46 Comments (page 1)

I agree that you can create a great product by compiling the expertise of others and if you are a beginner then that's a good way to get a product of your own created. However, I do believe that you should become an expert yourself so that you have that credibility - you own that credibility! Kay

Absolutely! I think you naturally become an expert at whatever it is that you're studying. Eventually anyway. What do you find with most of your clients?

Yes that's true I have found that. It's great when you see it dawning on one of your clients that in fact they have now become an expert in an area of their niche!

Fantastic! Would you be willing to share some of the success stories you've had with coaching?

I won't share specifics but in order to create information products for any niche you need to know your topic. I have a PDF that I give out in my coaching programs that enables anyone to see exactly what it is they know and just doing that exercise is a real confidence booster. You often know more than you think - when you write it down! Thanks for the chat Kyle!

Hey man, I was sceptical when google threw up your page as the top hit for my search on 'create information products' but, what you've said here is actually turning my brain over and helping me think clearer about how I'm gonna make these products and sell em. Nice one dude!

Glad to turn a brain over whenever I can! Looking forward to seeing what you make!

Thanks so much for this post,I'm totally new to information/online marketing, please can you share us an idea of where and how to resell these products?, looking forward to read from you soon.

Super super post. Reminds me of TV interviewers who become respected authorities from interviewing experts.

Thanks, guys! I'm still working on my site and building a product was giving me anxiety. This helps a lot. I'll also seek to use it in the NGO of which I am the president. Good stuff! Thanks again.

I'm glad this was useful for you! Thanks for joining the community :D

Thank you very much for this article! I was home on sunday feeling very discouraged about my business. And when I came across this it opened my eyes of to a lot of things. Thank you Sooooooo Much Sir. I greatly appreciate it. God Bless you!!

Glad you ennoyed it, hope you can use it!

Hi Kyle, Great post, really inspiring for newbies who want to get their product created FAST. I think that you should also mention that it's possible to get an expert to create your products for you if you have the money to invest in your own information empire. For this example, I'm a product creator and have been creating products for my customer to sell as their own, and obviously it's better than PLR quality wise. When you get your products created you want them to provide VALUE if you want long-term customers and you're serious about making full-time online. Do it the RIGHT WAY right from the start and people would love to pay you for your information products. Thanks, Kyle. I hope that this helps a bit more.

Great points, Mike!

I definitely agree that in the beginning you need to be a super modeler but you'll always have someone to look to for modeling or great innovative aspects. I found that a really awesome way to get your own zip on something is to get five of the top books, audios, and videos on a subject and just smash them out and able as much of it as you can. You end up creating a weird spin or way of doing something because you get like 15 different versions of how to do something. It's a great way to innovate or figure out something awesome. I mean books are books written about books. But I've found getting weird patterns developed that can breakthrough to something awesome comes from how you mix certain ingredients. Kinda like mixing colors and coming up with a new one. I do that with information. At my website I show how to create a information product for anyone who is having trouble with that. If you're interested just check out MichaelDavidGowans.com

Hey I agree with you %100 about using the expertise of others when you dont have much knowledge. We do it all the time. In fact I would love to use your article complete to write a ebook and do an ecourse on the subject with your permission to demostrate your technology. I think all your Ideas are so true that is must be shared with others beside thoes who visit your website. It will be a way spreading the good word to others. Even if there is a charge or fee for the knowledge its all the same. The word is being spread free or not free.

Thank you for sharing this article with us, it is a very good one and i would like to add just one single thing; watch the Gurus and the Experts out there very closely when they try to sell something or when they present their products because 90% of the times what they tell you to be careful about or to be aware of is exactly what they use "against" you to make you buy (which is not illegal) their products. It is one of the best skills you could have if you can learn it and copy it. Thanks

Great point Richard

Thanks Kyle ... very helpful! I would like to learn exactly how to produce my own information product, and your article has helped a lot! Joanne

Great read. This is something that I did previously. I would approach and schedule a Skype call and have that recorded. Fortunately, there is also a free software that can record the call into MP4. Bundling 4-5 experts talking about the same or similar topics would make for a great product. You don't mind I share this article on blog right?

I would love you to share it :)

Point 3,Chinese never pay for digital goods,e-book is not an exception.

Thanks for making it sound so easy. It's so encouraging. I've been searching blogs and the authors are usually economical with the truth. My main question is how do I sell ebook? I know of Amazon. Is that the best way to sell my ebooks ?

Thanks for the info. I learned a lot from your article. Anyway, have you created and sold information products on Amazon, apart from kindle and physical books?

Hi Mike, I would love to know more about what you do and how much you charge.

Hello Kyle -- and thank you for this wonderful information! A few questions: 1. What are the rules of copyright when creating information products that involve other subjects? 2. Is it honorable and required legally to get the "approval" of each subject before transcribing and using it commercially, especially if it is audio or video (i.e. their image/likeness/voice is being used)? Are there exceptions? 3. Is it ethical to profit without including them in the share? 4. What strategy/approach have you used to communicate your intentions, protect yourself legally, and still honor the subject(s)? Please advise. Thank you in advance.

Certainly food for thought - thank you

This has really been helpful, I want to know how you can create your own sales page in marketing your product and how can be paid automatically after the product has been downloaded.

thanks so much for this post, please can you share us an idea of where and how to resell these products?, looking forward to read from you soon.

Great article! As to PLR, I´m using them too. However, I wouldn´t recommend just purchasing a PLR product and selling it. I think, today there is lots of free info out there that is of higher quality then most PLR products, so that the quality of most PLR products doesn´t justify paying for it, given all the free information out there. However, if you use PLR as a "starting point", as a foundation that you can build upon, and add more value so that you can justify charging, it´s a great way to create a product quickly and easily.

Thanks for this article. Very informative. However, can you talk a bit more about getting proper permission? I feel like if I reached out to a bunch of experts in a certain field (and maybe conducted skype interviews or something), they would not be happy that I would be profiting off their interviews/content. Do you usually have to make a deal with them ahead of time that expert contributors will get a certain %?

No way man! You don't need permission. They are agreeing to help you out. Sometimes you might need to do something like creating a deal but if you are honest and upfront ahead of time then there should be no issues.

Hi Kyle, This is pretty awesome. I have learnt a couple of things reading this. My new information product is dropping soon and I have been contemplating on doing a video version of it too. Thank you so much. Emenike

Hi Kyle! I want to create a digital product for my ecommerce store as a VIP Loyalty program monthly subscription... when you say "find relevant youtube videos" is it allowed to use other youtube videos in our paid course? At the moment i use other peoples videos on my blog as free content and link back to them but having a link back to them in my course is not strange? Could you please clarify? Thanks!

😉 Nice to have you here, bro.

Nice meeting you here sir. This content is really important and have thought me a lot today

Kyle, how do you get past the objections (that will have to be addressed in the sales letter or video) that deal specifically with "why should I listen to you?", "what makes you an expert?" type of objection that are certain to be there. That has been holding me back from doing an info book on copywriting. I have a TON of training, some small (not really significant or saleable) successes, my best being I was hired for 6 figures ONCE. I trained personally under the late Gary Halbert and he made me read and study a TON of classic ad writers, I went to AWAI writing school, bla, bla bla... the only real question people want to know is "how much have you made from any one sales piece?" or "what is your best conversion rate?" followed by "How much did it make you?"...etc.

Hi I am willing to create a digital product of my own to sell in the market can you help me to find the perfect niche for that

We can absolutely help you Rohit, send us an email bros@startupbros(dot)com and we would love to talk about it!

Hi, I am so inspired by this. I have been interested in selling information product for a while now but I didn't know how to go about it until I read your post. I will begin with the tips you have suggested and let you know how it goes

Great content Will I am interested in selling information product on my site and this exactly what I need to start . Thanks

Hey Whitney, thank you for checking out the article and reaching out. You can do it! If you have any question at all please don't hesitate to reach out.

Hey Moses, thank you for checking out the article! If you run into any questions don't hesitate to ask a question

I've been reading a lot about informational products. I didn't really get these were "Digital products" in disguise. I already create course to educate entrepreneurs on social media, video, and email marketing. Always learning something new from you guys!

Something I would be interested to know more about is the actual process of creating the informational product. I.e., if someone wants to make interactive educational courses, how would one do that? Something more complex than making videos and posting them to a site while charging a fee. Like are there services that help with that or are best for making these? Wonderful article, greatly enjoyed. Thank you!