audience.
Collaborate with Influencers and Partners
Partner with influencers and industry leaders who are doing something similar in your area in order to help amplify your event’s reach. Partner with influencers with the followers as your ideal prospective audience and have an influencer promote your event. Ask influencers to create authentic content: Why they’re excited to show up or participate and with blog posts or videos. These endorsements help you gain credibility and bring their audience to yours. Also, work with other brands or organizations that have the same vision as your event. The other thing you should partner up with is your cross-promoting partners so you gain exposure to their target audience.
Utilize Tools Like Digital Business Cards
Almost every event is based on strong networking. So, using tools like digital business card helps you upgrade the professionalism and a leftover impression of your event. Offer attendees, speakers, and sponsors digital business cards to share contact info on social media more efficiently. This puts your event’s direction towards that side of innovation and convenience, as well as simplifies networking. This is an excellent way to attract beautiful impressions that will result in real connections.
Create High-Quality Content
Content marketing is one of the significant ways to push your event. Post blogs, as well as videos or infographics on how your event is unique. The behind-the-scenes video interview with a keynote speaker, for example, can build excitement, excite the crowd, and make them anticipate; all this helps to take the event to the next level. Storytelling helps you create an emotional connection with your audience. You can encourage sharing testimonials from previous attendees or, at the very least, highlighting how your event can provide value to them. A significant way to attract attendees is through pure, authentic, and engaging content.
Offer Incentives and Early-Bird Discounts
Early bird discounts and limited offers can build a sense of urgency and drive sales for the tickets and passes of the event. To ensure you optimally promote the event, you must spread the word about these offers as much as you can on all digital channels you can. By adding this incentivized aspect to registration, you further automate the process and give early registrants good incentives such as access to workshops and even merchandise. Not only do these strategies increase sales, but they enhance the whole event.
Optimize for Mobile Users
Now, since such a large part of your audience is using mobile devices to read information, you have to consider whether or not your promotional material is mobile-friendly. You need to optimize your website, email, and advertisements for mobile screens. With mobile optimization, we take the best parts of user experience and strip them to the core. This ensures that mobile users’ registration is more straightforward and allows access to and use of content.
Track and Analyze Your Work.
You can also start tracking the performance of your digital marketing campaigns to see what’s working and what’s not. Use Google Analytics and social media insights to see how much traffic is coming from your website, how well ads are working, and how much frequency they’re achieving. With these insights into your campaign, you should be able to adapt your strategy for the betterment of your campaign.
Conclusion
In conclusion, digital marketing helps your event reach maximum reach and results using social media, email marketing, advertising, and digital business cards. To be successful, just like that, when promoting your next event, you need to think about what matters to your audience and how you bring value to them.
