I'm agree with your opening words that finding a good name for startup is stressful and no doubt even the experienced and old players face it again and again.
251 Comments (page 1)
It's painful each and every time :)
Some good points here. A bad name can spell disaster for a company so it's important to get it right straightaway.
Definitely with you there Ben - a name doesn't have to be perfect, but it does need to be damn good.
would i have any problems if i add " .COM " to my business name ? Would i need to give the " .COM " $ for adding it to the business name ?
On a more logistical note, make sure you can trademark the name and if so, that you are able to purchase a good domain for your startup.
If you mean 'add it to your business name' as in when you tell people about it, on your cards, as the title to your Facebook Page - In most cases no. There are some businesses this works with, but it will make most brands look cheap these days. You don't see Google, Amazon, Facebook, etc calling themselves 'Google dot com'... If you mean legally, it doesn't make much of a difference. We're legally StartupBros LLC, I don't think you need to put the .com on there.
One effective branding technique for startups is to review BrandStarters ( http://www.brandstarters.com ) or similar brandable domain marketplaces to locate a name. This approach helps to know that the name will ultimately be available for purchase at a known cost rather than engaging in frustrating, unsolicited negotiations with indifferent owners. Even if you do not purchase a name, you may wind up generating some great ideas through the process of window shopping.
Hey we are planning for rebranding and came across your article...I think this is a perfect guide unless it helps me...because the process is too lengthy for me at this time as I have been in the process from last two months and have been scratching my head...!!
Did you do the testing before you launched your full site? We're torn between 2 really great names for a web app. One is a descriptive straight forward of what we offer, 3 syllables & its a dot com. The other is a .co but the name is 1 syllable word that uniquely says what we do like the word "twitter" does for twitter. I own the domains for both. Do I launch the app first with 2 different urls/landing pages or do I do this with pre-launch landing pages? Don't want to put out too much information on functionality before we launch.
I'm also in the process of rebranding. I really don't like researching names. This article helps to take some of the pain out of the process.
My wife won't be happy I read this - fixing the garage door just became a secondary project for this weekend!
Absolutely ingenious methods you have here on the site, Will! Do you think hiring a designer full-time is good later down the timeline?
Would you use Leadpages built-in A/B testing feature or use it in conjunction with Visual Website Optimizer?
A friend just sent me this post, and I have to say it's one of the more interesting branding methods I've seen to date. I've signed up to check out some of your eBooks and things of that nature, and it all looks top notch. Cheers!
Damn, too bad I've already set my name in stone! I have it on my business cards, invoices, and website... Oh well, next time :)
I believe that shorter names are most of the times better than names that describe your industry.With the right company name , you can build a strong brand like Ikea, Nike e.t.c.I have some examples on my website if someone is interesting to see.
I am soon going to open a BPO centre.Please suggest me a good name for my company.Although I have the tag line ready,it is DELIVERING EXCELLENCE...how it sounds? Please do reply via mail. Thanks and Regards Amit Shende
"I believe that shorter names are most of the times better than names that describe your industry" Says the one whose company name is called a lengthy and generic "Buy a company name"
Those are all good in the hood but what about places that sell already registered names (like http://www.brandroot.com/) where they come with a logo? I see a lot of great names here with exorbitant prices. Although high in price I see the merit in most of them and looks like quite a few get sold. I've tried several of the options you supplied here but for some reason nothing I am generating is worthwhile. And how do you fall in love with a name that you can find available for registration? Wouldn't it be registered if it was so good? I am conflicted but more frustrated with finding great domains.
I probably wouldn'g go the brandroot route, your business's image probably could use a personal touch. There are an infinite amount of great business names out there - you just got to put work into making them. Tommy Coffee isn't bad at all! A lot of time the name is only awesome after the branding and product. Feel free to email if you need more help!
Hi Kyle, Thank you for your reply. I actually just found a name there I am very happy with. A name I know would have been impossible to find available for registration. They r super helpful their too. I would recommend them as an additional resource to your list above. I got the domain on the same day I purchased. TBH the others produced little results for me but thank you for the article. It did ultimately lead me to this name I am excited to get developed!
You need to take part in a contest for one of the best blogs online. I am going to recoimmend this web site!
Good day! Would you mind if I share your blog with my facebook group? There's a lot of folks that I think would really enjoy your content. Please let me know. Cheers
Will, Adding a negative term in the startup name also leads to a negative impact on the audience. We should always avoid punctuation and Negative terms in a startup name. Do you think the same way?
Hi Mitchell, great post! thnx for sharing.
Hi Will, I was hoping to pry your brain. Your article was helpful but I have a few questions. My partner and I are looking to open a finance and legal documents preparation company. We are preparing a business plan. Do you suggest using thus method just to find internet domain names or would this method also work for finding an overall business name for an actual location/office?
Just go to ValuatorPro.com. For a fee, theyll broadcast your request to social media in a contest. You pick you business name, the winner who submitted it gets money - win/win
Interesting stuff, thanks
This is a topic that is near to my heart... Take care! Where arre your contact details though?
hello..i want to create a compan for my business. my work is forex service,mobile recharge,DTH recharge, freelancer work and data entry. i provide all this kind of service online. plz suggest me a perfect domain name that shoud be company name also.
Thanks you so much for this detailed article, StartupBros! After a month of driving myself crazy, I was able to finish my search for the right domain name. By keeping my eye on the important points highlighted in your article and using the helpful tools suggested, I am happy to say I bought my domain name today.
Hello, I have searched for the last couple of days and can not find an answer to my question. I came across your site and found it interesting read with great information. We are in the process of inventing a product. We have secured a domain name and email addresses for the product. In the near future we are looking to create an LLC. My question to you is should the name of the LLC match the product name or should we change the name of the LLC to something creative or more broad in case the future of the product changes or we add different products? Respectfully, David
Hello, I have searched for the last couple of days and can not find a name to my companyt. I came across your site and found it interesting read with great information. We are in the process of manufacturing electrical Control Panels. My question to u is Please give a short and smart name Respectfully, Rakesh
Interesting article. I got my name created by a young naming agency www.rollingnames.com Highly recommend them!
Interesting infos Mitchell - thanks!
Hi I have online advertising website need a perfect name for it. thanks
Thank you for the good writeup. It in fact used to be a enjoyment account it. Look complicated to more brought agreeable from you! By the way, how can we communicate?
@Will The hardest is the will to begin and to start your own business. Hope your ideas will work... Regards Priyanka
Hi There! I'm following the steps in this post to A/B test a few names for my startup, it's been super helpful so far! I'm now at step 4 but wondering if I need to actually buy each domain name in order to test them out? Because right now I'm looking at $171 for 5 (GoDaddy price), and you mention an estimate of $50-100 after the facebook ads and all. Am I missing something?
starting and selecting best name for a bussiness is not a easy thing you have wait until that u understand all the thing you want i have some ideas for some starting busiines and tips that help people for selecting names
The first important thing is to pick a good name for business after starting up that it may affect the business strategy.
Friends, I want to get a name for 3 star hotel that should a french tone............ Please suggest me one............also u can combine with place......... Place name is CALICUT...........Try to start the name with HOTEL word......Waiting for ur kind reply, i will forward you some names, if u couldnt select one, please find one........ Hotel Duke's Mansion Tranquil Bliss Regency Lord's Oak Residency Hotel Light Ribbon Hotel Southern Sublime Hotel Zamorin's Mansion Hotel Kalifo Hotel Qaliqut Calico Cloth Regency Hotel Calico Caliyan
When setting up the page variants in unbounce, do you set the weight equally for all the pages you want to test (variants of different business names)? Or test one page at a time with 100% weight? Thanks.
I am testing 7 different potential business names using Unbounce (I chose them over Lead Pages because they have a 30 day free trail). I have published each of the pages and I am wondering if there is anything I should do to drive traffic to the sites or am I supposed to just leave them and wait to see which business name does the best.
I changed my small business name and logo several times before landing on Spacer Creative (though it was decently easy for me as I am a graphic designer). Now I've actually gotten quite a few compliments on the name! Though I wonder if having it tested first would have made me reconsider..
J&DS Engine Works
I want to start a brand name which refers to us 55+ lads.Any ideas for such an appellation?
Interesting and helpful.. Thanks!
this is boring and not helpful
Hi! This is Greg from OneClickName. OneClickName is a new marketplace where entrepreneurs can buy and sell premium domain names. We've got a powerful semantic engine so it's easy to fing great names. People looking for creative names should really give it a try. Thanks!
Any good name suggestion for a new IT Technologies startup? Focusing providing solutions and services.
A perfect name for a company leads with photography, video, editing & all other event capturing equipments.....
Any good names for clothing business?
Any idea for a investment consultant business name?
I need a perfect name for my beer parlour business
PLEASE HELP I NEED A PERFECT BUSINESS NAME FOR A RETAIL BUSINESS IN GENERAL STORE
Solved Solutions
Spectrum Concept
Any name suggestion for the Sports and Accessories (leather wallets and sports wears and boxing gloves and printed and Sublimated shirts and shorts)
Try Illerteration, Mohebbi Money Management!
hi iam going to start a advertisement company so i need perfect name for that kindly help me
SUN RISE GENERAL STORE RISING GENERAL STORE
Anyone have any ideas on a new fitness/supplement brand? Thanks
what kind of
can I have a name for a business which deals with construction works...
I would like to know if anybody can help me come up with a name trying start my own business janitorial and remodeling service and my name Angelo but I'm trying get a logo and all somebody point me to the right way
Thank you. It was a good read. Helpful.
Sports and For All
Hey, i want to start a company which deals with people assessments and psychometric testing. Looking for a fancy and attractive name. Please suggest
Hello Any suggestion for a health care recruitment start up. Jobs for doctors, nurses etc - any thoughts will be appreciated tks
Hi need a perfect name for a pickle pickles business
Hello, Can you please share company name which contains letter M and T? FYI- Its software startup company TKs
I need a name for Mobile Veterinary Service..
any mixed farming name,,very unique but must have meaning
Hi I am going to start selling italian sandals online, can anyone help me to find a perfect brand name?? Thanks
Looking for a good name for a dog grooming business. Any ideas?
Nice article, because for the startup business, the brand name is very important and don't understand to choose. but you mentioned "Bust a Name" tool will help to choose a unique brand name. so thank for sharing.
Thanks for sharing this article. These days, it is really important to make a business name that is suitable for business. It can serve as your business identity and can also be a good marketing technique which can drive customers to your business. Great tips! Thanks.
Hi! Any perfect name suggestion for industrial generator sets? Thanks
i want to start new business of financial inclusion and Digital India work for service and support. please suggest 3 or 4 name
Any good name suggestion for a new IT Technologies startup? Focusing providing web designing and networking support
Can you suggest name for new cctv company
I am starting an accounting/tax company, any suggestions for the name? My kids suggested a slogan: "Trust us, we like math!" :)
Hi there! Quick question that's entirely off topic. Do you know how to make your site mobile friendly? My weblog looks weird when viewing from my iphone 4. I'm trying to find a template or plugin that might be able to fix this problem. If you have any suggestions, please share. Cheers!
Normally whatever website builder you use, gives you an option to fix your website design for mobile. I wouldn't worry specifically about the iphone 4 but mobile in general works fine.
pls help with a name for a modelling agency and a fashion line
i need a perfect name for business of managing and organising entertainment events etc
Want to start the jeans bussiness please give the new names
Hello, For me, I use the name generator 1idea1name.com . It is easy and has several algorithms to find a name. In addition, you can check the availability of the name on different bases (trade mark, domain name, social network ...) 1idea1name.com is a perfect tool to pick the perfect name ;o)
Hi, I want to start new business of Industrial engineering and precision products all related to for fabrications, Grinding, polishing, applications.
Eletrical company that deals with maintenance and service plz I need a name plz
Any good name suggestion for a new IT Technologies startup? Focusing providing solutions and services
Good and helpful. Thanks
Any suggestions for a healthy chocolate bar/buttons
what would be a good name for a buying and selling biscuit and cheap vacation on a Caribbean island
Hi This s kavitha I am from bangalore I want to put excellent name for our paper plate company I need one name help Urswick sir Thank you sir
I want to give name to new government services office in dubai .....my name Rooma. Husband Nisar and sons Talha Taha and Yaseen
hai, Iam jk from kerala I want to put excellent name for our new adhesive manufacturing company I need one name help .
I like this web blog so much, saved to bookmarks.
